Social Media Marketing Strategy
Social media represents customers and markets who are present on the internet and interacting with each other. Businesses are looking for prospective clients and designing different social media marketing strategies to perform the best on these platforms. People use both paid and unpaid methods to improve their social media performance.
Sometimes people aggressively use paid methods to witness quick results which I won’t say is a good idea. This is because there are some areas where you don’t have to spend and you can get results. And there are some areas where you have to spend money to get results.
So, the question is which methods are better?
In this article, we will be providing an answer to which methods are better and why? And how can you integrate both in your social media marketing strategy?
Before we begin with the list of tips that can be used to integrate both paid and organic methods in your social media marketing strategy, let’s understand what is paid and organic methods and why are they important.
What is paid and organic social media?
Paid methods refer to advertising. This is a scenario when brands pay on different social media platforms like Facebook, Instagram, LinkedIn etc to share their content with the target audience. They are people who can get involved with your content. This is a great way to increase brand awareness and attract people to your business.
The organic method refers to the free content shared by users like photos, videos, carousels on their feed. You don’t have to pay for these methods and you can analyse your performance by checking the number of views, likes and reshares. These methods are the best when you have to make connections with your customers and you must include them in your social media marketing strategy.
You cannot rely on paid or organic methods solely for the best results instead, you have to choose the best combination of paid as well as organic methods. Let’s understand the importance of including both methods in your social media marketing strategy.
Importance of paid and organic methods in your social media marketing strategy
Both paid and organic methods have their own advantages and disadvantages. When you use paid methods you can target a larger and ideal audience, drive valuable leads and enjoy more conversions. On the other hand, when you use organic methods you get a chance to connect with your audience, increase brand awareness, build relationships and much more.
But as it is said you need to choose the middle way. You have to select an optimum combination of both paid and organic methods and prepare your social media marketing strategy accordingly.
In other words, to establish relationships with your customer you need organic methods and for ranking and hitting your business goals faster you should go for paid methods.
Tips to integrate both methods
Don’t pay for all promotional posts
Do not pay for every post. Whenever you are planning to spend on a post make sure it is big enough to yield valuable results and hit business goals. Otherwise, you can create an engaging post and let things happen.
You should focus on the quality of your post including visual as well as written content. Share in your stories and if people will get attracted or find that information useful they will share your posts by themselves.
Before you include paid methods in your social media marketing strategy make sure you have analysed organic performance. If you think your organic content is not enough, then “Paytm kro”. That means you can go for paid methods now.
Boost the best Organic Content as quality matters
Open your cupboard and boost your best performing organic posts. Your posts are not mere showpieces, you can promote them organically. Using this technique, you can identify posts that can perform well and spend on that kind.
As we all know, the quality of the content matters. The post with catchy images or carousels and crisp captions work well. It should be informative, engaging and valuable for both customers as well as businesses.
You can analyse the performance of the post and make your decisions accordingly.
Optimize your posts
You should optimize your post wisely. Before you spend aggressively on paid methods make sure you use the split testing method. Often, people ignore this method while developing social media marketing strategies.
This is how it works. Do not run an ad campaign for a massive audience just do it for the smaller one. Test everything using this technique and know what good can be done with a particular ad campaign. If it performs well, you can run it on a bigger level and enjoy results. This method is called A/B testing.
Choose your target audience wisely
While designing your social media marketing strategy make sure you are choosing your target audience wisely. Because they are going to be the same person for whom you have to create content and engage them.
Before start allocating funds on paid methods, analyse your organic crowd and then target the same kind in paid methods as well. As we already said, organic methods help you in building connections, knowing about customer interests, where they are engaging and everything.
This helps you in spending wisely on ads.
Analyse your results
Remain updated with your performance. Your social media marketing strategy must have a page talking only about analysis and results. Keep an eye on both paid as well as organic campaigns and monitor every point wisely.
You can use different social media analysis tools to remain updated with your performance.
Try retargeting ads to stay connected to your target audience
This is a great idea to stay connected with your organic target audience. You can retarget the entire ad campaign and remain connected with your customers. Sometimes people miss ads and ads get disappeared even if they got interested they missed due to a slip of the hand or some other reason.
In that case, if they will find you again they are going to visit your page and may get converted. This is why targeting campaigns are useful and you should not exclude them from your social media marketing strategy.
Using these tips you can integrate both methods in your social media marketing strategy and execute it effectively. You don’t have to go for the concept of paid vs organic instead you have to choose their combination. Before selecting the optimum combination you must understand the position of your business.
At the initial level, you should go for organic methods and after a month or two of establishment on social media you can use paid methods. If you are still not sure what should be done, you can contact us here and get your social media marketing strategy designed professionally.
So, what do you think about whether you should go for the combination or rely solely on different methods at different time frames?