You’ve seen Virat Kohli everywhere — on TV ads, billboards, and social media. From tyres and watches to fitness drinks and fashion brands, he is one of the most visible faces in advertising today.
But Kohli is not just a cricketer — he is one of the most powerful brand ambassadors in the world. He currently works with 30+ major brands across industries like sports, fashion, banking, tech, and health. Reports suggest he earns ₹200+ crore every year just from brand endorsements.
His influence is massive. With 266 million+ Instagram followers, he is among the most followed athletes globally, and brands are willing to pay huge amounts for even a single sponsored post.
As of 2026, his estimated net worth stands between ₹1,060–1,090 crore, making him one of the richest cricketers in the world.
What’s even more interesting is that Kohli is now moving beyond endorsements. He has started focusing on building his own brands and investments, even reportedly turning down a ₹300 crore deal with Puma to grow his own business ventures.
In this article, you’ll find the complete Virat Kohli brand ambassador list, along with his top endorsements, income sources, and businesses. By the end, you’ll understand why Virat Kohli is not just a celebrity face — but a complete business empire.
Virat Kohli’s Brand Value and Influence
Brand value refers to the amount of money a name and image of a person can bring to a firm. Consider it as follows: when Virat Kohli is featured in an advert, how many more people will believe that particular brand and purchase that item?
As it has been reported, the brand value of Virat Kohli is about 227.9 million dollars (about 1,900 crores). It has been verified by various industry monitors and that figure ranks him much higher than such other Bollywood actors as Shah Rukh Khan and Ranveer Singh in brand value charts.
It is due to the high brand value. Virat has a squeaky-clean image. He is not a smoker, non-drinker, is a fitness freak, and a social personality who is fanatical about maintaining a healthy lifestyle. Virat is the right choice as a brand that would like to present a healthy, aspirational, and disciplined image. He also enjoys huge and faithful fan base that believes in him.
The social media he has is gold by itself. He not only has 266 million subscribers on Instagram but is also popular not only in India but across the whole globe. A single Kohli post can put the brand in front of millions of eyeballs. It is reported that he charges around 9 to 14 crores on a single post on the Instagram platform, which makes him one of the highest earning athletes on the social media in the world.
Other than celebrity endorsements, Virat has been shifting to brand ownership. The fact that he is developing a wealth that is a lot beyond cricket is seen through his sportswear label One8, his fashion brand WROGN, his chain of restaurants One8 Commune, and his investment in Agilitas Sports.
Virat Kohli Brand Ambassador List (2026 Updated)
The following is a list of all the large brands in which Virat Kohli endorses, promotes or has a financial investment interest as of 2026:
| Brand | Category | Type of Promotion | Role |
| MRF Tyres | Automobile / Sports | Bat Sponsorship + TV Ads | Brand Ambassador |
| Audi India | Automobile | TV Ads + Events | Brand Ambassador |
| Hero MotoCorp | Automobile | TV Ads + Digital | Brand Ambassador |
| Myntra | Fashion & Lifestyle | TV Ads + Digital + App | Brand Ambassador |
| Manyavar | Fashion & Ethnic Wear | TV Ads + Print | Brand Ambassador |
| WROGN | Fashion & Lifestyle | Brand Co-owner + Promotions | Investor & Face |
| Puma / One8 | Sports & Athleisure | TV + Digital + Product Line | Brand Co-Creator (till 2025) |
| Noise | Electronics / Wearables | Digital Ads + Social Media | Brand Ambassador |
| Philips India | Grooming Electronics | TV Ads + Digital | Brand Ambassador |
| Blue Star | Home Appliances | TV Ads + Events | Brand Ambassador |
| HSBC India | Banking & Finance | TV + Digital Campaign | Brand Ambassador |
| Digit Insurance | Insurance / Fintech | Digital Ads + Social | Investor & Ambassador |
| Toothsi (makeO) | Health & Oral Care | Digital Ads + Social Media | Brand Ambassador |
