Best Website Audit Tools

Digitalization has become the need of the hour. Most businesses are going digital through social media or websites. This is because the website is one of the most cost-effective and common ways of marking a presence on the internet.

While building a website, a person takes care of several factors like speed, web design, user interface, navigation, and SEO. All of these factors shape the reputation of your business in the minds of users. It is said a person takes 0.05 seconds to form an opinion about your website. And 86% of users leave the website if they are not impressed by the design and content of your website.

Search Engine Optimization is another important factor that is to be considered. And the performance of website needs to be judged. Using website audit tools, the performance of a website can be easily judged. Before we begin with the list of the best website audit tools, let’s talk about the importance of the website for your business.

Why do you think your company needs a website? How can website auditing contribute to the growth of businesses?

Websites have become an integral part of your business. Having a website can bless you with a plethora of advantages. When we talk about having a website, we talk in the context of an SEO-friendly website.

• It improves your ranking on SERP, bringing more traffic to your website.
• It helps generate valuable leads, which results in more conversions.
• It adds to the reputation of your business.
• It increases your reach, and you can be available for your potential customers 24*7.
• Using the right digital marketing techniques is a great way to move ahead of your competition.

We can all agree that having a website is vital, but website performance is even more crucial for company success. An effective website offers high conversion rates. The job of website audit is now in the foreground.

A website, then, comprises the process of identifying its persistent problems so that you may address them and boost your Google rating.

You should be aware of the following frequent forms of website audits:

1. SEO Audit: An in-depth analysis of a website’s SEO health and performance is known as an SEO audit. It entails looking at many factors to find areas that might want optimisation and enhancement.

2. Technical Audit: The technical aspects of the website, such as the site structure, URL optimisation, and indexing problems, are the focus of the technical audit. It makes sure that the website is both user- and search engine-friendly and accessible.

3. Website Content Audit: An evaluation of the website’s content, including its use of keywords, meta descriptions, and general content strategy, is done through a website content audit. It seeks to increase user engagement and search engine content optimisation.

4. Website Security Audit: The protection of the website against security risks, viruses, and vulnerabilities is ensured through website security audit, protecting user data and upholding credibility.

5. Conversion Rate Audit: To improve conversion rates and user behavior, Conversion Rate Audit examines the website’s conversion funnel and identifies areas for improvement.

6. User Experience Audit:  Navigation, website load time, mobile friendliness, and usability are all evaluated as part of the user experience audit. It seeks to raise user pleasure and participation.

Let’s check what website audit tools  can do for you.

What website audit tools can do for you?

By choosing the right website audit tools, you can remain updated with the performance of your website. You can even know about your competitor’s performance, observe their patterns and make necessary improvements.

Website audit tools evaluate your content performance and help you in improving user experience. It enhances web security and increases page speed and lowers loading time. It improves visibility on SERP adding to the reputation of your business.

Let’s have a glance at the best website audit tools.

Best Website Audit tools

Page Optimizer Pro

Next one from website tools is Page Optimizer pro. If you are looking for an on-page optimization tool, Page optimizer pro is the best choice for you. Use this tool to compare your performance with your competitor. It is counted among the most affordable website audit tools.

It looks after certain matters on your page like target keywords, headers, bullets, and others that can be optimized. It can also provide you with SERP analysis, LSI recommendations, schema recommendations, and useful keyword recommendations.

As the name suggests, it can audit your page but it cannot audit your entire site at one go.

Top Features of Page Optimizer Pro

• Page Optimizer Pro optimizes your web pages by analyzing your target keywords and making recommendations to improve keyword use and density.
• It analyzes the content on your website and recommends adjustments to improve relevancy, readability, and general quality.
• It makes precise suggestions for on-page SEO variables such as title tags, meta descriptions, headers, and picture alt tags.
• Page Optimizer Pro compares your web pages to your rivals’ websites, identifying areas where you may improve and outrank them in search engine results.

Pros and Cons of Page Optimizer Pro

Pros:

• Simple to use
• Provides specific advice
• Reports that are simple to read and understand
• It employs a patented algorithm. This implies that you will find different results elsewhere!

Cons:

• Some more detailed analysis is only available on agency plans.
• Individual plans with lower tiers need to include some very valuable features.

Pricing

Page Optimizer Pro price is divided into three categories based on whether you are an individual or an agency. Each tier grants access to a particular set of features. Before joining, verify what features are included with each plan.

