Best Website Audit tools
Digitalization has become the need of the hour. Most businesses are going digital through social media or websites. This is because the website is one of the most cost-effective and common ways of marking a presence on the internet.
While building a website, a person takes care of several factors like speed, web design, user interface, navigation, and SEO. All of these factors shape the reputation of your business in the minds of users. It is said a person takes 0.05 seconds to form an opinion about your website. And 86% of users leave the website if they are not impressed by the design and content of your website.
Search Engine Optimization is another important factor that is to be considered. And the performance of website needs to be judged. Using website audit tools, the performance of a website can be easily judged. Before we begin with the list of the best website audit tools, let’s talk about the importance of the website for your business.
Why website has become an important part of your business?
Websites have become an integral part of your business. Having a website can bless you with a plethora of advantages. When we talk about having a website, we talk in the context of an SEO-friendly website.
- It improves your ranking on SERP bringing more traffic to your website.
- It helps in generating valuable leads which in turn results in more conversions.
- It adds to the reputation of your business.
- It increases your reach and you can be available for your potential customers 24*7.
- It is a great way to move ahead of your competition by using the right digital marketing techniques.
We all know, having a website is important but remaining updated with its performance is equally important. Let’s check what website audit tools can do for you.
What website audit tools can do for you?
By choosing the right website audit tools, you can remain updated with the performance of your website. You can even know about your competitor’s performance, observe their patterns and make necessary improvements.
Website audit tools evaluate your content performance and help you in improving user experience. It enhances web security and increases page speed and lowers loading time. It improves visibility on SERP adding to the reputation of your business.
Let’s have a glance at the best website audit tools.
Best Website Audit tools
Page Optimizer Pro
If you are looking for an on-page optimization tool, Page optimizer pro is the best choice for you. Use this tool to compare your performance with your competitor. It is counted among the most affordable website audit tools.
It looks after certain matters on your page like target keywords, headers, bullets, and others that can be optimized. It can also provide you with SERP analysis, LSI recommendations, schema recommendations, and useful keyword recommendations.
As the name suggests, it can audit your page but it cannot audit your entire site at one go.
Cora SEO is one of the best website audit tools as it gives you a deep SEO analysis of your website. The tool directly offers recommendations on keyword findings. This tool remains automatically updated with Google trends and matches its software with Google.
The tool also offers two additional tools called Cora Diff and Cora Trends. Cora trends help you in identifying factors that are common in various keywords to help fine-tune a large number of related pages.
Cora Diff assesses the difference in rankings after a Google update. You can take action to adjust those rankings. It also helps in preparing LSI reports, keyword density reports, and content reports.
Raven tool is the best website audit tool as it can locate on-page as well as off-page issues that can affect the ranking of your website. Using this tool, you can prepare white-label reports and get them in the offline format as well. The report covers issues like web analytics, SEO, PPC, email, social media, and more.
This is not just a website audit tool, it has a lot to offer. Several features include competitor domain research, SERP tracker, keyword tracking, backlink checker, link spy, and a social media tool.
It helps you in preparing customizable marketing reports and offers six audit categories with different analyses.
Serpstat is an optimum choice for both old and new businesses. If you have an experienced team, this is the easiest audit tool you are going to use. It can help you in locating issues with technical SEO and improve them effectively.
The list of errors you can locate using this tool is server parameters, links, redirects, loading speed, meta tags, headlines, indexation. You can download reports in offline format as well. The tool helps you in improving your ranking by crawling on your website to find the issues that are affecting your rankings.
Pricing starts at $55 per month(annually)
If you are looking for a tool that can check your page load speed, GTmetrix is the one. This tool can be used to check speed on Google and Yahoo. Using this tool, you can get load page time, total page size, and the number of requests.
Apart from that, it also provides you with recommendations on fixing your site’s issues. This tool can be used by both small and big businesses. But as the list of features is not too long, so you must consider your requirements before selecting this tool.
The tool has a free version but offers limited features. Pricing starts at $14.95 per month.
Majestic is counted among the best website tools. This tool can provide you with in-depth information on referring domains, backlinks, referring subnets, referring IPs. It helps you in locating all kinds of SEO issues that are going to impact the ranking of your website.
The tool stands true to its name as the site explorer will help you get a breakdown of incoming links and metrics for almost every significant URL on the internet.
Pricing starts at $41.67 per month when billed annually.
Whatagraph is one of the best website audit tools that can give you in-depth insights into your clients’ websites. It allows you in tracking and reports organic traffic, impressions, clicks, link building, click-through rate, and more.
Using this tool, you can get data visualizations with tables, lists, charts, comments, and images. It helps you in setting priorities by marking important things above. You can easily get competitor SEO analysis. Having an SEO analysis of your competitor can facilitate decision-making.
Pricing starts at $99 per month.
Moz completes the list of the best website audit tools. This tool aware you of the issues on your website, track growth, build reports, and optimize. This tool is explanatory in nature and aware of SEO issues that are going to impact your website the most.
Moz pro solution is going to analyze 3000 links and will provide you with an email report showing data for each page. You can also mark unimportant issues and highlight important ones using this tool. It is counted among the most affordable website audit tools.
Pricing starts at $79 per month (billed annually)
We have curated the list of the best website audit tools after researching properly. As we said, this tool is quite amazing. You cannot afford to miss this tool.
Websites have become an important part of a business. And to remain updated with your performance you should use the right website audit tools. While looking for website audit tools one looks for accuracy. Apart from accuracy, there are other factors like budget, features, business requirements that are to be considered while selecting a website audit tool.
Choosing the right tool is very important. This is going to affect your performance as this tool is going to give you insights into your website’s performance. If you will not get the right insights, you will not be able to take the right actions for your business.
Which tool do you think is going to work the best for your business?