| Duroflex | Health / Sleep Solutions | TV Ads + Digital | Brand Ambassador |
| Too Yumm | Food & Snacks | TV Ads + Digital | Brand Ambassador |
| Boost Energy | Health Drink | TV Ads (2015-2020) | Brand Ambassador |
| Blue Tribe Foods | Plant-based Food | Social Media + Events | Investor & Promoter |
| Rage Coffee | Beverages | Social Media + Digital | Investor & Promoter |
| Volini (Sun Pharma) | Healthcare / Pain Relief | TV Ads + Digital | Brand Ambassador |
| Wellman | Health & Fitness Supplements | TV + Digital | Brand Ambassador |
| MPL (Mobile Premier League) | Gaming / Esports | Digital + Social Media | Brand Ambassador |
| Great Learning | EdTech | Digital Ads + Campaign | Brand Ambassador |
| Asian Paints (Amaze) | Home Decor / Paints | TV Ads + Digital | Brand Ambassador |
| LivSpace | Interior Design | TV Ads (with Anushka) | Brand Ambassador |
| Uber India | Transport / Tech | TV + Digital Campaign | Brand Ambassador |
| Tissot | Luxury Watches | Print + Digital | Brand Ambassador |
| FC Goa | Football / Sports | Ownership + Promotions | Co-owner |
Fashion and Lifestyle Brands Endorsed by Virat Kohli
One of the largest areas of the brand of Virat Kohli is fashion. He was always referred to as one of the best-dressed sportsmen in the world and therefore is an automatic choice in the fashion and lifestyle brands.
Myntra
Virat Kohli is one of the most high-profile brand ambassadors who joined Myntra, the largest online fashion and lifestyle platform in India. In 2019, the site released their Be Extraordinary Every Day campaign in which Virat and his wife Anushka Sharma, a power couple that made the campaign an overnight success on both television, digital, and social media. The blend of Virat and Anushka style fashion sense has increased the aspirational value of Myntra, which enabled the brand to hit an even larger and more diverse group of fashion-sensitive shoppers.
Manyavar
The association became one of the most emotionally charged celebrity endorsed deals in Indian advertising as Virat Kohli joined the ranks of the iconic Indian ethnic wear brand Manyavar in 2016, strengthening his presence as a Virat Kohli Brand Ambassador. Following the marriage of Virat and Anushka Sharma in 2017, Virat and Anushka were seen together in Manyavar and Mohey campaigns which were tremendously viral. The commercials put a new twist to the old Indian fashion, with a new modern flair of the allure of a real-life power couple, and the festive Indian culture. These campaigns are deeply considered to be among the most effective celebrity endorsements in the history of advertising in the country.
WROGN
WROGN is not a brand Virat only promotes, it is a brand that he is a co-owner of and a brand that he invested heavily in. Targeted at the young, urban Indians interested in edgy, street-style fashion, WROGN would feel right at home on Myntra, where they can build a good ecosystem with another of the Virat-related brands. His creative participation with the brand is not the usual endorsement, but an indication of his true interest in youth culture and fashion. Although WROGN is expected to report financial difficulties in 2025, it remains one of the most recognisable youth fashion labels in India, in large part due to the fact that the identity of Virat is built into its DNA.
Tissot
Tissot, a Swiss company that produces watches and has been known to maintain a balance between luxury and affordability, contracted Virat Kohli as their brand ambassador, further reinforcing his image as a Virat Kohli Brand Ambassador, and the two matched perfectly well. The image of Virat, ambition-oriented, his preference of the best things, and his international recognition as a cricketer fit perfectly well with the positioning of the watch Tissot as a watch of a person who wants to excel. His endorsement of the brand has received a high profile in print media alongside the luxury lifestyle channels, boosting the brand value of Tissot among the aspirational group that is on the rise in India.
Technology and Electronics Brands
Virat has also established good networks in the technology and electronics field especially in grooming, smart gadgets and household appliances.