Plans for a single user begin at $22 per month. This is the level at which the 7-day trial is available.

• The Basic plan ($22/month) provides 12 monthly reports. This implies that you only improve 12 pages every month. This makes it the greatest choice for developing fresh material rather than fixing previous blunders.
• The Premium plan costs $33 a month and includes 25 reports.
• The Unlimited Plan, which includes limitless reports, costs $44 monthly.

The cost of additional reports ranges from $1.20 to $1.70 for the lowest tiers.

Monthly rates for agencies begin at $87. Due to the limited amount of sub-accounts per account under agency plans, agencies can simultaneously monitor several websites.

Cora SEO

Next one from Website Audit Tools is Cora SEO. Cora SEO is one of the best website audit tools as it gives you a deep SEO analysis of your website. The tool directly offers recommendations on keyword findings. This tool remains automatically updated with Google trends and matches its software with Google.

The tool also offers two additional tools called Cora Diff and Cora Trends. Cora trends help you in identifying factors that are common in various keywords to help fine-tune a large number of related pages.

Cora Diff assesses the difference in rankings after a Google update. You can take action to adjust those rankings. It also helps in preparing LSI reports, keyword density reports, and content reports.

Top Features of Cora SEO

• Cora SEO does in-depth competition research by comparing your website’s SEO characteristics to those of your rivals, allowing you to find areas for development and establish a competitive strategy.
• It provides precise advice for improving search engine results by optimizing on-page features such as title tags, meta descriptions, headers, and content structure.
• Cora SEO analyzes the top-ranking sites in search engine results to discover content gaps, allowing you to develop focused content to outrank your competition.
• It monitors keyword ranks over time, revealing fluctuations and assisting you in determining the impact of your SEO activities on search engine performance.

Pros and Cons of Cora SEO

Pros:

• Comprehensive Competitor Analysis
• On-Page SEO recommendations that are comprehensive
• Analysis of Content Gaps for Targeted Content Creation
• Tracking and Monitoring of Ranks for Performance Evaluation

Cons:

• steep learning curve for new users
• Implementation requires technical expertise
• The price point for Small Businesses Is Relatively High 
• There Are Few Integration Options with Other SEO Tools

Pricing

Cora SEO software has only one plan. You can only use this tool for $250 per month if you pay $250 per month. There are no commitments or attachments with this payment arrangement. This means that once you’ve downloaded the programme, you may opt out whenever you choose.

While this is simple, it might be disastrous since people who can only afford smaller sums, such as $20 or $30 per month, are excluded. The hefty pricing may indicate that Cora SEO Software is intended for major corporations and SEO firms rather than small businesses or startups.

Raven Tools

Next one from the Website Audit Tools is Raven Tools. Raven tool is the best website audit tool as it can locate on-page as well as off-page issues that can affect the ranking of your website. Using this tool, you can prepare white-label reports and get them in the offline format as well. The report covers issues like web analytics, SEO, PPC, email, social media, and more.

This is not just a website audit tool, it has a lot to offer. Several features include competitor domain research, SERP tracker, keyword tracking, backlink checker, link spy, and a social media tool.

It helps you in preparing customizable marketing reports and offers six audit categories with different analyses.

Top Features of RavenTools

• RavenTools provides keyword discovery and analysis tools to help you enhance your SEO approach.
• It performs thorough website audits to uncover problems influencing your website’s performance in search engine rankings.
• RavenTools gives you insights into your rivals’ strategy and performance, allowing you to stay ahead of the competition.
• It has social media management functions as well as reporting tools for tracking and analyzing your social media performance.

Pros and Cons of RavenTools

Pros:

• Comprehensive SEO and Marketing Toolkit
• User-friendly Interface
• Reports and dashboards that can be tailored
• Integration with Multiple Platforms and Tools

Cons:

• Pricing tiers are relatively expensive
• Basic Plans provide limited keyword rank tracking
• Reporting Features Can Be Difficult for Beginners 
• Some Advanced Features Require Technical Knowledge

Pricing

RavenTools provides an unrivaled free plan that is always free and covers one site, 25 keywords, 100 queries per day, and 100 crawls per month. You may upgrade at any time and get up to 320 domains and 30,000 position checks.

