Today, many marketing methods are used by all B2C and B2B companies that want to grow their customers. Such as Salesforce, Apple, Home Depot, and Under Armour.
According to Gartner, the average businessperson used 7.2 businesses in 2019. The most popular types of marketing include online marketing, social media marketing, digital marketing, and mobile marketing.
However, no business without marketing automation can be considered a multi-business. Marketers need the right marketing tools to track, measure, and collect leads from different sources. There is also a need for tools that can help sales teams exchange real-time information about buyers. Communication, operational management, and other marketing skills are needed to implement B2B marketing.
This is the right place for you if you’re struggling with your marketing management. In this blog, we will discuss the best marketing operations tools that’ll aid you greatly.
Let’s dig in!
How do I choose the right marketing tool?
The Problem with Business Tool Selection is that Millions of them include special offers, priced differently, and others. How do you assess and choose the appropriate tools for your team, resources, and objectives? Here are some tips that would help you.
Assess your needs:
You should know why you want some particular tool, what problems you are trying to solve, and where the gap in your business should be plugged before going ahead and beginning the search for these tools.
Evaluating your present capabilities using a model like the Marketing Maturity Model (MOMM) helps you determine possible areas for future growth. Consult with your stakeholders, such as your management, marketing, and sales teams, regarding your needs and what they would like to see.
Check your options:
Check your options, and you are then ready to look for a specific property matching your criteria. You can browse the web for features, reviews, and ratings of different programs. Consultants and business experts, as well as your social circle.
Once you have identified a group of good job candidates that meet your requirements, you may reduce almost all of them except for a very few.
Test your tools:
It is advisable to assess the instruments using a live or real-use scenario prior to purchasing them. The seller may be willing to offer you a free trial, demonstration, or proof-of-concept. Testing a tool for suitability, practical use, or integration requires that it be tested using real data, actual scenarios, and real customers and users.
Then, you may also match the results against your objectives or expectations. Ask for feedback from your team and stakeholders to find out if they like the tool.
Check your results:
You should assess its success against your expectations. The following should be considered:
The cost and impact on the business of the device; how easy it is to operate and maintain The extent to which the device can be stretched or flexible Support given by the equipment; and finally, the compatibility of the tools with your existing relationships. You should use this criterion to evaluate your property, and then choose the most effective tools will not only streamline your marketing operations but also help you generate high-quality B2B leads that convert at higher rates than traditional methods.
However, this is sufficient enough; let’s take a glance at the blog! Here are the top 10 marketing operations tools for you!
10+ Best Marketing Operations Tools
1. Trello
Trello is a visual operations solution that organizes your workflow for any project using Kanban methods. There’s a 14-day trial of Trello Premium, which offers workspace views, the ability to make an infinite number of boards, and security measures. After your trial, Trello Premium costs $10 per user each month.
Teams may track numerous projects and visualize work using Trello Premium. Depending on the size of your team and the services you choose to add free, standard, premium, and enterprise options are all available.
Main features:
- Butler automated processes: Cards move between lists to display the state of completion.
- Templates: Use templates to organize your boards, lists, and cards according to the goals of your team.
- Power-Ups: You can create custom processes by adding Power-Ups to your boards.
2. CoSchedule Marketing Suite
CoSchedule Marketing Suite assists busy teams in completing more work, delivering projects on schedule, and demonstrating their worth to stakeholders for marketers with complicated marketing operations needs.
Depending on the capabilities you require, the customer success team can design a modular platform for you called the Marketing Suite. You can manage all of your marketing in one location with the Marketing Suite. You can schedule a demo here.
Main features:
- Calendar organizer: To keep stakeholders “in the know” and manage marketing requirements, visualize each project on a single calendar.
- Workflow: Organize your content better by streamlining your editorial workflow to produce more material and remove content bottlenecks.
- Work Organizer: Implement processes to boost output and maximize production. Manage brand assets to securely communicate documents with shareholders.
Price:
- Free to use.
- Flexible prices are available.
3. Hopper HQ
Hopper HQ is a straightforward, easy-to-use social media scheduling tool, where you can seamlessly bulk schedule and cross-post your content across various social media platforms. These include popular platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube Shorts, and Pinterest.
By leveraging its visual grid planner, in-app editing tools, and third-party app integrations, you can maintain brand consistency, ensure visual appeal, and cater uniquely to your audience.
Hopper HQ provides an affordable, user-friendly solution that is ideal for small businesses and agencies. With its team collaboration features and workflow approval process teams can stay perfectly aligned and in sync.
With Hopper HQ you can effortlessly plan your content in advance while saving valuable time.
Main features:
- Instagram Grid Planner
- Bulk and Cross Scheduling
- Dynamic Social Media Calendar
- Team Collaboration
- AI Assistance
- Mobile App
Pricing:
Try Hopper HQ for free or subscribe from $16 a month on the annual plan.
