In today’s date, everyone is going crazy behind this profession but not everyone is able to take it to a greater level. This is because of a lack of skills but sometimes this is due to a lack of proper marketing.
If you are still relying on traditional methods to promote your business, you are allowing your competitors to take a lead.
In this article, we will highlight the importance of digital marketing for make-up artists and a list of the best digital marketing strategies for make-up artists.
Why digital marketing is important for make-up artists?
Think of a business that can be promoted without digital marketing! Probably none! Every business is looking for some or the other way to promote themsleves uniquely and effectively. And when it comes to promoting a make-up artist, the task becomes easier.
Because this business can be promoted using multiple digital marketing strategies and by using them in the right manner you can get results.
Now the question is why digital marketing is important for make-up artists.
It helps them in reaching the right audience and expanding their business. Businesses get a fair chance to communicate and understand what their customer’s think by using digital means. They can also collaborate with other brands to promote their work and conduct contests and giveaways to make their brand popular. This is a business where you can exhibit your creativity through different methods.
Now let’s have a glance at some of the most effective digital marketing strategies for make-up artists.
Digital Marketing Strategies for Make-up Artists
Content Marketing is Powerful
Content marketing is one of the most powerful digital marketing strategies for make-up artists as they can come up with some unique idea and they can create content around multiple topics. Both written and visual content can be created to promote a product.
Make-up artists can create blogs and articles on topics like “which day cream is the best” “which hair-care product should not be used”. They can also create articles and blogs around topics like “how to get ready for a school function”, “how to carry a no-makeup look” and much more.
The content can be created around topics related to your industry.
Create YouTube Videos
Creating YouTube videos is one of the most powerful digital marketing strategies for make-up artists. Many make-up artists start their business by posting videos on YouTube. You can upload make-up tutorials, tutorials on choice of products. You can even create review videos on same products of different brands.
This is a common way of promoting your YouTube channel as a make-up artists. If you have a salon, you can post videos of your salon, how you are doing make-up, what products you are using and much more. Everything can be easily covered in a YouTube videos.
As you are doing it for promotion, you have to be careful of YouTube SEO. You must optimize your videos with the right keywords to rank on YouTube. Researching and finding the right keywords is more than important.
Influencer Marketing must be tried
Influencer marketing is one of the most common digital marketing strategies for make-up artists. In this form of marketing, you hire influencing personalities on social media platforms that have huge amount of followers and ask them to promote your business.
They either take goodies or cash payment for providing their services. This should be done according to your budget. Initially, it becomes difficult for businesses to hire influencers with huge amount of followers. You can look for small influencers and get your product promoted within less audience. The best benefit of influencer marketing is you promote your product to the targeted audience.
Build your Personal brand
Building a personal brand is the most important digital marketing strategies for make-up artists. To establish a brand, you need to get a logo and have to create content for the same. Often, people consider LinkedIn and Twitter as a great platform to build their personal brand.
But for a make-up artist Instagram and Facebook are the best social media platforms to promote their business. You can make both b2b as well as b2c connections on these social media platforms. A personal brand can be built using a website as well.
All you need to do is optimize your website, social media platforms according to the colour and theme of your business. Use your logo as your profile picture on different social media platforms and use the same bio on different platforms. All these things help in increasing brand recognition.
Social media marketing cannot be skipped
Social Media Marketing is on of the most effective digital marketing strategies for make-up artists. Many make-up artists start their business through social media platforms. They start creating short reels or videos and use different marketing tactics to promote their videos.
Social media help you in reaching target audience without much hassle. You can increase engagement on social media platforms by remaining connected with your clients. You can solve their queries, know about their viewpoints and make suggestions.
You can also conduct giveaways and contests through different social media platform. Every day we come across giveaways by different make-up artists and people crazily get engaged with such content. They keep tagging their friends in the hope of winning the product.
Create your portfolio
Creating a portfolio is one of the most useful digital marketing strategies for make-up artists. This is important for all kinds of businesses that are offering services of some or the other kind. Make sure you are uploading your best work in the portfolio.
Because your portfolio is going to decide whether your lead is going to get converted or not. Most customers come and ask for the portfolio to know the quality of your work. Your portfolio should depict a good image of your business as well as services.
Have an amazing website
You must be wondering the list of the best digital marketing strategies for make-up artists cannot be completed without a website. It is necessary to have a well-designed website on the internet. Nowadays people look for everything on the internet and if they will not find your website on the internet this could impact your reputation.
Get a well-designed website for your business that contains every detail of your business. Also, add this feature of booking appointments through website. This would reduce hassle from both sides.
Your website should remain updated with the latest offers you are providing as this is a great way of pulling crowd.
Local SEO is important
Local SEO is one of the most valuable digital marketing strategies for make-up artists. Optimize each page of your website for local search. Research and use the right keywords to optimize your pages for local search. The first target should be local audience as they help in promoting your business through word of mouth once they start liking your services.
Also, do not forget to register yourself on Google MyBusiness. When searches ae made for “make-up artists near me” or “best make-up artist here”, your business should be visible to your customers. This is going to impact the reputation of your business.
Collaborate with photographers and join bridal shows
This is one of the most effective digital marketing strategies for make-up artists. You can collaborate with photographers and get yourself promoted. They will post your name in their captions and your services will reach masses.
You can also join bride shows and get your services promoted. You can also join hands with other make-up artists and promote each other. Many businesses collaborate and exhibit their speciality through their content. For example, you are expert in eye make-up, you can collaborate with hair-stylists and both can promote their businesses.
Build a community on Facebook
Building a community on Facebook may or may not work for your business. Although, it is counted among effective digital marketing strategies for make-up artists but it is up to you, how hard you are trying to make it work.
You have to create high-quality content to engage your customers. It is advisable to create visual content for Facebook as more than 70% people ignore the written content on Facebook.
Your content should incite customers to learn about your businesses. A little extra information does no harm. You can provide extra knowledge on skincare products. Sometimes make-up doesn’t suit everyone, so you can post content on topics like “how to minimize affects of make-up” and much more.
These are some of the most amazing digital marketing strategies for make-up artists.
Most of us come across different make-up artists and make-up academies through internet. So, you can understand the scope of digital marketing for make-up artists.
Most of these digital marketing strategies for make-up artists are effective but you have to understand your business’s needs and requirements.
It is advisable to start with social media at the initial level and later you can expand. At the end of the day, you know your business better than anyone else, so make the best decision accordingly.
Which digital marketing strategies for make-up artists are not included in this article? Drop your suggestions in the comment section.