Serpstat

Next one from website tools is Serpstat. Serpstat is an optimum choice for both old and new businesses. If you have an experienced team, this is the easiest audit tool you are going to use. It can help you in locating issues with technical SEO and improve them effectively.

The list of errors you can locate using this tool is server parameters, links, redirects, loading speed, meta tags, headlines, indexation. You can download reports in offline format as well. The tool helps you in improving your ranking by crawling on your website to find the issues that are affecting your rankings.

Top Features of Serpstat

• Serpstat provides extensive keyword research tools for identifying high-performing keywords as well as analyzing search traffic, competition, and trends.
• It gives you accurate details on your rivals’ methods, keywords, and backlinks, helping you to see openings and remain ahead of the competition.
• Serpstat conducts comprehensive website audits to discover and resolve technical SEO issues, optimize on-page features, and boost overall website performance.
• It analyzes your website’s backlinks, assists you in identifying high-quality backlink prospects, and monitors the health of your link profile.

Pros and Cons of Serpstat

Pros:

• All-in-one SEO platform with several features.
• Simple navigation and a user-friendly design.
• Pricing is competitive when compared to other SEO tools.
• Updates and new features are added on a regular basis depending on user input.

Cons:

• Some features may be restricted in lower-tier plans.
• The breadth of data and analysis may be less than that of certain specialized SEO tools.
• For newcomers, the user interface may appear daunting.
• Customer service is not always timely or responsive.

Pricing

Serpstat has two price plans: Personal and Business (each with its own set of sub-plans).

• Plan A, Plan B, Plan C, and Plan D are the four Personal plan alternatives. When paid annually, prices range from $15.2 per month to $239.20 per month. Plan A has the fewest features, which is why Plan B with 4000 inquiries a day is the best option.
• The business plan, on the other hand, starts at $499 per month and may be upgraded to $2500 per month. If you own a business or work for a large corporation, these plans are ideal for you.

Serpstat is a reasonable tool for the number of tools and capabilities it contains, costing $15/month (with a Serpstat discount of 20% when paid annually). You can obtain it if you pay for both the personal and commercial plans on a yearly basis.

GTMetrix

Next one from website tools is GTMetrix. If you are looking for a tool that can check your page load speed, GTmetrix is the one. This tool can be used to check speed on Google and Yahoo. Using this tool, you can get load page time, total page size, and the number of requests.

Apart from that, it also provides you with recommendations on fixing your site’s issues. This tool can be used by both small and big businesses. But as the list of features is not too long, so you must consider your requirements before selecting this tool.

Top Features of GTMetrix

• This tool provides recommendations for enhancing the functionality of your website. 
• GTMetrix allows you to conduct detailed tests to analyse the performance of your website. 
• GTMetrix creates a waterfall chart that graphically displays how long it takes for your website to load. 
• You may monitor the progress of your website’s performance with GTMetrix.

Pros and Cons of GTMetrix

Pros:

• Comprehensive analysis and detailed reports are provided.
• Recommendations for practical optimization.
• The waterfall chart provides a visual picture.
• Tracking historical data for long-term performance monitoring.

Cons:

• The free version has limited functionality.
• Some metrics are dependent on external APIs.
• For new users, the high learning curve.
• Due to a lack of real-time monitoring, performance evaluation must be done manually.

Pricing

This tool has a comprehensive free version that allows users to monitor up to three URLs with limited access to report filters and extra capabilities. Paid plans begin at $14.95 per month and include priority access to the analysis server, remote and hourly monitoring, video recording, and more diagnostic tools.

Majestic

Next one from Website Audit Tools is Majestic. Majestic is counted among the best website tools. This tool can provide you with in-depth information on referring domains, backlinks, referring subnets, referring IPs. It helps you in locating all kinds of SEO issues that are going to impact the ranking of your website.

The tool stands true to its name as the site explorer will help you get a breakdown of incoming links and metrics for almost every significant URL on the internet.

Top Features of Majestic

• Majestic’s audit tool examines several areas of your website, including on-page SEO features, backlinks, technical concerns, and content quality. 
• The tool provides extensive information on the backlink profile of your website, such as the number of backlinks, referring domains, anchor text distribution, and link quality. 
•  Majestic allows you to compare the performance of your website to that of your competitors. 
• You may examine and analyze any website’s backlink profile and SEO metrics with Majestic’s site explorer function. 