4. Appy Pie Connect
Main features:
- Extensive App Integration: The platform supports a wide range of apps and services across different categories.
- Workflow Automation: It allows users to create “connects,” which are triggered by specific events in one app to perform actions in another app.
- Customization and Flexibility: Users can customize their workflows by setting up conditions, filters, and actions based on their specific requirements.
5. SocialBee
SocialBee is an AI-powered social media management and automation tool. With a comprehensive range of features covering collaboration, content creation, scheduling, and analytics, the platform adeptly tackles the hurdles faced by small businesses grappling with tight budgets and time constraints.
Main features:
- AI-assisted content creation & strategy: Create your social media strategy using AI, including pre-made posts, suggested posting schedules, and categorization of content.
- Design integrations: Create your graphics with Canva, add stock images from Unsplash, and GIFs from GIPHY.
- Content categories: Categorize your posts into folders based on topics as soon as you upload your blog’s RSS feed or perform bulk imports.
Price:
- 14-day free trial available (no credit card required)
- Paid plans start at $29/month
6. Slack
Slack streamlines routine activities so that marketers can concentrate on innovative, high-value work. Marketers can focus their time and efforts on what really counts by using Slack as a platform to increase productivity: connecting with customers and informing them about your product.
There is information available regarding practical advice on how to use Slack to connect the appropriate teams, individuals, and outside partners in order to accelerate time to market. They will look at working in channels, integrating AI with the services and apps you already use, and deploying different Slack features to quickly surface information.
Main features:
- Channels: Group all of your office communications into centralized areas for dialogue and resources.
- Integrations: Link Slack to other services like Office 365, Google Drive, and more.
- Enterprise Key Management: Use your encryption keys to manage and access enterprise data.
7. ZenDesk
In order to satisfy client needs and position your team for success, Zendesk offers a full customer service experience. There are three plans for everyone and two plans for businesses offered by Zendesk for service. The Suite Professional plan, which costs $99 per agent each month, is the most popular one.
The Suite Professional subscription from Zendesk offers configurable dashboards, private chat threads, and a live agent activity dashboard. To find a pricing strategy for your customer care staff, look at the pricing plans for individuals and businesses.
Main features:
- Ticketing: A central repository for all requests, issues, and inquiries from your customers is a ticketing system.
- Messaging: Add messages and live chat to all of your platforms so that customers may simply contact your company.
- Database: Create a searchable database for your users to access content in a help desk format using the knowledge base.
8. Zapier
In order to personalize your work and establish adaptable processes, Zapier automates workflows across more than 5,000 connectors.
Customers can choose from five different Zapier plans, depending on their demands and the size of their business. Free, Starter, Professional, Team, and Company The Professional plan from Zapier offers a 14-day free trial, after which it costs $49 per month when paid annually.
One user has unlimited access to premium apps, custom logic with routes, and an infinite number of editable zaps with the Zapier Professional subscription. Find out more about the ideal plan for you by visiting the Plans and Pricing page.
Main features:
- Zaps: Build many Zaps to create workflows that execute activities based on a single trigger.
- Workflow: Create pathways to reorient the changing workflow of your team. With webhooks, you can send requests and retrieve data without writing any code.
- Formation: Dates, text, and other items can all be formatted to fit your process.
9. Salesforce
Salesforce creates cloud-based applications to assist businesses in finding more leads, closing more sales, and offering customer support. A unified view of client data unifies service, sales, IT, marketing, and commerce teams through Salesforce’s Customer 360 platform.
Based on the particular features you are acquiring, Salesforce tailors its charges. Pricing for the service cloud, for instance, differs from pricing for the marketing cloud.
The service cloud pricing for the customer relationship management component of Salesforce is noteworthy. Four levels are available for service cloud pricing: essentials, professional, enterprise, and unlimited. The most widely used customizable CRM is called Enterprise, and it costs $150 per user every month.
Main features:
- Genie Customer Data Cloud: Use this automated intelligence solution to provide your team access to all customer data while customizing the customer experience.
- Engagement booster: Automate content across many platforms with the Marketing Cloud to save time and boost engagement.
- Service Cloud: Automate service scaling and use artificial intelligence to customize every interaction.
10. Xero
For accountants, bookkeepers, and businesses looking to save financial data, Xero offers cloud accounting software. Each of Xero’s three plans, Early, Growing, and Established, includes all the necessities for accounting. The most popular option for small businesses is growing, which costs $37 a month.
Businesses may reconcile mass transactions, issue an infinite number of invoices, and enter an unlimited number of bills with the Xero Growing plan. Visit the Xero Pricing Page to view the three pricing options.
Main features:
- Tools for Managing Expenses: Utilize this tool to submit reimbursement requests and control spending.
- Manages payments: Connect your business’s bank accounts to collect payments and keep track of expenditures.
