In today’s fast-paced mobile app world, knowing how users are interacting with your app is more important than ever. That’s where mobile app analytics tools come in—they give you the insights you need to understand user behavior, improve performance, and boost growth.
Did you know that in 2024, global consumer spending on mobile apps hit a whopping $150 billion, with India leading the way in growth? India has topped the list with more than 25 billion app downloads both in 2023 and 2024. It is, therefore, the highest in the world.
It only goes to show how much one needs to utilize the proper analytics tools for tracking user engagement and maximizing their potential. Whether you just developed an app or have a large enterprise, using the right analytics will help you make smarter decisions, improve retention, and increase conversions.
In this blog, we’re going to dive into the 10 best mobile app analytics tools that will take your app strategy to the next level.
What are Mobile App Analytics Tools and their Benefits?
Mobile app analytics tool is basically a platform or software used for monitoring, measuring, and analyzing the user activity and interaction happening inside the mobile applications.
With mobile app analytics tools, a business can learn about how people are engaging with their mobile apps, and performance in both iOS and Android applications, and then know the app experience, strategies behind marketing, and what is driving their users’ retention.
Here’s why are Analytics Important for Mobile Apps:
- Understand User Behavior: Analytics tools provide insights into how users interact with an app, including what features they use, how often they engage, and where they drop off. This helps in optimizing the app for better usability.
- Improve User Retention: By analyzing user behavior, developers can identify issues or friction points within the app and address them, increasing the likelihood that users will return.
- Measure App Performance: Analytics help track key metrics like load times, crash reports, and other performance-related data. This ensures the app runs smoothly and efficiently.
- Enhance Marketing Strategies: With detailed demographic and behavioral data, businesses can target the right users with personalized campaigns, push notifications, and promotions.
- Monitor User Acquisition: Analytics introduce the business to how users are discovering and downloading the app, which the business can measure various marketing channels for effectiveness and optimize their acquisition strategies.
- A/B Testing and Optimization: Businesses can, through analytics, conduct A/B tests to establish which features, designs, or user experiences work best and drive better outcomes.
- Measuring ROI: Businesses can measure the return on investment from marketing campaigns and other efforts by tracking in-app purchases, subscription sign-ups, or other monetization strategies.
- Data-Driven Decisions: Analytics does not rely on intuition but on concrete data to guide product development, user experience improvements, and marketing tactics.
List of Top Mobile Apps Analytics Tools
1. Glassbox
Glassbox is a high-capability mobile app analytics tool that provides an understanding of the behavior of users, optimization of app performance, and delivery of customer experience.
It gives real-time session replays, heatmaps, and AI-powered insights to understand points of pain, crashes, and bottlenecks. Glassbox, with advanced analytics, allows its business users to make data-driven decisions, improve user engagement, and drive conversions.
It is a valuable solution for refining digital experiences when integrated seamlessly into mobile applications; it ensures seamless monitoring without impacts on performance.
Features:
- Session Replay
- Heatmaps & User Behavior Analytics
- Crash Analytics & Troubleshooting
- AI-Powered Insights
- Customer Journey Mapping
- Data Security & Compliance
- Real-Time Monitoring & Alerts
- Seamless Integration with Mobile Apps
- A/B Testing & Performance Optimization
- Omnichannel Analytics
Pricing: Contact them for pricing regarding these plans;
- Essentials – Core analytics features for small teams to track user behavior and improve app experience.
- Advanced – Enhanced analytics with AI insights and customer journey mapping for growing businesses.
- Enterprise – Fully customizable, AI-driven analytics with enterprise-grade security and compliance.
Website: https://www.glassbox.com/
2. Kochava
Kochava is one of the leading mobile app analytics tools and attribution platforms, which helps businesses measure, analyze, and optimize their marketing campaigns.
It offers real-time attribution, fraud prevention, audience segmentation, and deep linking to enhance user acquisition and engagement.
Kochava provides businesses with advanced data-driven insights that help maximize ROI, enhance customer retention, and streamline cross-channel marketing efforts.
Its enterprise-grade security and scalability make it the preferred choice for mobile marketers and app developers.