Noise
Virat Kohli was signed as a brand ambassador by homegrown Indian electronic products brand Noise, the maker of smartwatches and earbuds, in December 2022, and is associated with them. Their campaign, called SunoDilKaShor, depicted Virat wearing his Noise smartwatch to keep time, track his health, and make more informed choices about his lifestyle. It was an intentional campaign: the regimented, data-driven nature of Virat fitness was directly applied to the health-specific, technology-oriented product range of Noise, and the partnership seems genuine rather than transactional.
Philips India
In 2018, Virat Kohli was contracted by Philips India to endorse their male grooming line and they took inspiration from the fact that he is one of the best-groomed sportsmen in the world. The attention to his personal image that Virat paid to made him a completely believable celebrity to head a brand that would make Indian men consider spending more on their grooming process. Through the campaign, Philips was able to gain considerable strength in the men grooming segment in India, when the category was enjoying a booming market among the young urban population.
Blue Star
In 2019, Blue Star Limited, a major home appliances company, engaged Virat Kohli as its brand ambassador, further strengthening his profile as a Virat Kohli Brand Ambassador, to market its line of air conditioners and home cooling appliances. The household-level appreciation of Virat in India, especially in Tier 2 and Tier 3 cities, where most people believe in celebrity endorsements, gave Blue Star strong bargaining power in a highly competitive market. Through the association, the brand increased its base and informed a large group of Indian consumers of its reliability.
Automobile Brands Endorsed by Virat Kohli
The passion of Virat Kohli towards cars is not hidden. He has a number of luxury cars on the road, and his connection to the brands of cars seems totally natural to him due to it.
Audi India
Virat Kohli was the brand ambassador of Audi India as early as 2015, and their partnership lasted until 2021, which is also a sign of how effortlessly the two fit together. Audi and Virat both embody accuracy, performance, and unswerving excellence. Virat has a number of Audis in his personal garage, so his promotion of the brand sounds authentic. The established relationship has assisted Audi in fostering a strong aspirational brand among the emergent rich in India, whose ownership of an Audi has become a symbol of actually being there.
Hero MotoCorp
Hero MotoCorp, the largest manufacturer of two-wheelers in India, also used the star power of Virat Kohli in a series of brand campaigns. The fact that Hero had the largest mass reach and that Virat enjoys popularity in the country led to advertisements that appealed to the youth in India, especially first-time car buyers. The collaboration provided Hero with a young, aspirational-looking face and Virat with a connection to a brand that is inherent in the daily mobility narrative of millions of Indians.
MRF Tyres
There can be few better brand associations in the career of Virat Kohli than that of MRF. In 2015, Virat was wearing the MRF logo on his bat and in 2017 signed an eight-year renewal that is said to have a value of Rs. 100 crore, one of the biggest bat sponsorships in the history of cricket. Each time Virat hits a six, and the camera captures the red MRF sticker in mid-flight it is worth crores. It has been a genius move on both sides and the deal has made MRF synonymous with the best performing cricketing.
Food and Beverage Brands
Virat Kohli is very picky in his food consumption. In 2018, he became a vegetarian and is extremely strict with his diets. So when he gives his approval to a brand of food, people give it consideration.
Too Yumm
Once Virat Kohli became a vegetarian in 2018 and started explaining why clean eating is the right choice, his endorsements acquired a new attribute: trust. It made sense to him to partner with Too Yumm, a brand whose philosophy is to bake guilt-free snacks. Using the connection to a snack that Virat believed aligned with his fitness values, Virat delivered a strong message to his fans: health and indulgence need not be mutually exclusive. The campaign provided Too Yumm with massive publicity and established it as the place to go for health-conscious snackers in India.
Blue Tribe Foods
Virat Kohli invested in and promoted Blue Tribe Foods, an Indian vegetarian meat startup that was still in the early stages of development in India. Being a vegetarian himself, Virat is not just endorsing Blue Tribe due to commercial convenience. His social media promotion of the brand has helped the brand attract health and environmentally conscious consumers giving it the credibility of one of the most recognizable athletes in the world to be walking the talk in terms of sustainable eating.