Pros and Cons of Majestic

Pros:

• Comprehensive backlink analysis with precise stats.
• For strategic insights, do a competitor study.
• Site explorer for in-depth investigation of any website.
• Backlink checker in bulk for quick investigation of many URLs.

Cons:

• The high learning curve for new users.
• Keyword research skills are limited.
• For newcomers, the UI might be daunting.
• Advanced functionality may need a higher subscription tier.

Pricing

Majestic’s audit tool has multiple cost categories based on the level of access and functionality required. 

• Lite Plan: This plan begins at $49.99 a month and provides restricted access to Majestic’s services, making it ideal for individual users or small enterprises with basic SEO requirements.
• Pro Plan: Starting at $99.99 a month, the Pro plan offers more advanced features such as increased analysis limits, historical data, and additional tools for SEO professionals.
• API Plans: Majestic also provides API plans for those that want to integrate Majestic’s data into their apps or tools. API cost varies according on use and unique needs.

Whatagraph

Next one from Website Audit Tools is SEOquake. Whatagraph is one of the best website audit tools that can give you in-depth insights into your clients’ websites. It allows you in tracking and reports organic traffic, impressions, clicks, link building, click-through rate, and more.

Using this tool, you can get data visualizations with tables, lists, charts, comments, and images. It helps you in setting priorities by marking important things above. You can easily get competitor SEO analysis. Having an SEO analysis of your competitor can facilitate decision-making.

Top Features of Whatagraph

• Whatagraph’s audit application simplifies the process of auditing websites, saving time and effort. 
• The tool has customized reporting options, allowing customers to adapt audit results to their individual needs. 
• Whatagraph’s solution allows for audits across numerous channels, including websites, social media platforms, and advertising campaigns. 
• Based on the audit results, the audit tool generates actionable insights and suggestions. 

Pros and Cons of Whatagraph

Pros 

• Auditing that is automated saves time and effort.
• Reports that can be customized for personalized and branded presentations.
• Multi-channel auditing gives a comprehensive picture of an online presence.
• Insights and recommendations for specific improvements.

Cons 

• The free version has limited functionality.
• For new users, there is a steep learning curve.
• Pricing may be too expensive for small organizations or individuals.
• More complex customization options may be required by some users.

Pricing

Whatagraph offers three primary price levels from which to pick based on your budget and needs: 

• Professional: Your account will have somewhat restricted features and capabilities if you pay 99€ per month. This account will only have one user. There are 15 data sources accessible, and you may use live assistance to discuss your problems. 
• Premium: You will pay 239€ / month for this subscription and have more options. This package includes custom branding as well as multi-source reporting. For their reporting process, 5 users can access 50 data sources. 
• Growth: This plan costs 609€ a month and includes more features. Customers on this plan can have custom users, custom data sources, and bespoke branding. You will also get access to a public API, which is another unique feature of this plan. 

Moz

Next one from Website Audit Tools is MOZ. Moz completes the list of the best website audit tools. This tool aware you of the issues on your website, track growth, build reports, and optimize. This tool is explanatory in nature and aware of SEO issues that are going to impact your website the most.

Moz pro solution is going to analyze 3000 links and will provide you with an email report showing data for each page. You can also mark unimportant issues and highlight important ones using this tool. It is counted among the most affordable website audit tools.

Top Features of Moz pro

• Moz Pro includes a comprehensive keyword research tool that assists you in identifying and prioritizing relevant keywords for your website. 
• Moz Pro searches your website on a regular basis to uncover technical SEO issues such as broken links, duplicate content, and missing meta tags. 
•  Moz Pro allows you to examine your website’s and rivals’ backlink profiles. 
• Moz Pro allows you to track your keyword rankings and track how they perform over time. 

Pros and Cons of Moz pro

Pros:

• Not only does it provide statistics, but it also teaches you about the significance of each indicator and how to improve it.
• Site crawling is a comprehensive health assessment for your website.
• The list function collects data for the most significant keywords and links for you to watch.

Cons:

• Even with an explanation, some of the tools may be intimidating to SEO newcomers.
• Customers complain about high wait times for onboarding sessions, implying that the first month is effectively a waste of time.

Pricing

Moz Pro has many price levels to meet the demands of various users. 