Features:
- Real-Time Attribution
- Fraud Prevention & Detection
- Audience Segmentation
- Deep Linking & Deferred Deep Linking
- SKAdNetwork & Privacy-First Measurement
- Omnichannel Marketing Analytics
- Data Syndication & Reporting
- Campaign Optimization & A/B Testing
- Identity Solutions & User Matching
- Enterprise-Grade Security & Compliance
Pricing: Contact them for pricing regarding these plans;
- Free – Essential attribution and analytics for startups and small apps.
- Growth – Advanced measurement and fraud prevention for growing businesses.
- Enterprise – Fully customizable solutions with premium support, security, and deep analytics.
Website: https://www.kochava.com/
3. Countly
Countly is an open-source mobile and web analytics platform that helps businesses track user interactions, optimize app performance, and enhance customer experiences.
It provides real-time analytics, user segmentation, crash reporting, and AI-driven insights for improving engagement and retention. Strongly focused on data privacy and security, Countly allows the hosting of analytics on-premise or in the cloud, providing flexibility for enterprises that prioritize control over their data.
Features:
- Real-Time Analytics
- User Segmentation & Cohort Analysis
- Crash & Error Reporting
- Push Notifications & In-App Messaging
- Retention & Engagement Tracking
- Custom Event Tracking
- Funnels & Conversion Optimization
- A/B Testing & Experimentation
- Privacy-Focused Data Hosting (On-Premise & Cloud)
- Extensive Plugin & Integration Support
Pricing:
- Lite: Free, open-source, self-hosted with core analytics features.
- Flex: Cloud-hosted, starting at $0 for up to 1,000 MAUs, with paid tiers from $80/month.
- Enterprise: Custom pricing for unlimited features and access, with dedicated support.
Website: https://countly.com/
4. Firebase
Firebase is a complete app development platform by Google for both mobile and web applications. It provides tools to build, improve, and scale apps.
It encompasses backend services such as real-time databases, authentication, cloud storage, and hosting. There are also tools for app performance monitoring, user engagement, and analytics.
Firebase is fully integrated with other Google services and is designed to make it easy for developers to manage apps, create a better user experience, and increase app retention and growth.
Features:
- Real-Time Database
- Authentication
- Cloud Firestore
- Cloud Storage
- Firebase Hosting
- Firebase Analytics
- Crashlytics
- App Distribution
- Firebase Cloud Messaging
- Firebase Performance Monitoring
- Remote Config
- In-App Messaging
Pricing:
- Free Tier: Includes many services like Firebase Hosting, Analytics, Cloud Messaging, and Remote Config with generous usage limits.
- Blaze Plan: Pay-as-you-go pricing for services such as Realtime Database, Cloud Firestore, and Cloud Storage, based on usage (e.g., data stored, downloaded, and operations performed).
Website: https://firebase.google.com/
5. Survicate
Survicate is a customer feedback and survey platform that helps businesses collect actionable insights through surveys, polls, and feedback forms. It offers tools for creating personalized surveys, conducting NPS (Net Promoter Score) surveys, and gathering user opinions through targeted triggers.
Survicate will perfectly integrate with almost any platform website, mobile app, and email everything your business needs to improve the customer experience, optimize user journeys, or make data-driven decisions. It offers real-time analytics and reporting about customer satisfaction so that it can pinpoint areas to improve further.
Features:
- Survey Creation & Customization
- NPS (Net Promoter Score) Surveys
- Targeted Surveys & Triggers
- Multi-Channel Distribution (Web, Mobile, Email)
- Real-Time Analytics & Reporting
- Segmentation & User Targeting
- Survey Templates
- Integrations with Third-Party Tools
- Feedback Management
- A/B Testing for Surveys
Pricing:
- Free Plan: 25 responses per month with basic survey features and integrations.
- Good Plan: $99/month for 500 responses per month with additional features.
- Better Plan: $149/month for 1,000 responses per month with advanced tools.
- Best Plan: $269/month for 2,000 responses per month with premium features.
Website: https://survicate.com/
6. Localytics
Localytics was acquired by the company Upland Software a mobile analytics and engagement app that enables various businesses to reach out for greater user acquisition and retention with substantial revenue growth.
It gives all the information about user activity, segmentation, and in-app interactions. To improve user interaction and the application experience as well, Localytics provides functionality such as sending personalized push notifications, in-app messaging, emailing, and also A/B testing.
It integrates other tools to facilitate cross-channel marketing strategies and help companies make data-driven decisions in relation to enhancing customer loyalty.
