SEO Practices 2022: SEO checklist for web developers

Author :
Traffic Tail
| Updated On :
December 31, 2021
SEO checklist

Technical Checklist

  • Migrate your website to https if you have not done so. Ensure your website pages deploy http-enabled encrypted connections
  • Set up and verify your site with Google Search Console
  • Create XML sitemap with SEO relevant pages and follow guidelines to submit it to Google via Search Console
  • Check the “website uptime” for your website and change hosting providers if necessary
  • Test your site’s mobile friendliness and optimize it for mobile
  • Fix all duplicate title and meta-description tags (view them using a tool like Screaming Frog or Deep Crawl)
  • Make sure your website pages load in three seconds or less
  • Install Google Analytics
  • Create and add a robots.txt file to your site to speed up indexing
  • Identify/fix crawl errors

Content Checklist

  • Use brief, descriptive URLs
  • Complete keyword research
  • Primary keyword to target per each piece of content
  • Identify and target long-tail keyword variations
  • Think about questions people ask in search, include answers in your content
  • Set achievable goals for keyword rankings
  • Write engaging title tags and meta-descriptions to encourage click-throughs
  • Use one H1 on your page, inclusive of your keyword
  • Link to relevant internal and external resources
  • Avoid keyword stuffing
  • Focus on readability elements (sub-heads, images, graphics, etc)
  • Use subheadings and short paragraphs
  • Show authority and expertise to generate trust on each topic you choose
  • Fix outbound broken links
  • Check your content on mobile devices for easy use and readability
  • Include semantically related keywords in your copy to improve on-page SEO
  • Create and implement an internal linking strategy for main keyword targets and pillar pages

Offsite SEO Checklist

(Build Links to your home page, service/product pages, news and blog content)


  • Local Business Listings
  • Social Media Listings
  • News Websites
  • Industry Websites and Sponsorships

While the art of quality link building is not fast or easy, you can get started with this checklist:

  • Research Competitor links with Ahrefs or Majestic SEO
  • Pursue unlinked mentions of your company/brands
  • Reach out to quality, industry bloggers for opportunities to write for them
  • Create link-worthy content and pitch it to journalists, industry bloggers, and websites
  • Set up a content promotion strategy to encourage natural links to your website
  • If your brand generates news and press releases, build a network of journalists to help you share the news
  • Measure your citation and trust flow with Majestic SEO, aim for a score above 30 for both metrics
  • Download the MozBar and monitor your website’s domain authority. Set a goal to raise domain authority over a period of time.

If you keep these guidelines in mind, you’ll be on your way to having a better-optimized website for your clients and they enjoy more traffic and readers, as a result.

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