Cold emailing, when done right, can open doors to new opportunities and connections. However, sending out numerous emails manually can be time-consuming and inefficient. 

This is where cold email software comes into play, offering solutions to automate and streamline the outreach process. With a plethora of options available, selecting the right software can be a daunting task.

In this article, we’ll explore the 10 best cold email software options, highlighting their features and benefits, to help you make an informed decision and supercharge your email outreach efforts. Whether you’re a small business owner, a sales professional, or a marketer, finding the ideal tool can revolutionize how you connect with your audience. 

Let’s delve into the world of cold email software and discover the best options tailored to suit various needs.

Factors to consider while selecting the right cold email software

Firstly, consider the level of customization and personalization the software offers. Look for features that allow you to tailor your emails to individual recipients, such as customizable templates, merge tags, and dynamic content insertion. Personalized messages tend to have a higher engagement rate, so ensuring the software supports this functionality can significantly impact your outreach success.

Secondly, integration capabilities are crucial. Opt for cold email software that seamlessly integrates with your existing tools and platforms, such as CRM systems or marketing automation software. This integration streamlines your workflow, allowing for easy data transfer and ensuring that your email efforts align with your overall marketing and sales strategies.

10 Best Cold Email Software

1. Woodpecker

Best Cold Email Software - woodpecker
Best Cold Email Software

When it comes to B2B companies using automated, personalized email to reach out to potential clients, Woodpecker is the ideal solution. Woodpecker is specifically made for follow-ups and cold emails. Direct cold email sending is possible via Exchange, Office 365, and Gmail accounts. 

A/B testing, if-campaigns to direct prospects to alternative streams, manual tasks to incorporate non-email actions in the campaign, and snippet-based criteria for simple customization and personalization are just a few of the advanced features that Woodpecker offers. One advantage of using Woodpecker is their constant software updates and improvements.

Top features:

  • Snippet-based Conditions
  • User-friendly interface

Pricing: $29/month

2. Mailrush

Best Cold Email Software - mailrush
Best Cold Email Software

Business-to-business businesses can automate their cold email marketing with the help of Mailrush.io. In addition to offering their email service provider and an email warming tool to prevent your emails from ending up in the customer’s spam bin, you can use their drag-and-drop feature to create your mailing list.

They also let you monitor answers, open emails, and more. You can even use them to automatically send follow-up emails.

Top features:

  • Tracking features
  • Drag and Drop editors



3. Saleshandy

Best Cold Email Software - saleshandy
Best Cold Email Software

One of the best cold email platforms is Saleshandy, which allows you to send customized campaigns at a large scale with excellent email deliverability. It enables you to set up an infinite number of email accounts, validate your emails, and send each one individually to carry out your outreach initiatives with ease.

In order to increase email deliverability, engagement, and conversions, Saleshandy also lets you link several email accounts in a sequence and plan your sequences according to different time zones and time periods. Apart from its extensive feature set, Saleshandy provides committed assistance and useful materials, such as a blog, master class, and a community that keeps you informed.

Top features:

  • Connect unlimited email account
  • Free LinkedIn extension


BasicProScaleScale Plus

4. QuickMail

Best Cold Email Software - quickmail
Best Cold Email Software

Sales teams can automate the whole process of cold emailing prospects with QuickMail, an intuitive tool for cold outreach. QuickMail, which is well-known for its outstanding deliverability features, allows you to set up new campaigns, upload your prospect list, and automatically create follow-up sequences to expedite the outreach process. 

You can use dynamic personalization on QuickMail to generate emails that are specifically personalized for each prospect, giving them the impression that the messages were created with them in mind.  You’ll be able to save time and resources by not having to worry about duplicate campaigns when email sending is enabled across several inboxes.

Top features:

  • Inbox rotation
  • Easy-to-use interface



5. Smartlead

Best Cold Email Software - smartlead .ai
Best Cold Email Software

You can access numerous inboxes from a single one by using one of the most widely used programs for mass emailing, Smartlead. It provides email validation, limitless sender accounts, and an AI-powered email-sending system with auto-rotating functionality, among other things. 

