I think most of you can relate to this meme. Instagram has become an important part of our lives. The platform is used by 1 billion people every month. Some use it for entertainment, while others use the app to promote or run their business.
I am not saying that every niche must market their business on Instagram, but a few businesses must be involved in Instagram marketing. For example, makeup artists, jewelry businesses, or other service providers need visual content to grow their business.
It is necessary for marketers to multifunction to grow their businesses. To function effectively, marketers go for tools for different platforms. Here are the top trending tools for Instagram marketing that are going to help us. Let’s discuss the 15 best Instagram tools to grow your online business.
Why do you need Instagram Tools for your Business growth?
By using Instagram tools, time is conserved, but it also gives businesses a competitive advantage, especially in the current rapidly evolving market.
- Enhanced Content Management: Many tools are used to plan, create, and share content on Instagram. For this reason, businesses can use software such as Hootsuite and ContentCal to plan their content calendars properly.
- Audience Insights and Analytics: These tools offer audience profile, their activity, and interaction metrics with the content shared. This enhances the appearance of a site and its applicability to its clients since companies can create content that is preferred by the audiences.
- Efficient Engagement: Both Awario and Creator Studio enable businesses to track comments, mentions, and messages promptly and coordinate the response. Interactive fulfill schedules strengthen customer relations.
- Improved Reach and Visibility: The two applications used in hashtag tracking and influencer marketing include Brand24 and Keyhole, which assist a business in identifying trending hashtags and real influencers. This also increases audience coverage and drives brands to the right targets.
- Performance Measurement: With the help of Planable and Crowdfire, businesses can identify how each campaign performs. This makes it easier for one to fine-tune strategies and also get a better return on investment than they would have gotten without the help of the model.
18 Best Instagram Tools for 2025
1. Brand24
This is one of the most beneficial Instagram tools for social media marketers, PR experts, and small businesses. It can be used to track hashtags and hashtag campaigns. Using this tool, you can look for multiple hashtags and follow public accounts and videos.
This is the best tool to keep an eye on competitors’ content. It keeps you updated whenever your account is mentioned somewhere and help you in managing photos, videos and posts. You can also find engaging and highly-rated influencers using this tool.
You can use this apt to choose the hashtag that works best for your business. The tool offers you a 14-day free trial.
Pricing
- Personal Plus- $49 per month
- Professional Premium- $99 per month
- Professional max- $199 per month
2. Meta Business Suit
Meta Business Suit was earlier used for Facebook. It has now started supporting Instagram as well. It is one of the most cost-effective Instagram tools that can help you find advanced solutions. You can do almost everything on this tool.
You can schedule and manage your post. You can also manage multiple accounts using this tool. So, if you are a solopreneur, this is your go-to option. You can analyze the performance of each post and get clear insights into them.
Use this tool to manage your Instagram inbox and engage with an audience.
Pricing
Free
3. Planable
Planable is one of the high-rated Instagram tools. This is the best choice for big businesses. Using this tool, you can plan and manage large-scale Instagram marketing campaigns. You can also have a preview of your content before publishing.
This tool allows you to schedule and collaborate on Instagram content easily. The solution supports videos, images, and stories. You can easily edit images using image edit features, customize them, and integrate with other social media platforms.
You can keep a vigilant eye on your Instagram campaign through this tool. Schedule, organize, and manage your Instagram stories and posts effectively.
Pricing
- Free
- Basic: $33
- Pro: &49
- Custom Plan
4. Woorise
Woorise is counted among the best Instagram tools. It helps you create Instagram campaigns that include giveaways, contests, landing pages, forms, and surveys. You can easily engage your customers. This is a great tool to collect leads.
This tool lets you connect with your Instagram connections and look for new ones. The tool has amazing features and provides a free, customizable bio link landing page to connect your audience. It works with other social media platforms as well.
Pricing
- Free
- Basic: $23
- Grow: $39
- Pro: $79
5. Awario
Awario is has a deeper interest in hashtags. It provides notification on every mention at every hour from every corner. It gives you Instagram analytics without any hassle. It also helps you in improving brand reputation by answering customer questions.
It is a choice for both big and small businesses. You will remain notified of customer comments and queries and can answer them on time. This is a great tool for growing organically. This is an affordable tool which is why this is counted among the best Instagram tools.
