Noida has become a vibrant hotspot for startups and has been a destination for many entrepreneurs with strategic locations, solid infrastructure, and an emerging technology ecosystem.
It ranges from fintech to e-commerce and AI-driven solutions; many innovative startups in the city are revolutionizing industries and creating economic growth. In 2024, the startups in NCR, including Noida, raised nearly $2.3 billion across 253 funding rounds.
This is up from last year, and some of the key companies leading the charge include PhysicsWallah and OYO, while the consumer tech sector has been the top domain funded, garnering $810 million.
In this blog, we’ll dive into the top 10 startup companies in Noida that are making waves due to their outstanding ideas, prominent market presence, and impressive growth trajectories. Here’s a worth-watching startup for investors, job seekers, and upcoming entrepreneurs.
Startup Ecosystem of Noida
Noida has emerged rapidly as a significant player in the startup ecosystem of India, through its proximity to the nation’s capital, excellent infrastructure, and aggressive government initiatives towards promoting entrepreneurship.
From fintech to edtech, healthtech, e-commerce, SaaS, and artificial intelligence, a vast gamut of startups have set foot in the city.
1. Growth and Funding Trends
Startups in the National Capital Region (NCR), including Noida, raised approximately $2.3 billion across 253 funding rounds, showing strong post-pandemic recovery and investor confidence.
Top Sectors:
- Consumer tech was the sector leading the funding trends, garnering $810 million in investments.
- Edtech and fintech followed suit, with companies such as PhysicsWallah in Noida raising $100 million in a Series A round in 2022, which made it a unicorn.
- E-commerce and SaaS startups also picked up, with Shiprocket and Paytm being the driving force behind innovation.
- Top Funded Startups: Some of the best-funded startups in Noida include PhysicsWallah, OYO, Paytm, Pine Labs, RateGain, and Innovaccer.
2. Government Support & Infrastructure
The Indian government’s Startup India initiative has been a great boon to the startup ecosystem in Noida. UP Startup Policy 2020 will have 10,000 startups by 2025 and will back Noida with incubation centers, grants, and policy incentives.
Noida has various SEZs (Special Economic Zones), co-working spaces, and startup incubators, which are:
- Amity Innovation Incubator
- iB Hubs
- T-Hub Noida
- NASSCOM 10,000 Startups
3. Employment & Economic Impact
- The startup ecosystem in Noida has contributed greatly to the creation of jobs; more than 50,000 professionals are working in various sectors.
- The fintech industry alone has created over 15,000 jobs in the past three years, while IT and SaaS companies remain expanding hiring.
- Noida comprises over 15% of Uttar Pradesh’s entire startup ecosystem. Hence, Noida is considered the biggest innovation hub in Uttar Pradesh.
4. Challenges & Future Outlook
Challenges:
- Heavy competition from Bengaluru and Gurugram
- Infrastructure bottlenecks; even though rapidly improving
- Heavy dependence on funding from external agencies to scale.
Future Outlook 2025-2030:
- Expected 20-25% CAGR (Compound Annual Growth Rate) in the Noida startup ecosystem.
- AI startup growth, blockchain, and deep-tech startups
- Govt. and VC support are increasing, and it became strong alternative to Gurugram for venture corporations.
List of Top Startup Companies in Noida
1. Pine Labs
Pine Labs, based in Noida, is one of the major merchant platforms, offering 360-degree payment solutions to businesses. Its services range from in-store and online payments to omnichannel solutions, thus making it easier for businesses to accept payments without any hassle across channels.
Focused on customer loyalty, analytics, and working capital solutions, Pine Labs caters to a vast array of industries, including electronics, healthcare, and hospitality.
Founder: Rajul Garg, Tarun Upaday
Founded in: 1998
Industry: FinTech
Funding and Investor: Pine Labs raised $2.2M, investors being Founders Global, Yeoh Chen Chow, in its latest funding round, Series F round held on Jul 01, 2022.
