Email marketing remains perhaps the most popular and direct means by which businesses can reach out to the audience. If you use WordPress, some plugins can assist in increasing the effectiveness of your email marketing, in other words, you can collect subscribers, create newsletters, and track the performance of your campaigns all in WP. As there is an extensive list of plugins, deciding on which one is the best is often confusing. In this guide, you will learn about the Top 10 WordPress Email Marketing Plugins and specific items that make the plugins unique.
No matter if you are an owner of an online shop or blog, a content-oriented website, or a service-oriented one, these tools can facilitate your marketing processes, increase the level of user engagement, and eventually turn your visitors into faithful customers. If you want to take your marketing to the next level, and make your emails more personal, keep reading to discover the best plugin for you.
What are Email Marketing Plugins?
Email marketing plugins are tools or add-ons that integrate with your website or platform to help you manage and automate your email marketing campaigns. These plugins allow you to create, send, and track emails to your subscribers without needing to switch between different software. They often come with features like ready-made templates, automation workflows (for sending emails based on triggers like sign-ups or purchases), and detailed analytics to see how well your emails are performing.
In simple terms, they make email marketing easier, more efficient, and more personalized for your business, helping you connect with your audience seamlessly.
Key Features of Email Marketing Plugins
Email Marketing Plugins presents the core functions you need to navigate your campaigns successfully. Some key features to look for include:
- Automation: This is facets such as auto email shipment which could comprise welcome mails, reminders on the cart, and follow-up mails.
- Segmentation: This allows segment subscribers based on activity, hobbies, and buying habits or behavior to relay some information.
- Analytics: Provides information on the opens, clicks, and conversions which means you will be able to compare the results of your campaigns.
- A/B Testing: To introduce this approach, split your messages and look at which type is appropriate for the target group.
- Templates & Customization: Offers templates and relatively simp
What To Look For In A WordPress Email Plugins?
When choosing a Email Marketing Plugins, it’s essential to consider a few key features to ensure optimal performance:
- Easy-to-use Form Builders: The plugin should provide a drag-and-drop form builder so that users can design their forms without having to design or code. The use of templates is especially advantageous for people who want to build and design forms that will suit their needs.
- Integration with Popular Email Marketing Services: Ideally, the WordPress Email Marketing Plugins of your choice should work seamlessly with services such as MailChimp, Omnisend, or ActiveCampaign and their data should be easily transferred from your website to your chosen email tool.
- Email Automation Workflows: Consider plugins that support email automation, that way, you can be able to send welcome emails, reminders, and promotional content among others without involving a person.
- Email Performance Tracking: Any good plugin should also show the performance of your campaigns through open rates, click-through rates, and delivery reports.
- Advanced Features: Additional tools – email splitting, A/B testing, and scheduling are important for those who need to receive the highest results within the email marketing campaign.
Explore Some Best Email Marketing Tools for Ecommerce
Quick Comparison
10 Best WordPress Email Marketing Plugins
1. Omnisend
Omnisend is an email marketing plugin for WooCommerce that gives you everything you might need to handle your email marketing, segment your audience, and review the effectiveness of your campaigns. With this plugin, one can generate leads through lovely-looking forms, send emails based on cart abandonment, and even customize messages according to the consumers’ behavior. It also integrates well with WooCommerce and thus will suit e-commerce businesses that are looking to increase their sales with customers.
- Key Features:
- Offers subscription in the form of emails through pop-up and landing page templates.
- Use email for various purposes which include the following; first email, cart abandonment, and purchase confirmation.
- Define your target population based on their buying behavior for more effective marketing appeals.
- Pros:
- Extended functionality of email automation and subdivision of audiences.
- Integration with WooCommerce takes place without the slightest hiccup.
- Customer support and educational materials are of high quality.
- Cons:
- The setting up of the program may be a problem for the novices.
- It is worthwhile mentioning that only some of the features can be adjusted – to a certain degree.
- Few more features are exclusive to the higher pricing plans in the application.
- Ideal For:
E-commerce businesses using WooCommerce.
- Pricing
- Free: 500 emails/month.
- Standard: $16/month for 6,000 emails.
- Pro: $59/month with unlimited emails.
