Indonesia’s thriving digital landscape and massive social media user base have made influencer marketing one of the most effective tools for brands aiming to connect with local audiences. From Jakarta to Bali, businesses across industries-fashion, beauty, tech, F&B, and travel-leverage top influencer marketing agencies craft authentic campaigns that drive engagement and conversions.
These expert agencies handle everything from talent sourcing and creative content production to social commerce strategies and detailed analytics. By partnering with the best influencer marketing agencies in Indonesia, brands can tap into credible voices and stay ahead in a market that thrives on trust and community-driven content.
In this blog, we will take a look at the Top 15 Influencer Marketing Agencies in Indonesia.
What are Influencer Marketing Agencies?
Influencer marketing agencies are specialised firms that connect brands with social media influencers to promote products, services, or campaigns. These agencies manage the end-to-end process, including influencer identification, content strategy, campaign execution, and performance analysis.
By leveraging influencers with strong online followings on platforms like Instagram, TikTok, YouTube, and Twitter, these agencies help brands reach targeted audiences in an authentic and engaging way. They also handle contracts, briefings, compliance, and analytics to ensure ROI-driven outcomes.
Influencer marketing agencies are especially valuable for brands aiming to build trust, increase visibility, and generate conversions through relatable, content-driven storytelling. With deep insights into audience behavior and platform trends, these agencies craft personalised campaigns that resonate across digital communities and niche markets.
Why use Influencer Marketing Agencies?
- Expert Influencer Matching: Agencies use data-driven tools to identify influencers whose audience aligns with your target market, ensuring better engagement and ROI.
- End-to-End Campaign Management: From planning and briefing to execution and reporting, agencies manage every stage of the influencer campaign, saving brands time and resources.
- Access to Established Networks: Agencies have direct access to a wide pool of verified influencers, making it easier to scale campaigns across platforms and regions.
- Creative Strategy Support: They provide content direction and creative guidance to ensure influencer posts align with your brand message and aesthetic.
- Performance Tracking & Analytics: Agencies deliver detailed reports on reach, engagement, conversions, and ROI, allowing brands to measure success accurately.
- Contract & Compliance Handling: They handle contracts, payments, and ensure content meets legal and platform-specific guidelines, reducing risks.
- Cost Efficiency: Leveraging their experience, agencies negotiate competitive rates and optimise budgets to maximise impact with minimal waste.
- Trend & Platform Expertise: Agencies stay up-to-date with platform changes, algorithm updates, and emerging trends, ensuring your brand remains relevant and competitive.
List of Top 15 Influencer Marketing Agencies in Indonesia
1. HypeFactory
- Headquarters: Pavlou Valdaseridi, 2A 1st floor, 6018, Larnaca, Cyprus
- Contact number: +37596503707
- Website: https://hypefactory.com
HypeFactory is a full-service influencer marketing agency with an office in Indonesia, established in 2022. They target influencers using AI to analyze their audiences, align them with brand objectives and use them to maximise returns.
They offer a range of services, such as the selection of the influencer, content planning, management, and campaign performance tracking in the Tik Tok, YouTube, Twitch, and Instagram social networks. Having more than 1,000 clients and 12 billion views, HypeFactory operates in industries like gaming, beauty, and fintech.
The cultural alignment is guaranteed through their local team in Jakarta, and the scalability of the campaigns is guaranteed because of their global experience. Its methodology combines both creativity in storytelling and data to make an impactful influencer activation.
Services Offered:
- Influencer campaigns (nano to celebrity tiers)
- Creator representation & talent management
- Social commerce & livestream integrations
- Experiential events & activations
- AI-driven analytics & campaign reporting
Industries Served: Gaming & mobile gaming; Fintech; FoodTech; FMCG; Beauty; Real estate; B2B; e‑commerce
2. inBeat
- Headquarters: Toronto, Ontario, Canada
- Website: https://inbeat.agency
inBeat manages influencer marketing campaigns end-to-end for brands in Indonesia. With a network of over 25,000 micro-influencers, they specialise in UGC creation, campaign execution, and paid amplification across TikTok and Instagram.
inBeat uses market research and analytics to optimise content performance and reduce CPAs, achieving results like a 75% cost reduction for NielsenIQ.
