As we all know, the most important indicator of the success or failure of your performance on social media is your position among your competitors. It is essential to analyze your competitors before starting any social media campaign as it gives a clear idea of what you need to have in your campaign. Fortunately, there are various competitor analyses available to help you with this.
You must be thinking which tool to start with if you are new to the market or which tool will give you the exact report within your budget. Well you will get answers to all such questions and many more in this article.
Benefits Of Using Social Media Competitor Analysis Tool
15 Social Media Competitor Analysis Tools
Social media competitor analysis is crucial for businesses to stay ahead of the competition and make informed decisions. To effectively analyze your competitors’ social media marketing services, you need reliable tools that provide valuable insights. In this article, we will explore 15 top-notch social media competitor analysis tools that can assist you in understanding your competitors’ tactics, identifying growth opportunities, and enhancing your own social media presence.
Ahrefs provides a number of tools that can be used to track your niche, SEO analysis tools your competitors, and track search traffic. The Organic Research Report is the primary competitive analysis tool. This displays the precise keywords that your competitors are bringing to them traffic from organic search results.
Which pages drive the most traffic to their sites are displayed in the Top Pages report. The Content Gap function reveals the keywords for which your rivals are ranked, but you are not. Ahrefs contains data for more than 150 million keywords. Utilizing their Keywords Explorer tool, you can combine the information you get from competitor analysis. This provides pertinent keyword recommendations from a database of more than 3 billion terms.
|$99 Per Month||$179 Per Month||$399 Per Month||$999 Per Month|
You can collect data about your company, its products, and competitors with Keyhole’s data analysis capability. You may track things like reach volume, post volume, user count, follower count, number of impressions, and interaction volume after setting up the parameters you wish to track. Additionally, you can utilize it to spot trends.
Its sentiment analysis is one characteristic that demands special attention. Although you may use it to learn more about how your own brand is performing online, competitor analysis is where it really shines. With the use of this information, you will be able to monitor, for instance, how your target audience interacts with your rivals.
|$79 Per Month||$239 Per Month||$479 Per Month|
Competitive analysis to track particular competitors and compare important data is one of the many services offered by Mention. You can take advantage of its Boolean alerts to further customize your searches by, for example, limiting them to particular regions or websites.
Additionally, it emails you a daily digest that compiles the information you’re tracking. It is simple to remain on top of any rises or dips in the terms you have chosen to track when you combine this function with its Pulse notifications.
Overall, it has a highly user-friendly UI/UX design tools. You’ll get acclimated to Mention’s layout quite quickly if you’re used to navigating your email inbox.
|$49 Per Month||$99 Per Month||$199 Per Month||$299 Per Month||$450 Per Month|
You can learn more about consumers, your competitors, and the industry by using the intelligence programme called Digimind. To produce an easily understandable analysis, it collects and processes billions of pieces of content.
Brands frequently ignore the new kid on the block because they are too preoccupied with their established competitors. Digimind gives analytics for both new and existing brands to avoid this. You may therefore be sure that it has your entire back. By thoroughly researching each possible competitor’s offering or product, you’ll be able to predict their next move.
Pricing is available on request.
5. Talkwalker Analytics
Talkwalker can be used to track and index billions of data points every day from more than 150 million websites, blogs, forums, and other online communities, as well as from all the major social media platforms. Additionally, it has teamed up with LexisNexis to obtain insights based on what is said in print media, such as magazines and newspapers. In fact, you may search through data from the past two years using its platform.
Its competitive intelligence and social channel analytics are particularly helpful for competitor analysis. With the help of these tools, you may understand how your performance compares across all of your social media channels and obtain precise insights. Then, you can use it to analyze competition marketing to see which tactics and content perform the best.
|$39 Per Month||$119 Per Month||$299 Per Month||$499 Per Month|
By monitoring keywords across numerous social media platforms including Twitch, Facebook, Instagram, YouTube, Twitter, and TikTok, Brand24 enables users to listen to and manage the innumerable discussions that occur online every day. Additionally, it provides fantastic statistics that can provide you with the kind of information you need to improve your marketing plan and overall branding.
|$69 Per Month||$129 Per Month||$179 Per Month||$349 Per Month|
BrandMentions go above and beyond simple social listening. Instead, it offers marketers the opportunity to get a complete picture of every Internet mention. In other words, like Talkwalker, it broadens its scope to include non-social websites in addition to only the major social media platforms. Therefore, BrandMentions will locate, index, and notify you if a brand is referenced in the media, a blog post, or on a review website.
You may save and organize mentions using BrandMentions. In this manner, you can later use them as data points for additional analysis. As an alternative, you can export your data as PDF reports to start working right away.
|$99 Per Month||$299 Per Month||$499 Per Month|
You can monitor the most shared material on social networks using Buzzsumo. You can use it to monitor your rivals and learn which of their content categories received the most social shares. You have the option of searching by URL or content niche. So, for instance, you can enter the URLs of your rivals to find out which of their posts got the most shares. As an Instagram alternative, you can perform a specialty search to discover the authors of the most well-liked articles on a given topic.
