Social media management can be challenging in today’s hurried digital environment, especially when trying to coordinate several platforms.
Although Hootsuite is the most commonly used tool by many, it does not mean it is the only one available.
For enhanced user analytics, improved teamwork, or a more cheap proposal, there is a range of opportunities that can suit you.
Here are some equally impressive Hootsuite competitors, ranging from powerful social media management tools, Sprout Social, to affordable Buffer.
Take some time to read through these top Hootsuite alternatives and see which one fits your business.
What Makes Hootsuite Alternatives Worth Considering?
Hootsuite has long been a go-to for social media management. Still, several alternatives offer unique features and advantages that make them worth considering:
- Cost-Effectiveness: Some Hootsuite competitors are relatively cheaper or even offer free plans for startups or sole marketers who will be handling the company’s social media accounts.
- User-Friendly Interface: Some of the best features that people like about Later and Sprout Social are the user-friendly and minimalistic designs of the applications. It will help users organize multiple accounts and schedules in less time.
- Specialized Features: Some of them are dedicated to specific fragments of social media management only.
- Advanced Analytics: More comprehensive than Hootsuite, tools such as Sprinklr and Social Bee have advanced monitoring and analysis platforms, which help businesses monitor results, assess the ROI, and make more specific adjustments to their strategies.
- Customization and Integration: Some options, like Agorapulse, offer more customization of dashboards and reports and integration of other tools, such as CRM tools, which can be an added advantage in improving the workflow.
- Customer Support: Some users note that other competitors provide more attentive and active customer support. It is commonly helpful for solving multiple problems.
Key Features to Look for in a Hootsuite Alternative
- Scheduling & Publishing: Ability to schedule, bulk post, and optimize content timing.
- Analytics & Reporting: Detailed performance tracking, ROI metrics, and customizable reports.
- Social Listening: Track brand mentions, perform sentiment analysis, and monitor competitors.
- Unified Inbox: Manage all platform interactions in one place with organized inbox features.
- Team Collaboration: Role-based access, content approval workflows, and task management.
- Content Library: Store, reuse, and organize media; automate reposting of evergreen content.
- Integration: Connect with CRM, marketing, and third-party tools like Google Analytics.
- Support & Training: Access to 24/7 support and comprehensive training resources.
- Customization: Custom dashboards, flexible plans, and API access for tailored workflows.
- Security: Data encryption, user permissions, and compliance with regulations like GDPR.
Best 10 Hootsuite Alternatives
1. Sprout Social
Sprout Social is one of the most comprehensive social media management platforms. It aims to help businesses improve their social media experience.
The platform also facilitates team collaboration to control social media content and customer engagement. It has additional scheduling facilities, which make it more suitable for small businesses or large enterprises.
Besides, Sprout Social CRM integration ensures that organizations effectively manage relations with the target audience while communicating.
Top Features:
- Advanced social media analytics
- Unified social inbox
- Smart social CRM tools
- Content scheduling and publishing
- Social listening capabilities
- Team collaboration features
Price:
| Plans | Pricing |
|---|---|
| Standard | $199/seat/month |
| Professional | $299/seat/month |
| Professional | $399/seat/month |
Pros:
- Comprehensive analytics
- Robust CRM integration
- Unified social inbox
- Team collaboration
- Social listening tools
Cons:
- High price point
- Steep learning curve
- Limited customization
Best For: Medium to large businesses and enterprises that require comprehensive social media analytics, robust CRM integration, and advanced team collaboration features. Sprout Social is ideal for organizations looking to deepen their customer relationships and gain actionable insights from their social media performance.
2. Agorapulse
Agorapulse is an all-in-one social media tool that stands out for social media monitoring primarily and reporting.
It provides a user-friendly layout that allows users to post effectively and program content to be shared on various social media platforms.
Agorapulate has a very good inbox where you can treat all your messages from social media, comments, and mentions in a centralized platform.
Moreover, it comes with team collaboration features, which suit businesses or agencies that handle many accounts.