Pricing
- Starter: $29
- Pro: $89
- Entreprise: $249
6. Hootsuite
Hootsuite is one of the best Instagram tools. It can work well with other platforms like LinkedIn and Facebook, but as we are talking about Instagram, so we will focus on it. I won’t mind calling it a one-stop Instagram management solution for small and big businesses.
Using this tool, you can manage, schedule, monitor, and advertise your Instagram content as it integrates with everything. The best part about this tool is that it is affordable and has a simple user interface. It can be easily used on mobile phones.
Pricing
- Professional: ₹1,915
- Team: ₹7,540/mo
- Enterprise: Custom
7. Crowdfire
The list of the best Instagram tools is incomplete without Crowdfire. If you are looking for a tool that can help you in finding and sharing content, Crowdfire is the right choice for you. You can use this tool to look for the right content and share the targeted content easily.
It has a clean dashboard that allows you to track mentions and comments in one place. Using this tool, you can schedule your content and analyze your performance easily. It also provides you with targeted hashtag recommendations.
It can integrate well with Shopify, WordPress, and Etsy. It can help you save a lot of time you have wasted searching for the relevant content.
Pricing
- Free
- Plus: $7.48 /mo
- Premium: $37.48 /mo
- VIP: $74.98 /mo
8. Keyhole
This is called an influencer Instagram marketing tool. If you are one of those businesses that go for Influencer marketing, you cannot afford to miss this tool. This tool can find, evaluate, screen and connect with influencers.
It is necessary to find genuine influencers, as many influencers have gained fake followers. This can block the growth of your business. This tool helps you get clean dash, easy metrics, and much more. It helps you get in-depth profile analytics.
It helps you find, manage, and even measure each influencer campaign’s success. What else one could ask for?
Don’t worry! They are still providing more. You can also use this tool for event marketing. It helps you manage, market, and share experiences for events like concerts, festivals, functions, and online summits.
Pricing
Pricing starts at $79.99 per month. The app also provides free trials.
9. Combin
Combin completes the list of the best Instagram tools. This tool works like a jet. It is the fastest way to gain likes and comments and find the relevant hashtags for your business. No, I’m not talking about fake likes. This tool is going to help you generate organic likes.
This tool puts all posts in one dashboard so that you can like them all. The sad part is that the free plan is limited but contains most key features. You won’t be disappointed buying the paid version as well.
By not using this tool, you have to search for relevant hashtags, look for profiles, and like and comment manually. Combin can do this a hundred times faster than you. This tool allows you to search hashtags at once and like and leave comments in the pop-up window.
Pricing
- Starter
- Personal: $15/mo
- Business: $30/mo
10. Later
Later is one of the best and most effective Instagram marketing tools, and it has a simple drag-and-drop editor to schedule and plan the posts. It encompasses the visual content calendar, the recommended hashtags, analysis, and posting of Instagram Stories. Perfect for those who want to build an image and brand, Later includes features to schedule posts and analyze engagement so the content will be posted at the best time. It also fosters teamwork and is a suitable platform for growing brands.
Pricing:
- Free: Basic plan for 1 user, 30 posts/month.
- Starter: $16.67/month for 1 user, 60 posts/month.
- Growth: $30/month for 3 users, advanced analytics.
- Advanced: $53.33/month for up to 6 users.
- Agency: $133.34/ month for up to 10 users.
- Enterprise: Custom Pricing
11. Buffer
Buffer is an easy-to-use application suitable for content scheduling, planning, and analysis of posts on various social networks, especially Instagram. It has the following characteristics: posting times suggestions, detailed engagement analytics, and collaborative tools. Due to its simplicity of design, Buffer is suitable for small businesses and marketers who want to synchronize their Instagram accounts.
Pricing:
- Free: 3 social channels, 10 scheduled posts/channels.
- Essentials: $5/month per channel.
- Team: $10/month per channel.
- Agency: $120/month for multiple clients.
12. Iconosquare
Apart from followers, Iconosquare focuses on the analysis of Instagram data, including followers’ growth rates and the overall engagement metrics and content performance analysis. It is very useful for businesses and agencies that have to work with several accounts. Apart from analytics, Iconosquare also provides enhanced scheduling features that assist brands in improving their strategy. Using competitor tracking it enables the users to monitor the trends and measure their performance based on industry standards.