Additionally, Buzzsumo creates thorough rival content performance reports. These demonstrate where your rivals are succeeding by examining the average shares by network, content format, duration, and day of publication.
|Basic||Content Creation||PR & Comms||Suite||Enterprise|
|$119 Per Month||$249 Per Month||$249 Per Month||$499 Per Month||$999 Per Month|
Discovering your competitors’ SEO backlinks and traffic sources is made easier with the support of Brandwatch. To find the backlinks, all you have to do is enter their domain into Brandwatch. You should put your attention on following backlinks with a high PageRank and few external connections.
Develop and apply your fresh insights to your social media strategy. Analyzing consumer views and sentiment using Brandwatch in real time helps your competitive analysis get relevance.
|$800 Per Month||$3000 Per Month|
Spyfu enables you to download the most profitable keywords and advertisements from your competitor’s paid and organic search campaigns. It offers Basic, Professional, and Team price tiers. The quantity of sales and domain connections, weekly recorded keyword rankings, and top list outcomes are the main differences across the tiers. At all levels, you receive an infinite number of search results, data exports, and domain overview PDFs.
|$39 Per Month||$79 Per Month||$299 Per Month|
11. Unbox Social
Unbox Social is a versatile platform that provides a wide range of capabilities, such as competition tracking. You may monitor the activities of your rivals and learn what kinds of content are successful in your sector by using the competition tracking option.
With the help of Unbox Social, you may also increase your voice against that of your industry rivals. You can use the tool to compare your performance to that of your rivals. Additionally, it enables you to measure how your content is being used in comparison to that of your rivals.
|$9 Per Month||$29 Per Month||$39 Per Month||$99 Per Month|
Another tool for analyzing social media competitors that lets you track and contrast your competitors on social media is Phlanx. The programme divides the competitor tracking feature into platforms, which makes it easier to keep track of competitors.
Phlanx is a competitor tracking tool that enables you to assess a certain brand’s social media activity. Currently, Instagram, YouTube, Twitter, and Twitch can use the feature.
You can use the tool to compare the interaction rates of various brands on the mentioned sites. The programme compares each brand’s content and displays an engagement graph.
|$39 Per Month||$60 Per Month||$90 Per Month|
In order to provide information on your search volume, position among competitors, and the effectiveness of your website and links for your brand, Socialbrakers focuses on analyzing competitive search terms and pages. Additionally, they include Facebook competition and digital marketing tools that help you compare your performance against five rival accounts on these well-known social media platforms.
You must be able to recognize opportunities to overtake your competitor’ leads and understand where you need to step up your game to avoid getting overtaken yourself. You can achieve that using these tools.
It has an essential plan starting from $240 per month and pricing of all other plans is available on request.
14. Social Blade
It is a social media analytics tool for companies of all kinds that assists in calculating earnings, follower engagement, and post ranking across various social media networks. Social Blade helps businesses measure follower engagement, forecast post-earnings, rate videos, and pinpoint influencers. The ability to compare and contrast the social media footprints of other companies is another fantastic tool.
They provide a sizable number of YouTube-certified experts who can assess your current channel and provide you suggestions on how to advance its notoriety. They take you step-by-step through the process.
|$3.99 Per Month||$9.99 Per Month||$33.99 Per Month||$99.99 Per Month|
15. Sprout Social
You can use Sprout Social to analyze various viewpoints and data points of competition social media performance.With numerous data sets you can track across Facebook, Twitter, and Instagram, you can utilize Sprout’s array of competitive reports to evaluate and optimize your social media strategy.
Without the time-consuming manual research and disorganized spreadsheets, you can easily assess your progress against the average of the profiles being compared or get a sneak peek at what your competitors are posting.
|$249 Per Month||$399 Per Month||$499 Per Month||Customizable|
In conclusion It is true that when a social media competitor analysis tool is in action with your social media marketing strategy, it helps you in understanding your flaws and helps you improve for your enhanced future. In fact, it improves your overall ROI while assisting you in keeping the trust of your brand.
Do you have any further highly recommended social media competitor analysis tools to share with the list? Please let us know in the comments section below on any of your social media channels!
1. Are all social media competitor analysis tools the same?
No, there are many social media competitor analysis tools available, each with their own unique features and capabilities. Some tools may focus on a specific social media platform, while others may provide more comprehensive analysis across multiple platforms. It’s important to choose a tool that best suits your business needs.
2. How do I choose the right social media competitor analysis tool for my business?
To choose the right social media competitor analysis tool for your business, consider factors such as the social media platforms you want to analyze, the level of detail you require in your reports, the price of the tool, and the ease of use of the tool.
You may also want to read reviews and comparisons of different tools to help you make an informed decision.
3. Can I use a social media competitor analysis tool to copy my competitors’ strategies?
While you can use a social media competitor analysis tool to learn from your competitors and improve your own social media marketing efforts, it’s not a good idea to simply copy their strategies.
Your business is unique, and what works for your competitors may not work for you. Instead, use the information you gather from these tools to develop your own unique social media marketing strategies that are tailored to your business goals and target audience.