Top Features:
- Social media inbox management
- Social listening and monitoring
- Detailed analytics and reporting
- Content scheduling and queuing
- Competitor analysis tools
- Team workflow management
Price:
| Plans | Pricing |
|---|---|
| Essential | $49/month |
| Standard | $79/month |
| Premium | $119/month |
Pros:
- User-friendly interface
- Efficient inbox management
- Detailed reporting
- Social listening and monitoring
- Team workflow management
Cons:
- Pricing structure
- Limited integrations
- Occasional performance issues
Best For: Agencies and businesses managing multiple social media accounts who need efficient inbox management, social listening, and competitor analysis. Agorapulse is perfect for teams that prioritize streamlined communication and detailed reporting to enhance their social media strategies.
Also Read: Best Social Media Scheduling tools
3. Sendible
Sendible is a feature-rich tool intended for agencies and large businesses to help manage their social media profiles.
It is compatible with multiple social platforms and has robust automation features that help in social media marketing.
It also helps maintain all the social media messages in one place, which makes it easier to engage with customers.
Moreover, the application has a white-label feature for agencies so that they can give their clients a highly personalized social media management interface.
Top Features:
- Multi-channel social media management
- Content scheduling and publishing
- Social media listening tools
- In-depth analytics and reporting
- Customizable dashboards
- Client management and approval workflows
Price:
| Plans | Pricing |
|---|---|
| Creator | $29/month |
| Traction | $89/month |
| Scale | $199/month |
| Advanced | $240/month |
| Enterprise | $750/month |
Pros:
- Multi-channel management
- Extensive automation features
- White-label options
- Customizable dashboards
- Client management tools
Cons:
- Complex interface
- Higher cost for advanced features
- Limited free plan
Best For: Marketing agencies and large businesses that require multi-channel management, extensive automation features, and white-label options for client presentations. Sendible is well-suited for agencies looking to provide personalized social media management services to their clients.
4. Buffer
Buffer is a social media scheduling software with a simple and easy-to-use interface that is well-liked by many.
It provides simple agenda-sharing and broadcasting that enables one to control numerous social media pages.
Buffer has limited analysis featuring simply post likes and shares and could be used by small businesses and individual users.
The platform also has a browser extension, which means one can share content straight from the browser.
Some are basic features, but Buffer remains one of the best options for teams that need their social media management tool to be simple, affordable, and easy to use.
Top Features:
- Simple social media scheduling
- Post performance analytics
- Instagram direct scheduling
- Multi-channel management
- Team collaboration features
- Content planning tools
Price:
| Plans | Pricing |
|---|---|
| Free | 0 |
| Essential | $5/month |
| Team | $10/month |
| Agency | $100/month |
Pros:
- Simple and intuitive interface
- Affordable pricing
- Browser extension
- Reliable scheduling
- Transparent pricing
Cons:
- Limited analytics
- No social listening
- Limited team features
- No CRM integration
Best For: Small businesses, startups, and individual users who need a straightforward and affordable solution for scheduling posts across various social media platforms. Buffer is excellent for those who prefer a simple, user-friendly interface without the complexity of advanced features.
5. Eclincher
Eclincher is a versatile social media management tool built specifically for businesses, agencies, and influencers. It provides an excellent native feature bench with tools for post-scheduling, content feeding, and social media monitoring.
It also has an asset library that allows for organizing and reposting multimedia files for marketing purposes.
Eclincher has more extended tools for social network analytics and reporting, as well as tools for effective team collaboration.
Top Features:
- Unified social inbox
- Auto-post with queues
- Social listening and monitoring
- Advanced analytics and reporting
- Team collaboration tools
- Visual media library
Price:
| Plans | Pricing |
|---|---|
| Basic | $58/month |
| Premier | $157/month |
| Agency | $382/month |
Pros:
- Versatile feature set
- Unified social inbox
- Advanced analytics and reporting
- Visual media library
- Social listening tools
Cons:
- Pricing
- Learning curve
- Occasional bugs
Pros:
- Affordable plans
- Bulk scheduling
- Comprehensive analytics
- Team collaboration tools
- Client management features
Cons:
- Limited integrations
- Basic reporting
- User interface
Best For: Businesses, agencies, and influencers who need a versatile tool with strong social media monitoring, content scheduling, and a visual media library. Eclincher is ideal for users who require comprehensive social listening and advanced analytics to optimize their social media presence.
6. SocialPilot
SocialPilot is an affordable social media management software designed for small businesses, marketing agencies, and marketers.
Scheduling, curation, and analytics are the three features that are provided by the social media tool. The interface of SocialPilot is friendly and allows users to handle numerous accounts and work with colleagues.
