Facebook Marketing success depends on having access to the appropriate Facebook analytics tools. If you’re not keeping an eye on your results, you’re promoting blindly. You may check into your audience’s demographics, the effectiveness of your posts and ads, your engagement rate, and more with Facebook analytics tools. Finding the right Facebook analytics solution for your team, though, can be challenging. Particularly since Facebook discontinued its standalone analytics product in 2021.
How do you tell which of the many third-party analytics solutions on the market is best for you, especially after Facebook’s native analytics tool was eliminated from the site last year? These tools make it simple for Facebook marketing services in advertising purposes to follow the outcomes from natural and paid promotions across different gadgets and meetings. It makes observing and announcing extremely simple, and that implies you can continue further developing your Facebook showcasing efforts. These analytical tools are discussed below:
Top 10 Facebook Analytics Tools to help any marketer in 2024
1. Sprout Social
Brands can develop, plan, manage, and analyze their content on social media with the help of Sprout Social, an all-in-one social marketing platform. Although Sprout may be used with almost any social networking site, today we’re talking about Facebook, and Sprouts Facebook analytics capabilities are really helpful.
Key Features
- Users may receive a comprehensive review of their Facebook Business Pages using Sprout Social’s Facebook analytics features. You can check your total views, the number of clicks, engagements, audience growth, and more in a flash.
- Additionally, you have access to audience demographics so you can be certain you’re focusing on the proper audience.
Pricing: $99 to $249 per month with a free trial.
2. Socialpilot
A social media marketing tool called SocialPilot offers features including publication, scheduling, content curation, teamwork, managing Facebook ads, and of course, Facebook analytics.
Key Features
- Learn more about your finest Facebook material so you can produce more of it.
- Identify the best posting times based on the data you have about your target audience.
- Assemble thorough PDF analyses of your Facebook statistics to provide to your group or clients.
Price details: This ranges from $30 to $150 per month. To give advertisers the chance to try all their features before committing, SocialPilot also provides a 14-day free trial.
3. Keyhole
An application for managing social media that just focuses on analytics is called Keyhole. To assist brands in fully analyzing their online presence, they provide analytics for a variety of platforms, including Facebook. For businesses trying to gain a thorough picture of their Facebook activity, Keyhole has a lot of excellent solutions, from competition analysis and campaign monitoring to hashtag statistics and influencer tracking.
Key Features
- Facebook automated reports that make performance monitoring as simple as possible
- Hashtag tacking to give you information about the effectiveness of your hashtag campaigns
- Account tracking and profile statistics allow you to compare your success to that of your rivals.
Pricing details: All page sizes are subject to bespoke pricing at Keyhole.
4. Rival IQ
Another Facebook analytics tool with a social media emphasis is RivalIQ. Their application enables businesses to keep an eye on a variety of websites, including Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok. From a single straightforward dashboard, track the performance of your social media engagement. The best thing is that brands looking to monitor their metrics on a budget can take advantage of several of Rival IQ’s free products.
Key Features
- Free head-to-head analyses that compare you to your main rival on any specific platform.
- Detailed social media audits that aid in identifying your finest and worst-performing content.
- Machine learning explains why competitors’ reach might have increased.
Pricing details: The prices are from $199 to $499 per month, including a free trial period.
5. Brand24
Another Facebook analytics tool called Brand24 assists businesses in tracking their Facebook metrics. Through your Brand24 dashboard, keep track of online company comments, hashtags, trends, notifications, and more.
Key Features
- Graph showing conversation volume that shows you when your brand name is used most frequently.
- Mention the metrics that allow you to determine which accounts are mentioning your company.
- Sentiment analysis to assist you in assessing the general attitudes around your brand name.
6. HootSuite
Hootsuite is another social media platform that social media managers may find to be highly beneficial in a variety of ways. Hootsuite provides access to a wide range of KPIs and social media data because it has a variety of capabilities available, from scheduling to analytics.
Key Features
- Utilizing Hootsuite’s Facebook analytics tools, users may improve results and determine their social media ROI.