Rage Coffee
Virat Kohli was an investor in and promoter of Rage Coffee, an Indian coffee brand priced higher and packaged in sleek, modern designs, featuring bold blends. The brand will target young, ambitious Indians who see their coffee as a way to express their personality and motivation, which also aligns closely with Virat’s fanbase. The association has given Rage Coffee an aspirational quality and helped the brand develop a unique identity in a market increasingly saturated with quality coffee alternatives.
Boost Energy
Virat Kohli had spent almost five years endorsing Boost, the flagship of health drinks of GlaxoSmithKline, which generations of young sports fans had in their hearts. It was the match made in heaven: a cricketer, a high-energy athlete, promoting children and young sportsmen, and an energy drink. Virat was the hottest on the field, a lifestyle devoted to fitness, and his dream of going back to Delhi and becoming the best in the world at cricket made him the most attractive advertisement Boost could have possibly had. The brand experienced significant market share growth during the years he was associated with it.
Health and Fitness Brands
The most genuine category of his entire endorsement portfolio is likely to be health and fitness in the case of Virat Kohli. This is a man who has changed the body-overhaul in his body, made millions of people change their lifestyle towards a healthier one and even gives speeches openly on his diet and exercise regime. His name provides much credibility to the brands in this space.
Volini (Sun Pharma)
Virat Kohli was signed by Sun Pharma in 2018 to be the face of their pain-relieving gel, Volini, in a partnership based on knowledge and experience. Being an athlete who pushes his body to the very limits, the promotion of Virat as a fast-acting pain-relief product sounded more than believable. The campaign depicted Virat fighting the physical strain and recovering full powers in high gear- a message that was well acknowledged by professional sportspersons and the working population at large who experience muscle pains and body fatigue.
Wellman
In 2019, Virat Kohli was also appointed as the brand ambassador for Wellman, a health supplement brand specifically designed to meet the nutritional needs of men. The campaigns emphasized the need to meet daily nutritional needs, a message that sank in with great force when delivered by someone considered by many to be the role model of fitness in Indian sport. Virat has a strong following, and Wellman enjoys massive credibility in the Indian health supplement market, especially among young men who use him as a model for physical conditioning and discipline.
Toothsi (makeO)
Virat and Anushka Sharma united as brand ambassadors for Toothsi, an Indian oral care brand known for its clear aligners and smile correction system. Their fronted campaign was based on making dental care less scary, more accessible, and modern. Their aggregated star appeal brought Toothsi’s messaging to a large, young, urban base, enabling the brand to become a viable, aspirational alternative across the rapidly expanding category of cosmetic dental care in India.
Duroflex
May 2023 Duroflex, a brand of premium sleep solutions, has signed Virat Kohli as brand ambassador and is running a campaign on the basis that great sleep leads to great performance. The message was clear and excellent: professional athletes not only work harder but also get smart about their recovery. For a cricketer as well-known as Virat, who is reputed to be as regime-practicing as he is workout-practicing, the Durolex association enjoyed real authority and supported the brand image as a luxury product in the sleep health sector.
Personal Investments and Brands of Virat Kohli
In addition to the endorsements, Virat Kohli has been developing his empire. These are his own brands and businesses as well as those that he owns half with or has invested heavily in.
One8 (Sportswear and Lifestyle):
One8 started as a brand name for Virat Kohli, launched in 2017 as a partnership between Virat Kohli and Puma, initially as a line of sneakers and sportswear. In a fresh strategic step, Virat opted not to renew his Rs. 300 crore Puma deal and instead invested in Agilitas Sports, a separate sportswear brand that will now spearhead the manufacturing and distribution of the One8 brand. The shift of a brand ambassador into a real brand owner is a significant point in Virat’s life as a businessman: the source of income from endorsements is replaced by the opportunity for long-term ownership and control of the business.
