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Plastic pollution and landfill trash are severe environmental problems that require quick attention. Great Wrap can cut back on trash and recycling, by using eco-friendly products, encouraging sustainable materials, and disposing of waste correctly. In response to this need, Great Wrap, a startup company, has developed a foil that can replace traditional aluminum foil. 🤯
Gist of the Company
| Founders | Jordy kay and Julia kay Officially launched as the world’s 1st compostable pallet wrap in March 2023 |
| Industry | Biotech company |
| Headquarter | Australia |
| Product Range | Compostable cling wrap, Compostable Pallet wrap, Compostable stretch wrap |
The Great Wrap
Great Wrap is a Startup that offers reusable alternatives to single-use plastics in order to promote sustainability. Finding the ideal components for a genuine eco-friendly replacement for plastic wrap has proven to be a difficult task for them.
However, they have created a compostable cover that has received certification and is manufactured from a special mixture of potato waste and other biopolymers. With this item, Great Wrap keeps pushing forward with its mission to provide sustainable solutions for a better future.
Founders and the team
Jordy and Julia Kay, the co-founders of Great Wrap, are passionate about sustainability and reducing plastic waste. Their innovative solution, a compostable cling wrap made from food waste, is a testament to their commitment to a better, greener world.
Madison’s expertise in public relations, social media, and communications has resulted in widespread media coverage and brand awareness for her team on a global scale.
As the Head of Manufacturing, Michael Olsen’s expertise in modern manufacturing processes, methods, and controls has played a crucial role in the successful establishment of our commercial facility.
Jaclyn Kuan, as the Head of Business Development, demonstrates a passion for sales by actively connecting, developing, and nurturing businesses.
Industry
Do you know how these biotech industries are different?
The biotech industry is a diverse sector that includes medicine, agriculture, and environmental science. It’s making a difference by developing innovative solutions, advancing scientific knowledge, creating high-skill jobs, and promoting sustainability. In short, biotech is revolutionizing the way we approach global challenges.
This startup company comes under Biotech companies, also known as biotechnology, which is a field of science that uses living organisms, cells, and biological processes to create new products, technologies, and treatments. Nevertheless, the industry continues to grow and innovate, offering exciting opportunities for scientists, entrepreneurs, and investors alike.
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Great Wrap Startup story
To solve the issue of plastic waste in the environment, Julia and Jordy Kay’s start-up, Great Wrap, has created a compostable plastic wrap manufactured from potatoes. By utilizing current technology, they were able to develop the first compostable plastic wrap for domestic use in under two years.
This success inspired them to introduce their most recent project, a certified biodegradable wrap for use in the industry. Within ten years, Great Wrap wants to be the largest biodegradable shrink-wrap manufacturer in the world. The company’s compostable products set them apart from other comparable items by going beyond simply being biodegradable while being housed in a solar-powered co-working production facility on the Mornington Peninsula that was previously an apple juice factory.
The public has taken notice of and backed Great Wrap’s quest to minimize plastic waste while offering a sustainable alternative.
Revisit the early days
Jordy and Julia Kay were inspired to start Great Wrap after seeing the impact of plastic waste on the environment. They realized that there was a need for sustainable food packaging solutions that could help reduce waste.
Great Wrap was launched in 2017, and the company has since gained a reputation as a leader in sustainable food packaging. They came up with a new range of products that were biodegradable and made from waste potato peels and other vegetable waste materials.
Expansion of the company
Great Wrap demonstrates its commitment to a cleaner and better future by turning to eco-friendliness to expand its offering. The company’s commitment to producing compostable home cladding on a large scale has been demonstrated by the opening of a second manufacturing plant in Tullamarine. This growth enables Great Wrap to meet the growing demand for sustainable alternatives to traditional plastic products while moving towards a greener future.
Competitors
Great Wrap faces competition from other companies that specialize in sustainable food packagings, such as BioPak and Vegware.
Marketing Strategy
The company stands out for making plastic packaging from waste products. The vision of the company has come to the fore with a new concept and brand with its entry into the American market. Repositioning itself as a data science company.
Packaging for Food and Commercial
The company provides both consumers and businesses with a selection of tough food packaging. Reusable grocery bags, food containers, and biodegradable cutlery are some of these items. It provides reusable plastic packaging made of organic cotton and beeswax as an alternative to single-use containers.
The company uses organic and readily compostable materials to make its food containers. Cutlery from Great Wrap that breaks down naturally is made of cornflour and is compostable.
The business collaborates with clients to provide packaging solutions catered to their unique requirements.
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Revenue
| Number of Funding Rounds | Total Funding Amount |
| 4 | $24.1M |
Funding and Investors
| Date | Transaction Name | Number of Investors | Money Raised | Lead Investors |
|---|---|---|---|---|
| Jul 25, 2022 | Grant – Great Wrap Logo | 1 | $13M | Pre-Seed Round – Great Wrap |
| Jul 25, 2022 | Series A – Great Wrap Logo | 8 | $11M | — |
| Mar 31, 2021 | Pre Seed Round – Great Wrap | — | A$75K | — |
| Sep 15, 2020 | Pre-Seed Round – Great Wrap | 1 | $20K | Amazon Launchpad |
Future Plans
Great Wrap has plans to expand its product line and continue to develop sustainable packaging solutions for the food industry. The company is also exploring new markets and is looking to expand its operations globally. Great Wrap aims to become a leader in sustainable packaging solutions and to help reduce the impact of plastic waste on the environment.
Social Media
| 14.5K Followers | |
| 27.9K | |
| 1.2k followers | |
| 6.7K |
Final thoughts
In today’s world, it’s more important than ever for businesses to prioritize sustainability and environmentally-friendly practices. Companies like Great Wrap are leading the way by creating innovative products that not only meet the needs of consumers but also have a positive impact on the environment. We hope to see more startups come for eco-friendly products to impact the business and startup world.
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FAQ
When was the Great Wrap founded?
Great Wrap was founded in 2020.
Where is Great Wrap’s headquarters?
Great Wrap’s headquarters is located at 85-99 Ocean Beach Rd, Sorrento.
Who are the investors of Great Wrap?
Investors of Great Wrap include Giant Leap Fund, Springbank Collective, Small Giants, Groundswell Ventures, W23, and 8 more.
How Great Wrap benefits its customers?
Help customers evaluate Great Wrap products.
What are the benefits of wrap food?
Cling wraps maintain the freshness of foods for extended periods of time. It does so by preventing the food from coming into direct contact with the oxygen in the air.