No business can imagine promoting its services or products without digital marketing. Be it an accounting firm or a boutique, a restaurant or an automobile company, everyone is looking for ways to promote its business at the least possible prices.
In this article, we will present some proven digital marketing strategies for accountants. We have also talked about the importance of digital marketing for accountants.
So, before we read about those digital marketing strategies for accountants, let’s just know why it is important for accountants to go digital.
Why digital marketing is important for accountants?
An accounting firm looks for a way to find new clients. They use traditional marketing techniques for finding and connecting with clients and they expect the same from digital marketing.
Whenever a business tries to find an accounting firm or accountant services, they look on the internet. This is why accountants need to have an impeccable presence on the internet as it is a great way of generating inbound leads.
These are b2b services provided by accountants so people try to find them on LinkedIn. In the list of the best digital marketing strategies for accountants, we have actively talked about the importance of strengthening profiles on LinkedIn.
Other social media platforms like Instagram and Twitter may not work well for your accounting firm but LinkedIn and Facebook are going to yield effective results.
Let’s have a glance at more digital marketing strategies for accountants.
Digital Marketing Strategies for Accountants
Work on your LinkedIn Profile
As we already said, having a flawless LinkedIn profile is very important. LinkedIn is a social media platform that helps you in making B2B as well as b2c connections. And an accounting firm requires b2b lead generation, so they need to strengthen their LinkedIn profile.
To strengthen your LinkedIn profile, you should do the following:
- Use your brand logo as your display picture. If you are a freelancer, you can also use a professional photo instead of posting a brand logo.
- Your profile cover photo should talk about your services in pointer as many times people do not consider checking the entire profile.
- Your bio should start with the statement “I can help you” or mention your services in the list.
- Optimize your description by using the right keyword. Mention what you think is important in the about section.
- Mention your skills, work experience, and other important details on the profile.
- Try to get recommendations from previous clients as this adds to the value of your LinkedIn profile.
After strengthening your LinkedIn profile, create content regularly. Keep posting on LinkedIn, if not regularly, post once in two days. This will help you in building connections on LinkedIn. Start engaging with other posts to get engagement on yours. This is how it works. The more people will get engaged with your profile, the more people will come to know about your services. The algorithm of LinkedIn is amazing. So, you cannot miss LinkedIn to promote your services.
Optimize your blog posts
It is obvious every business posts blogs and articles to get engagement and posting blogs is one of the most effective digital marketing strategies for accountants. But these blogs should be optimized. What you have to do is look for relevant keywords and optimize your blog posts!
Make sure you are maintaining the keyword density and are using enough LSI keywords as well. It is important to optimize your blog posts for SEO because it helps you in getting traffic to your website.
If you will not get traffic, you will not be able to generate leads that are more than important. Also, add media like images and other infographics that should contain keywords in the alt descriptions and tags. Make sure you are checking every on-page SEO factor before posting a blog.
Call-to-action is a must for your homepage
This is one of the most important digital marketing strategies for accountants or any other business. Your website homepage must have a call-to-action that helps in turning visitors into leads.
It could be anything like scheduling a meeting or filling out a form. It is advisable to provide the option of booking an appointment or scheduling a meeting on the website homepage.
As we all know, marketing is all about trying new methods to promote your services effectively. You can always try a hand at different call-to-action for your business.
Creating YouTube Videos is not a bad idea
This is one of the most effective digital marketing strategies for accountants. You can create content on YouTube to promote your business and the content need not necessarily be promotional content.
You can simply create content around accounting topics and publish videos on YouTube. You can even teach the subject on YouTube. In the case of YouTube, posting content is not enough. You have to optimize your videos to get ranked at the top to bring traffic to your YouTube channel. This is called YouTube SEO.
If executed properly, this is one of the most powerful digital marketing strategies for accountants.
Starting a Podcast is a great idea
Podcasting has gained a lot of importance these days and is becoming one of the most effective digital marketing strategies for accountants and many other businesses. This is because podcasts are easy to listen to. You can hear them anytime and anywhere you want.
But the real task is to create quality content. You can invite erudite of your field to speak on podcasts or you can create content by yourself. To find quality people, you can again use LinkedIn and even promote your podcast through LinkedIn and Facebook.
You can target your audience and call guests accordingly. You can target start-ups or b-school students who are in the field of accounting. Therefore, you first need to understand your audience, then create quality content and look for the best method to promote your services.
A groundbreaking digital marketing strategy. People do not consider sending newsletters a great marketing option but this is one of the most amazing digital marketing strategies for accountants.
One thing you should keep in mind if you start sending newsletters, you have to be consistent. This allows you to build connections with your clients and when you start providing a new service mention the same in the newsletter.
If you are planning to start sending newsletters, make sure you have selected an amazing theme and are providing quality content in the newsletter. This is the only way of getting clicks on your newsletters.
Hosting webinars work well
You have to agree with the fact that webinars are becoming popular these days. Due to COVID-19, people have become used to getting online services. They try to find everything on the internet. This is why webinars are gaining importance these days.
You can conduct webinars to promote your services. You can call renowned personalities of the field guest speakers or do it by yourself. You can charge entry fees or keep it free according to your budget.
Build a community on Facebook
Think of a business you cannot promote on Facebook! Probably none! This is one of the most powerful digital marketing strategies for accountants. You can build a community of like-minded people on Facebook and talk about your services.
You can post content related to your services to keep your clients engaged. This will help you in building both b2b as well as b2c connections. Both students and businesses get involved with such groups and communities where they can get valuable information.
Your task is to provide quality content for these groups to keep your users involved.
Creating a press release is difficult but if you did it can be proved as one of the most effective digital marketing strategies for accountants. It can help you in generating leads. All you need to do is add quality content to that press release.
A viral press release can add a lot to the reputation of your business.
Paid ads are not a good idea
As we already said, one technique may work well for your business, it could harm your business. In the case of an accounting firm, this could be your worst move. These ads are expensive and fail to yield effective results.
We did not mention any other strategy in the list of the best digital marketing strategies for accountants because you should also know what should not be done. As people crazily get involved with paid ads and in the case of accounting firms, ditching paid ads could be a great idea.
Using these digital marketing strategies for accountants, you can promote your services better than ever before at affordable prices. But you have to be careful while selecting digital marketing strategies for your business. A strategy may work well for your friend but it may not yield effective results for your business.
So, it is advisable to take expert advice in such matters. If you are planning to go digital or get a digital marketing strategy designed for your business, click here and get the best digital marketing services at affordable prices.
Which digital marketing strategies for accountants are going to work well according to you?