Lemlist has earned a strong reputation in the cold email and outreach space with its focus on personalization, automation, and multi-channel workflows. However, it may not be the perfect fit for every team. Whether you’re a solo founder looking for a simpler UI, a sales team needing better scalability, or an agency seeking deeper integrations or better pricing, there are several capable alternatives to consider.
Some users find Lemlist’s pricing steep as their outreach volume grows. Others report limitations in deliverability or need features like unlimited email sending accounts, AI-powered sequences, or native LinkedIn automation. If any of these resonate with your team, you’re not alone.
In this guide, we explore the best Lemlist alternatives, platforms that offer similar or better features for outreach automation, personalization, deliverability, and scalability.
Why Look for Lemlist Alternatives?
- High Pricing – Not cost-effective for small businesses or startups.
- Limited CRM Capabilities – May require additional tools for full customer management.
- Basic Analytics – Lacks in-depth reporting for advanced campaign tracking.
- Complex UI – User interface can be overwhelming for beginners.
- Limited Integrations – May not integrate smoothly with all preferred tools.
- Restricted Automation – Automation features are not as advanced as some competitors.
- Single-Channel Focus – Primarily focused on email; lacks strong multi-channel outreach options.
- Scalability Issues – May not be ideal for growing teams with diverse outreach needs.
List of Top Lemlist Alternatives You Should Try
1. GMass
Website: https://www.gmass.co
GMass is a powerful email marketing tool and cold email/mail merge solution built directly into Gmail, making it one of the most accessible platforms for individual users, solopreneurs, and small teams.
It allows users to send unlimited emails, automate follow-ups, and personalize messages using Google Sheets. What sets GMass apart is its native Gmail integration, spam solver, and AI-powered Spintax (SpinMax) that rewrites emails dynamically.
With features like inbox rotation, triggered emails, and an intuitive A/B testing tool, it brings advanced outreach capabilities to your inbox. It’s widely used by marketers, recruiters, and sales professionals looking for simplicity and effectiveness.
Key Features:
- Built-in Gmail mail merge and scheduling
- AI-powered dynamic Spintax (SpinMax)
- Sequences, triggered emails, and A/B testing
- Inbox rotation and spam analysis tools
- API and Zapier access for automation
Pros:
- Works directly inside Gmail
- High deliverability and unlimited emails
- Easy to launch campaigns in minutes
Cons:
- No native CRM integration
- Lacks built-in lead database or LinkedIn steps
Pricing:
| Standard | Premium | Professional | Free trial |
|---|---|---|---|
| ₹829/month (₹9950/year) | ₹1166/month (₹14,000/year) | ₹1916/month (₹23,000/year) | Yes (limited campaigns, no credit card required) |
2. Woodpecker
Website: https://www.woodpecker.co
Woodpecker is built for small to mid-sized businesses, agencies, and recruiters looking for reliable cold outreach automation. It enables easy follow-up sequences, tracks engagement, and integrates with CRMs. What sets Woodpecker apart is its strong emphasis on deliverability and reply detection.
It doesn’t overwhelm with too many features, which is ideal for lean teams. Highly rated on platforms like G2 and Capterra, it is known for its consistent performance and simple interface.
Key Features:
- Email personalization and auto-replies
- Automated campaign sequences
- Native CRM integrations (HubSpot, Pipedrive)
- Built-in deliverability optimization features
Pros:
- Clean and intuitive UI
- Good customer support
- Strong email deliverability
Cons:
- Limited templates and creative options
- No multi-channel support like calls or LinkedIn
Pricing:
| Starter | Growth | Scale | Max |
|---|---|---|---|
| $29/month | $188/month | $1,354/month | $9,999/month |
3. Instantly
Website: https://www.instantly.ai
Instantly is designed for high-volume cold email marketers, lead generation agencies, and scaling startups. It allows unlimited email accounts and sending volumes, which makes it stand out from most competitors.
Additionally, it has deliverability tools, inbox rotation, and a built-in warm-up. Instantly is highly rated by solopreneurs and agencies on Reddit and G2, especially for its ability to run bulk campaigns at scale. It’s ideal for users who prioritize speed, volume, and inbox placement.
Key Features:
- Advanced personalization with AI
- Drip campaign automation and scheduling
- Zapier, HubSpot, and CRM integrations
- Email warm-up and inbox rotation
Pros:
- Easy to scale campaigns
- Responsive and active support team
- Exceptional inbox deliverability
Cons:
- No built-in phone or LinkedIn features
- Limited visual campaign builder
Pricing:
| Growth | Supersonic | Hyper Credits | Enterprise |
|---|---|---|---|
| $37.9/month | $77.6/month | $169.3/month | Custom pricing (book a demo) |
4. Mailshake
Website: https://www.mailshake.com
Mailshake is a sales engagement platform made for sales reps, agencies, and marketers needing email + phone + LinkedIn in one place. It’s known for its clean UI, warm-up capabilities, and AI-driven writing suggestions.
