Email Marketing tools
Email usage is at an all-time high for many of us. In fact, email is used by over 3.7 billion people worldwide. So it’s no surprise that we have lots of potential in email marketing. Email marketing tools help to strategize and plan email campaigns in a better way.
In fact, email marketing tools are used by 86 percent of B2B marketers to promote new business. This begs the question, are you effectively using email marketing for your business?
What Exaclty are E-Mail Marketing Tools?
Email marketing tools may help you manage your contact lists, develop and send attractive emails, and track how many of them were opened and read. The good news is that getting started doesn’t have to be expensive or complex. Many of the solutions in our overview feature low-cost starter plans, and some even provide onboarding services for new users.
The ten products we’ve chosen also include a wide range of self-service assistance and knowledge base articles for typical problems.
Today, there are numerous email marketing service tools available to assist you with your email marketing, some of which are completely free forever. However, it is important to note that not all free email marketing tools provide the same features.
Why are Email Marketing Tools are Required?
Before we get into the intricacies of each email marketing tool, let’s take a look at the utility of email marketing in general.
Here are some examples that demonstrate the efficacy of email marketing tools in general:
- According to Litmus’ State of Email 2020 analysis, the ROI of email marketing is $42 for every $1 spent.
- According to HubSpot’s Not Another State of Marketing 2020 analysis, 78 percent of marketers have witnessed an increase in email engagement in the last 12 months.
- According to a 2020 Content Marketing Institute report, 81 percent of B2B marketers utilize email newsletters for content marketing. Furthermore, email newsletters were chosen as the top medium for nurturing leads by 31% of B2B marketers.
With these data alone, it is clear that email marketing tools are still the king of all marketing channels. However, it is crucial to realize that the finest results are obtained by incorporating technical advancements into your email marketing efforts.
What should I anticipate from free email marketing?
You’ll be shocked at how much you can obtain for virtually nothing! Some don’t even place a limit on the number of subscribers or emails you can send per month.
Other capabilities such as landing pages, transactional email, and automation are also sometimes included, so keep an eye out for these handy additions. The precise characteristics that appeal to you will be determined by your company’s demands.
The Advantages of Email Marketing Tools
- Creating custom content.
- Surveys and feedback are being collected.
- Increasing sales.
- Communicating with your target audience
- Increasing traffic to your website.
- Sending out campaigns on schedule.
- Increasing the number of leads.
- Getting in touch with the right people at the right time.
- Creating cost-effective marketing efforts.
- Adding extra value to your audience’s experience.
- Having a place to promote oneself.
- Possessing control over your media and contact lists.
Top Free Email marketing tools are –
This basic and easy-to-use email marketing tool comes with a large sending capacity as well as some useful extras such as automation and pushes notifications.
If your company relies heavily on transactional emails, such as forgotten password assistance and invoice receipts, Sendinblue could be a good fit. You will be able to integrate with their email system using their extensive developer APIs to achieve custom and required technical processes.
You’ll have access to a plethora of templates, personalization, A/B testing, contact management, a workflow editor, and real-time reporting with Sendinblue’s free plan.
One of my favorite email marketing providers is ConvertKit. It’s an excellent pick for all types of creators. Influencers, bloggers, video makers, musicians, artists, and others are all included.
This is because their platform focuses more on engaging and nurturing your audience through landing pages, eCommerce systems, and membership sites. You will be able to generate leads from casual visits to your social media accounts, blogs, YouTube videos, Facebook pages, and other websites.
Omnisend is an easy-to-use email marketing tool designed specifically for e-commerce sites. In order to convert leads into consumers, they provide a variety of options such as automated email and SMS marketing.
They go above and beyond by combining text messages, web browser push alerts, email marketing, Google Customer Match, and Facebook ad retargeting to ensure you engage with as many customers as possible.
Send Pulse offers more than 130 templates to choose from, or you can create your own using the drag-and-drop editor. You will have access to Send Pulse’s highly regarded support team, including live chat support, as part of the free plan.
Send Pulse has a “Resend” feature that allows you to resend unopened emails with different subject lines, which is useful for time-crunched marketers. They also provide web pushes, SMTP, Viber, and other services.
EngageBay provides a variety of products for attracting targeted site visitors, engaging and capturing leads, nurturing, and converting them into satisfied customers. Email marketing is included in their Marketing Bay and All-in-One Suite plans.
To meet your company’s needs, you can select from a variety of email marketing templates. You can utilize pre-designed templates or create your own to match your needs. Create a template that meets your company’s requirements using their drag-and-drop interface. Create eye-catching email templates with sophisticated text formatting.