Features:
- Mobile App Analytics
- User Segmentation & Cohort Analysis
- Push Notifications
- In-App Messaging
- Email Marketing
- A/B Testing
- Personalized User Engagement
- Behavioral Targeting
- Cross-Channel Campaigns
- Real-Time Analytics & Reporting
- Retention & Lifecycle Tracking
- Integrations with Third-Party Tools
Pricing: Custom pricing
Website: https://uplandsoftware.com/localytics/
7. Adjust
Adjust is a mobile marketing analytics and attribution platform designed to help businesses measure and optimize their marketing campaigns. It gives insights into user acquisition, engagement, and retention by tracking app installs, in-app events, and revenue generation.
Adjust offers powerful fraud prevention systems audience segmentation, deep linking, and real-time reporting to help marketers make data-driven decisions and enhance ROI. Its flexible integrations with diverse advertising networks and tools allow businesses to streamline their efforts on different marketing channels.
Features:
- Mobile Attribution & Analytics
- Fraud Prevention & Detection
- Audience Segmentation
- Deep Linking & Universal Links
- Real-Time Reporting & Dashboards
- Custom Event Tracking
- Campaign Optimization
- Attribution Across Multiple Channels
- Push Notifications & Re-engagement
- Integrations with Advertising Networks
- In-App Analytics & Revenue Tracking
Pricing:
- Base Plan: Free for up to 1,500 monthly attributions with email support.
- Core Plan: Pricing available upon request for up to 250,000 annual attributions with volume discounts.
- Enterprise Plan: Pricing available upon request for over 250,000 annual attributions with dedicated support and deep discounts.
Website: https://www.adjust.com/
8. MoEngage
MoEngage is a customer engagement platform that optimizes the marketing efforts of businesses through personalized messaging and multi-channel communication.
It offers push notifications, email, SMS, in-app messaging, and web push notifications to boost user engagement and retention. MoEngage’s AI-powered automation enables businesses to segment users, predict behavior, and deliver personalized content at scale.
Real-time analytics and reporting help brands understand user behavior, improve marketing ROI, and enhance customer experiences.
Features:
- Push Notifications
- Email Marketing & Automation
- SMS & Web Push Notifications
- In-App Messaging
- AI-Powered Automation & Personalization
- User Segmentation & Cohort Analysis
- Behavioral Analytics & Reporting
- Journey Orchestration
- A/B Testing
- Multi-Channel Campaigns
- Real-Time Analytics
- Integrations with Third-Party Tools
- Geo-Targeting & Location-Based Messaging
Pricing: Contact them for pricing regarding these plans;
- Growth: For startups and mid-market brands with personalized communication and AI-driven optimization.
- Enterprise: For large enterprises with advanced features, security, and dedicated support.
Website: https://www.moengage.com/
9. Adobe Analytics
Adobe Analytics is a powerful data analytics platform that helps businesses gain deep insights into customer behavior across various channels. It provides advanced tools for web and app analytics, segmentation, and reporting to improve marketing strategies and customer experiences.
Adobe Analytics integrates with other Adobe Experience Cloud products, offering real-time data, predictive analytics, and AI-powered insights. Business-to-business companies can track and optimize customer journeys by using robust reporting capabilities and customizable dashboards to enhance ROI and growth.
Features:
- Real-Time Data Analytics
- Customer Segmentation & Targeting
- Predictive Analytics & AI Insights
- Multi-Channel Attribution
- Customizable Dashboards & Reporting
- Pathing & Funnel Analysis
- Data Visualizations & Storytelling
- Omnichannel Customer Journey Tracking
- Integration with Adobe Experience Cloud
- Advanced Audience Insights
- Data Governance & Privacy Compliance
- Mobile App Analytics
Pricing: Custom pricing
Website: https://business.adobe.com/products/adobe-analytics.html
10. Amplitude
Amplitude is an analytics platform where businesses can understand user behavior, optimize their product experiences for growth, and help in more business decision-making.
The best tools are meant to track every interaction a user has, study retention, find trends in Web and Mobile Apps, and perform analysis through cohorts, funnel analyses, and all the segmentation aspects of user attributes.
Its real-time analytics and customizable reports help companies improve user engagement, enhance product features, and increase conversion rates. Amplitude also integrates with other tools to provide comprehensive insights across the entire product lifecycle.