Website: https://www.pinelabs.com/
2. Gaana
Gaana is India’s most well-known music streaming application, giving a wide array of songs, playlists, and other audio content within its platform of various genres—from Bollywood and regional to International.
The platform also plays a significant role in supporting startup companies in Noida, fostering innovation in the tech and entertainment sectors.
With its collection of tracks numbering millions, users have the flexibility of free service as well as a paid one to enjoy crisp, clear quality. It offers user-friendly and personalized recommendations through its features including offline downloads and Curated Playlists.
Founder: Avinash Mudaliar
Founded in: 2011
Industry: Music Streaming
Funding and Investor: Gaana has raised $50 million in a fresh round led by existing investor Tencent along with participation from Times Internet.
Website: https://gaana.com/
3. Classplus
Classplus is an education sector revolutionary startup based out of Noida, developing customized mobile applications for coaching centers and educators.
The platform provides institutions with effective management of online classes, assignments, payments, and student progress, ensuring seamless teaching.
It empowers educators to focus on content while automating key administrative tasks, enhancing student engagement and operational efficiency.
Founder: Bhaswat Agarwal, Bikash Dash, Mukul Rustagi, Nikhil Goel, Vatsal Rustagi
Founded in: 2018
Industry: EdTech
Funding and Investor: Classplus raised $8.58M, invested by Iron Pillar and Z47, in its latest funding round, which was a Series D round held on Jun 05, 2024.
Website: https://classplusapp.com/
4. Clovia
Based in Noida, Clovia is the Indian startup that has revolutionized the women’s lingerie and intimate wear market in India, contributing to the growth of startup companies in Noida.
Clovia is one of the prominent brands that focus on comfort, quality, and style, catering to a large selection of products – from bras and panties to activewear and sleepwear – targeting the diverse needs of Indian women.
They have worked so much on creating different products according to various body types, thus offering affordable yet stylish options that no one can resist.
Founder: Neha Kant, Pankaj Vermani, Suman Chowdhury
Founded in: 2012
Industry: E-Commerce and retail
Funding and Investor: Clovia has raised a total funding of $24.8M over 8 rounds from 31 investors. Investors include Mountain Partners, Singularity Ventures AMC, and 29 others.
Website: https://www.clovia.com/
5. Paytm
Paytm is one of India’s largest digital payment platforms. It offers services like UPI payments, mobile recharges, bill payments, and money transfers. Paytm also provides a very important service of investing money through Paytm Money.
Thus, it has an easy user interface as well as offers secure transactions where users can manage their finances in ease and easily send payments at any time from anywhere.
Founder: Akshay Khanna, Vijay Shekhar Sharma
Founded in: 2010
Industry: Financial Services
Funding and Investor: Paytm raised $1.26M, invested by Mark Schwartz, in its latest funding round, which was an Angel round held on Nov 20, 2020.
Website: https://paytm.com/
6. RateGain
RateGain is a leading travel and hospitality technology platform that provides solutions such as pricing intelligence, distribution management, and digital marketing services to optimize revenue and bookings.
The company connects businesses to more than 400 channels worldwide, allowing them to grow through data insights, pricing optimization, and marketing tools.
RateGain is well-represented in the hotel, airline, car rental, and travel agency industries and helps its clients enhance profitability and operational efficiency.
Founder: Bhanu Chopra
Founded in: 2004
Industry: Hospitality, Information Technology, Travel
Funding and Investor: RateGain raised $72 million from institutional investors, insurance companies, and other investors to build an AI-powered integrated tech stack for its travel and hospitality clients.
Website: https://rategain.com/
7. Zopper
Zopper is an InsurTech startup that offers customized insurance solutions to businesses, including financial institutions, digital platforms, and lifestyle businesses.
They offer APIs for seamless insurance integration, helping businesses deliver tailored insurance products to customers.
Zopper serves over 1200 cities in India and has transformed the insurance distribution process by blending technology with insurance. With over 800 employees, the company is driving innovation in the insurance industry.
