Best Email Marketing Tools
The marketing industry is dynamic but a few trends remain the same. One of those trends is Email marketing. In fact, Email marketing has become an important part of the digital marketing strategy. 87% OF B2B marketers while 77% of B2C marketers use Email marketing to grow their businesses.
Email marketing is not as simple as it seems to be. The marketers need to produce emails for different parties like existing clients, potential clients, businesses, managers and send them at the right time. In the case of big firms, it cannot be done manually.
It becomes difficult for small businesses as well to manage these things manually. As they have to focus on the quality of emails. This can be done using the right Email marketing tools.
In this article, we have brought the list of the best Email marketing tools. We will also talk about the benefits associated with using Email marketing tools.
Benefits of using Email Marketing Tools
We all know Email marketing tools can reduce your manual efforts. What else?
- Using the right tool you can reach global audience.
- You can create mails according to your target audience and send it at the most appropriate hour of the day.
- You can schedule your emails and send it on the main day.
- It helps you in evaluating your performance. You can measure your results and make future plans.
- It is one of the most affordable methods of promoting your product or service.
- This can be used by all kinds of businesses.
Before you go for email marketing, make sure your business needs it. You can start this marketing at any stage of business. All you need to do is create quality content. By automating other tasks using Email marketing tools you can focus on quality aspects of the content.
Let’s check the list of the best Email marketing tools and select the right one for your business.
Best Email Marketing Tools
Hubspot
Hubspot is a one-stop-shop as you can automate emails, CRM, and marketing using this tool. This tool is best known for marketing automation and has recently launched an email automation feature.
You can send all kinds of Emails to managers, existing clients, and subscribed clients using this tool. It is an easy-to-use tool that provides free email marketing services. It provides you with several ready-to-use templates and produces attractive emails.
The Email marketing tool has integration with the Hubspot CRM tool and you can create a contact database, track email performance. You don’t need to upgrade to the paid version but if your business requires you can upgrade only after understanding the benefits you are going to get.
Omnisend
Omnisend is not an ordinary marketing automation tool. It does not include everything in the free version. The free version only provides email marketing services. But don’t worry about the quality of its features. They can easily support the functioning of small and medium businesses.
The tool provides audience insights that help you in sending relevant emails. It also has features like the Product Picker that can be used to select all the products you need to add to your email. You don’t need to upgrade if you are running a small or medium business and enjoy its benefits.
SendPulse
Sendpulse is counted among the best Email marketing tools. The tool promotes itself as a multi-channel marketing platform but its email marketing feature managed to get the maximum attention in the list.
It comes with several easy-to-use templates. Using these templates you can create emails and schedule them accordingly. It has a good range of features that helps them in standing out as the best email marketing tool. The subscriber rating feature allows you to identify the most valuable subscribers.
You can personalize and schedule your emails.
Benchmark Email
Benchmark Email is setting new benchmarks among email marketing tools. If you want to develop responsive emails, this is the right choice for you. This tool allows you to add images, text, stickers to make your email look better.
Like other email marketing tools, they also offer several ready-to-use templates which allow you to create attractive and eye-catchy emails. It also allows you to use a code editor to build emails from scratch. You can also have a preview of the mail so that you can get an idea of how your email is going to look in front of your clients.
Mailer Lite
You should top your hunt for the best email marketing tool if you have reached here. This is the best Email marketing tool as it provides several features like landing page creation, email marketing for free. It provides an easy drag-and-drop email builder and a rich text and photo editor feature.
Using the same tool you can create a landing page that is going to affect conversions. It is going to impact your marketing strategy and yield positive results. You can also know several numerical rates like click rate, unsubscribe rate, open rate, and much more.
Mailjet
Mailjet is a jet of email marketing tools. It comes with several ready-to-use templates that can be customized as per the need. It comes with an intuitive and collaborative tool and you will enjoy working on this tool with your team.
This is the best choice for team players. You can add dynamic content which helps you in creating attractive and customized emails. You can integrate your platform with CRM and use a single dashboard for both purposes. This is how you can make the best use of this tool.
Moosend
Moosend is an amazing email marketing tool that helps you in accomplishing repetitive tasks. It has an exclusive range of features that allows you to send accurate emails, behavioral emails. It also helps in increasing ROI and click-through rate.
This tool keeps you updated with your performance. You can get the complete report of your performance and plan your strategies accordingly. The best part of this tool is it doesn’t show the logo in the free version like other email marketing tools.
Constant Contact
Constant Contact is one of the best email marketing tools for small and medium businesses. It is an easy-to-use tool and is the best choice for beginners. You can easily manage your contacts, emails, marketing calendar, and many more.
You can track your performance and get access to unlimited emails, Facebook ads integration, and an eCommerce integration for Shopify stores. It provides unmatched customer support with live chat, email, phone calls, and community support.
It offers a 60-day free trial for its customers. After that, you can buy a monthly subscription that would cost you around $20.
Drip
Drip is another email automation tool that is fondly used by small and medium businesses. Along with the email marketing features, it provides tools that make marketing automation and personalization easier than ever before.
Drip has a set of interesting features that are its USP. Those features include smarter email segmenting, split testing
Conclusion
Choosing the right Email marketing tool is very important. Before selecting a tool make sure you check all the features of the tool and select the tool that suits the best with your requirements.
Most of these Email marketing tools offer a good range of features in the free plan. You can don’t even have to shift on paid plans to enjoy the best performance. And if you feel like upgrading to the paid version you will realize that their paid plans are affordable.
Which tool do you think suits the best with your requirement?
