The best SEO Company- Ecommerce SEO
Choosing the right SEO company is not important only for your ranking but it is healthy for your budget as well. Not doing enough research before choosing an SEO firm can harm Google rankings and the amount of organic traffic visiting your profile can also be affected.
So, before you seal the deal with an SEO company read these tips and be aware of what pointers are to be considered for selecting an SEO firm. Before we begin with tips to choose the best SEO company, let’s just see why research is important before choosing an SEO company.
Why it is important to research before choosing an SEO Company?
Do you buy a dress without checking online reviews? The answer is no! Then how can we choose a company without proper research for our business? Both are extremely different things but the common thing is we are going to spend on both and expect satisfactory results.
Often, people rely on Google results appeared after typing the “best SEO company” or “best SEO services”. This is not the right way to research. You have to dig deeper to know about the company.
It is important to research because blindly choosing a company can affect your online reputation. It is going to waste your money, time and efforts. Sometimes companies fail to deliver what they promise and you will curse yourself for not researching properly. Sometimes working style does not align and you end up wasting time.
Sometimes the company charge an excessive amount for services that could have been bought for a lesser price. This is why it is important to research and know about prices, packages, types of SEO services, the time they are going to devote and everything.
Let’s check out some tips that are to be followed before selecting the best SEO company.
Tips to choose the best SEO Company
Do not trust impractical promises
One thing you should know is that Search Engine Optimization is a digital marketing technique that can help you in gaining more traffic by making you visible in the top results. This is not magic and it takes time to show results.
So, whenever you find a company making impossible claims like “we can get things done in a month”, “we are the best SEO Company in the world” or any other impractical thing, do not trust them.
They are just trying to impress that too illogically. You should know SEO takes time and trust the company that talks about the effectiveness of its services. They should talk about how they are going to serve you and what results they can bring.
Because people who claim such things often use black hat techniques to get quick results. And these black-hat SEO techniques are going to harm the reputation of your company. Do not fall into this trap of buying backlinks, cloaking etc.
The best SEO company will use white-hat SEO techniques to get results that may take time but are worth the wait. The white-hat techniques include keyword research, keyword analysis, backlinking to valuable sites and many more. To get the best SEO company make sure your research is equally effective.
Don’t rely on Google search results
Often, people type on Google “best SEO services, “best SEO Company”, “best SEO firm” and other related keywords and trust the top 5 results and choose the company that costs the lowest. This is the most common way of researching for an SEO company which is wrong.
To find the best SEO company, first of all, you should make a list of at least 5-6 companies after going through the review section. Then filter those companies by making deep research. Check their case studies, client reviews, previous projects and then talk to them.
Do not refrain from asking about the company in your inner circle. You can find their client and talk directly about the company. This is how you can find the best SEO Company instead of relying on Google search results.
Be clear with your goals and then look for a company
Before you start looking for an SEO service company, write your goals on a piece of paper. You should know where your company and stands and what kind of services you are expecting from an SEO company. Check the type of SEO services they provide. It is advisable to go for a firm that provides specialised services.
For example, you want Ecommerce SEO to try to find a company that provides the best eCommerce SEO services. Selecting a company that does not provide specialised Ecommerce SEO but is good at providing all kinds of SEO services is not a bad idea. It is your choice like if they are doing well in other terms you can choose a general SEO company.
Identify their level
It is very important to know the techniques they are using and how good they are at their job. Sometimes companies fail to disclose all information but you can ask for proof to know their level.
Know all metrics they track to analyse the performance of projects. The metrics that should be tracked include rankings, leads and sales, bounce rate, average page loading time, organic click-through-rate, pages per session, organic traffic, keyword rankings.
Observe and choose a firm that makes sense while talking
While researching observe the way of talking of team members. Observe how they are explaining their services, trying to know about your business and building connections. Check whether they are making sense while talking.
Check their professionalism through their conversation. Many times businesses face problems due to the unprofessional behaviour of SEO firms. The best SEO company should give you the best treatment before even joining.
Do not fall into the trap of sweet words. Check the quality of their work and words before making a final decision.
Visit the SEO Company
If you are not satisfied with the online research, visit the company and talk to them. Get answers to your questions and if you are satisfied, lock the contract with that company. As this is not just a deal, this is a relationship that is going to run for a long time, so you have to be sure that you are connecting with the right people.
- Do not rely on Google results that appaears after typing “best SEO company”.
- Do not fall into the trap of sweet words.
- Build connection only after trusting the company.
At present 50% of traffic is driven by organic search, which is more than paid and social together. And SEO is a technique that can help you in generating organic traffic. Some companies promise unachievable goals. You don’t have to get into a trap and choose the company that suits you the best for your business. As it is going to affect your business in several ways.
What other tips can be added to the list? Drop your suggestions in the comment section.