Email marketing capabilities such as list segmentation, A/B testing, contact profiles, and more are available through Mailchimp. However, it’s vital to know that the free plan includes Mailchimp branding in your email footers and does not include access to premium support.
If you run an e-commerce store, Mailchimp connects with e-commerce suppliers such as WooCommerce and Magento. Furthermore, if WordPress is your preferred CMS software, the tool connects with it.
Finally, Mailchimp provides email reporting and analytics to help you find areas of opportunity.
A refreshingly straightforward email marketing tool with extremely reasonable prices. It doesn’t have many features, but what it does, it does well. You may use Zapier to connect it to a variety of different programs.
Mailjet’s free plan gives you access to an unlimited number of contacts, APIs and webhooks, a powerful email editor, and statistics. However, there are no A/B testing or automation tools available with the free account.
Mailjet’s interface is simple to use, and because the tool provides complete API access, it is suitable for enterprises that require technical modifications.
Moosend is ideal for those who want to get their feet wet in the world of email marketing tools. The free tier is feature-rich, but it is limited to 1,000 subscribers and does not include a dedicated IP address.
Moosend features a drag-and-drop editor, email marketing automation triggers, real-time analytics, and list segmentation. Moosend does not provide a CRM, but if you are only interested in email marketing, it could be a good place to start.
How to Choose the Best Email Marketing Tool for Your Needs
The greatest email marketing solution accessible will be unique to you. After all, the multi-million dollar information product corporation will have quite different requirements than the lowly blogger.
However, there are some specific characteristics that we take into account because we believe they are the most crucial for most firms.
I’ll go over the steps we used to create this list and explain what counts, what doesn’t, and what you need to know to choose the best option for you.
- There are numerous email templates available.
There are numerous reasons why you might wish to use an email marketing provider. You should consider developing your first sales funnel and including email into your marketing plan.
Or perhaps you just want to send out the occasional newsletter to your subscribers. Whatever the reason, you want your emails to appear beautiful while you’re sending them.
That is why you should look for an email marketing solution that eliminates the stress of formatting and typesetting by providing you with a collection of outstanding email templates for any of your demands.
- Basic Segmentation
As your company grows, you’ll want to target different segments of your audience for different items. After all, not everyone on your list will desire the same thing if you offer a variety of services and products.
A good email marketing tool allows you to segment your audience in simple but effective ways.
- Analytical Depth
“If you can measure it, you can improve it,” as the old adage goes. To that end, a reputable email marketing provider will supply you with all of the reporting tools you require in order to provide you with detailed data and KPIs. Knowing this information will provide you with critical information on where your subscribers live, who they are, and what they expect from your company.
- Simple Automation
Nothing beats the “set it and forget it” attitude to business. When you use an automated email marketing solution, you don’t have to worry about placing each of your new subscribers in the appropriate sales funnel. Once you’ve configured it, they’ll receive the emails they’re supposed to receive automatically.
You should now have a better understanding of the top free email marketing tools available to you. Fortunately, you are not required to perform any service. Because these tools are free, you may test them out to see which one best suits your needs, then choose the best one for you.
The majority of these free email marketing tools provide powerful capabilities that are available without the requirement to upgrade to a paid plan. Small businesses and marketers should be able to maximize their use while saving time and money.
Even if you need to upgrade to meet your company’s requirements, you’ll find that many of the paid options are inexpensive and flexible enough to satisfy your demands.
Frequently Asked Questions
- Which is the best free email marketing service?
Many email marketing tools will provide free levels with limited usage. SendinBlue is the greatest free email marketing service since their free plan has no limit on the number of subscribers. Free email marketing service options are also available from HubSpot, MailerLite, and MailChimp.
- What is the cost of email marketing?
The cost of email marketing is totally determined by the number of subscribers you have, the total number of emails you send every month, and the email platform you utilize. On average, a small business email marketing costs between $20 and $300 per month if they manage their own campaign. If you employ an email marketing agency, your monthly cost could be closer to $500 or higher.
- Can email marketing assist in SEO?
Email marketing has no effect on SEO. However, it can assist you in increasing traffic to your website, which can lead to additional shares and, in certain cases, backlinks/mentions. Google and other search engines rank web pages based on social signals such as shares and mentions. As a result, email marketing can indirectly enhance your website’s SEO results.
- What is the finest email marketing software?
This article has discussed ten high-quality free email marketing tools. The finest mass email software is a matter of personal preference, and there are several excellent products to consider. Large-scale email marketing companies are unlikely to employ free software and will instead pay for a heavy-duty product. Many of the programs on this list include paid plans with additional features for individuals with significant needs.