The marketing industry is dynamic but a few trends remain the same. One of those trends is Email marketing. In fact, Email marketing has become an important part of the digital marketing strategy. 87% OF B2B marketers while 77% of B2C marketers use Email marketing to grow their businesses.
Email marketing is not as simple as it seems to be. Marketers need to produce emails for different parties like existing clients, potential clients, businesses, and managers and send them at the right time. In the case of big firms, it cannot be done manually.
It becomes difficult for small businesses as well to manage these things manually. As they have to focus on the quality of emails. This can be done using the right Email marketing tool.
In this article, we have brought the list of the best Email marketing tools. We will also talk about the benefits associated with using Email marketing software.
Benefits of using Email Marketing Tools
We all know Email marketing AI tools can reduce your manual efforts. What else?
- Using the right tool you can reach a global audience.
- You can create emails according to your target audience and send them at the most appropriate hour of the day.
- You can schedule your emails and send them on the main day.
- It helps you in evaluating your performance. You can measure your results and make future plans.
- It is one of the most affordable methods of promoting your product or service.
- This can be used by all kinds of businesses.
Before you go for email marketing, make sure your business needs it. You can start this marketing at any stage of business. All you need to do is create quality content. By automating other tasks using Email marketing tools you can focus on quality aspects of the content.
Let’s check the list of the best Email marketing software and select the right one for your business.
Best Email Marketing Tools
1. Hubspot
Hubspot is a one-stop shop as you can automate emails, CRM, and marketing using this tool. This tool is best known for marketing automation and has recently launched an email automation feature.
You can send all kinds of Emails to managers, existing clients, and subscribed clients using this tool. It is an easy-to-use tool that provides free email marketing services. It provides you with several ready-to-use templates and produces attractive emails.
The Email marketing tool has integration with the Hubspot CRM tool and you can create a contact database, and track email performance. You don’t need to upgrade to the paid version but if your business requires you can upgrade only after understanding the benefits you are going to get.
Key Features:
- Email automation integrated with CRM.
- Ready-to-use templates for attractive email designs.
- Comprehensive performance tracking.
- Free and paid marketing tools.
Pricing:
- Free version available.
- Marketing Hub Professional: $800/mo
- Marketing Hub Enterprise: $3,600/mo
Best For:
- Businesses seeking a one-stop marketing and CRM solution.
- Companies looking to scale marketing efforts with automation.
Rating: 4.8/5
2. Omnisend
Omnisend is not an ordinary marketing automation tool. It does not include everything in the free version. The free version only provides email marketing services. But don’t worry about the quality of its features. They can easily support the functioning of small and medium businesses.
The tool provides audience insights that help you in sending relevant emails. It also has features like the Product Picker that can be used to select all the products you need to add to your email. You don’t need to upgrade if you are running a small or medium business and enjoy its benefits.
Key Features:
- Audience insights for targeted emails.
- Product Picker for adding products to emails.
- Advanced segmentation and A/B testing.
Pricing:
- Free version available.
- Pro: $41.30 per month
- Standard: $11.20 per month
Best For:
- Small and medium-sized businesses.
- E-commerce brands looking for personalized email marketing.
Rating: 4.6/5
3. SendPulse
Sendpulse is counted among the best Email marketing tools. The tool promotes itself as a multi-channel marketing platform but its email marketing feature managed to get the maximum attention in the list.
It comes with several easy-to-use templates. Using these templates you can create emails and schedule them accordingly. It has a good range of features that help it stand out as the best email marketing tool. The subscriber rating feature allows you to identify the most valuable subscribers.
You can personalize and schedule your emails.
Key Features:
- Multi-channel marketing platform.
- Easy-to-use templates and scheduling.
- Subscriber rating feature for identifying valuable subscribers.
Pricing:
- Free version available.
- Standard: $ 8 /month
- Pro: $ 9.60 /month
- Enterprise: Custom Pricing.
Best For:
- Beginners and small businesses.
- Companies need multi-channel capabilities.
Rating: 4.5/5
4. Benchmark Email
Benchmark Email is setting new benchmarks among email marketing tools. If you want to develop responsive emails, this is the right choice for you. This tool allows you to add images, text, and stickers to make your email look better.
Like other email marketing tools, they also offer several ready-to-use templates that allow you to create attractive and eye-catching emails. It also allows you to use a code editor to build emails from scratch. You can also have a preview of the mail so that you can get an idea of how your email is going to look in front of your clients.
Key Features:
- Drag-and-drop email builder with image, text, and sticker options.
- Code editor for custom email designs.
- Email previews for better quality assurance.
Pricing:
- Free version available.
- Pro: ₹816.00/mo.
- Enterprise: Custom Pricing
Best For:
- Creative professionals and businesses focusing on visual appeal.
- Teams need responsive email designs.
Rating: 4.4/5
5. Mailer Lite
You should top your hunt for the best email marketing tool if you have reached here. This is the best Email marketing tool as it provides several features like landing page creation, and email marketing for free. It provides an easy drag-and-drop email builder and a rich text and photo editor feature.
Using the same tool you can create a landing page that is going to affect conversions. It is going to impact your marketing strategy and yield positive results. You can also know several numerical rates like click rate, unsubscribe rate, open rate, and much more.
Key Features:
- Drag-and-drop email builder and rich-text editor.
- Free landing page creation.
- Analytics for open rates, click rates, and more.
Pricing:
- Free version available.
- Advanced: $18.00 / month
- Growing Business: $9.00 / month
- Enterprise: Custom Pricing
Best For:
- Small businesses and startups.
- Companies need free landing page creation.
Rating: 4.7/5
6. Mailjet
Mailjet is a jet of email marketing tools. It comes with several ready-to-use templates that can be customized as per the need. It comes with an intuitive and collaborative tool and you will enjoy working on this tool with your team.