WROGN (Youth Fashion):
As one of the co-founders of WROGN, Virat Kohli has not only created a clothing brand but also a culture among young India. Originally offered on Myntra, WROGN is characterized by its informal, street-style image and its non-political, unashamed approach. Although, according to the brand, financial losses were experienced in the year 2025, the brand recognition among the Indian youth is truly impressive, which is rather surprising given the fact that Virat’s identity is deeply rooted in what WROGN means: confidence, edge, and the courage to be different.
One8 Commune (Restaurant Chain):
One8 Commune is a high-end chain of restaurants owned by Virat Kohli, with locations in Delhi, Mumbai, Bengaluru, Hyderabad, and Kolkata. By delivering a contemporary and internationally inspired culinary experience, the restaurants have managed to become the destination of choice for people who are in need of fine food in the major cities of India. One8 Commune is also a sign of Virat’s appreciation for quality and his wish to create brands that reflect his own taste; the person he is on the cricket field can now be on the hospitality scene, a place of sophistication.
Nueva Restaurant:
Nueva is a fine-dining restaurant jointly owned by Virat and serves Spanish-inspired cuisine to its most discriminating customers in New Delhi. Located at the very high-end end of the restaurant industry in the city, Nueva has established a brand image that provides one of the most exclusive food experiences in the city. The restaurant is an expression of Virat’s cosmopolitan sensibility and his desire to work in an area where quality and taste are defined to the highest level.
Chisel Fitness:
One of the high-performance gyms and fitness chains owned by Virat, which is at the core of his personal philosophy, is Chisel Fitness. To a man who has preached publicly and eloquently about the life-changing ability of fitness, to invest in a gym chain is not a business decision but a continuation of his being. Chisel Fitness is a high-end fitness experience for serious, health-conscious people, and owning Virat brings a sense of credibility to the brand that is hard to find in the fitness industry.
FC Goa (Football Club):
In his role as a co-owner of FC Goa in the Indian Super League, Virat Kohli has proven to be a sincere investor in the development of football in India, beyond India being a nation obsessed with cricket. His participation in the club is an indication of an even greater sporting vision and an investment model that is spreading his holdings across several sporting activities. FC Goa has also been a more competitive club that has performed consistently in the ISL, and Virat’s ownership share is a plus for the franchise.
Go Digit Insurance:
One of the first investment bets Virat made, which yielded good returns, was Go Digit. He had invested in the InsurTech company long before it was listed as a public company, and when Go Digit finally listed, it was a high return on his initial investment. His investment in the firm has made Go Digit visible to more people, and the company’s subsequent growth has confirmed Virat’s gut feeling when creating a business in a sector with real potential in India: digital financial services are developing dynamically.
Blue Rising (E1 Racing):
Virat Kohli entered the world of global sport ownership with one of the most exciting deals in October 2023 as he joined the E1 World Championship, the first international electric powerboat racing competition in the world, with legends Tom Brady and Rafael Nadal. In his team, Blue Rising, he races on some of the most iconic waterways in the world. Blue Rising won their maiden E1 in July 2025 at the Monaco Grand Prix, a historic event in Virat’s career as a sports entrepreneur on the world stage and the launch of a new, sustainable, and electrified sporting competition.
Virat Kohli Brand Ambassador Income and Fees
You are probably asking: so what does Virat Kohli end up charging on endorsements? The figures are still mind boggling and this makes him one of the most costly brand ambassadors not only in India but in the whole world.
According to the Endorsement Deal, Virat charges between 7.5 crore and 10 crore per brand endorsement deal. This can be greatly increased when it comes to major, long-term, high-profile partnerships.
- Annual Endorsement Income: According to the industry reports, Virat is always estimated to be making more than Rs.200 crore yearly in brand deals alone. There are reports that it goes up to Rs. 200 -250 crore a year.
- Instagram Earnings: Virat is said to make between Rs. 9 and 14 crore per sponsored Instagram post. His social media is virtually a cash machine with 266 million followers and some of the most engagement rates among Indian celebrities.