• Standard Plan: The Standard plan begins at $99 per month and includes basic services, including keyword research, site audits, and rank tracking for up to 300 keywords.
• Medium Plan: The Medium plan is $179 a month and includes extras, including extended keyword research, backlink analysis, and enhanced rank tracking for up to 750 keywords.
• Large Plan: Starting at $249 a month, the Large plan offers advanced features such as intensive keyword research, in-depth site auditing, comprehensive backlink analysis, and rank tracking for up to 1,900 keywords.
• Premium Plan: Moz Pro also provides a Premium plan with unique pricing that is customized to the specific needs of larger organizations and agencies. This package gives you access to all Moz Pro capabilities as well as increased keyword and campaign limitations.

Moz Pro also provides a 30-day free trial for customers to explore and test the platform before committing to a subscription membership.

Semrush 

Next one from website audit tools is Semrush. The Semrush audit tool is a complete and effective tool for improving website performance. It offers thorough site audits that can be used to find and address technical issues, on-page SEO concerns, and more. Semrush gives consumers the tools they need to keep one step ahead of the competition and get insightful data for their SEO strategy, such as competitive analysis and keyword research capabilities. Semrush is still a well-liked option among companies and marketers looking to improve their internet presence even if it could have a learning curve and cost issues.

Top Features of Semrush

• Identifies crawlability, indexability, and technical SEO concerns with your website.
• Examines specific web pages and makes suggestions to enhance their SEO optimisation.
• Evaluates the performance of keywords over time by tracking their ranks in SERPs.
• It examines your backlink profile, finds spammy or harmful links, and aids in the disavow procedure.
• Helps in keyword research by offering pertinent keyword ideas, data for search traffic and competitiveness.

Pros and Cons of Semrush

Pros

• Semrush offers comprehensive website audits,
• Semrush offers powerful keyword research tools to assist you in finding pertinent keywords.
• You may examine your backlink profile, find high-quality links, and find chances for link-building.
• Both novice and seasoned users may utilize the platform since it is simple to use and intuitive.

Cons

• Semrush might be intimidating for novice users who aren’t familiar with SEO ideas because of its extensive feature set.
• Semrush provides a number of subscription programmes, however the price may be prohibitive for startups or one-person websites.

Pricing

Semrush has many price levels based on the degree of features and consumption. The plans vary from Pro (beginning at $119.95/month) through Guru ($229.95/month) and Business ($449.95/month). They also provide tailored pricing for enterprise-level requirements.

SEO Quake

Next one from Website Audit Tools is SEOquake. SEOquake is a browser plugin created by SEMrush, a renowned provider of digital marketing tools. It is intended to assist users in collecting and analyzing critical SEO (Search Engine Optimisation) data and analytics straight from their browser. SEOquake interfaces with major browsers such as Google Chrome, Mozilla Firefox, Opera, and Safari, delivering useful SEO insights and information to consumers.

Top Features of SEO Quake

• SEOquake offers a variety of data pertaining to a website’s SEO performance. 
• When you do a search engine query, SEOquake overlays a toolbar with SEO statistics right on the search engine results pages (SERPs). 
• SEOquake may examine a webpage’s on-page SEO factors. 

Pros and Cons of SEO Quake

Pros

• Offers useful SEO insights
• Compatible with common browsers
• Aids in the analysis of competing websites
• Provides a wide range of measurements and statistics.

Cons

• The free version has limited functionality.
• For newcomers, it might be overwhelming.
• For efficient usage, some SEO expertise is required.
• The accuracy of data may vary depending on the source.

Pricing

SEOquake is a completely free SEO plugin. You may get this extension from the Chrome Web Store by clicking a button. The utility is also available for Firefox, Opera, Edge, iPhone, iPad, Android, and Google Chrome.

SE Ranking

Next one from Website Audit Tools is SE Ranking. SE Ranking is a cloud-based SEO software that offers a variety of tools and capabilities to assist businesses in optimizing their online presence and improving their search engine rankings. It provides a full collection of SEO tools for keyword research, website audits, competition analysis, backlink analysis, rank tracking, and other tasks. SE Ranking is appropriate for organizations of all sizes, from small to large corporations.

Top Features of SE Ranking

• SE Ranking enables you to track and analyze the SEO techniques of your rivals. 
• SE Ranking is a complete backlink analysis tool that may assist you in monitoring your backlink profile, identifying quality backlinks, and detecting potentially hazardous connections. 
• SE Ranking allows you to monitor your search engine rankings for certain keywords across different search engines and geographic regions. 
• SE Ranking provides a variety of configurable statistics and analytics to assist you in tracking and measuring the impact of your SEO initiatives. 
• SE Ranking also has social media management features that allow you to schedule and publish posts on key social media networks. 