Their platform offers strategic influencer matching, creative brief development, and performance reporting with a strong focus on ROI. inBeat’s agile, data-driven process is ideal for brands seeking scalable growth with localised engagement in Indonesia.
Services Offered:
- Influencer campaigns (nano to macro tiers)
- UGC creative content production
- Paid-media integration & amplification
- Campaign strategy, briefs & launch support
- Analytics, KPI tracking & CPA optimization
Industries Served: CPG; Mobile apps; e‑commerce; Technology; Healthcare; B2B (TikTok Shop focus)
3. Influence ID
- Headquarters: 99 Playpark Jl. Mampang Prapatan XV No. 99 Jakarta 12790, Indonesia
- Contact number: (+62) 877 – 9770 – 0999
- Website: https://influence.id
Influence ID is a Jakarta-based influencer marketing platform offering marketplace access, campaign execution, and analytics. It has managed over 1,000 campaigns and partnered with 10,000+ creators. Clients include Traveloka, Wardah, and Tokopedia.
The platform provides detailed influencer metrics like engagement rate, follower authenticity, and reachability, ensuring high-performing collaborations. Influence ID offers transparent pricing, a simple dashboard, and a full-service team to assist with outreach, negotiation, and post-campaign analysis.
Its streamlined ecosystem supports both self-service and managed campaigns, making it ideal for brands looking for measurable influencer partnerships in Indonesia.
Services Offered:
- Influencer campaigns (nano to celebrity tiers)
- Creator representation via marketplace & managed services
- Social commerce integrations (creator-led)
- Campaign activations & event tie-ins
- Performance analytics & reporting tools
Industries Served: Lifestyle & retail; Beauty & skincare; Tech & apps; Travel & tourism; FMCG; Entertainment
4. Gushcloud
- Headquarters: 60 Anson Road, Numbers 07-01, Singapore, Central Singapore, 079914, Singapore
- Website: https://gushcloud.com
Gushcloud is an influence and entertainment business that is an international influencer marketing company with a significant presence in Indonesia. It is an agency of digital talents, artists, and content creators where they offer influencer campaigns, celebrity endorsements, and cross-border activation in Southeast Asia.
Gushcloud coordinates native production, media buying and storytelling, allowing an integrated campaign such as Sinar Mas and Tinder SEA. Gushcloud has international presence and regional strength with operations in 11 countries and over 300 people.
Cultural resonance takes place in their Indonesia team, whereas their global strategy experience helps them extend brands across borders with influencers, celebrities, and content.
Services Offered:
- Influencer campaigns (micro to celebrity level)
- Creator representation & talent agency
- Livestream & social commerce support
- Experiential activations & brand events
- Data-driven analytics & campaign insights
Industries Served: Fashion & beauty; Fintech; Consumer electronics; Entertainment; Travel & tourism; FMCG
5. PopStar
- Headquarters: #14-06 International Plaza, 10 Anson Road, Singapore 079903
- Website: https://www.pop-star.me/en
PopStar is an Indonesian influencer network with access to more than 250,000 micro-influencers. YOYO Holdings created it, making influencer marketing simple through campaign briefing, creator matching, content approval, real-time performance tracking, etc.
PopStar is specialised in scalable UGC and engagement with collaborations of nano-and micro-influencers. Brands can sort creators by the demographics of the audience and the type of platform. Creators and marketers can use the user-friendly interface of the dashboard and content optimization tools to attract powerful campaigns.
PopStar would be wonderful in situations where new companies or SMEs want to implement cost efficient strategies regarding influencers who have an outcomes based approach.