Founder: Neeraj Jain, Surjendu Kuila
Founded in: 2011
Industry: InsurTech
Funding and Investor: Zopper has raised $25 million in a Series D funding round, co-led by Elevation Capital, Dharana Capital. The round also saw participation from existing investor Blume Ventures. Zopper is also backed by Creaegis, Bessemer Venture Partners, ICICI Venture
Website: https://www.zopper.com/
8. RailYatri
RailYatri is a travel tech startup in Noida, which offers an all-in-one solution for train travelers. It provides services like booking train tickets, live train status, PNR status, and food delivery on trains.
The services also include intracity bus bookings and train timetable information, which makes travel planning much easier.
RailYatri has been able to improve the travel experience with the help of technology, and it is widely used by Indian train passengers.
Founder: Kapil Raizada, Manish Rathi, Sachin Saxena and Chandra Srivastava
Founded in: 2011
Industry: Tourism
Funding and Investor: RailYatri has raised a total funding of $49.7M over 12 rounds from 18 investors. Investors include Samsung Venture Investment, Helion Venture Partners, and 16 others.
Website: https://www.railyatri.in/
9. House of Indya
House of Indya is a Noida-based fashion startup specializing in designer wear for women. As one of the notable startup companies in Noida, it is an ethnic and contemporary clothing house offering kurta sets, lehengas, and sarees, suitable for weddings, festivals, and everyday wear.
The quality and craftsmanship of House of Indya bring together a traditional Indian aesthetic with a modern spin.
Founder: Tanvi Malik and Shivani Poddar
Founded in: 2012
Industry: E-commerce
Funding and Investor: The House of Indya has raised a total funding of $31.4M over 15 rounds from 93 investors. Investors include IVP, Elevation Capital, and 91 others.
Website: https://www.houseofindya.com/
10. Magicbricks
Magicbricks is one of the most prominent online real estate platforms in India, helping users buy, sell, and rent properties. It offers a variety of services, including property search, price trends, and virtual tours, along with tools for both homebuyers and real estate professionals.
The platform also features an array of property listings, allowing users to filter by type, budget, and location. Magicbricks serves as the go-to source for anyone searching for reliable property options in the Indian market.
Founder: Times Internet
Founded in: 2006
Industry: Commercial Real Estate
Funding and Investor: total funding of $4.5M, with Times Internet being the sole investor.
Website: https://www.magicbricks.com/
How to Start a Startup Company in Noida?
Whether you are planning a tech startup, an e-commerce venture, or a service-based company, here is a step-by-step guide to launching a startup in Noida.
Step 1. Validate Your Startup Idea
Every great startup starts with a solid idea, but is your idea solving a real problem? Before jumping in, do some groundwork—analyze market demand, check out competitors, and figure out what makes your business unique.
Noida is a hotspot for fintech, edtech, SaaS, AI, health tech, and e-commerce startups, so if your idea fits into these categories, you’re already in a good place!
Step 2. Register Your Startup
Once you are sure about your idea, it is time to make it official. Select the right business structure based on your goals:
- Private Limited Company- Ideal if you plan to raise funding.
- Limited Liability Partnership (LLP)- Great for small businesses with fewer risks.
- One-Person Company (OPC)- Perfect for solo entrepreneurs.
You will have to apply for a DSC (Digital Signature Certificate), DIN (Director Identification Number), and company incorporation through the Ministry of Corporate Affairs (MCA). Don’t forget PAN, TAN, and GST registration to keep things tax-compliant.
Step 3. Sign up for the Startup India Program
The Startup India program offers some fantastic perks, including 3-year tax exemptions, lower patent fees, and access to government tenders.
You can also get incubators and funding opportunities by registering on startupindia.gov.in. If you’re serious about scaling, this is a must-do step!
Step 4. Find the Perfect Office Space
Starting from home? Cool! But if you want a professional setup, Noida has plenty of co-working spaces and business parks to choose from.