- Job tracking software: Monitor costs and profit margins on a dashboard using project and job tracking software.
11. BambooHR
Software for managing human resources is offered by BambooHR to small and medium-sized organizations. This HR management tool gathers, maintains, and analyzes employee data. BambooHR offers two plans—Essential and Advantage—as well as the possibility to add on other features.
An application monitoring system, employee welfare surveys, and onboarding and offboarding capabilities are included in the Advantage package with the Essential plans. On the Pricing Page, you may explore the plans and add-ons for your company and receive a free price quote.
Main features:
- People Data & Analytics: Manage employee information by storing and analyzing employee data, including personnel records, workflows, and reporting.
- Tracking system: Utilize an applicant tracking system to streamline the hiring process and find the ideal candidate.
- Onboarding: BambooHR gives onboarding checklists personality and formalities.
12. MachineTranslation.com
MachineTranslation.com, developed by Tomedes—a leading global translation company—provides the world’s most accurate AI-powered translation platform. It empowers businesses to manage multilingual marketing content across global campaigns with ease and precision. By aggregating outputs from top AI translation engines and Large Language Models (LLMs), the platform helps marketers generate fast, consistent, and high-quality translations across 270+ languages.
MachineTranslation.com is particularly useful for international B2B teams managing high volumes of translated content, ensuring brand consistency and localized messaging. It includes advanced features like a bilingual segmented editor, term glossaries, and the AI Translation Agent—which personalizes translations based on user preferences. This agent also now includes memory for registered users, allowing for smarter, more consistent translations over time.
Currently, unregistered users receive 100,000 free words, giving businesses an easy way to try the platform risk-free before committing to a plan.
Main features:
- AI Translation Agent: Refines translations through personalized questions and remembers user preferences for future use.
- Key Term Translations: Identifies industry-specific terms and provides up to three translation options in a comparison table.
- Bilingual Segments View: Allows marketers to edit and compare translations segment by segment for better accuracy and control.
- Aggregation of Multiple Engines: Provides side-by-side outputs from leading AI and LLM sources for informed selection.
- Translation Quality Scores: Each output includes AI-generated quality ratings for improved decision-making.
13. Google Drive
Create and collaborate on files from any device using Google Drive, an asset storage service. Users can store files and access them online using this cloud-based storage service. The service synchronizes saved files, including images, across all of the user’s devices, including smartphones, tablets, and PCs.
Google Docs, Gmail, Android, Chrome, YouTube, Google Analytics, and Google+ are just a few of the applications and platforms that Google Drive interfaces with. Google Drive competes directly with Apple iCloud, Microsoft OneDrive, Box, Dropbox, and SugarSync.
Main features:
- Encryption: Drive offers encrypted access to your files to protect them from malware, spam, and ransomware detections.
- Google Integrations: Additional Google applications for content creation include Docs, Slides, and Sheets.
- Google Search & AI Technology: To find files, search functionality, and Drive search chips are embedded.
14. Guru
Guru is a knowledge management program that enables you to build, access, and maintain a knowledge center for your business. Starter, Builder, and Enterprise packages are all included in Guru’s price options.
After a free 30-day trial, you can continue using the Builder package for $10 per user per month. Businesses can insert Guru cards, brand the portal with their logo, and obtain analytical insights with the Builder package. Get an estimate for an Enterprise plan or find out more about Guru’s pricing options here.
Main features:
- Organization: Create a single source of truth for your firm by organizing knowledge, content, and other information using collections, boards, groups, and cards.
- Integrations: To share knowledge, Guru collects data from any website, Slack, and even Google Docs.
- Guru’s AI: use it to track insights on cards, direct staff members to subject matter experts within the company, and recommend new tags.
Conclusion
It’s challenging to handle too much data. In fact, many individuals believe that we may be overstepping our boundaries.
Do you know that between 60% and 73% of the data collected at the enterprise level does not actually aid in decision-making?
When there’s too much data, it is hard to pinpoint vital signs. One can be caught with digital problems where they end up using them as hidden tools of management, such as through social media or followers. However, the above will not keep you relevant for long in today’s round-the-clock digital arena.
What is the use of increasing these numbers if they cannot translate into increased customer conversion? In such instances, marketing techniques would be effective. See how much benefit you can get from these provided tools by using them!
FAQ
What is the best marketing tool for me?
When deciding which digital marketing products are best for you, first determine your goals and budget. Analysis tools for analytics, networking, email marketing, and SEO.
Test the effectiveness of these solutions with a free trial to make sure they are effective and compatible with your body. Consider its scalability and excellent customer service.
What are the entry points to a marketing strategy?
Business management usually requires a bachelor’s degree in business administration, English, communications, or a related field. These people go on and pursue a bachelor’s degree in business administration.
Newcomers need approximately five to ten years of experience before being promoted to the Marketing Manager position.