Services Offered:
- Influencer campaigns (micro to macro tiers)
- Creator representation via platform matchmaking
- Social commerce & livestream integration
- Campaign activations & UGC promotions
- AI-powered analytics & real-time reporting
Industries Served: Lifestyle & fashion; Tech & apps; Beauty & skincare; FMCG; Entertainment; Travel
6. SociaBuzz
- Headquarters: Epiwalk 5th Floor 540A, Jl. HR. Rasuna Said, Jakarta, Indonesia 12940
- Website: https://sociabuzz.com
SociaBuzz, a Jakarta-based influence company, helps brands and verified creators find each other on YouTube, Instagram, Twitter, and blogs. It has been in operation since 2015, which promises both self-serving and cop managed campaigns to all-sized businesses.
SociaBuzz has creative services as photography, design, voice-over and makeup, which again makes it a wide platform, where any brand can find its content requirements.
It has campaign tracking, metrics of influencer performance, and secure payment system. SociaBuzz is easy to use and enables SMEs and enterprises to interact with creators in a cost-effective, transparent, and efficient way.
Services Offered:
- Influencer campaigns from nano to macro tiers
- Creator marketplace & talent management
- Social commerce plug-ins & livestream campaigns
- Localized content activations & event support
- Analytics dashboard with campaign reporting
Industries Served: Beauty & skincare; F&B; Travel & tourism; Lifestyle & fashion; Tech & gadget
7. AWISEE
- Headquarters: Stockholm, Sweden
- Contact number: +46735716250
- Website: https://awisee.com/influencer-marketing
AWISEE is an international digital marketing and influencer agency that is expanding in Indonesia. It is an influencer agency that runs data-driven influencer campaigns that aim to reach fintech, SaaS, crypto, and eCommerce brands and was established in 2018.
The Influencer Scouting service launched by AWISEE has a minimum price of $250 and provides lists of verified influencers. It also provides performance-based and targeted demographics in influencing marketing solutions.
The agency also assists brands to make their market entry on the Indonesian soil with localised storytelling and the scale of the influencer approach. The combination of manual and automated research makes their hybrid approach, both efficient and accurate.
Services Offered:
- Influencer and KOL campaigns (micro to celebrity)
- Creator scouting & talent mapping services
- E‑commerce livestream and shop integrations
- Influencer event activations & product launches
- Campaign performance analytics & market research
Industries Served: Fintech; SaaS; E‑commerce; Crypto; Consumer electronics; Travel
8. Kobe (Indonesia)
- Headquarters: Jl. Manis Raya No. 15 Kawasan Industri Manis, Tangerang 15810 – Indonesia
- Contact number: (+62-21) 591-8805
- Website: https://kobe.co.id/
Kobe is a data-driven influencer marketing platform in Indonesia offering access to over 500,000 influencer profiles.
It uses AI to match brands with ideal creators based on audience interests, engagement levels, and campaign goals. Kobe provides end-to-end campaign management, from influencer discovery and briefing to performance tracking and reporting.
Its platform is ideal for marketers seeking precision-targeted campaigns. Popular among startups and eCommerce brands, Kobe’s tools help improve ROI through audience segmentation and high-performing creator collaborations.
Services Offered:
- Influencer campaigns (nano to celebrity tiers)
- AI-driven talent matching & management
- Livestream & social commerce tools
- Performance-based activations & briefings
- Deep analytics & engagement tracking
Industries Served: Consumer electronics; Gaming & entertainment; Lifestyle & fashion; Travel; Beauty; E‑commerce
9. Koloni
- Headquarters: CPXi Indonesia, Rasantika Twin Jl Pejaten Barat 17A, Jakarta Selatan 12510
- Contact number: +62217197119
- Website: https://www.koloni.co.id
Koloni is a fast-growing Indonesian influencer platform built for performance-based campaigns. It enables brands to launch campaigns quickly with vetted nano- and micro-influencers.