Pros and Cons of SE Ranking

Pros

• SEO software that does everything.
• Provides extensive information and practical recommendations with a user-friendly design and straightforward navigation.
• Pricing packages that are affordable for businesses of all sizes

Cons

• Some sophisticated functions may need technical proficiency.
• For newcomers, the UI may appear to be daunting.
• Capabilities for social media management are limited.

Pricing

SE Ranking provides multiple price options to meet the demands of diverse enterprises. The price is determined on the features offered as well as the quantity of keywords and websites you choose to track. Here’s a high-level summary of the price options:

• Optimum: Starts at $31 per month and is appropriate for small companies and individual website owners.
• Plus: Prices start at $71 per month, making it suitable for expanding enterprises and agencies.
• Enterprise: Starts at $151 per month and is intended for bigger businesses and marketing teams.

Each price plan has different capabilities and allows you to track a different amount of keywords and websites. SE Ranking also provides new customers with a 14-day free trial to experience the platform and its features before making a purchase choice.

Google Search Console

Next one from Website Audit Tools is Google Search Console. Google Search Console is a free online tool offered by Google that allows website owners, webmasters, and SEO specialists to monitor and control their website’s appearance in Google’s search results. It gives useful information and statistics on how Google crawls, indexes, and ranks your website.

Top Features of Google Search Console

• Google Search Console gives information on the performance of your website in Google Search. 
• Google Search Console notifies you of any security flaws or malware discovered on your website. 
• This tool displays the indexing status of your website’s pages and informs you of any indexing mistakes or difficulties that may prevent Google from indexing certain pages.
• Google Search Console exposes any concerns with mobile usability on your website. 

Pros and Cons of Google  Search Console

Pros

• Google offers a free tool.
• Provides useful information regarding the performance of websites in Google Search.
• Aids in the identification and resolution of indexing and technical difficulties
• Provides mobile usability and security monitoring tools.

Cons

• Only data from Google Search is available.
• For newcomers, it might be overwhelming.
• Data might be delayed or not be available in real time.
• Some functionalities need technical expertise for proper operation.

Pricing

Google Search Console is a free service offered by Google, and using its functions is completely free. Website owners, webmasters, and SEO specialists can use Google Search Console’s features without paying a fee or subscribing to a service. 

Screaming Frog

Next one from Website Audit Tools is Screaming Frog. Screaming Frog is a well-known desktop SEO spider application for website crawling and analysis. Screaming Frog Ltd created it, and it is extensively used by SEO specialists, webmasters, and digital marketers to collect data about websites and discover SEO concerns. The tool mimics how search engines scan a website and gives useful information for SEO optimization.

Top Features of Screaming Frog

• Screaming Frog scans websites and collects information about numerous on-page components such as URLs, page titles, meta descriptions, headers, pictures, links, and other aspects.
• Screaming Frog creates rich reports with visualizations and graphs, making it easier to analyze and discuss the collected data.
• The tool analyzes the data that has been crawled to find SEO problems and possibilities.
•  Screaming Frog detects response codes, analyzes website load times, detects redirect chains, examines XML sitemaps, and more. 

Pros and Cons of Screening Frog

Pros

• Comprehensive crawling and analysing tools for websites.
• Gives useful insights and identifies a wide range of SEO problems.
• Creates comprehensive reports with visuals for simple comprehension.
• Allows for better data analysis through integration with other technologies.

Cons

• A crawling-restricted, limited free version.
• Tool that runs on a desktop, not a cloud.
• Slower crawling rates might occur on large websites with plenty of data.

Pricing

Screaming Frog provides both a free and a premium version of Screaming Frog SEO Spider. The free version has limited capabilities and is only appropriate for basic SEO analysis. The paid version’s price may vary depending on the licensing mechanism and the number of user licenses necessary. 

Google analytics

Next one from Website Audit Tools is Google Analytics. Google Analytics is a robust online analytics tool made available by Google. It enables website owners and marketers to monitor and analyze several areas of their website’s performance and user behavior. Users may collect useful data and insights by placing a tracking code on their website, allowing them to make educated decisions and optimize their online presence.