Popular spots include WeWork, Innov8, and Regus, while larger teams can check out Advant Navis Business Park, NSL Techzone, or Stellar Business Park. These spaces offer a great work environment and networking opportunities.
Step 5. Secure Funding for Your Startup
Monies make everything move, after all. Understanding that funding is just an important as securing it. In this regard:
- Bootstrapped via personal savings/borrowing funds from family or friends.
- Grant financing: Look towards schemes such as UP Startup Policy 2020, the SIDBI Fund of Funds, and the Mudra Loan Scheme.
- Angel/VC financing – Indians Angel Network and Blume, Sequoia India, among others, partner with Noida startups “.
- Startup Incubators – Programs like Amity Innovation Incubator, iB Hubs, T-Hub Noida, and NASSCOM 10,000 Startups provide funding, mentorship, and networking.
Step 6. Build Your Dream Team
You can’t do it all by yourself! Noida has really good talent pools, particularly from colleges like Amity University, Jaypee Institute, and NIIT. Use platforms like LinkedIn, Naukri, and AngelList to find the right people. Your core team would include the CEO, CTO (Tech Lead), Marketing & Sales Manager, Product Manager, and Finance & Operations Manager.
Step 7. Develop Your Product & Get the Word Out
If you are a tech person, create an MVP before fully going in. E-commerce platforms include Shopify and WooCommerce. Marketing will be key—be sure to incorporate SEO, content marketing, social media ads, and Google PPC campaigns to reach out to your target audience. This is where you will get the best results for organic and paid marketing.
Step 8. Network & Scale Up
Noida’s startup scene is abuzz with meetups and networking events. Check out TiE Delhi-NCR Startup Meetups, NASSCOM Tech Series, and Noida Entrepreneurs Meetup to connect with industry experts and potential investors. Once your business gains traction, consider expansion into other cities, raising Series A/B funding, or strategic partnerships.
Conclusion
Noida is turning out to be a buzzing hotspot for startups, and the reasons are easily visible. Startup companies in Noida benefit from its excellent infrastructure, support from the government, and a great network of investors and incubators that make it an ideal city for entrepreneurs to jump into.
Be it fintech, edtech, AI, or e-commerce, the city provides everything for your next big startup to grow, scale, and succeed. These are just some of the few amazing startups covered.
With more growth in this ecosystem, a whole lot of game-changing companies will pop up. So if you’ve always thought about your venture, here’s your call to take that first step forward and launch it in Noida. Maybe that next big story of success comes out of this.
FAQs
How long does it take to register a startup in Noida?
The entire registration process in Noida is approximately 1-3 weeks in terms of timeline. The efficiency and complexity involved with your structure determine this time scale. If the necessary paperwork including PAN, GST registration, and DIN are ready beforehand, it reduces the time involved.
Do I stand a chance of receiving government funding in Noida?
Yes! Noida-based startups can apply for government funding under various schemes like UP Startup Policy, Mudra Loan Scheme, and SIDBI Fund of Funds. And the best part is that the grant through all these schemes helps to get your business going.
Do co-working spaces exist in Noida?
Absolutely! Noida boasts several co-working spaces, such as WeWork, Innov8, and Regus, ideal for early-stage startups. These options provide flexible plans, professional environments, and networking opportunities galore.
How do I find investors for my startup in Noida?
Finding investors in Noida is not as tough as some might think! There are quite a few angel investors and venture capital firms based out of Noida and other nearby locations. Some popular venture capital firms here include Blume Ventures, Sequoia India, and Kalaari Capital. You can also submit applications to the startup incubators here: Amity Innovation Incubator, T-Hub Noida.
Does Noida have any startup ecosystem?
Absolutely! There is a good startup scene in Noida with TiE Delhi-NCR Startup Meetups and NASSCOM Tech Series. Here, entrepreneurs, investors, and various industry experts interact with each other. These events are perfect for networking and learning from others in the ecosystem.
