The first five results on SERP account for 67% of traffic and 85% of searchers do not even open the second page. So, ranking on the first page is more than important. And you can rank on the first page, only if your website has optimized content.
You can write optimized content by using the relevant keywords. Many times businesses are not able to find the relevant keywords for their business. Using different SEO tools, you can find the right keywords for your business.
Finding the right keyword is not enough, you have to judge the performance of each keyword and the entire SEO campaign. Using the right SEO analysis tools, you can get the complete report of your SEO campaign.
So, before we jump on the list of the best SEO analysis tools, let’s check some stats on SEO and know how important it is to use SEO for your business.
SEO stats 2021
Here are some stats that are going to aware you of the importance of SEO:
- 57% of marketers say that on-page SEO content development has remained one of the most effective SEO tactics continuously.
- 36% of SEO experts think the tagline is an important part of SEO-friendly content.
- 70% of marketers believe SEO is powerful than PPC.
- Google uses more than 200 factors to rank your website. SEO, high-quality content and backlinks are the most important factors considered by Google while ranking a website.
- 69.7% of queries contain four words or more. That means long-tail keywords are going to work to increase the ranking of your page.
Importance of Search Engine Optimization
Reading these stats, you must have understood how important it is to get your website or social media account optimized to improve the ranking.
- Search Engine Optimization can help you in generating valuable leads that are going to improve your sales.
- It also affects the user experience, speed and quality of your website.
- It helps you in improving the ranking of your website. And higher ranking is going to generate traffic for your website.
- It is going to add to the reputation of your business when people will find your business on the top of SERP.
- It is one of the most affordable and cost-effective techniques of digital marketing that is going to yield powerful results.
- It is going to improve brand awareness and the best part is, it is trackable.
You must have come across the advantages of using SEO and to enjoy these benefits you need to remain updated with your performance. And to remain updated with your performance, you have to choose the best SEO analysis tools.
Best SEO Analysis Tools
Ahrefs
While looking for the best SEO analysis tools, you cannot resist considering choosing Ahrefs. This tool guarantees the most accurate insights on SEO and its accuracy makes it the choice of experts. It also acquaints you with the parts of the website that need improvement and is going to affect ranking.
It also helps you in determining your competitor’s backlinks and using them for your brands. Using this tool, you can find the most linked content in your niche and fix broken links. You can also get an overview of the best-ranking pages on your website.
This tool is used for rank tracking, competitor research, viral content research and SEO audit.
SEMrush
The tool is a bit expensive but offers value for money. The tool helps you in finding new ranking opportunities and identifying changes. It allows you to compare your website with your competitors making it one of the best SEO analysis tools.
This is a tool that can provide you with an SEO report card for your website. You can understand the website’s search data, traffic and you can even compare your website with your competitors’ website using this tool.
You can also get organic traffic insights. It is a great on-page SEO checker tool that is used by both small and big businesses.
Pricing
Pro: $119 per month
Guru: $229.95 per month
Business: $449.95 per month
HubSpot Website Grader
If you are looking for a full-fledged digital marketing tool, that supports CRM, social media management and SEO information, then Hubspot is the best choice for you. It is one of the simplest SEO analysis tools where you need to enter URLs and generate your SEO insights easily.
This tool is used to bring valuable leads. You can know what is lacking in your website and how it can be improved by signing in to the Hubspot Academy Website Optimization course. You can also learn how you can make your website secure by choosing the best practices. You can personalize your website’s UX to leave imprints in the minds of users.
Linkody
If you are looking for a tool that can reveal your off-page performance, Linkody is the best choice for you. It allows you to discover, analyze and even disavow backlinks. The best part of the tool is that the user interface is quite easy. The tool keeps checking your link 24*7.
It informs you when it locates a broken link so that it can be fixed. Broken links affect the reputation of your business. Linkody can even spy on your competitor’s backlinks. The tool can provide you with the most useful insights on your backlinks and help you in creating white-label reports that can be shared with your team.
It is counted among the most affordable SEO analysis tools. Check the pricing.
Pricing
Webmaster: $14.50 per month
Advanced: $24.90 per month
Agency: $49.90 per month
Agency XL: $153.90 per month
Woorank
Woorank is one of the most amazing SEO analysis tools as it allows you to know about the opportunities for optimization and improvement. Using this tool, you can take your business to greater heights. It provides you with the most accurate analysis that counts for SEO initiatives, usability, social media and more.
The report provided by Woorank is quite easy to understand as it is divided into 8 sections. These sections are marketing checklist, SEO, usability, mobile, technologies, social, local, visitors.
Pricing
The tool provides a 14-day free trial.
Pro: $59 per month
Premium: $179 per month
Enterprise: contact the team
SEOquake
SEOquake is one of the best SEO analysis tools. Using this tool, you can get on-page SEO audits, real-time URLs, domain comparisons, internal and external links reviews. You can also download the SEO analysis report which is adjustable as well as sharable.
The tool is an expert in auditing your website to identify any SEO-related issues. You can compare different domains or URLs to know your level. This is why it has been ranked among the best SEO analysis tools.
Seomater
Seomater is an auditing tool that is used for SEO analysis and on-page testing. Your tool will crawl around the website and give you a complete SEO report. That report will explain several elements like external links, backlinks, page quality and speed, social media and more.
It is one of the top-ranked SEO analysis tools that can give you detailed reports of on-page and off-page SEO. You can also use the domain comparison tool to compare your website with competitors.
Pricing
Pay as you go: $5
Small Business: $19 per month
Professional: $49 per month
Unlimited: $179 per month
Spyfu
This spying tool completes the list of the best SEO analysis tools. It can be labeled as a one-stop solution for all kinds of SEO activities. You can do competitor research using this tool. You can do PPC competitive research, SEO competitive research, and track the domains bidding on your Google ads.
You can also see the ranking of a page or a website for a keyword. You can also identify the backlinks used by your competitors. You can get keywords ideas and get advice for your google ads. This also increases the chances of conversions.
Pricing
Basic: $39 per month
Professional: $79 per month
Team: $299 per month
Conclusion
Search Engine Optimization can do wonders for your business. And measuring your performance is a must that could be done using SEO analysis tools. When it comes to analysis, all we look for is accuracy. Everyone looks for the tool that gives the most accurate insights on SEO performance.
Most of these tools are known for providing accurate insights on SEO. You have to choose the tool considering other factors along with accuracy. Several factors that should be considered before choosing the right SEO analysis tools include budget, features, accuracy, clarity.
Drop the name of the tool that you think can work the best for your business.