- Total Net Worth (2026): Virat Kohli will have an approximate total net worth of about 1,060-1090 crore (circa. 127-131 million) in 2026 and will be the richest professional cricketer in the world.
- IPL Salary: Other than endorsements, Virat receives an annual income of Rs. 21 crore playing in royal challengers Bengaluru. He has also a Grade A + BCCI central contract and is earning Rs. 7 crore per year.
Why Brands Choose Virat Kohli as Ambassador
It is, in fact, a very significant question. There are numerous stars of cricket, numerous Bollywood actors, and numerous digital-influencers in India. Then why are still the brands returning to Virat Kohli after each year? Here are the main reasons:
Aspirational Identity
Virat is not just famous. He is aspirational. He is a symbol of hard work, discipline, fitness and success. The brands desire to associate their products with such attributes and Virat is the most ideal tool of such association in India at the moment.
Real Fitness and Health Image
In a nation where the awareness of health is growing fast, Virat is most authentic in his zeal to be physically fit and eat clean, thus he is very credible with health, food, and wellness brands. The lifestyle of Virat is visible and real as opposed to those celebrities who promote products which they evidently do not use.
Global Presence
Virat has 266 million Instagram followers and global popularity as a cricket icon and his brands provide brands with global exposure that even other Indian celebrities cannot have. Virat is the best option to companies that want to target the Indian diaspora or the cricket-crazed markets in other parts of the world.
Clean Public Image
Virat does not have any significant scandals. He never smokes, never drinks and is socially considered a good husband and father. Such a clean image implies that reputational risks are not something to be concerned about when signing him.
Social Media Intense Engagement
His number of followers is not the only factor. The rates at which Virat engages with his audience on Instagram are always very high compared to any other athlete in the world. This implies that when he writes about a brand, people actually listen and respond and this is converted into sales and brand recognition.
Conclusion
Virat Kohli is a living example of the fact that greatness on the field can be transformed to an empire off it but only when you are clever, disciplined and strategic about it. His brand universe runs across every aspect of the life of the present-day Indian society, with the MRF tyres on his bat, the Audi cars in his garage, the Manyavar suits at his wedding, and One8 sneakers on the streets.
His effect is simply going to increase in 2026, when he ceases to be purely an endorsement and becomes an owner and investor. He rejected the Rs. 300 crore offered by Puma to make his own. It is not a business decision only. That is a statement.
As a fan of cricket, marketing expert, young entrepreneur, or a person, who is simply interested in how celebrities become wealthy, the history of the brand of Virat Kohli is one of the most intriguing stories in the history of contemporary Indian sports and business.
You will know what is behind the face you see on a billboard or a TV commercial next time, and it is years of hard work, an incredibly smart team, and a personal brand that is simply impossible to overlook.
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FAQs
In 2026, how many brands will Virat Kohli be endorsing?
By the year 2026, Virat Kohli is a well-endored celebrity who is endorsing over 30 big brands in various industries such as sports, fashion, food, technology, banking and health. Throughout his entire career, he has had 41+ brands.
What is the price per brand endorsement of Virat Kohli?
Virat Kohli costs between 7.5 crore and 10 crore on a brand endorsement. His fees may even increase in the case of major long-term partnerships. He goes on to charge about Rs. 9 -14 crores per sponsored Instagram post.
Which of his personal brands does Virat Kohli own?
Virat Kohli is a personal owner of and major stakeholder in One8 (sportswear), WROGN (youth fashion), One8 Commune (restaurant chains), Chisel Fitness (gyms), Blue Rising (E1 Racing team), FC Goa (football) and Go Digit Insurance among others.
Why didn’t Virat Kohli renew his contract with Puma in 2025?
In April 2025, Virat did not renew his Puma contract and is reported to have rejected an agreement worth Rs. 300 crore. Instead, he invested in Agilitas Sports, a start-up in the sportswear arena, in order that he can own and develop the One8 brand on its own rather than being an ambassador of the brand of a different company.