Can you imagine a day without YouTube? Not me. YouTube has become an integral part of our life. Every time we need video content on any topic we straightaway open YouTube. And there is no chance of not getting a video. YouTube has crossed the stage of being an entertainment channel. People use this platform to earn money by uploading videos of a particular niche. When we use a platform to make money, we are constantly bothered about our performance.
There are tools that give you accurate insights into your performance. These YouTube analytics tools guide you in planning your future strategies. Before we dive deeper, let’s talk about what is YouTube analytics and why it is important.
What is YouTube Analytics?
YouTube Analytics helps you in knowing about your content performance, audience. It helps you in comparing your current performance to previous results. Using these insights, you can make valuable plans for the future of your business.
You can compare content performance metrics and easily export data. It also acquaints you with watch time, gender, and geographic distribution. This can help you in understanding your target audience effectively.
Without having YouTube analytics, you are like walking blindly on a road. Let’s how important it is to have YouTube insights and why these tools are important.
Why YouTube Analytics tools are important?
Any YouTube analytics tool can provide you with insights but the question is how accurate it is. Choosing the tool that can provide you with the most accurate insights is very important. It helps you in understanding the response of your target audience.
You have a clear idea of what kind of content is going to work. Several metrics that actually matter includes watch time, average view duration, average percentage viewed, audience retention, number of times a video gets re-watched.
A good YouTube analytics tool can easily provide you with these insights. Let’s check the list of the best YouTube Analytics tools.
Comparison Table
| Tool Name | Best For | Rating | Starting Price |
| Unbox Social | Campaign tracking, strategic audience research | 4.6/5 | $9/month |
| Klipfolio | Performance tracking tool, customized dashboards | 4.8/5 | Free |
| Socialbakers | Consumer behavior analysis, detailed reporting | 4.9/5 | Custom pricing on request |
| TubeBuddy | Beginners, video metadata optimization | 4.8/5 | $2.25/month |
| ViralStat | Competitor analytic, advanced strategies | 4.7/5 | Free trial, $29/month |
| Vidyard | Video marketing, email automation | 4.3/5 | Free; Plus: $59/month |
| Vidooly | Keyword research, enhancing video rankings | 4.1/5 | $9/user/month |
| Unmetric | AI-driven marketing strategies | 4.9/5 | $1,000/month |
| VidIQ | YouTube creators, video optimization | 4.6/5 | ₹416.58/month |
| Tubular Labs | Large brands, cross-platform video analytics | 4.5/5 | Custom pricing on request |
| Quintly | Social media analytics tool, campaign success | 4.4/5 | Custom pricing on request |
| Tubics | YouTube SEO, video content strategy | 4.3/5 | €490/month |
| TuBeast | YouTube marketers, competitor analysis | 4.2/5 | $217/month |
| Social Insider | Multi-platform analytics, campaign benchmarking | 4.5/5 | $83/month |
| Cyfe | Small businesses, real-time data visualization | 4.3/5 | Free; paid plans: $29/month |
15 Best YouTube Analytics Tools
1. Unbox Social
Unbox social is the best YouTube analytics tool as it helps you in tracking your YouTube campaigns. Using this tool, you can know the right time to post a video. This is a versatile tool as it tells you about the number of shares, retention, and the growth of subscribers. You also come to know about the distribution of content based on gender, age, and location. You can repair or plan the entire strategy again. You will also have the support of the team of Unbox Social.
This tool can multiply the growth of your YouTube channel.
Key Features:
- Tracks YouTube campaigns.
- Provides insights into subscriber growth, shares, and retention.
- Distributes content data by gender, age, and location.
- Allows strategic content planning.
- Dedicated team support.
Best For:
- Campaign tracking.
- Identifying the best posting times.
- Strategic audience engagement.
