Best Lead Generation Software for Business in 2022 (Both Free and Paid)

Author :
Traffic Tail
| Updated On :
February 12, 2022

Lead generation is a task of attracting valuable leads to your business who can get converted into loyal customers. It does not only include bringing traffic to your website but also include the concept of connecting to valuable leads.

Lead Generation Software

Are you also looking for the right lead generation software for your business? So, before we begin with the list of the best lead generation software, we will talk about certain concepts like importance of lead generation, features of lead generation system and at the end we have provided a small guide on “how to select the right lead generation software for your business”.

Importance of Lead Generation

Lead Generation stats

Lead generation is much more than what it is perceived. It helps you in collecting relevant data about your customers. By asking the right questions like why they choose your business or why do they likeyour product, you can know a lot about your customers.

Blindly generating more lead is not going to help you in long run. So, you have to make sure you are generating qualified and valuable leads. It helps you in knowing the quality of leads by tracking their engagement level, interactions and other information.

It can help you in choosing the right marketing campaign as you can track the performance of campaigns that brought valuable leads.

Features of Lead Generation Software

lead generation

When looking for an amazing lead generation software, you should look for these


  • It should have intuitive interface. It should be easy to use and navigative because if you cannot use it completely you will not understand the potential of that lead generation software.
  • Integrating your lead generation software is very important. It helps you in saving time and effort of doule-checking.
  • It should have amazing analytics and reporting feature. You can get accurate data and take data-driven decisions.
  • It should also have automation feature that help you in saving time by responding to leads, prioritizing leads and analysing tasks.

You can consider checking these features in a lead generation software. Now let’s have a glance at the list of the best lead generation tools.

Best lead Generation tools

best lead genereation tools


Unbounce is a platform that can be used to generate powerful leads that can be converted and sales can be increased. It also helps you in building landing pages, optimizing your campaigns with conversion intelligence.

You can convert the entire idea into a landing page within a few clicks. The best part of using Unbounce is the user interface. It is understandable and you can learn it in within an hour. You can also generate content using this lead generation software.



Launch: $90 USD/ Month

Optimize: $135 USD/ Month

Accelerate: $225 USD/ Month


Leadpages is a well-know lead generation software commonly used by small businesses. It helps you in building landing pages, alert bars, pop-ups and much more. It offers ready-to-use templates, A/B testing support, SEO management.


It also offers 40+integrations and allows you to easily import and export data. It is a perfect choice for small businesses as it is available at low prices and the quality of services is amazing. It has more than 200 ready-to-use templates and offers unlimited page publishing, leads and traffic.


Standard: $37 per month

Pro: $74 per month

Advanced: $299 per month


Hubspot is one of the most talked-about tools in the digital industry. It is also counted among the best lead generation software a sit helps you in growing teams wisely. This is again an optimum choice for small businesses as it helps you in generating leads using CRM tools, quote functionality and much more.


This is an affordable lead generation software and offers live chat facility to get connected with audience. It also allows you to start for free and can be integrated with 940 tools. It also has templates for email outreach that smoothes you communication with customers.


Free plan: limited resources

Starter plan: $45 per month

Professional: $450 per month

Enterprise: $1200 per month


OptinMonster is an easy-to-use lead generation software that helps you in converting your leads and generating sales. The tool is ready to support all kinds of websites and can help you in capturing all kinds of leads.


It helps you in creatinghigh-quality lead generation campaigns like slide-in-windows, pop-ups and much more. It puts your campaign in the right platter at the right time. It shows targeted promotions like sharing discount codes, promoting flash sales and much more.


Basic plan: $9 per month

Plus: $19 per month

Pro: $29 per month

Growth: $49 per month

Lead Forensics

If you are looking for a lead generation software that can update you with the contact details of anonymous users as well, then Lead Forensics is the right choice for you. It is not only going to help you in capturing relevant leads but is also going to unveil identity of unknown visitors which can be converted into leads.

Lead Forensics

It can be integrated with many top CRMs, provide complete information of your leads. It can be operated for free as it offers free trial. But after that you have to buy a paid plan.


Please contact the team for prices.


Growbots is one of the best lead generation software as it multiplies the growth of your business with its effective features. It includes testing so that you can choose the best approach and you have to pay for leads that fits your business.


You can contact the right decision-makers as it has a database of more than 200 million people and allows automation of various activities. Everything about the tool is amazing including prices. They are not too high.


Starting plan is $49 per month and can go up to $199 per month.


Pipedrive is a lead generation software that is known for its intuitive interface. What people love the most about this tool is the simplicity! It can track all your leads and the required data. You can see everything on the dashboard without any hassle.


It provides you with the complete analysis and helps you in taking the right action. It can be integrated with more than 250 tools, helps you in meeting your sales targets and goals. You can also get ready-to-use templates on this tool.


Essential plan: $12.50 per month

Advanced: $24.90 per month

Professional: $49.90 per month


As the name itself suggests, it works like aeroplane in lead generation. It helps you in capturing the most qualified leads. It is a simple chrome extension that can be used without much hassle.


All you need to do is add the name of company and fill relevant details and it will start working. It also allows you to import data in CSV files. It also offers free plan but with limited services.


Take off: $49 per month (lowest)

Other plans go to enterprise level and are priced by special quote.

Small Guide on How to choose the right lead generation software?

Before selecting a lead generation program for your business make sure you are understanding your business goals. You should be clear with your budget and the type of lead generation program you want to start. You should consider these pointers before selecting your lead generation program.

  • Current Goals
  • Target audience
  • Where you are finding leads
  • You are primarily engaging in inbound or outbound leads. You have to consider this factor as well.
  • How are you scoring leads currently?
  • Untapped channels
  • Channles from which you are getting maximum engagement
  • Future plans.

Final Words

lead generation

You must consider these factors before selecting your lead generation program. You can use any of the above-mentioned tools after considering your budget, needs, goals, requirements. You should know about the features of lead generation software you are planning to use. There are different types of lead generation software so make sure you are researching enough before spending on lead generation software.

Which software do you think is going to work the best for your business?

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