Mailshake also allows integrating cold calls and social outreach, making it more multichannel than Lemlist. It’s used by thousands of startups and B2B companies globally. The tool earns praise for balancing power and simplicity without overwhelming users.
Key Features:
- Email and LinkedIn campaign automation
- AI email copywriting
- CRM and webhook integrations
- Inbox rotation and warm-up included
Pros:
- Very intuitive and clean interface
- Helpful tutorials and support team
- Higher response and inbox rates
Cons:
- Limited reporting in the basic plan
- Multichannel features are locked in higher tiers
Pricing:
| Starter | Email Outreach | Sales Engagement | Agency Plan |
|---|---|---|---|
| $29.25/month | $49.45/month | $99.85/month | Custom pricing (Talk to Sales) |
5. Reply.io
Website: https://www.reply.io
Reply.io is a powerful multichannel outreach platform for mid-to-large sales teams. It supports email, LinkedIn, calls, WhatsApp, and SMS, all in one sequence. Its AI tools help personalize outreach, while its built-in lead generation, video email, and CRM syncs make it an all-in-one solution.
Companies like Cisco and Oracle have used Reply.io for outbound efforts. It is highly rated on G2 and is ideal for teams looking for scale, automation, and multi-touch workflows.
Key Features:
- Multi-channel (email, call, LinkedIn, SMS) automation
- AI-powered personalization suggestions
- Deep CRM and sales platform integrations
- Deliverability tracking and optimization
Pros:
- Supports full outbound sales workflows
- Advanced reporting and analytics
- Top-tier inbox placement
Cons:
- Higher learning curve
- Expensive for small teams
Pricing:
| Email Volume Plan | Multichannel Plan | AI SDR Plan (Jason AI) | LinkedIn Automation (Add-on) | Calls & SMS (Add-on) | Email Validation (Add-on) | AI B2B Data (Generect) |
|---|---|---|---|---|---|---|
| $159/month (billed annually) | $89/user/month (billed annually) | $300/month | $69/month/account | $29/month/account | from $20/month | from $39/month |
6. Snov.io
Website: https://www.snov.io
Snov.io is a cost-effective platform that combines lead generation, email warm-up, drip campaigns, and LinkedIn automation. It’s built for marketers, sales teams, and recruiters who want an end-to-end prospecting tool.
Its database of contacts and email finder tools make it especially helpful for those starting from scratch. Users highlight its value for money, and it enjoys solid reviews from freelancers and small agencies. Snov.io is particularly appealing to users who want both outreach and prospecting in one dashboard.
Key Features:
- Email finder and verifier
- Automated email and LinkedIn outreach
- Integrations with HubSpot, Salesforce, Zapier
- Warm-up tool included in all plans
Pros:
- Combining prospecting and outreach tools
- Easy to use even for beginners
- Excellent deliverability tools
Cons:
- Some email data may be outdated
- Less customization in templates
Pricing:
| Trial | Starter | Pro (Most Popular) | LinkedIn Automation (Add-on) |
|---|---|---|---|
| $0/month | $30/month | $75/month | $69/month per slot |
7. Smartlead.ai
Website: https://www.smartlead.ai
Smartlead.ai is an AI-powered cold outreach platform built for agencies, lead gen teams, and high-volume senders. It stands out for offering unlimited email sending accounts, a rare feature in the space.
With built-in inbox rotation, email warm-up, and AI campaign writing, it’s ideal for teams that need scale without hurting deliverability. Smartlead has rapidly gained popularity for its automation depth and support for cold email at scale, making it a go-to for growth marketers.
Key Features:
- AI-driven email writing
- Unlimited sender accounts with inbox rotation
- Powerful automation and campaign scheduling
- Native integrations with HubSpot, Pipedrive, Zapier
Pros:
- Scales massively without extra cost
- Smart warm-up system
- Clean dashboard and campaign logic
Cons:
- Newer platform with smaller community
- Occasional bugs in UI
Pricing:
| Basic Plan | Pro Plan | Custom Plan | GROWTH | Pro (Add-on) | Expert | Client Add-on |
|---|---|---|---|---|---|---|
| $39/month | $94/month | $174/month onwards | $49/month | $174/month (was $246) | $599/month | $29/client/month |
8. Apollo.io
Website: https://www.apollo.io
Apollo.io is a full sales engagement platform that combines lead database access, outreach automation, and CRM features. It’s used by over 1 million professionals, including companies like Gong, Rippling, and Notion.