Top Features of Google Analytics

• Google Analytics monitors and reports on website traffic, including the number of visitors, sessions, page views, and average session time. 
• Google Analytics collects demographic information about website visitors such as age, gender, hobbies, and user behavior. 
• Set up conversion objectives and track particular activities on your website, such as form submissions, sales, or newsletter sign-ups, with this tool. 
• Google Analytics customers may create custom reports, dashboards, and segments that are suited to their individual requirements. 

Pros and Cons of Google Analytics

Pros

• Detailed information on website traffic, user behavior, and conversion rates.
• Provides configurable reports as well as real-time data tracking.
• Other Google products, such as Google Ads and Search Console, are integrated.
• Most small to medium-sized organizations may utilize it for free and with substantial features.

Cons

• Customer support options are limited for free users.
• Concerns about data protection and GDPR compliance.

Pricing

Google Analytics provides a free version that meets the needs of the majority of organizations. There is, however, a commercial version called Google Analytics 360 (formerly named Google Analytics for Firebase) that includes additional capabilities and improved support. Google Analytics 360 price is not publicly available and must be obtained directly from Google or its authorized resellers.

Page Speed Insights

Next Website Audit Tool is Page Speed Insight. Google Page Speed Insights is an online performance tool. It gives analyses and recommendations for improving web page loading speed and performance. When you enter the URL of a webpage into Page Speed Insights, it calculates a performance score (from 0 to 100) and provides insights into areas that may be improved for better user experience and search engine optimization.

Top Features of Page Speed Insights

• Page Speed Insights measures several elements of a web page’s performance, such as loading time, time to first byte, and rendering speed. 
• The tool evaluates the performance of a website on mobile and desktop devices. 
• Page Speed Insights gives practical tips for improving the performance of a webpage. 
• Page Speed Insights gives you information about user experience elements like tap targets, font sizes, and viewport settings. 

Pros and Cons of Page Speed Insights

Pros

• Provides a performance score as well as practical advice to enhance the speed of webpage loading.
• Separate analysis is provided for mobile and desktop platforms.
• Improves user experience and lowers bounce rates.
• It is completely free to use and is supported by Google’s experience and best practices.

Cons

• Focuses on technical elements of performance and may not cover all optimisation considerations.
• Insights beyond speed and user experience are limited.
• Implementing proposed optimisations necessitates technical knowledge.
• Depending on circumstances such as internet connection and server load, the results may vary.

Pricing

Google Page Speed Insights is a free online performance tool that does not require a membership or purchase. The technology is available to all users and may be used via the Page Speed Insights website or as an API for integration into other applications.

Conclusion

Websites have become an important part of a business. And to remain updated with your performance you should use the right website audit tools. While looking for website audit tools one looks for accuracy. Apart from accuracy, there are other factors like budget, features, business requirements that are to be considered while selecting a website audit tool.

Choosing the right tool is very important. This is going to affect your performance as this tool is going to give you insights into your website’s performance. If you will not get the right insights, you will not be able to take the right actions for your business.

Which tool do you think is going to work the best for your business?

Frequently Asked Questions

Q1: What are the best 15 website auditing tools on the market?

SEMrush, Ahrefs, Moz Pro, Screaming Frog, Siteimprove, Google Search Console, DeepCrawl, WooRank, Raven Tools, SEOptimer, HubSpot Website Grader, GTmetrix, WebCEO, Ryte, and SEO Site Checkup are some notable website audit tools.

Q2. How do website audit tools aid in the enhancement of website performance and SEO?

Technical concerns, on-page SEO features, backlink profiles, and user experience are all examined by website audit tools. They help improve website performance, increase search engine exposure, improve user experience, and boost overall SEO efforts by recognising and correcting these issues.

Q3. What are the most important factors to consider when selecting a website audit tool?

Consider comprehensive site crawling and analysis capabilities, detailed reporting and insights, a user-friendly interface, customization options, integration with other SEO tools, competitor analysis features, mobile optimisation assessment, and accessibility and usability checks.

Q4. What are the price choices for the top 15 website audit tools, and are there any free alternatives?

Pricing varies according to the website audit tool. Some tools have tiered subscription plans depending on features and usage, but others may have set monthly or yearly costs. Some tools provide free versions or trial periods, however they frequently have limited functionality or use limitations. It is critical to assess the price structure.