It also meets the needs of agencies seeking to white-label a specific service to provide to customers.
Top Features:
- Multi-platform social media management
- Content scheduling and bulk scheduling
- Social media analytics and reports
- Collaboration tools
- Client management features
- Social media calendar
Price:
| Plans | Pricing |
|---|---|
| Professional | $25.50/month |
| Small Team | $42.50/month |
| Agency | $85/month |
| Agency+ | $170/month |
Pros:
- Affordable plans
- Bulk scheduling
- Comprehensive analytics
- Team collaboration tools
- Client management features
Cons:
- Limited integrations
- Basic reporting
- User interface
Best For: Small to medium-sized businesses and marketing agencies seeking an affordable yet powerful tool for managing multiple social media accounts, bulk scheduling, and in-depth analytics. SocialPilot is perfect for teams that need efficient collaboration and client management features without breaking the bank.
7. Zoho Social
Zoho Social is one of Zoho’s economical business solutions that integrates social media management solutions into one platform.
Features provided include post-scheduling, social listening, and enhanced analytics, which make it useful to various organizations. Businesses can also get detailed reports and analytics to monitor their social media performance.
Top Features:
- Real-time social media monitoring
- Comprehensive analytics
- Content scheduling and publishing
- Social media listening tools
- Collaboration and approval workflows
- CRM integration
Price:
| Plans | Pricing |
|---|---|
| Standard | ₹600/month |
| Professional | ₹1725/month |
| Premium | ₹2595/month |
Pros:
- Cost-effective
- Seamless Zoho integration
- Real-time monitoring
- Comprehensive analytics
- Collaboration workflows
Cons:
- Limited features on lower plans
- Steep learning curve
- Occasional sync issues
Best For: Organizations of all sizes looking for an economical social media management solution that integrates seamlessly with other Zoho products. Zoho Social is ideal for businesses that need real-time monitoring, comprehensive analytics, and CRM integration to enhance their overall marketing efforts.
8. CoSchedule
CoSchedule is a marketing project management tool that has excellent functionality and features for social media management.
CoSchedule also has the advantage of having a drag-and-drop feature that allows users to easily arrange and shift content according to their preferences across the various tabs.
It is suitable for businesses that want to integrate their marketing and social media into one platform.
Top Features:
- Marketing calendar for social media and content
- Social media campaign management
- Content scheduling and automation
- Analytics and reporting
- Team collaboration features
- Task and project management
Price:
| Plans | Pricing |
|---|---|
| Social Calendar | $19/user/month |
| Agency Calendar | $49/user/month |
Pros:
- Integrated marketing calendar
- Project management features
- Drag-and-drop interface
- Content automation
- Campaign management
Cons:
- Higher cost for full features
- Complex setup
- Limited social listening
Best For: Businesses that want to integrate their marketing and social media efforts into a single platform, benefiting from project management and a marketing calendar. CoSchedule is perfect for teams that need to coordinate content scheduling, campaign management, and task delegation within their marketing projects.
9. MeetEdgar
MeetEdgar is an advanced social media automation tool that is used to keep a business visible across social platforms.
It also entails recycling content, meaning your most popular and well-received posts are always recurrent on the feed of your subscribers. The scheduling options of MeetEdgar are not too complicated but up to the point.
Users are able to create categories, and then they are able to schedule their posts. It also consists of the most elementary performance metrics for tracking the results of the specific post.
Top Features:
- Automated content recycling
- Category-based content scheduling
- Social media queue management
- Content library for evergreen posts
- Simplified analytics
- Customizable posting schedule
Price:
| Plans | Pricing |
|---|---|
| Eddie Annual Plan | $24.91/month |
| Edgar Annual Plan | $41.58/month |
Pros:
- Automated content recycling
- Category-based scheduling
- Content library
- Simplified analytics
- Customizable posting schedule
Cons:
- Limited advanced features
- Pricing
Best For: Businesses focused on maintaining a consistent online presence through automated content recycling and evergreen posts. MeetEdgar is ideal for users who want to maximize the lifespan of their content by categorizing and scheduling posts for continuous engagement.
10. Loomly
Loomly is a powerful social media management application, and it is appropriate for use by teams and agencies only.
It provides an easy-to-use platform for post-scheduling and content creation and also has social media analyzing tools.
