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May 15, 2024

WordPress SEO: Best Practices to Improve Your Website’s Performance

May 15, 2024
: Best Practices to Improve Your Website’s Performance

According to the recent stats of 2024, out of all the indexed websites, more than 40% are hosted by WordPress.

WordPress is the most commonly used content management system (CMS), which allows the user to create, manage, and modify content on a website without being technical or hiring an expert. 

However, excluding the technicalities requirement doesn’t mean you can use a WordPress site and forget about adhering to the search engine guides and requirements.

You still have to optimize your website to enhance its performance on search engine result pages (SERPs). 

But what efforts should be implied to bring positive results in 2024? Well, a comprehensive knowledge of WordPress SEO is discussed in the blog post.

Below, you will explore the best practices to improve your website’s performance in 2024.

WordPress SEO

WordPress SEO

Search Engine Optimization, or simple SEO, is an act of optimizing your web pages to attract quality traffic from search engines organically.

Hence, when it comes to WordPress SEO, it is the optimization of WordPress sites according to Google or other search engine requirements to gain organic web traffic.

Consequently, when you abide by the guidelines and gain search engines, they will consider you for higher ranking and visibility.

Best Practices that Improve Websites’ Performances

WordPress SEO: Best Practices to Improve Your Website’s Performance

Creating and Submitting XML Sitemap

Creating an XML sitemap is not directly linked to enhancing your site performance. However, it lets the search engines easily trace your web pages and learn what’s inside them. 

When search engines like Google crawl your pages for indexing, they can easily navigate to the whole structure without any inconvenience, and thus, your pages are easily and quickly indexed.

A sitemap is an XML file that illustrates the complete details and map of pages and content on your site. 

If you use a WordPress plugin with an XML sitemap option, you can easily create and submit it. Contrarily, if you have already chosen to work manually, you need to include a custom coding theme function file.

Adding Schema Markup

If you want to see your website in the Google or other engines’ featured snippets, you need to fulfill the technical SEO component, Schema Markups.

The schema markup, sometimes known as structured data, is a code that lets search engines comprehend your content type. 

The schema markups are not only involved in improving your search engine visibility but can also let you increase the CTR of your WordPress site.

You can add this structure data using a plugin or through custom coding, similar to creating an XML sitemap. 

You can write code in HTML, which would be quite tiring and time-consuming; hence, using the WordPress plugin is a time-saving option.

Leveraging SEO Plugins

WordPress comes with basic optimization tools and options that let you work on common SEO metrics like permalinks, meta descriptions, image alt text, etc. However, for complete WordPress SEO optimization, you need an SEO plugin. 

These SEO plugins can make the process of WordPress site optimization a breeze by automating technical SEO practices. Though hundreds of plugins are available for WordPress SEO, you need to trust a competent SEO plugin. 

SEO plugins work like powerful toolkits that enlighten the user on what SEO actions to take in order to optimize pages.  For instance, an SEO plugin gives suggestions on

  • improving keyword placement, 
  • internal linking, 
  • meta tag and meta description optimization, 
  • XML sitemap generation, 
  • broken link building, 
  • Schema markup implementation 
  • social media optimization.

Optimizing URL Structure

The URL structure of your WordPress site needs to be SEO-friendly. However, in WordPress SEO, the URL structure of a site is known as permalinks. You should optimize your URL structures so that web users and search engines easily recognize what a specific page URL is dedicated to. 

You can find the option to edit permalinks in WordPress settings. There can be several ways to make your URLs more SEO-friendly, enhancing your site’s visibility and relevance in SERPs. 

For instance, naming your URLs according to the content title is a common practice involved in permalink optimization. Other standard practices for optimizing URL structure include

  • Write URLs briefly and avoid overly long or complex ones.
  • Including your targeted keywords.
  • Use hyphens (-) instead of underscores to separate words in your URLs.
  • Writing URLs in lowercase letters only.

Utilizing Categories and Tags

As you may know, WordPress is a CMS that allows easy management of your web content. In this regard, it offers the Categories and Tags feature that lets you organize your content by giving relevant tags and categories. 

You can not only sort out your content but also facilitate users in finding the content pages and search engines to understand the hierarchy of pages.

Therefore, give your content pages proper tags and categories. Your site performance is improved when search engines and audiences better understand your website and easily access its pages.

Regularly Update Your Content

A common mistake most WordPress site holders make is publishing their content and forgetting about it. This is a very bad SEO optimization practice and compromises your SERP ranking.

Maybe you forgot about the content you wrote in the COVID-19 days, but search engines haven’t. Whenever the targeted keywords in it are searched for, your content is evaluated for results. 

However, if it contains outdated and poor-quality information, it seriously blows your website’s visibility and performance. Therefore, you should be actively involved in updating your WordPress content pages. Conduct site audits regularly and point out pages that require updation and additions. 

If you are unsatisfied with the originality and style of your writing, you can enhance it effortlessly. Utilize a paraphrasing tool online that instantly rewords your content, creating a more distinctive, well-organized, and captivating tone.

The paraphraser intelligently analyzes the written text’s structure, style, and contextual meaning to alter it completely. By using this tool, you can enhance the content, ensuring its originality and minimizing the possibility of plagiarism.

Such a tool effectively optimizes your content for search engine optimization (SEO), thereby improving its visibility in search engine results.

Internal Linking

wordpress seo best practices - link building

Internally linking your content is one of the most helpful WordPress SEO practices that lets you connect your relevant pages. You can add links from your high-authority pages to low-visibility content pages.

As a result, your high-traffic pages can direct the audience looking for more relevant information to navigate to these pages. 

The internal linking offers more audience engagement and site navigation improvements. However, you can’t stuff your content by randomly interlinking. The process should fulfill the following guidelines for effectiveness.

  • Always make sure the linked pages are relevant to each other and offer similar subject matter. 
  • Use proper HTML link structure.
  • Don’t use phrases like read more or learn more; use keyword-rich anchor text.

Ensuring Mobile-Friendliness

Considering Google’s mobile-first indexing update, mobile-friendliness is among the most crucial SEO factors nowadays. With a constantly increasing number of mobile phone users, searches are conducted via them instead of desktops.

The importance of this update can be assumed. Hence, if you want to improve your WordPress site performance in 2024, ensure it is mobile-friendly. Optimize it for all screen sizes to adapt seamlessly to every portable screen size. Conduct a mobile performance test and check how your WordPress site performs. 

Then, on the basis of results, work on areas that require regulations and optimizations. Some common factors that you can fix to upgrade performance include.

  • font sizes, 
  • menu functions 
  • file sizes 
  • image optimization

Furthermore, you can also use the mobile optimization plugin to ease the process of mobile-friendly optimization.

Ending Note

WordPress is undeniably one of the most commonly used CMS for websites owing to its benefits and flexibility for non-technical users. However, one still needs to optimize their website if they want to appear high in SERPs. WordPress site optimization doesn’t require a lengthy protocol; however, one can strive to perform better on Google and other giant search engines by check-marking the above-discussed factors.

You can start by installing a WordPress plugin to automate the common SEO requirements, adding schema markup, making it mobile friendly, submitting XML sitemap, internally linking content, optimizing URL structures, etc. However, they should be very cautious regarding outdated content, as it can push their site to lower rankings. Habitually analyze the content and look for pages that require updates. Use tools like paraphrasing to instantly bring positive variations in the writing structure, vocabulary, and tone.

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