Are you fully utilizing this type of marketing strategy to communicate effectively with your target customers?
In this generation, where any message sent and received is essential, SMS marketing is still an effective tool for reaching customers directly.
Do you know? The open rate for SMS campaigns is 98%, and the click-through rate is 10.66%, significantly higher than that for emails.
But with so many SMS marketing software on the market today, which platform suits your business the best?
No matter if you need powerful analysis, smooth connectivity, or unique conversational features, finding the right tool can be a game-changer. Let’s find out the best tool for your audience.
Understand SMS Marketing Software
SMS marketing platforms are unique tools for easily sending short message service (SMS) messages to multiple people at once.
They offer tools for creating subscriber lists, targeting, sending messages anytime, and evaluating the results of SMS campaigns.
An SMS messaging application is a set of features needed for flash sale notifications, abandoned carts, onboarding SMS, etc.
Such platforms would enable you to launch automated SMS campaigns based on your preferred actions, triggers, and conditions.
Suggested Read: Best SMS API for Businesses
What are the Features of the Best SMS Software?
The best SMS software has several characteristics that help improve communication and save time. Here are seven features to look for:
- Bulk Messaging: The ability to send short messages to many people at a go as it will be efficient in delivering mass messages.
- Automation: Features for sending messages at a particular date and time, creating auto-responder messages and time-triggered messages.
- Personalization: Recipient name and custom fields as well as dynamic content to enhance interaction and relevance of the messages sent.
- Analytics and Reporting: A breakdown of delivery rates, open rates, click-through rates, and similar figures as indicators of campaign success.
- Integration Capabilities: Integration with other CRM systems, email clients, and business applications to automate data-sharing processes.
- Two-Way Communication: Facility to receive responses to text messages and to reply in reaction to feedback, surveys, and support messages.
- Security and Compliance: High levels of security measures regarding messages and data protection, where encryption is employed, and regulatory compliance is in place, such as GDPR or CCPA.
Top 9 SMS Marketing Software in 2024
1. SMSBump
SMSBump is an advanced SMS marketing tool designed explicitly for Shopify-based online shops.
It connects perfectly with Shopify stores and features automated SMS campaigns, abandoned cart recovery, and other customer communications.
It offers real-time reporting on major campaigns to help businesses determine the level of engagement and conversion through SMS.
Features:
- Automated SMS campaigns
- Abandoned cart recovery
- Subscriber segmentation
- Integrations with e-commerce platforms
- Analytics and reporting
Price:
| Plans | Pricing |
|---|---|
| Free | $0, $ 0.0165 per SMS (US) |
| Growth | $19/month, $ 0.0149 per SMS (US) |
| Prime | $49/month, $ 0.0142 per SMS (US) |
2. Textmagic
Textmagic is an all-around solution for SMS marketing and communication, recommended for organizations of all sizes.
Some of the added advantages it provides are sending SMS in bulk, two-way SMS, auto SMS, and speech-to-text.
It has extensive coverage and offers APIs that enable clients to integrate them to suit their specific needs, making it suitable for businesses that require large-scale texting services.
Features:
- Two-way SMS messaging
- Bulk SMS sending
- SMS templates and scheduling
- Contact management
- API for custom integrations
Price:
Connect with the team
3. Emotive.io
Emotive.io Conversational SMS marketing is the platform that io mostly deals with, which is just like taking calls and texting a customer.
It focuses on real-time conversations for brand messaging and also effectively collects feedback from customers.
Emotive.io complements most e-business sites as well as CRM applications, improving customer relations and loyalty management.
Features:
- Conversational SMS campaigns
- Rich media messaging (images, GIFs)
- Automated responses and triggers
- Personalization based on customer behavior
- Analytics and performance tracking
Price:
| Plans | Pricing |
|---|---|
| Emotive SMS | $0.0200/MMS, $0.0100/SMS |
| Emotive Attribution | $350/month |
| Managed SMS | $2,000/month |
4. Clerk Chat
Clerk Chat is a versatile business text messaging solution that allows companies to activate and manage SMS on their existing phone numbers. The product integrates directly with VoIP systems like Microsoft Teams, Zoom, and Webex.
Clerk Chat supports multi-channel messaging (think SMS and WhatsApp!) and integrates with CRMs and compliance tools you’re likely already using. The platform’s robust functionality and ease of use make it a preferred choice for businesses looking to enhance their customer communication strategies.
Features:
- AI SMS assistants and flows
- 10DLC compliance, including opt-in/opt-out
- Ability to export conversation logs
- Customizable signatures, templates, and snippets
- Individual, group, or campaign messaging
Price:
Tiered pricing; free plans available
5. Twilio
Twilio is one of the most popular cloud communications platforms, and it can address SMS marketing through its APIs.