Koloni features campaign management tools, brief templates, influencer insights, and scalable pricing models. Brands can filter influencers based on niche, reach, and engagement rate. It’s particularly suited for consumer product campaigns, travel, and lifestyle activations.
With an emphasis on affordability and speed, Koloni offers fast turnarounds and streamlined execution for brands targeting young, digital-first audiences.
Services Offered:
- Influencer campaigns (nano to macro tiers)
- Talent management & roster development
- Integrated livestream & commerce support
- Field activations & event ambassadorship
- Data-backed reporting & real-time insights
Industries Served: CPG; Lifestyle & fashion; Travel; Tech; Parenting & family; Health
10. Lemon ID
- Headquarters: Jakarta, Indonesia
- Contact number: 0853 1111 1010
- Website: https://lemon.co.id
Lemon ID is an influencer marketing platform in Indonesia that automates collaboration with micro- and nano-influencers. It enables businesses to launch campaigns, monitor results, and download reports via an intuitive dashboard.
Lemon ID supports over 3,000 brands globally and offers campaign automation, influencer scouting, and post-campaign analytics. The platform is ideal for brands looking to execute volume-driven influencer campaigns without heavy manual intervention.
With its user-friendly interface and detailed performance metrics, Lemon ID is favored by eCommerce brands and SMEs seeking high-volume reach at low cost.
Services Offered:
- Nano- and micro-influencer campaigns
- Platform-driven talent matching
- Livestream commerce integration
- Scalable campaign activations & UGC strategies
- Automated analytics & KPI reporting
Industries Served: Beauty; Retail; Tech; Travel accessories; Wellness; Food & beverage
11. We Are Social
- Headquarters: Alphabeta, Floor 5, 14-18 Finsbury Square, London, EC2A 1AH, United Kingdom
- Contact number: +44 20 3195 1700
- Website: https://wearesocial.com/
We Are Social is a globally recognised agency operating in Jakarta, known for creating social-first influencer campaigns that prioritise cultural relevance and digital storytelling.
Their local team helps brands engage authentically with Indonesian audiences through carefully selected influencers. The agency combines insights, creativity, and social media fluency to execute high-impact campaigns.
Industries served include fashion, retail, and F&B. With a focus on shareability and audience engagement, We Are Social delivers thoughtful influencer content that drives real connections.
Services Offered:
- Influencer campaigns (micro to celebrity)
- Talent management & creator partnerships
- Livestream shopping integrations
- Social-first event activations
- Cultural insight analytics & reporting
Industries Served: Fashion & retail; Food & beverage; Beauty; Tech; Entertainment; Travel
12. Marketz
- Headquarters: Ruko Cordoba No.06, Greenlake City, RT.001/RW.002, Petir, Kec. Cipondoh, Kota Tangerang, Banten 15147, Indonesia
- Contact number: 0821-2474-0898
- Website: https://marketz.id/
Marketz is an Indonesia-based influencer marketing agency focused on small businesses and startups. It provides strategy consulting, influencer sourcing, and content direction, along with campaign management.
Marketz simplifies the influencer process for clients unfamiliar with digital promotion by offering hands-on support from planning to execution. Their campaigns are often budget-friendly but creatively strong, helping SMEs gain visibility through authentic, localised creator partnerships.
Marketz is well-suited for F&B, fashion, and health brands seeking growth on Instagram and TikTok with limited resources.
Services Offered:
- Influencer campaigns from micro to celebrity
- Talent representation for small enterprises
- E‑commerce livestream planning
- Launch activations & pop-up events
- Performance analytics and ROI insights
Industries Served: F&B; Health & wellness; Lifestyle; Beauty; Fashion; Home products
13. GOVIRAL GLOBAL
- Headquarters: 60 Paya Lebar Road, #07-54, Paya Lebar Square, Singapore 409051
- Contact number: +6587522352
- Website: https://goviralglobal.com/
GOVIRAL GLOBAL is an international influencer marketing agency with a strong presence in Indonesia. It specialises in user-generated content and culturally relevant influencer storytelling.