It also features spam trigger screening, which ensures easy delivery of your emails without them ending up in spam folders, unlike other choices on the market.  If you’re searching for a one-stop shop for your cold outreach initiatives, Smartlead is a great option.

Top features:

  • Custom CRM
  • Email Analytics



6. Snov.io

Best Cold Email Software - snov io
Best Cold Email Software

Popular software for cold emailing is Snov.io, which has a user-friendly UI and robust features. You may save time by automating your email marketing with Snov.io. To locate someone’s email address on a website, you can also download the Snov.io Google Chrome plugin.

Triggers that alert you when someone opens your email can be set. You can even program an automated follow-up email to be sent out if someone views your email but doesn’t reply.

Top features:

  • Email Verifier
  • Email finder



7. Super Send

Best Cold Email Software - super send
Best Cold Email Software

One of the newest players in the cold emailing space is Super Send, which provides marketing and sales teams with a comprehensive outreach solution. You can quickly establish a connection with new clients via LinkedIn, Twitter, and email by using Super Send to send them tailored messages on each of these platforms. 

With Super Send’s automated follow-ups, you can be sure that potential customers are interacting with your company regularly. To gauge the success of their outreach, users may also track in real-time the clicks and replies to their emails.

Top features:

  • Easy integration with third-party apps
  • Email inbox rotation facility



8. Hunter.io

Best Cold Email Software - hunter
Best Cold Email Software

thering and authenticating business email addresses. Hunter.io is an essential tool for any B2B company planning its next cold outreach campaign.

Since Hunter.io’s cold email campaign tool was just recently launched to the site, it’s probably not its strongest point. You can quickly locate and validate emails belonging to your target audience using Hunter.io. You can also obtain difficult-to-find contact information for your prospects, allowing you to target your outreach efforts better and increase campaign performance.

Top features:

  • Very accurate email finder
  • No additional cost for a team subscription



9. Instantly

Best Cold Email Software - instantly
Best Cold Email Software

Instantly offers powerful AI-powered personalization, warming, and deliverability tools for cold email marketing. Instantly offers more flexibility over large-scale outreach thanks to its limitless email sending and warmup options, unlike other platforms that only allow you to send to a specific amount of inboxes.

In addition, the platform provides AI-enabled statistics to delve into the specifics of your campaign, along with an automatic email warmup. In addition, the “Lead Finder” function of the program allows you to create lead lists.

Top features:

  • User-friendly interface
  • Scalable A/B testing



10. SmartReach

Best Cold Email Software - smartreach
Best Cold Email Software

With capabilities like reply sentiment analysis, omnichannel outreach, intelligent scheduling, hyper-personalization, and team-centric features, SmartReach is a feature-rich solution.

Email deliverability features in SmartReach include spam test reports, a progressive daily send increase, and list cleansing.

With advanced scheduling, you may send emails at a time that corresponds to the recipient’s time zone, and reply sentiment analysis helps you prioritize responses for increased efficiency. All of the main email clients are supported, including SendGrid, GSuite, Office365, Outlook, and Mailgun.

Top features:

  • Hyper-personalization
  • Custom send time for emails


Email outreachSales engagement


In conclusion, finding the right cold email software can significantly boost your outreach efforts and streamline your communication strategies. Whether it’s personalized templates, tracking capabilities, or integration with other platforms, the best cold email software empowers you to connect with your audience effectively. 

Take the time to explore these top 10 options, consider their functionalities, and select the one that best suits your requirements. By leveraging these tools, you can enhance your outreach, foster meaningful connections, and ultimately drive success in your endeavors.


Can I track the performance of my cold email campaigns using these software tools?

Most cold email software offers analytics and tracking features. You can monitor metrics like open rates, click-through rates, and responses. These insights help in evaluating the success of your campaigns and making necessary adjustments for better results.

Is it possible to personalize emails with these software tools?

Yes, many cold email software options provide personalization features such as merge tags, dynamic content insertion, and customizable templates. These tools allow you to tailor messages to individual recipients, increasing the chances of engagement.

How can I ensure data security when using cold email software?

Look for software that prioritizes data security by employing encryption methods, secure servers, and compliance with data protection regulations. Additionally, check for user permissions and access controls to safeguard sensitive information within the software.