Content planning and execution are quite easy with Loomly since the application supports teamwork. The platform also recommends content that is relevant for online conversations, keeping the user up-to-date and active.
Loomly has a feature that helps to approve content before it gets posted, thus minimizing the likelihood of mistakes.
If you’re searching for similar platforms, exploring Loomly alternatives can offer additional tools for streamlining content approval and social media management processes.
Top Features:
- Content creation and planning
- Post ideas and inspiration
- Social media scheduling and automation
- Social media analytics
- Collaboration and approval workflows
- Audience targeting tools
Price:
| Plans | Pricing |
|---|---|
| Base | $32/month or $384/year |
| Standard | $60/month or $720/year |
| Advanced | $131/month or $1572/year |
| Premium | $277/month or $3324/year |
Pros:
- Robust content creation tools
- Approval workflows
- Social media scheduling and automation
- Detailed analytics
- Collaboration features
Cons:
- Higher pricing for advanced plans
- Limited integrations
- Steep learning curve
Best For: Teams and agencies that require robust content creation and planning tools, along with social media scheduling and approval workflows. Loomly is perfect for organizations that prioritize collaborative content development and need tools to streamline the approval and publishing process.
How to Choose the Right Hootsuite Alternative for Yourself
Selecting the perfect social media management tool can feel like a daunting task, especially with so many strong competitors to Hootsuite. To make an informed choice, consider the following factors that will help you find the best fit for your unique needs:
- Budget-Friendly Options: Are you a startup, freelancer, or small business? Some Hootsuite alternatives, such as Buffer or SocialPilot, offer more affordable plans that still pack a punch with essential features. Compare the pricing structures and choose one that aligns with your budget while still providing the tools you need to manage your social accounts effectively.
- User Interface & Ease of Use: If you’re looking for a tool that simplifies your workflow, opt for a platform known for its clean, user-friendly design. Tools like Later and Sprout Social are praised for their minimalistic, intuitive layouts, which make managing multiple accounts and scheduling posts easier, saving you time.
- Features Tailored to Your Needs: What are your primary objectives with social media? Some alternatives, like Agorapulse and Sprinklr, offer specialized features like competitor analysis, social listening, and CRM integration, making them ideal for businesses looking to monitor their market or enhance customer relations. Determine whether you need a robust all-in-one solution or if a tool with niche features will better suit your goals.
- Analytics and Reporting: If tracking performance and ROI is critical to your strategy, consider tools that offer more comprehensive analytics than Hootsuite. Sprout Social and Social Bee provide advanced data reporting, allowing you to dig deeper into your social media impact and make informed adjustments to your strategy.
- Collaboration and Team Management: Running social media as part of a team? Look for tools that excel in collaboration, like Agorapulse or Loomly. These platforms offer features for team workflow, approval processes, and streamlined communication, ensuring that your team can stay coordinated while managing multiple accounts.
- Customer Support: If you anticipate needing a helping hand, especially during the early stages of using a new platform, pay attention to customer support. Some Hootsuite alternatives, such as Sendible, are known for their attentive, responsive support teams that can assist you with troubleshooting and technical issues.
Looking Ahead
In the rapidly evolving landscape of social media platforms, selecting the right marketing tools is essential for crafting effective strategies. While Hootsuite is a widely recognized option, several other alternatives offer unique advantages tailored to specific business needs.
Whether you’re looking for in-depth analytics, improved collaboration features, or more budget-friendly solutions, each tool on this list is designed to enhance your social media efforts. Explore these Hootsuite alternatives and choose the one that aligns with your goals to keep your social profiles engaging and impactful.
FAQs
Which Hootsuite competitor is ultimately better suited to small businesses?
SocialPilot is beneficial for small business organizations because it offers many features and reasonable prices for its services, such as post-scheduling, content suggestions, and analytics.
What are the least expensive competitors to compare to Hootsuite?
Buffer’s target audience consists of individuals interested in a cost-effective, bare-bones solution for managing social media profiles.
What tool is most effective for members to use in collaborative projects?
Sprout Social and Loomly are both highly collaborative tools. They provide numerous options for grouping team members, assigning tasks, and sharing data, making them perfect for team projects.
Are these Hootsuite alternatives suitable for social media monitoring?
Yes, social media tools like Agorapulse and Eclincher have powerful social listening tools that enable you to track brand mentions and conversations and engage with your followers.