Rating: 4.6/5
Pricing:
- Unbox Starter: $9
- Unbox Basic: $29
- Unbox Pro: $39
- Unbox Enterprise: $99
2. Klipfolio
Klipfolio is counted among the best YouTube analytics tools as it helps you in tracking your performance on YouTube. Using this tool, you can get video marketing insights and your performance on YouTube. It has a TV dashboard that reveals your insights and allows you to create customized charts and visualizations. You can create your dashboard according to your needs. For example, you can create a dashboard that shows the most viewed videos at the top.
You can check the number of views on your videos in the last 30 days. If you are looking for a tool that can help you in customizing data and getting accurate insights, Klipfolio is the best choice for you.
Key Features:
- TV dashboard for insights.
- Customizable charts and visualizations.
- Displays top-performing videos.
- 30-day performance tracking.
Best For:
- Performance tracking and monitoring.
- Customized dashboards for insights.
Rating: 4.8/5
Pricing:
- Free
- Professional: $60/ month
- Business: Custom Pricing
3. Socialbakers
Socialbakers is now empilifi , one of the most commonly used YouTube Analytics tools. It has some amazing features that make it the best in the crowd of YouTube analytics tools. It has a reporting system that supports exporting data. This tool is considered the most accurate YouTube analytics tool. It has three amazing features that are increasing its demand continuously. It has a content intelligence tool that helps you in knowing the right time to post videos.
It collects data from unique sources and shows the distribution of content based on gender, age. You can know consumer behavior through this tool.
Key Features:
- Content intelligence for optimal posting times.
- Detailed gender and age distribution data.
- Supports exporting reports.
Best For:
- Consumer behavior analysis.
- Detailed reporting and content optimization.
Rating: 4/9
Pricing: Custom pricing available on request.
4. TubeBuddy
Tubebuddy helps you in creating video content by keeping all YouTube guidelines in mind. This tool also helps you in creating interesting titles and descriptions for your videos. This is one of the most affordable YouTube analytics tools as prices start from $7 per month. The most advanced plan costs only $39.20 per month. It provides amazing customer support with options like Twitter, Email, and phone. You can create high-quality video content to increase the engagement of users.
Key Features:
- Content creation assistance (titles, tags, descriptions).
- Budget-friendly options.
- YouTube compliance tools.
Best For:
- Beginners and small businesses.
- Optimizing video metadata.
Rating: 4.8/5
Pricing:
- Pro: $2.25
- Legend: $14.50
5. ViralStat
One of the most effective as well as accurate YouTube analytics tools that can improve your YouTube marketing effortlessly. It is an easy-to-use tool that helps you in doing competitor research and analyzing your videos effectively. This tool can help you in preparing a better strategy for YouTube marketing. It is dynamic and one of the most efficient tools in the field.
Key Features:
- Competitor analysis.
- Video performance tracking.
- Data-driven strategy creation.
Best For:
- Competitor research.
- Advanced YouTube marketing strategies.
Rating: 4.7/5
Pricing:
- free of charge for seven days
- Basic: $ 29 / month
- Professional $ 99 / month
- Corporate $ 299 / month
- Enterprise $ 799 / month
6. Vidyard
Vidyard is a one-stop solution for video management. This tool helps you in video creating, video marketing, video personalization, and much more. This tool can help you in creating and managing all kinds of video content. You can use this tool to measure metrics on YouTube. It can add videos in emails. If your business relies strongly on Video marketing, Vidyard is the best choice for you.
Key Features:
- Comprehensive video management.
- Email video integration.
- Performance tracking.
Best For:
- Businesses focused on video marketing.
- Email marketing integration.
Rating: 4.3/5
Pricing:
- Free
- Plus $59 Per person/USD/Billed annually at $708 or monthly at $89
- Business Talk to Sales
7. Vidooly
The list of the best YouTube analytics tools is incomplete without Vidooly. Vidooly possesses some amazing features like competitor tracking, video tags, suggestions, comment management, upload timing, behavior analysis, and many more. Using this feature you can get YouTube insights and ROI reports effectively. You can also find the relevant hashtags using this tool. If you consider their suggestions, you can strengthen your user base and increase engagements easily.
