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Online grocery shopping has grown in popularity recently worldwide, especially in India. Due to its distinctive business model and concentration on Tier II and Tier III cities, DealShare is one such online grocery application that has been gaining popularity in India.
In the following sections, we will help you understand what Dealshare is, its founder, startup history, industry, achievements, and future plans.
DealShare Company Highlights
DealShare Profile
DealShare is a rapidly expanding e-commerce firm that offers a hyperlocal online marketplace for multiple categories of consumer goods with an emphasis on the new “WhatsApp first” in India. Their goal is to attract 500 million new users from non-metropolitan areas and rural markets who haven’t done enough online shopping and are uneasy using existing platforms.
For these individuals, DealShare makes it incredibly simple to buy in just a few clicks. It also enables users to share and purchase bargains with their friends. Fruits and vegetables, groceries, beauty, and health products, baby and pet products, fashion accessories, technology, and home furnishings are all included in DealShare’s product catalog.
Meet the founder of DealShare: Mr. Vineet Rao
As the founder and CEO of DealShare, Mr. Vineet Rao is responsible for establishing the company’s overall vision and strategy, overseeing all departments’ plans and execution, and guiding them. He spends a significant amount of his time comprehending customer issues, developing a low-cost and highly efficient supply chain solution, and implementing low-cost demand generation through social and gamification strategies.
Before launching DealShare, Rao was involved in various successful startups. He began his career at one of the fastest-growing enterprise technology startups, Trilogy Software, based in Austin. He spent over a decade at Microsoft in Seattle, focusing on building database and enterprise cloud products, as well as spending some time on consumer/mobile products.
DealShare’s visionary team
Sourjyendu Medda, a co-founder, is currently the company’s chief business and financial officer. He had previously held positions with businesses like Britannia Industries Ltd, Citibank, Metro Cash & Carry, and J.K. Helene Curtis Ltd.
Sankar Bora, a co-founder, is currently the business’s COO. His previous employers included businesses like AEON Learning, MiraiStore, and Myntra. Rajat Shikhar, a co-founder, is currently the Chief Product Officer. Previous employers of his included Foodpanda, GoFro, Buzzl, and Thoughtworks.
DealShare: Timeline
DealShare, a B2C hyperlocal e-retail company with its headquarters in Bangalore, was founded on September 5th, 2018. At the moment, DealShare is active in five states and more than thirty cities. It is the only e-commerce business in the nation that serves the majority of people.
Let us understand DealShare’s business
In September 2018, DealShare was introduced. Dealshare distinguishes itself by integrating social media into its platform, even if the e-commerce market already appears to be crowded. Users of Dealshare can create groups and receive further discounts on a variety of goods. With typical e-commerce platforms, anything like this is not feasible.
Customers receive lower prices than the wholesale rates under this new retail strategy. The concept centers on the demand aggregation (C2B) of mass-market goods utilizing social virality, hence drastically lowering operational costs.
The company’s promotion of regional brands and its own private labels is another area of focus. Dealshare started out by focusing on small towns and cities with a low e-commerce penetration rate. The company is already growing to even larger cities, nevertheless, as a result of the positive response to its social manner of selling.
DealShare: Previous story
The founders of Dealshare got the concept for the company after realizing a sizable portion of people were still not using online shopping for things like groceries, personal care products, household basics, etc. While competing with established companies like Amazon, Flipkart, BigBasket, JioMart, etc. was difficult, the company’s emphasis on social e-commerce enabled it to see rapid growth.
Dealshare was able to reduce marketing expenses because user referrals and references accounted for the majority of their customer acquisition. Dealshare currently operates in more than 100 cities in ten states. On its platform, there are 15 million registered users.
DealShare: Revenue
| Category | Financial Year (FY) | Revenue (in INR Cr) |
|---|---|---|
| Total Income | FY21 | 239.3 |
| FY22 | 1,956.9 | |
| Revenur=e From Operations | FY21 | 236.7 |
| FY22 | 1,932.8 |
Due to its expanding business and the ensuing cash burn, e-commerce unicorn DealShare saw its loss increase by 543% to INR 431.1 Cr in the financial year 2021–2022 (FY22) from INR 67 Cr in FY21.
