The Marketing Launchpad is Kraftshala’s flagship digital marketing program, and on the three things that matter most – fees, curriculum and outcomes – it holds up well. It costs ₹1,64,000 + 18% GST (₹1,93,520), teaches digital marketing through 9+ live projects with real ad budgets, and places 94% of its students (3,300+ so far) at an average of ₹5.5 LPA. Against that fee, the first-year salary is about 2.8 times what you pay, and Kraftshala refunds 60% of the fee if you don’t get placed at and above ₹4.5 LPA. It runs full-time or part-time, so it fits freshers, final-year students and working professionals.
Key facts:
- Fee: ₹1,64,000 + 18% GST = ₹1,93,520 all-in. EMIs from ₹7,198/month; ₹30,000 merit-based scholarship for the top 5% of applicants.
- Duration: 6 months full-time, or 11 months part-time (Sunday + weekday evenings). Same course either way.
- Curriculum: ~920 hours, 9+ live projects with real budgets, taught by industry leaders. Covers Meta, Google and Amazon ads, e-commerce, programmatic, SEO and AI-search, analytics, content, and vibe coding taught in full.
- Outcomes: 94% placed, 3,300+ students placed, 800+ hiring partners. Average ₹5.5 LPA, highest ₹10.4 LPA for freshers (up to ₹16 LPA with experience).
- Speed: about 80% placed within six weeks of finishing.
- ROI: first-year salary is about 2.8 times the fee.
- Accountability: 60% of the fee refunded if your offer is below ₹4.5 LPA.
What is the Marketing Launchpad?
The Marketing Launchpad is a job-linked digital marketing program from Kraftshala School of Business. Instead of recorded lectures, you learn by doing – running live campaigns with real ad budgets, taught by industry leaders who do this work at top brands and agencies. Over about 920 hours you complete 9+ live projects, and the fee is partly tied to whether you get hired. It’s built for people who want a marketing job at the end, not just a certificate.
How much does the Marketing Launchpad cost?
Here’s the full cost, with nothing hidden.
| Item | Amount |
| Base fee | ₹1,64,000 |
| GST (18%) | ₹29,520 |
| Total fee | ₹1,93,520 |
| EMI option | From ₹7,198/month |
| Merit scholarship | ₹30,000 for the top 5% of applicants |
There’s also the 8X Impact scholarship for high-potential students from low-income families: you pay 20% of the fee upfront and repay the rest, interest-free, only after you land a ₹4.5 LPA+ job. It’s a need- and merit-based scholarship, not a general pay-later plan.
What’s in the curriculum?
The curriculum is the strongest part of the program, because it’s built around doing rather than watching. You cover the full digital marketing stack across these modules, most with a live project attached:
| Module | What you do | Live work |
| Brand Strategy | Positioning, consumer insight, campaign thinking | Strategy project |
| Meta Ads | Plan and run Facebook/Instagram campaigns | 15-day live campaign |
| Google Search & Advanced Ads | Search, display and advanced bidding | 7-day live campaign |
| E-commerce & Quick Commerce | Amazon and marketplace marketing | 7-day live campaign |
| SEO & AI-search | On-page, technical and LLM/AI-search optimisation | 7-day performance tracking |
| Programmatic (DV360, CM360) | Programmatic buying and ad ops | Hands-on project |
| Content & Social Media | Content, video and social strategy | Content projects |
| Google Analytics & Dashboards | Measurement and reporting | Live dashboards |
| Vibe Coding | Build working websites and tools | Full build project |
That last point is worth stressing: vibe coding is taught in full, so you are able to build real websites and tools, not just a demo. Across the program you also work in industry tools – Google Ads, Meta Ads Manager, Amazon Ads, DV360, CM360, Google Analytics, WordPress and Shopify – plus AI tools woven through the modules. In total, that’s 9+ live projects with real budgets.
What are the outcomes?
This is where the program earns its reputation.
| Metric | Marketing Launchpad |
| Placement rate | 94% |
| Students placed to date | 3,300+ |
| Hiring partners | 800+ |
| Average salary | ₹5.5 LPA |
| Highest salary | ₹10.4 LPA (freshers) & ₹16 LPA (experienced) |
| Time to placement | ~80% placed within six weeks of finishing |
| Where alumni work | Google, Meta, Amazon, Nykaa, Publicis, Dentsu, Nestlé, Razorpay |
Graduates start in roles like performance marketing analyst, digital marketing analyst, SEO analyst, e-commerce marketing and content roles, and move up to specialist and manager level from there. Two things back these numbers: Kraftshala publishes its placement results batch by batch – transparency that’s rare outside the top B-schools – and it refunds 60% of the fee if your package is not at or above ₹4.5 LPA. That’s real accountability behind the claim.