You can also find the right keyword for your video that can help you in improving your ranking. You can get track of the content your subscribers are consuming.
Key Features:
- Competitor tracking.
- Behavioral insights and timing suggestions.
- ROI reports and hashtag suggestions.
Best For:
- Keyword optimization.
- Enhancing video rankings.
Rating: 4.1/5
Pricing: Creator Dashboard. $ 9per User per Month.
Leaderboard. $ 499per User per Month
Brand Intelligence. $ 999per User per Month
8. Unmetric
Last but not least, in fact, it is an amazing tool based on artificial intelligence. It helps you in analyzing your YouTube marketing strategy to impact the growth of your business directly. It is one of the best YouTube analytics tools as it helps you in understanding your competitor’s and subscribers’ behavior. You can check the relevancy of your hashtags and keep the track of the number of people who watched your videos.
As we already said, it is an AI-powered tool so it processes raw data into meaningful insights. If you are looking for a tool that can deliver automated performance, this is the best tool for you.
Key Features:
- AI-powered analytics tool.
- Competitor analysis.
- Tracks hashtag relevancy and viewership metrics.
Best For:
- Automated performance tracking.
- AI-driven marketing strategies.
Rating: 4.9/5
Pricing:
1. $1,000.00
2. $9.02
9. VidIQ
VidIQ is a comprehensive tool that is meant to help YouTube content creators develop their channel further. It offers information on keywords, tags, and hot topics, helping users to gain better results for video sharing. Taking into consideration such tools as Competitors Tracking, Audience Demographics, Real-time statistics, VidIQ assists users in making the right decisions and increasing visibility. It also provides customized suggestions and analytic tools to help the company maintain the constant and consistent growth of the channel. VidIQ is perfect for content creators, marketers, and any business that wants to be successful on YouTube.
Key Features:
- Video SEO optimization tools
- Keyword and tag recommendations
- Competitor channel analysis
- Real-time analytics and insights
- Trending video alerts
Best For:
- YouTube creators
- Digital marketers tools
- Small businesses
Rating: 4.6/5
Pricing:
- Boost: ₹416.58 /month
10. Tubular Labs
Tubular Labs is an innovative video analytics solution providing information about video content and the viewers, trending, and results of promotions on YouTube, TikTok, and Facebook. By defining video success and monitoring competitors, it aids brands and creators in determining development potential. Tubular Labs offers real-time analysis to present marketers with the data they need to build effective video marketing campaigns. This type of analytics is critically important for those who want to run video campaigns – media, influencers and enterprises.
Key Features:
- Cross-platform video analytics
- Audience insights and demographics
- Trend and content performance analysis
- Competitor benchmarking
Best For:
- Large brands and enterprises
- Social media managers
- Market researchers
Rating: 4.5/5
Pricing: Custom pricing based on business needs.
11. Quintly
Quintly happens to be an efficient social media analytics solution that is designed for brands, agencies, and marketers. It provides detailed analysis of data and performance results in Facebook, Instagram, twitter as well as linkedIn. The tool can be used by users to monitor competitors, evaluate the effectiveness of a campaign, and produce reports that are tailored to help enhance social media plans. Quintly’s flexible dashboards and automation functionalities can help simplify a lot of the analysis and it is an imperative tool when it comes to content and marketing objectives.
Key Features:
- Customizable dashboards
- Cross-platform social media analytics
- Advanced reporting and benchmarking
- API integration for deeper insights
Best For:
- Social media managers
- Agencies
- Data-driven marketers
Rating: 4.4/5
Pricing:
- S Plan – on request
- Q Plan – on request
- L Plan – on request
12. Tubics
Tubics is a tool to improve videos’ visibility on YouTube and increase channel subscribers. There is keyword research, analytics of video’s performance, and suggestions on how to improve titles, descriptions, and tags. Using audience insights, ranking analysis, and content recommendation, Tubics assists content makers in enhancing their YouTube strategies. Due to its simple and user-friendly design, combined with powerful performance, marketers and content creators choose this solution to reach the audience and boost their views.