The revenue from operations, on the other hand, increased by more than 8X to INR 1,932.8 Cr in FY22 from INR 236.7 Cr in FY21. In FY22, total income was INR 1,956.9 Cr compared to INR 239.3 Cr in FY21.
DealShare: Marketing strategies that helped it to become a unicorn
With its unique marketing strategies, DealShare has reached new heights and is still growing. Here are some key takeaways from the marketing strategies of this successful E-Grocer firm
- The business has used a cutting-edge micro-localization strategy to target particular areas and provide unique products at unbelievable pricing.
- Their user-friendly app gives users a seamless purchasing experience and complements their targeted strategy.
- Users of the app are encouraged to spread the word and bring in new users by offering prizes and referral bonuses.
DealShare: Awards
Dealshare is growing rapidly in its sector by prioritizing customer satisfaction. Here are some awards the company got for its hard work and passion:
- DealShare India has awarded DigiDarts the full digital marketing contract.
- DealShare has been ranked on Top LinkedIn startups.
DealShare: Funding
Ten rounds of funding for Dealshare have brought in $624.8 million in the capital.
| Fundraisers |
| Abu Dhabi Investment Authority |
| Tiger Global Management |
| Alpha Wave Global |
| Alteria Capital |
| InnoVen Capital |
| Westbridge Capital |
| Falcon Capital |
| Omidyar Network |
| Matrix Partners India |
Tiger Global and Alpha Wave Global carried out a fundraising round in January 2022 that resulted in a $165 million investment in the company (Rs 1,239 crore). The valuation of Dealshare rose to $1.6 billion as a result, earning it the coveted Unicorn status.
Competitors of DealShare
With its focus on affordable prices, innovative products, and exceptional customer service, DealShare has quickly established itself as a major player in the industry. However, in the competitive world of e-commerce, DealShare has got some competitors: Meesho, CityMall, and GlowRoad.
These companies also provide services similar to DealShare, but by using a user-friendly platform and quality customer service DealShare manages to stay above all these companies.
DealShare: Future Plans
Local businesses and brands have a platform for mass-market e-commerce thanks to DealShare. The business concentrates on tier-2, tier-3 cities, and smaller villages, and provides its clients with high-quality goods at competitive prices.
DealShare concentrates on a demand generation approach, sourcing from SMEs, effective warehousing, and logistics to set itself apart from the competitors.
DealShare shared specifics about its future goals, saying that this year it would employ personnel, expand geographically, and invest in technology.
DealShare: Online grocery application
The app has grown in popularity as a result of its unique referral scheme, which compensates users for introducing their friends and family to the service. DealShare has a committed customer support team that responds quickly to customers’ needs in case of any problems with a focus on their pleasure. In order to give customers a hassle-free buying experience, DealShare has also adopted a “no questions asked” return policy.
Find out The Story of Country Delight’s Farm-to-Table Delivery Model.
Conclusion
As we have seen, DealShare’s distinctive business strategy and cutting-edge tactics have made it a game-changer in the Indian e-commerce market. DealShare is poised to challenge current industry titans and evolve into a key player in the Indian e-commerce market with ongoing growth and expansion. Ultimately, DealShare is a success story that can act as motivation for budding business owners and companies seeking to stand out in the Indian e-commerce industry.
FAQ
How would you rate the products’ quality on DealShare?
DealShare makes certain that every item sold on the app is of the greatest caliber. To provide users with the greatest products at the best prices, the app collaborates with leading brands and suppliers.
Is DealShare a reliable platform to buy groceries online?
DealShare is a reputable and renowned platform in India for online grocery shopping. The app has won various accolades and recognition for its unique strategy and top-notch user support.
How do I place an order on DealShare?
Placing an order on DealShare is easy. All you need to do is download the app, select the products you want to buy, and add them to your cart. Then, proceed to checkout and complete your payment.
What payment options are available on DealShare?
DealShare accepts a variety of payment options, including credit/debit cards, net banking, UPI, and mobile wallets.
Is DealShare available only in specific cities?
Currently, DealShare is available in more than 20 cities across India, including Mumbai, Pune, Jaipur, and Ahmedabad.