Ideal for sales teams and recruiters, Apollo offers cold email, dialer, task queues, and powerful filters for prospecting. Its built-in contact database of 275M+ leads sets it apart from Lemlist and most competitors.
Key Features:
- Massive verified lead database
- Multi-channel (email, call, LinkedIn) outreach
- CRM integrations and data enrichment
- Built-in dialer and task management
Pros:
- All-in-one solution for sales
- Accurate B2B contact data
- High-value free plan
Cons:
- Steeper learning curve
- Can be overwhelming for beginners
Pricing:
| Free | Basic | Professional | Organization |
|---|---|---|---|
| $0/user/month | $49/user/month | $79/user/month | $119/user/month (minimum 3 users) |
9. Saleshandy
Website: https://www.saleshandy.com
Saleshandy is an affordable cold email and outreach automation platform made for startups, SDRs, and freelancers. It supports email sequences, unlimited sending accounts, and warm-up — all from a clean dashboard.
With deep focus on improving inbox placement and campaign tracking, Saleshandy helps small teams scale effectively. It’s especially loved for its minimal UI, responsive support, and value-for-money approach.
Key Features:
- Email sequence automation with personalization
- Warm-up and sender rotation features
- CRM and Zapier integrations
- Performance and engagement tracking
Pros:
- Extremely budget-friendly
- Easy onboarding for beginners
- Solid deliverability performance
Cons:
- Fewer features than high-end tools
- No multichannel (calls, LinkedIn) support
Pricing:
| Plan Details | Price |
|---|---|
| Starts at | $36/month |
| Free trail | 7 days |
10. Yesware
Website: https://www.yesware.com
Yesware is a cold email and sales engagement tool designed for Outlook and Gmail users. As a powerful email tracking tool, it integrates directly into your inbox, allowing sales reps and account managers to track emails, schedule follow-ups, and use proven templates.
Known for its simplicity, Yesware is trusted by teams at Box, Yelp, and Zendesk. It’s ideal for those who want a no-frills email tracker and outreach system without switching platforms, and it’s often considered among top Zendesk alternatives for sales-focused teams looking for streamlined communication tools.
Key Features:
- Email tracking and open/click analytics
- Campaign sequences inside Gmail/Outlook
- Calendar scheduling and meeting links
- CRM sync with Salesforce and Pipedrive
Pros:
- Seamless inbox experience
- Great for small sales teams
- Easy to use with existing workflows
Cons:
- No warm-up tools
- Not suitable for bulk cold outreach
Pricing:
| Free Forever | Pro | Premium | Enterprise | Custom Plan |
|---|---|---|---|---|
| $0/seat/month | $15/seat/month | $35/seat/month | $65/seat/month | Contact Sales |
How to Choose the Right Alternative
When selecting a Lemlist alternative:
- Volume & Scaling: Instantly for the highest email volume and affordability.
- Multi-channel Needs: Choose Mailshake or Reply.io for LinkedIn and phone/SMS.
- Simplicity: GMass or Woodpecker for clean, intuitive email-only usage.
- Lead Gen Bundle: Snov.io offers warm-up, verification, and campaigns.
- UX Preference: If you want Gmail-native, go with GMass.
Conclusion
Finding the right Lemlist alternative depends less on features alone and more on how well the tool fits your team’s workflow and goals. Some platforms offer unlimited sending accounts for scale, while others shine in simplicity, multichannel outreach, or CRM integration. If your priority is high deliverability, tools like Smartlead and Instantly are worth a try.
For those who want everything in one place, email, LinkedIn, calls, reply, and Mailshake stand out. Pricing flexibility is another deciding factor, especially for startups and freelancers. Try a few free trials and test support responsiveness, too. The best tool is the one you and your team can stick with.
FAQs
1. Which Lemlist alternative is the easiest to use for beginners?
GMass is very intuitive since it works directly within Gmail and needs no setup.
2. What tools offer the best cold email deliverability?
Smartlead, Instantly, and Woodpecker focus heavily on inbox placement and warm-up.
3. Can these platforms automate LinkedIn messages too?
Yes, some like Mailshake, Reply.io, and Snov.io support LinkedIn steps in sequences.
4. Is there a good option with a built-in contact database?
Apollo.io is the top choice if you want built-in access to verified B2B leads.
5. Do any of these tools work without a separate CRM?
Yes, tools like Instantly and Saleshandy function well even without an external CRM.