It offers worldwide large-scale messaging services, including SMS broadcasts, alerts, and customer interaction sequences.
This feature allows organizations to make arrangements with Twilio to extend the facets of messaging with respect to other types of communication channels so as to offer solid and dependable methods in implementing SMS marketing campaigns globally.
Features:
- Programmable SMS and MMS
- Two-factor authentication (2FA)
- Short codes and long codes support
- Real-time delivery reports
- Powerful API for custom applications
Price:
Connect with the team
6. Klaviyo
Klaviyo is an email marketing tool focused on the e-commerce industry that can also be used for SMS marketing.
It provides robust segmentation to reach out to the target audience and also has integrated auto-tag & SMS Flows for marketing automation.
Klaviyo measures and tracks customer data accessed through e-commerce platforms such as Shopify, Magento, and WooCommerce, among others, to make marketing campaigns efficient.
Features:
- Segmented SMS campaigns
- Integration with email marketing
- Customer profiling and behavior tracking
- A/B testing for SMS campaigns
- Automated workflows based on customer actions
Price:
150 free monthly SMS/MMS credits
7. Omnisend
Some of the services offered by Omnisend include marketing automation across multiple channels, one of which is SMS marketing.
It primarily targets the e-commerce industry and addresses capabilities such as automation, categorization, and customization of communication with clients via email and SMS.
Easy to use and integrated with e-commerce platforms, Omnisend can be beneficial for businesses interested in boosting their customers’ interactions and sales.
Features:
- Omnichannel marketing automation
- SMS, email, and push notifications
- Customer segmentation and targeting
- Campaign performance analytics
- Integration with major e-commerce platforms
Price:
| Plans | Pricing |
|---|---|
| Free | $0 for 60 SMS (one time) |
| Standard | $16/month |
| Pro | $59/month |
8. Postscript
Postscript is an SMS marketing application that targets Shopify stores. It allows businesses to conduct SMS campaigns, notify their clients of new orders, and interact with the clients through personal messages.
Postscript.io can connect with Shopify smoothly, and it comes with features such as SMS analytics, compliance options, and campaign settings to provide better ROI for SMS marketing.
Features:
- SMS marketing for Shopify stores
- Campaign automation and scheduling
- Subscriber segmentation
- Real-time analytics and reporting
- Integration with Shopify apps and tools
Price:
| Plans | Pricing |
|---|---|
| Starter | $0.015/SMS, $0.045/MMS + Carrier fees |
| Growth | $100/month, $0.01/SMS, $0.03/MMS + Carrier fees |
| Professional | $500/month, $0.007/SMS, $0.024/MMS + Carrier fees |
9. Sakari
Sakari is a business texting platform that provides SMS marketing services with the primary aim of keeping things easy and straight.
It includes features for sending group SMS, interacting in real time, and using autoresponders for SMS marketing.
Sakari.io can also integrate with CRM systems and other business tools. It makes it ideal for businesses that require robust but simple text message delivery.
Features:
- Business-grade SMS messaging
- Team collaboration features
- Scheduled and recurring messages
- API for custom integrations
- Delivery status and tracking
Price:
| Plans | Pricing |
|---|---|
| Starter | $16/month |
| Growth | $30/month |
| Business | $90/month |
| Team | $170/month |
| Gold | $330/month |
Suggested Read: Best WhatsApp Marketing Software to Send Bulk Messages
Ending Note
The following are some of the best software that businesses can consider as they engage in SMS marketing. The software is particularly strong with regard to its integration with Shopify and the use of automation, which will prove useful for any business in the e-commerce niche.
Communication is easy to manage with TextMagic, which has powerful and straightforward features for a wide range of sectors. Emotive. io is centred on communication with the target audience and consumers. Well, it makes it appropriate for brands involved in developing customer ties. Picking the best TCC depends on several factors, including automation and integration, as well as working with customers.
FAQs
How successful is SMS marketing?
SMS messages deliver an average click-through rate of 19%
Why is there a need to understand B2B SMS marketing?
B2B SMS is a complementary tool that can be defined as a business-to-business short message service that allows companies to send text messages to other businesses or business partners.
Which sectors are TextMagic geared towards?
TextMagic caters to customers in diverse markets and global sectors, providing simple, straightforward, and effective SMS solutions for companies.
Can I use SMSBump with my store?
Yes, SMSBump works well with Shopify; thus, the process of adopting the tool for SMS marketing in online stores is quite straightforward.
What are the unique functions of TextMagic?
TextMagic features include the ability to send mass messages, receive and respond to messages, manage contacts, and even preset message templates.