- Rating: 4.9/5
- Website: https://www.omnisend.com/
2. MailChimp for WordPress
MailChimp for WordPress is an add-on plugin that helps you connect your WordPress site with MailChimp and easily manage your subscribers. This plugin helps you create incredible-looking sign-up forms and connect with other plugins for instance WooCommerce and Contact Form 7. It also comes with the capability of automation and audience management which are offered by the intelligent MailChimp solution.
- Key Features:
- Instantly convert your desktop forms into mobile responsive forms with full control of the fields and style.
- It integrates well with other plugins including WooCommerce and Gravity Form.
- The premium version enables you to analyze WooCommerce sales right from the MailChimp platform.
- Pros:
- Quick and easy to install.
- Offers a strong and proper connection between WordPress and MailChimp.
- Variability in the form of the acquisition of form.
- Cons:
- Tends to cost more when the list is large for the business.
- Certain features add up optional paid plans.
- Learning curve for new users.
- Ideal For:
Businesses looking for MailChimp integration and easy form-building.
- Pricing
- Free: ₹0/mo; limit of 500 contacts
- Essential: ₹385/mo for 500 contacts
- Standard: ₹575/mo for 500 contacts
- Premium: ₹11,500/mo for 10,000 contacts
- Rating: 4.8/5
- Website: https://mailchimp.com/
Explore some MailChimp Alternatives now!
3. weMail
If you are one of those WordPress users serious about their email marketing strategy, weMail is a simple and affordable plugin to help you. It is very easy to integrate with other email marketing solutions and has nice features like, opt-in forms, autoresponders and drag and drop campaign builder. Best suited for small businesses, email is a tool that ensures that more subscribers sign up at a very cheap cost.
- Key Features:
- Develop numerous forms of opt-in including comment form, registration form, and Blog page form.
- Use automation on emails for e-commerce occurrences such as first-time visitors, and people who have made a purchase recently.
- Campaign creation: avail templates and use a simple drag-and-drop feature.
- Pros:
- Cost effective especially for the new companies that are in the process of establishing themselves.
- In the meantime, it also gives ready-to-use templates for email.
- Is beneficial in offering different kinds of segmentation tools.
- Cons:
- Lacks a degree of segmentation and AB testing that some of its competitors offer.
- There are some limitations, however, and automation features are not available if you are on a free subscription.
- The free version of the software has a limited set of features.
- Ideal For:
Small businesses and startups looking for affordable email marketing solutions.
- Pricing
- Free: Up to 3,000 subscribers.
- Premium: Starts from $5/month for 1,000 subscribers.
- Rating: 4.3/5
- Website: https://getwemail.io/
4. Formidable Forms
Formidable Forms is a great and strong WordPress plugin for creating unique and specific forms. It enables its users to design forms for acquiring information, for registration of users, and for receiving feedback. It also works well with leading email marketing platforms and automation solutions which makes it perfect for organizations that need a tool to help with data gathering and email marketing.
- Key Features:
- Offers form templates for generating a range of different forms.
- Saves payment details, registrations, and feedback without writing a single line of code.
- Integrates well with platforms such as MailChimp, GetResponse, and Hubspot to support the needs of efficient email marketing.
- Pros:
- API compliance with more than 5000 tools.
- This will allow very flexible forms to be created.
- Transforms form data into user-generated material.
- Cons:
- Can be costly for businesses especially those that are small.
- Styling forms is one of the areas that take time to master.
- No free plan is available.
- Ideal For:
Businesses looking for customizable forms and deep integration with other tools.
- Pricing
- Basic: $39.50/year.
- Plus: $99.50/year.
- Business: $199.50/year.
- Elite: $299.50/year.
- Rating: 4.8/5
- Website: https://formidableforms.com/
5. MailPoet
MailPoet is one of the most popular WordPress Email Marketing Plugins, and more suitable for WooCommerce store owners. The site provides a simple newsletter creation tool, detailed customization, and the possibility to send newsletters directly from the WP administration panel. This plugin has been designed to focus on deliverability levels and the GDPR when sending emails.
- Key Features:
- A website builder that allows drag and drop, with over 50 templates to start with.
- Originally, specifically designed for WooCommerce with support for more targeted emails.
- Depends on the infrastructure for guaranteed delivery of its emails.
- Pros:
- The plugin is fully compatible with WooCommerce.
- Embedded email delivery control mechanism.
- New contacts added for WordPress account holders.
- Cons:
- Limited free plan.
- No A/B testing features.
