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Tech sector buzz has been generated by the startup Ashneer Grover’s Third Unicorn. Founded by Ashneer Grover and his team of experts, this unicorn startup has quickly become one of India’s most successful startups. Its innovative products and services are taking the tech industry by storm.
Third Unicorn offers a wide range of products and services, from enterprise solutions to consumer-facing applications. It competes with other unicorns such as Flipkart, Paytm, Ola, Zomato, and more. The company has seen tremendous growth in recent years with its revenues increasing at an impressive rate year over year.
The company has already submitted a trademark registration for the name CrickPe for a virtual cricket gaming application.
The Third Unicorn CrickPe
The Third Unicorn, Ashneer Grover, is entering the competitive fantasy sports sector. He has already previously registered a trademark for the term CrickPe for a virtual cricket platform. By adding cricketers to the site and allowing users to interact and play with them, CrickPe hopes to upend the business.
The fantasy sports app CrickPe enables users to take part in open, closed, or “mega contests” to win cash rewards. They can set up private groups to play with a select group of pals and take part in competitions against actual cricket players.
Startup Name | Crickpe Funding |
Founder | Ashneer Grover |
Industry | Fintech |
Headquarter | Mumbai |
Founded | August 2022 |
Grover’s Connection with India’s Most loving game IPL
In Crickpe users can select players from real-life IPL teams and earn points based on the players’ performances in real-life matches. The application aims to provide a unique and engaging experience to cricket fans during the upcoming Indian Premier League season. The application has already gained popularity among cricket enthusiasts and is expected to attract more users as the IPL season progresses.
From the outset to the present
Ashneer Grover is an Indian entrepreneur and businessman, known for co-founding and leading several successful startups. He was born on August 19, 1981, in India. Grover is a graduate of the Delhi College of Engineering and the Indian School of Business. Grover co-founded his first startup, iTrust Financial Advisors, in 2008.
He later co-founded a mobile wallet and payments company, Citrus Pay, in 2011. In 2020, he founded BharatPe, a digital payment platform for small merchants in India. The company has raised over $400 million in funding and has become one of the fastest-growing fintech startups in India.
His wife Madhuri Jain’s newest business is entering the competitive fantasy sports market with his most recent company. She took over the family firm in 2000 and continued to work as an interior designer there through 2017. Jain is also known to be supportive of her husband’s entrepreneurial ventures and has played a role in the growth of his startups.
Competitors
In the Indian market, there are many competitors for Ashneer Grover’s CrickPe, including well-known fantasy sports firms like Dream11, MPL, and Games24x7’s, my11 circle. Even Indian cricketer Deepak Chahar has launched his own fantasy game site called Trade Fantasy Game.
However, competition is tough in this sector, and it can be expensive to acquire customers through advertising, which has been a challenge for startups recently. For example, ShareChat had to shut down its fantasy game service Jeet11, which led to 100 employees being let go. It is not yet clear where CrickPe will get the funds it needs to make a big impact in the market.
Gaming Industry
The online gaming industry is a vast and growing market in India, with approximately 30% of the population currently engaged in online gaming platforms. The fantasy sports market, in particular, is booming, with revenues in the gaming sector increasing from $2 billion in FY21 to $2.6 billion in FY22. India’s gaming industry has seen a remarkable surge in recent years, making it one of the largest gaming markets globally. This growth is attributed to India’s large youth population, rising disposable incomes, innovative gaming genres, and an increase in tablet and smartphone users.
As a startup, CrickPe aims to disrupt the industry by introducing cricketers to the platform and providing users with an opportunity to interact and play with them.
Revenue
The fantasy sports app CrickPe enables users to take part in open, closed, or “mega contests” to win cash rewards. They can set up private groups to play with a select group of pals and take part in competitions against actual cricket players. The portal will also provide free competitions so users may practice and improve their abilities. In addition, CrickPe seems to include a tool that enables fans to reward their favorite cricketer with gifts.
Funding seeds | Pre-seed |
Funding Amount | $2.5 million USD |
Investors | 9 Unicorns, Mumbai Angels, Artha Venture Fund, Others |
Description: Crickpe Funding is a fintech startup that aims to provide hassle-free, quick, and paperless loans to individuals and small businesses in India. It uses AI and machine learning to analyze creditworthiness and assess risk, enabling it to provide loans at lower interest rates.
Third Unicorn Road Ahead
In the huge competitive online gaming industry let’s see how the Third Unicorn CrickPe by Ashneer Grover will make its own identity like his previous businesses. As India will be the hub of the gaming industry by 2027.
Overall, Crickpe is an exciting addition to the world of fantasy cricket and is likely to offer a fun and competitive platform for cricket fans to showcase their skills and knowledge of the game. Crickpe might be a game changer in the gaming world as its founder has a successful journey record in startups.