- You can establish performance benchmarks, track advancements over time, obtain customizable reports, and do a lot more with this Facebook analytics tool.
- One of the biggest advantages of the platform is its easily readable, customized dashboards.
Pricing details: Ranges from $49 to $739 per month, with a free trial period. Plans can also be customized through it.
7. Quintly
Quintly is an all-inclusive Facebook analytics tool. You may track your posting frequency and number of new admirers by using this Facebook analytics tool.
If you require a Facebook page analysis, this Facebook analytics tool includes a large pool of variables to pick from, including fans, content, and interactions.
Key Features
- You can find out, for instance, whom your material reaches and how frequently they view it.
- With information on the paid performance obtained from Facebook analytics, your ad outcomes can also be improved.
Pricing details: The prices usually begins at $300 per month; no free trial is available.
8. Sotrender
A reporting and benchmarking tool for Facebook, Instagram, Twitter, and YouTube is called Sotrender. With Sotrender’s Social Inbox, you may spend less time creating monthly reports, researching the tactics of your competitors, and responding to Facebook remarks and messages.
Key Features
- You may gain insights, examine the most effective material, and obtain a complete picture of your social media performance with the help of this Facebook analytics tool.
- By understanding more about your rivals’ audiences and the material they are interested in, you may stay one step ahead of them. To keep up with your competitors, make charts that show various analyses and comparisons.
Pricing details: It ranges from $59 to $331 per month, with a free trial period.
9. Unmetric
Unmetric is indeed a Facebook analytics application that enables you to evaluate and compare the social media performance of your company. You can increase the number of people who engage with your content by using this Facebook analytics tool to discover what works best for both your paid and organic postings.
Key Features
- You may create campaigns with just this Facebook analytics tools to find out what the best-performing Facebook posts for a particular subject look like.
- By producing automatic social media reports, Unmetric, a Facebook analytics tool, also helps you save time while performing your routine reporting.
- Schedule delivery of your social media stories so they arrive in your mailbox quickly.
Pricing: The starting monthly cost for this Facebook analytics product is $1000.
10. Socialinsider
You may get a complete picture of your page’s performance, including what’s working and what isn’t, with Socialinsider’s Facebook analytics feature.
You can follow all the important indicators, including engagement rate, reach, pageviews, follower growth, post-development, demographics, and much more, with Socialinsider. Additionally, by benchmarking against the strongest competitors, prominent people, and top players in your industry, you may use this Facebook analytics tool to enhance your Facebook tactics.
Key Features
- Receive a dashboard with all of the Facebook stats.
- Undertake a direct examination of Facebook posts.
- Recognize your Facebook engagement and reach.
- Measure Facebook’s performance against leading rivals.
- Know how well your videos are performing.
- Download ready-made PowerPoint, Excel, CSV, or PDF templates for presentations.
- Google Data Studio can import Facebook data.
Pricing: Options include monthly rates of $99 for social media marketers and $169 for agencies, or you can create custom packages to fit your needs. You can also try it out for 14 days without paying anything!
Conclusion
Selecting the ideal Facebook analytics tools for your brand might be challenging. To make the best option possible, that’s always a good way to invest some time reviewing each tool as well as its capabilities.
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Frequently Asked Questions (FAQs)
What analytical instrument does Facebook utilize?
The local Facebook’s examination apparatus is called Bits of knowledge. Accessible for each page you make due, it has fundamental – yet fundamental – measurements, for example, page likes and activities. Separating among paid and natural, you can get standard post information like reach, impressions and commitment.
Does Facebook have free analysis tools?
Truth be told, the examination cover more than 250 measurements, and reports can be effortlessly created and altered. Cost: Facebook examination apparatus is free.
Does Facebook utilize Google analytics?
You can’t add Google Investigation straightforwardly to a Facebook page like you can to a site on the grounds that Facebook doesn’t permit this. However, you can utilize a few different stunts to break down your Facebook information with and without Google Examination. How about we perceive how we can help you.