- It can be expensive particularly if you are using the lists for large audiences.
- Ideal For:
WooCommerce store owners looking for integrated email marketing.
- Pricing
- Free: Up to 1500 emails/month.
- Basic: $11/month.
- Pro: $13/month.
- Agency: $33/month.
- Rating: 4.4/5
- Website: https://www.mailpoet.com/
6. Newsletter
Newsletter is a basic and powerful email marketing application that helps users send newsletters from a WordPress account. Newsletter enables businesses to effectively organize and monitor their email marketing without external solutions using a drag-and-drop editor, templates, and autoresponders.
- Key Features:
- To create newsletters from scratch, then it means that the newsletter is going to be created using a very basic editor.
- Know your audience’s jurisdiction and segment your emails consequentially.
- Create email autoresponders for the subscribers nurturing.
- Pros:
- Social media turbo buttons, fully customizable templates, and widgets.
- The other precondition of successful CRM is detailed tracking and reporting.
- Compatibility with other tools for delivering emails.
- Cons:
- Not well suited to large businesses, though can work well for a small business with a steady inflow of customers.
- Relies on your web host for the delivery of email.
- This can lead to hosting problems with a large flow of emails.
- Ideal For:
Small businesses and bloggers looking for a simple email solution.
- Pricing
- Free: Available.
- Blogger: $79/year.
- Agency: $269/year.
- Rating: 4.6/5
- Website: https://www.thenewsletterplugin.com/
7. Brevo
It was previously called SendinBlue and is a powerful WordPress tool for email marketing containing options for multichannel communication. With Brevo, users can perform professional email marketing, manage automated workflow, and monitor the performance of the latter from a single interface. It also includes SMS and WhatsApp marketing to suit a business person who is looking for an omnichannel marketing platform.
- Key Features:
- Generate emails, sms, and WhatsApp messages from one interface.
- Remind customers to buy products, based on their actions on a website, or offer them coupons on their anniversary by automating email marketing.
- Send emails to up to 120,000 people in one minute when using the email API.
- Pros:
- Real-time campaign analytics.
- Lean for small to medium-scale enterprises.
- This isn’t a complex email builder that requires a lot of time to learn; instead, users can just drag and drop their content.
- Cons:
- May take some time to learn especially for first-timers.
- Some third-party features and services are missing.
- Limited free plan.
- Ideal For:
Businesses looking for multichannel marketing and transactional email capabilities.
- Pricing
- Free: Available
- Starter: $9/month for 5,0000 emails/month and limited features
- Business: $18/month for 5,000 emails/month and more advanced features
- Enterprise: Custom pricing.
- Rating: 4.2/5
- Website: https://www.brevo.com/plugins/wordpress/
8. OptinMonster
OptinMonster is an effective lead generation plugin for WordPress, which assists you in increasing the number of subscribers by responding to the need for professional opt-in forms, pop-ups, and exit-intent technology. Marketers extensively use it to capture website leads, recover abandoned carts, and win business through targeted email and time-sensitive campaigns.
- Key Features:
- Remembers when users are going to leave your site and then it shows a specific message or an offer.
- Lightweight tool for building forms, pop-ups, and floating bars.
- Integrated features to test your campaigns for improved performance.
- Pros:
- Ideal for list growth.
- A lot of flexibility for targeting and triggering choices.
- Is compatible with most of the widely used email marketing platforms.
- Cons:
- They can be costly, especially for local enterprises or companies.
- Some restrictions in customization on lower-tier packages.
- Learning curve for beginners.
- Ideal For:
Marketers focused on lead generation and conversion optimization.
- Pricing
- Basic: $7/month.
- Plus: $19/month.
- Pro: $29/month.
- Growth: $49/month
- Rating: 4.7/5
- Website: https://optinmonster.com/
9. Constant Contact Forms
Constant Contact Forms is a WordPress plugin by Constant Contact- A prominent digital marketing solutions provider. It enables users of WordPress sites to capture visitor information and manage their online marketing emails. It is aimed at allowing companies to efficiently communicate with their consumers through targeted emails and event promotions that will improve customer loyalty.
- Key Features:
- A responsive email composer with over 300 templates to insert into the native email application.
- Personalized emails such as birthday emails, and promotional emails, should be sent automatically to increase the bond between the company and the customers.
- Coordinating event emails, landing pages, and social media posts to make it easier for you to promote your event.