Features:
- User Behavior Analytics
- Funnel & Cohort Analysis
- Segmentation & Retention Tracking
- Real-Time Data Analytics
- Customizable Dashboards & Reports
- Event Tracking & Event-Based Analytics
- Product & Feature Adoption Analysis
- Path & Journey Analysis
- A/B Testing & Experimentation
- Predictive Analytics
- Cross-Platform Analytics (Web & Mobile)
- Integrations with Other Tools
- Collaboration & Sharing Features
Pricing:
- Starter: Free plan for individuals and explorers getting started.
- Plus: Starting at $49 per month, designed for small teams finding product-market fit.
- Growth: Custom pricing for growing teams with advanced analytics needs.
- Enterprise: Custom pricing for large organizations requiring enterprise-grade features and support.
Website: https://amplitude.com/
How to Choose the Right Mobile Apps Analytics Tool?
An important thing in choosing the right mobile app analytics tool is to understand user behavior, improve user experience, and optimize your app’s performance. Here is a step-by-step guide to pick the best tool for your needs:
Step 1: Set Clear Goals
Before choosing an analytics tool, contemplate what you’ll be measuring. Do you have questions regarding what your users will be doing inside the application or perhaps their rates of retention, downloads, etc.? Defining your goals at first will really help you figure out the ideal tool to cater to your requirements.
Step 2: Platform in Mind
Consider where your app is available. If you’re just on one platform (iOS or Android), some tools are better suited for that. But if your app is cross-platform, you’ll need a tool that works seamlessly across both iOS and Android.
Step 3: Check Out the Features
Every tool has something unique. Some concentrate on real-time data, and others support segmentation, crash reports, A/B testing, etc. Think of what is really important for your app based on your goals.
Step 4: Ease of Use
Look for a tool that is easy to navigate. You don’t want to waste your time trying to figure out how to use the tool. A clean, intuitive dashboard and easy-to-understand reports will make your life a lot easier.
Step 5: Consider the Cost
Pricing is another critical consideration. Some charge by the number of users or events, while others have flat-rate pricing. Many offer free trials, so take advantage of that to test out different tools before committing.
Step 6: Consider Privacy and Security
Make sure the tool complies with privacy regulations like GDPR or CCPA, especially if you’re handling sensitive user data. Look for features like encryption to ensure your data stays safe.
Step 7: Check for Good Support
A good customer support service is a must, so be sure the tool you choose offers some solid options for support. Look for things like chat, email, or phone support and whether there is an online community or knowledge base to help guide you.
Step 8: Long-Term Thinking
As your app grows, so will your data needs. Choose a tool that can scale with you, so it can handle more users and data as your app evolves.
Conclusion
Choosing the right mobile app analytics tools can be the difference between understanding user behavior, optimizing your app’s performance, and driving growth. Given the many options available, it is important to prioritize your specific goals, the features you need, and your budget.
If you are looking for real-time insights, in-depth user segmentation, or crash reporting, the tools we’ve covered provide a range of capabilities to suit different needs.
Make sure to weigh up your choices realistically and gauge them against the requirements of your app to make data-driven decisions that improve user experience and result in long-term success.
Don’t forget to try out a few tools before making that final decision—many of them offer free trials so you can get to know one another.
FAQs
What features should I look for in an analytics tool?
Features like real-time tracking, user segmentation, funnel analysis, A/B testing, crash reporting, and integrations with other tools. Depending on your needs, you might also want advanced features like cohort analysis, push notification tracking, and in-app purchase reporting.
How do I track user journeys across multiple devices?
Tools such as Google Analytics for Firebase and Mixpanel allow tracking of users on multiple devices. By linking data from the users through a common identifier, for example, by login or user ID, one can see all the journey the user takes when switching from mobile to desktop or from one device to another.
Can mobile app analytics tools assist in marketing campaigns?
Yes! Most tools will help you track how effective your marketing campaigns are through tracking the channels of user acquisition, measuring conversion rates, and identifying which campaigns bring in the most valuable users.
How do I use the insights of analytics tools to improve my app?
With user behavior tracking, identifying pain points, such as app crashes or drop-off stages, and testing different app features, you can continuously improve the design, performance, and user experience of your app to bring in your goals as well as retain the user.
How do I track in-app purchases using these tools?
Most of the top mobile app analytics tools provide specific features for tracking in-app purchases. It is possible to track the number of purchases, revenue generated, and even the behavior of the user before purchase, which enables you to optimize the in-app purchase experience.