This is the best choice for team players. You can add dynamic content which helps you in creating attractive and customized emails. You can integrate your platform with CRM and use a single dashboard for both purposes. This is how you can make the best use of this tool.
Key Features:
- Collaborative email design for team projects.
- Dynamic content for personalized emails.
- Integration with CRM tools.
Pricing:
- Free version available.
- Essential: $17/month
- Premium: $27/month
- Custom
Best For:
- Team-oriented projects.
- Businesses with a focus on collaboration and dynamic content.
Rating: 4.5/5
7. Moosend
Moosend is an amazing email marketing tool that helps you accomplish repetitive tasks. It has an exclusive range of features that allows you to send accurate emails, and behavioral emails. It also helps in increasing ROI and click-through rate.
This tool keeps you updated with your performance. You can get a complete report of your performance and plan your strategies accordingly. The best part of this tool is it doesn’t show the logo in the free version like other email marketing tools.
Key Features:
- Automation of repetitive tasks.
- Behavioral email marketing.
- Performance tracking with detailed reports.
Pricing:
- Free version available (no branding logo).
- Pro: $ 5.6 /mo
- Enterprise: Custom Pricing
Best For:
- ROI-driven campaigns.
- Small businesses focused on behavioral email marketing.
Rating: 4.6/5
8. Constant Contact
Constant Contact is one of the best email marketing tools for small and medium businesses. It is an easy-to-use tool and is the best choice for beginners. You can easily manage your contacts, emails, marketing calendar, and many more.
You can track your performance and get access to unlimited emails, Facebook ads integration, and an eCommerce integration for Shopify stores. It provides unmatched customer support with live chat, email, phone calls, and community support.
It offers a 60-day free trial for its customers. After that, you can buy a monthly subscription that would cost you around $20.
Key Features:
- Comprehensive tools for contact and email management.
- Facebook ads and eCommerce integrations.
- 60-day free trial with robust customer support.
Pricing:
- Premium: ₹6,600 /month
- Standard: ₹2,888 /month
- Lite: ₹990 /month
Best For:
- Beginners and medium-sized businesses.
- Companies needing integrations with Shopify.
Rating: 4.5/5
9. Drip
Drip is another email automation tool that is fondly used by small and medium businesses. Along with the email marketing features, it provides tools that make marketing automation and personalization easier than ever before.
Drip has a set of interesting features that are its USP. Those features include smarter email segmenting and split testing.
Key Features:
- Advanced automation and personalization features.
- Smarter email segmentation.
- Split testing for optimization.
Pricing:
- Paid plans start at $39
Best For:
- E-commerce businesses.
- Companies need in-depth segmentation and personalization.
Rating: 4.6/5
10. Mailchimp
Mailchimp is a comprehensive tool used to send out emails, create custom audiences, and monitor results. It is easy to install and comes with unique features that will suit small and medium enterprises and other business entities interested in enhancing the effectiveness of their email marketing services. Mailchimp also has multiple connections with third-party applications, thus it is suitable for use by various businesses.
Key Features:
- Drag-and-drop email builder.
- Advanced audience segmentation.
- Pre-built email templates.
- A/B testing for campaigns.
- Analytics and reporting tools.
- Integrations with e-commerce and CRM platforms.
Pricing:
- Free Plan: Up to 500 contacts.
- Essentials: Starts at $13/month.
- Standard: Starts at $20/month.
- Premium: Starts at $350/month.
Best For:
- Small to medium-sized businesses.
- E-commerce businesses.
- Marketing teams require automation tools.
- Beginners in email marketing.
Rating: 4.5/5
11. ConvertKit
ConvertKit is an e-mail and website builder that focuses on creative entrepreneurs especially bloggers, authors, and online course teachers. It is centered on assisting users in establishing genuinely engaging interactions with their audience using sequenced emails and autopilot. It has a simple design, free of any distractions and it is well-loved by independent content generators.
Key Features:
- Subscriber tagging and segmentation.
- Customizable email templates.
- Easy-to-use visual automation builder.
- Integrations with creator tools like Patreon and Teachable.
- Landing page and form builder.
Pricing:
- Free Plan: Up to 1,000 subscribers
- Creator Plan: Starts at $15/month.
- Creator Pro Plan: Starts at $29/month.
Best For:
- Content creators and bloggers.
- Online educators and course creators.
- Small businesses looking for simplicity.
- Personal branding.
Rating: 4.6/5
12. Mailmodo
Mailmodo is an advanced version of an email marketing tool that helps in creating engaging mails using the AMP feature. The usefulness of this service is in focusing an email’s call to action to an object that allows the recipient to perform a specific action within the email, such as completing a form or scheduling an appointment, all of which improve engagement levels. The interface is ideal for companies engaged in interactive and actionable messages.
Key Features:
- AMP email builder for interactive content.
- Pre-built AMP templates.
- Email automation workflows.
- Real-time analytics and tracking.
- Seamless integrations with CRMs and other platforms.
Pricing:
- Free Plan: Up to 3,000 emails/month.
- Silver Plan: Starts at $99/month.
- Gold Plan: Starts at $199/month.
- Custom pricing for enterprises.
Best For:
- Businesses prioritizing interactive email campaigns.
- SaaS companies and startups.
- Marketers seeking higher engagement rates.
- Enterprises needing advanced automation.
Rating: 4.7/5
Conclusion
Choosing the right Email marketing tool is very important. Before selecting a tool make sure you check all the features of the tool and select the tool that suits the best with your requirements.
Most of these Email marketing tools offer a good range of features in the free plan. You don’t even have to shift on paid plans to enjoy the best performance. And if you feel like upgrading to the paid version you will realize that their paid plans are affordable.
Which tool do you think suits the best with your requirement?