Key Features:
- YouTube SEO recommendations
- Keyword analysis and optimization
- Video content strategy insights
- Performance tracking
Best For:
- YouTube creators
- Video marketers
- Content strategists
Rating: 4.3/5
Pricing: starting at €490 per month
13. TuBeast
TuBeast is a tool that allows creators and marketers to analyze relevant data on YouTube. It followed up the particulars on video performance, viewers’ activity, and keywords standings. It helps users to monitor competitors, find out what is hot at the time and get practical tips on how to become more popular. Uncomplicated to utilize in addition to the strong analytics placed TuBeast as a tool that can strengthen the growth of the YouTube channel. For creators, agencies, and businesses, it is perfect as it guarantees the use of data to achieve the highest results.
Key Features:
- Video and channel performance tracking
- Competitor analysis
- Market trend insights
- SEO and keyword recommendations
Best For:
- Small and medium-sized creators
- YouTube marketers
- Businesses focused on YouTube
Rating: 4.2/5
Pricing:
- $217 / Month $2,604 / Year (Save $360 Yearly) ·
- $247 / Month.
14. Social Insider
Social Insider is a powerful intelligence tool that offers users, brands and agencies, the ability to analyse and compare social media accounts. The platform gives performance analytics, competitor metrics, and audience engagement on Instagram, FB, Twitter, and TikTok. As such, Social Insider helps its users fine-tune their strategies, monitor trends, and evaluate the performances precisely. It is suitable for companies who want to maintain market relevance and enhance their presence in social media platforms using data analysis and recommendations.
Key Features:
- Competitor benchmarking
- Campaign performance analysis
- Multi-platform analytics
- In-depth reports
Best For:
- Agencies
- Social media managers
- Marketing teams
Rating: 4.5/5
Pricing:
- Adapt – $ 82 /month
- Optimize – $ 124 /month
- Predict – $ 199 /month
- Enterprise – Contact Us
15. Cyfe
Cyfe is a business dashboard software that centralizes different data sources such as; social media, marketing, sales and analytics. It enables the performance metrics to be viewed, reviewed and the KPI be checked in real time. Widgets and integration are easily personalized so that they may make the process of data visualization and decision easier. Especially for small and medium sized businesses, it eliminates problems with collaboration and can be used to monitor practically any process in business.
Key Features:
- Customizable business dashboards
- Integration with multiple platforms
- Real-time analytics tracking
- Historical data storage
Best For:
- Small to medium businesses
- Agencies
- Teams managing multiple platforms
Rating: 4.3/5
Pricing:
- Starter – $19/mo
- Standard – $29/mo
- Pro – $49/mo
- Premier – $89/mo
Conclusion
YouTube analytics can add a lot to your business. It can provide direction to your YouTube marketing. We have curated the list of analytics tools that are performing well and are used by both small and big businesses. All you need to do is understand the requirements of your business and choose the tool that can give the best results.
Which tool do you think is going to work the best for your business?
FAQs
What are YouTube Analytics tools?
YouTube Analytics tools help creators track video performance, audience engagement, and channel growth through metrics like views, watch time, and demographics.
How can I access YouTube Analytics?
Log in to YouTube Studio, click “Analytics” in the left menu, and explore sections like Overview, Reach, Engagement, and Audience.
What key metrics should I focus on?
Focus on Watch Time, Views, Subscribers, and Click-Through Rate (CTR) to optimize content and understand viewer behavior.
Can I track competitors with YouTube Analytics?
YouTube Analytics doesn’t track competitors, but third-party tools can analyze public data for insights.