Pricing:
- Launch: $433/month for 5 profiles.
- Scale: $69/month for 5 profiles.
- Excel: $116/month for 5 profiles.
- Agency: Custom pricing for large teams.
13. Phlanx
Phlanx is an influencer marketing platform that includes solutions for campaign cooperation, engaging target audience analytics, and contracts. Its engagement rate calculator lets brands know which influencer suits the campaign. The collaboration board helps businesses to find the right influencers and partners easily and, therefore, is a great tool for launching a powerful campaign.
Pricing:
- Basic: $39/month.
- Premium: $ 60/month.
- Business: $90/month.
14. Mentionlytics
Mentionlytics is an online monitoring tool that allows you to track mentions, sentiment, and feedback from the Instagram audience. It gives an understanding of competitor approaches to their markets and can also reveal patterns within your market segment. This tool is specifically useful for any company that is also in charge of its online presence and interacts with consumers. It offers real-time data together with complete reporting information.
Pricing:
- Basic: $58/month.
- Essential: $116/month
- Advanced: $208/month.
- Pro: $333/month.
- Advanced: $208/month.
- Agency:$499/month
- Enterprise: $792/month
15. AdEspresso
AdEspresso provides an easy way to create, test, and optimize Instagram ads. It has a clear interface that allows marketers, among other things, to perform A/B tests, analyze ads, and target specific audiences. It also provides practical recommendations on increasing one’s ROI and obtaining the greatest possible outcomes for their campaign.
Pricing:
- Starter: $49/month.
- Plus: $99/month.
- Enterprise: $259/month.
16. ShortStack
ShortStack is an advertising platform that helps to create Instagram competitions, promotions, and engagement-based campaigns. Through a convenient interface, brands create even more interesting content, such as quizzes and landing pages, for the audience to engage in. Leverage ShortStack for lead generation and brand building. The platform also has metrics to track specific campaign performance.
Pricing:
- Starter: $39/month.
- Business: $79/month.
- Growth: $119/month.
- Pro: $119/month.
- Elite: $399/month.
17. Synapview
Synapview is a monitoring tool that tracks hashtags, brand mentions, and competitors on Instagram. It is useful in market analysis and consumer trends hence keeping brands informed of the audiences’ needs. The platform is particularly suitable for companies that want to monitor their campaign performance and find new opportunities for development.
Pricing:
- Basic: $19/month.
- Pro: $49/month.
- Premium: $99/month.
18. Unfold
Unfold is a design app that has beautiful, flexible templates to create stunning Instagram Stories and posts. It is perfect for those using the platform for personal use, blog promotion, or business purposes, helping transform visuals into visually appealing, high-quality designs. The right options that come with Unfold are text overlays, photo enhancement, and layout modification to make your stories interesting and distinct.
Pricing:
- Free: Basic templates.
- Plus: $2.99/month.
Pro: $19.99/year.
Conclusion
One thing you should keep in mind while looking for Instagram tools- Not every business requires the same tool for their business. Most of these Instagram tools are affordable, but along with affordability, you should look for other factors like the type of content you want to create your needs, and your requirements.
If you are looking for a tool to manage your Instagram account, I suggest you choose Hootsuite. And if you are looking for a tool that can resize your images and videos quickly, you can go for Instasize. This tool is not on the list of the best Instagram tools but it can work well for your business. And if you can afford more, you can go to Canva.
Drop the names of the tools that can work the best for your business.
FAQs
1. Which tools help schedule Instagram posts?
Popular Instagram scheduling tools include Buffer, Later, Hootsuite, and Planoly. These platforms allow you to plan and automate posts effectively.
2. Are there free Instagram tools for managing accounts?
Yes, tools like Canva, Preview App, and Combin offer free versions for content creation, scheduling, and basic account management.
3. What tools are best for creating Instagram stories?
Use tools like Canva, Unfold, StoryArt, and Adobe Spark to create engaging and visually appealing Instagram stories.
4. Which tools can help grow Instagram followers?
Tools like Kicksta, Growthoid, and Combin Growth focus on organic follower growth by targeting specific audiences.