The agency connects brands with content creators for short-form videos, testimonials, and viral campaigns tailored to local audiences. With experience across beauty, FMCG, and lifestyle sectors, GOVIRAL helps brands scale quickly while maintaining authenticity.
Their strengths include UGC-powered ads, professional creator networks, and data-backed content strategy for measurable ROI.
Services Offered:
- Influencer campaigns (nano to celebrity tiers)
- Creator representation & talent engagement
- Social commerce & livestream content
- Video-first activations & virality projects
- UGC analytics & campaign reporting
Industries Served: Beauty; Lifestyle & fashion; FMCG; Entertainment; Travel; Tech
14. Candi
- Headquarters: Jakarta, Indonesia
- Contact number: (+62) 8113 7003 87
- Website: https://candi.id
Candi is an Indonesian influencer agency specialising in nano-influencer marketing and user-generated content (UGC). With a network of over 5,000 creators, it helps brands run grassroots campaigns that build community-driven brand loyalty.
Candi emphasises authentic storytelling and UGC that converts. Ideal for beauty, fashion, and food brands, Candi’s low-cost, high-engagement model appeals to startups and local businesses.
Their team manages campaign ideation, creator outreach, and analytics to ensure performance insights and ROI.
Services Offered:
- Nano-influencer UGC campaigns
- Talent community management
- Social shop content and livestream
- Grassroots brand activations
- UGC performance tracking & analytics
Industries Served: Beauty; Fashion; Travel; Food & beverage; Lifestyle; Wellness
15. Noohtify
- Headquarters: Jl. Tebet Barat IV, No. 19, RT. 16/RW. 2, Tebet Barat., Tebet District, South Jakarta City, Special Capital Region of Jakarta 12810, Indonesia
- Contact number: +62 851-2356-3938
- Website: https://noohtify.com
Noohtify is a performance-driven influencer agency offering viral content campaigns for Indonesian brands.
It uses a growth-hacking model to design high-ROI influencer programs with a focus on conversion, virality, and engagement. Noohtify combines storytelling with A/B testing, data analytics, and paid amplification for results-focused campaigns.
With a background in serving FMCG and tech startups, the agency specialises in campaigns that rapidly scale and adapt. It’s ideal for agile brands seeking high-impact influencer activation on platforms like TikTok and Instagram.
Services Offered:
- High‑impact influencer campaigns (micro to macro)
- Talent representation & creative direction
- Paid social commerce and livestreams
- Growth‑hacking activations & campaigns
- A/B testing, analytics & campaign refinement
Ending Thoughts
Influencer marketing agencies in Indonesia play a vital role in helping brands connect with their target audiences through trusted digital voices. By offering end-to-end campaign management, access to curated influencer networks, and in-depth analytics, these agencies simplify the complex process of influencer collaboration. Their strategic and creative expertise ensures that each campaign is aligned with brand goals, culturally relevant, and performance-driven.
Whether you’re a startup aiming for awareness or an established brand seeking deeper engagement, partnering with a reliable influencer marketing agency can amplify your reach, boost conversions, and build authentic relationships with consumers. In today’s content-saturated digital landscape, influencer marketing agencies are key to standing out and staying competitive through credible, relatable, and effective storytelling.
FAQs
Why should I hire an influencer marketing agency in Indonesia?
An agency brings local expertise, trusted influencer connections, campaign strategy, and measurable results-helping brands connect authentically with Indonesian audiences.
What industries benefit most from influencer marketing in Indonesia?
Industries like beauty, fashion, lifestyle, travel, tech, and food & beverage benefit greatly due to Indonesia’s young, social media-savvy population.
How much do influencer marketing campaigns cost in Indonesia?
Budgets vary widely-from a few million rupiah for micro-influencer collaborations to higher budgets for celebrity partnerships and large-scale campaigns.