- Pros:
- Real-time management of email marketing.
- Included features such as the enhanced list segmentation to improve the targeting mechanisms.
- A lot of good tailored e-commerce tools, for instance, sign-up forms and online advertising.
- Cons:
- Few users complain of poor and unresponsive customer support.
- Rare user interface errors.
- The pricing hierarchy can be costly to small firms.
- Ideal For:
Businesses that need an easy-to-use email marketing tool with event marketing capabilities and advanced analytics.
- Pricing
- Lite: Starts at $12/user/month
- Standard: Starts at $35/month for three users
- Premium: Starts at $80/month for unlimited users
- Rating: 4.2/5
- Website: https://wordpress.org/plugins/constant-contact-forms/
10. Mailster
Mailster is an all-in-one WordPress Email Marketing Plugins and does not require a third-party tool. This one combines with WordPress in the truest sense; you will always find it easy to work on since it will seem like an extension of WordPress. Mailster is highly customizable and automated to let users manage complex campaigns from within the WordPress workspace.
- Key Features:
- Enables users to create newsletters through the simple rearrangement of the various elements in a template or the content on their website.
- Follow up on actions through e-mail newsletters that are sent out depending on certain events like registration of new users.
- To successfully segment email lists, you can use over 30 predetermined conditions.
- Pros:
- We have a collection of over 400 simple and advanced email templates.
- User-friendly with a common website builder interface, WordPress.
- Campaign-by-campaign reporting of performance statistics.
- Cons:
- Unfortunately, there is no free version, only a demo available.
- Few users complain that the email editor is not a mobile-first approach.
- Less number ways to contact the customer care of the company than in other similar companies.
- Ideal For:
Marketers looking for a WordPress-integrated email marketing solution with automation and advanced reporting features.
- Pricing
- Starter: $79/year with three automation
- Professional: $99/year with 10 automation
- Agency: $199/year with unlimited automation
- Rating: 4.3/5
- Website: https://mailster.co/
Common Mistakes To Avoid While Choosing WordPress Email Marketing Plugins
- Ignoring Scalability: Failing to consider whether the plugin can scale up as your business grows is the same as placing constraints that can be realized when the number of your subscribers grows.
- Overlooking Integration: The omission of checking whether the plugin syncs with your CRM, WooCommerce, or other tools results in workflow issues.
- Choosing Based on Price Alone: Choosing the simplest type of product without going through its specifications may lead to buying a less effective product that may even have some extra charges later.
- Skipping Trial Periods: Failure to take free trials or demos means you are stuck with a specific plugin that might not suit your needs.
- Neglecting Customer Support: Selecting a plugin without adequate customer support means you will be stuck whenever there is a problem, and you cannot find a solution fast.
- Underestimating User Experience: This is because a plugin with a cluttered or hard-to-understand interface can easily turn this form of marketing into a herculean task compared to what it should be.
Conclusion
Email marketing is dependent greatly on the means through which you can get to your target group of consumers. Selecting a WordPress Email Marketing Plugins is not only about tech-wise solutions but also about business advancement and the way of improving the conversion rate and customer engagement. Omnisend, Mailchimp, and weMail plugins are necessarily essential tools for today’s marketers as they come equipped with automation workflows, sophisticated level of segmentation, and performance reporting.
No matter if you are a newbie eager to create a subscriber list for your recently established startup, or a successful e-commerce brand interested in sending automated individualized e-mail newsletters, there is a lot to choose from in the Top 10 WordPress Email Plugins that will fit a variety of business needs. When you install the right plugin for your WordPress website you will not only expand your reach but be able to build better relationships with your audience thus turning your email marketing into a growth factor for your business. The following are ways that your email marketing campaigns can be taken from average to the best and thereby guarantee you long-run success.
FAQs
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1. Which email marketing plugin is good to use with WooCommerce?
Automation and list segmentation of Omnisend make it the top-rated plugin for WooCommerce.
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2. What Plugins are the best for a beginner?
Mailchimp for WordPress is easy to use and does not require a change in existing forms.
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3. Is there a free WordPress Email Marketing Plugins?
Yes, both Mailing and MailPoet come with a free plan that will suffice for small businesses.
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4. What kind of email marketing plugin should I choose for WordPress?
Some of the major elements involve form builders, automation workflows, performance tracking, and supporting e-mail services among many others.