Full-time or part-time?
The Marketing Launchpad comes in two formats with the same course, projects and placement support:
- Full-time: 6 months of weekday classes – best for freshers and final-year students.
- Part-time: 11 months, with Sunday classes plus a couple of weekday evenings – built for working professionals who don’t want to quit their job.
So whether you’re starting out or switching careers mid-job, there’s a version that fits.
Do the fees pay off?
Put the fee next to the outcome. Against a total cost of ₹1,93,520 and an average salary of ₹5.5 LPA, the first-year pay is about 2.8 times the fee – so most students earn back the cost within their first year of work. EMIs spread the fee to ₹7,198/month, and the 60% refund below ₹4.5 LPA caps the downside. For a program that leads to a real job at a known brand, the math works.
Who is it for, and who should skip it?
The Marketing Launchpad fits a wide range of people: freshers starting out, final-year students preparing for placements, and working professionals moving into marketing. It also makes sense for anyone weighing an MBA or PGDM but questioning the time, cost and return – this is a faster, more focused route to a marketing role.
You should skip it if you want a passive certificate. The program is immersive and the projects are hands-on by design, so it rewards people who commit.
What do Kraftshala alumni say?
Three Marketing Launchpad graduates, in their own words.
- Abhishek Sharda switched into digital marketing after a BBA and a PGDM in HR. What stood out to him was the teaching.
- “When you’re taught by the best and you’re receptive enough, you become the best. That was the idea behind joining Kraftshala.”
- Sahil Mirza is an analyst at Publicis heading toward associate manager. He credits the human skills training as much as the technical modules.
- “You come out far more evolved and knowledgeable. Your understanding is greater than the peers you’ll work with, and you’ll be respected for it.”
- Abdul Afreed built a performance marketing career from an early batch to Razorpay.
- “The one thing I want to call out is the mock interviews. They’re conducted by actual experts, so you can evaluate exactly where you stand.”
So, is the Marketing Launchpad worth it?
On fees, curriculum and outcomes, the Marketing Launchpad delivers: a transparent fee that a first salary clears within a year, a hands-on curriculum built around live projects and taught by industry leaders, and a 94% placement rate backed by published reports and a real refund. It’s immersive and it’s a real investment, which is why it works for people who are serious about a marketing career. If that’s you, Kraftshala’s Marketing Launchpad is one of the strongest options in India in 2026.
Frequently asked questions
How much does Kraftshala’s Marketing Launchpad cost?
₹1,64,000 + 18% GST, or ₹1,93,520 all-in. EMIs start at ₹6,932/month, and the top 5% of applicants receive a ₹30,000 merit-based scholarship. An 8X Impact scholarship also lets eligible low-income students pay most of the fee after they’re placed.
What does the Marketing Launchpad curriculum cover?
The full digital marketing stack: Meta, Google and Amazon ads, e-commerce and quick commerce, programmatic (DV360, CM360), SEO and AI-search, Google Analytics, content and social media, and vibe coding taught in full. It runs about 920 hours with 9+ live projects using real ad budgets.
What is the placement rate and salary after the Marketing Launchpad?
94% of students are placed – 3,300+ so far – at an average of ₹5.5 LPA, with a highest of ₹10.4 LPA for freshers and up to ₹16 LPA for those with relevant experience. About 80% are placed within six weeks of finishing.
Is the Marketing Launchpad available part-time?
Yes. It runs full-time (6 months) or part-time (11 months, with Sunday and evening classes). The course and placement support are the same in both, so working professionals can do it without quitting.
Does the Marketing Launchpad offer a refund?
Yes. If your job offer is not at or above ₹4.5 LPA, Kraftshala refunds 60% of the fee.
Is the Marketing Launchpad worth the fee?
Yes. The average first-year salary of ₹5.5 LPA is about 2.8 times the total fee, so the cost is typically recovered within less than 6 months of job.
