Facebook Marketing success depends on having access to the appropriate Facebook analytics tools. If you’re not keeping an eye on your results, you’re promoting blindly. You may check into your audience’s demographics, the effectiveness of your posts and ads, your engagement rate, and more with Facebook analytics tools. Finding the right Facebook analytics tools for your team, though, can be challenging. Particularly since Facebook discontinued its standalone analytics product in 2024.
How do you tell which of the many Real-time Facebook analytics services on the market is best for you, especially after Facebook’s native analytics tool was eliminated from the site last year? These tools make it simple for Facebook marketing services in advertising purposes to follow the outcomes from natural and paid promotions across different gadgets and meetings. It makes observing and announcing extremely simple, and that implies you can continue further developing your Facebook showcasing efforts. Today we talk about the tested top Facebook analytics solutions in detail. But before starting about the tools, you must know about what is Facebook analytics is.
What is Facebook Analytics?
Facebook Analytics is a tool that businesses can use to monitor the performance of content and advertisements on Facebook. It offers information on audience characteristics, engagement, post interactions, page, ad, and conversion metrics. Using such information, firms can learn about the targeted audience, observe users’ behavior toward their posts, and measure the performance of employed advertisement tactics.
The use of Facebook Analytics assists marketers in knowing which of the posts or campaigns are popular among the users and which require a change. This makes it easier to make better decisions in facebook marketing strategies and, overall, better interaction and conversion.
Benefits of Using Facebook Analytics Tools
Using Facebook Analytics Tools can offer several advantages:
- Informed Decision-Making: Several integrated Facebook Analytics tools enable users to view interactions to determine content and campaign effectiveness. It also helps businesses to tack data to enhance their strategies.
- Better Audience Targeting: These tools help identify the audience’s demographic characteristics, interests, and activity levels. Hence, through this information, marketers can identify the right segments to market to, improving their marketing strategies.
- Increased ROI: With this, the performance of the paid and the organic content can be compared, and what works is embraced in the business campaigns. This means that there is more effective and efficient utilization of the marketing dollars spent in the business, thus the maximization of return on investment (ROI).
- Time-Saving Automation: Facebook Analytics tools can also feature auto-generated reports to help businesses produce regular reports. This saves time and reduces task overcrowding.
Free vs. Paid Facebook Analytics Tools
Free Facebook Analytics Tools:
Starting with free tools, users can access basic functionality, including engagement rates, reach, and views of Facebook pages, with tools like Facebook Insights and Meta Business Suite.
These tools enable the measurement of simple parameters such as the number of likes, comments, shares, and audience. These are perfect for small businesses or individuals who want to keep track of pages and posts without purchasing expensive software.
Paid Facebook Analytics Tools:
The tools which are paid include the likes of Sprout Social, Hootsuite, and Socialbakers provide for much more than simple insights. These tools may also contain superior analysis such as competitor comparison, opinion analysis, conversion rate measurement, and detailed advertisement campaign tracking. They also come with automated reporting services and enable the user to have more variants of the data that is displayed.
Paid tools are for the big companies and agencies who need detailed knowledge of campaigns to analyze them in the long run and who want to be ahead in their marketing strategies.
Benefits of Using Paid Tools
- Advanced Reporting: Paid tools offer better analytical capabilities with better features like a dashboard, auto-generated report, templates, etc. Such features make it easy to analyze the data collected and provide the findings to the stakeholders.
- Enhanced Analytics: The advantage of paid analytics is a broader set of features that most of the users wish to have like a deeper view of the engagement rates, detailed statistics of the ads’ performance, and comparison with competitor’s activity. These are more valuable than free versions since they provide a better perspective on what is likely to be effective and possible shortcomings.
- Time-Saving Automation: Paid tools may contain several features that help save time, including scheduling, generating trends, and real-time alerts. This makes it possible to avoid allocating a lot of time to manually tracking data, thus allowing the teams to concentrate on formulating strategies.
- Better Customer Support: Customers who pay for the subscription normally enjoy the privilege of having their concerns addressed first, about technical problems or questions. This makes the work run more smoothly, reducing the chances of hitches occurring during data analysis.
Top 10 Facebook Analytics Tools to help any marketer in 2024
1. Sprout Social
Sprout Social is a powerhouse in the realm of social media management, offering a comprehensive suite of tools designed to help brands develop, plan, manage, and analyze their content across various social platforms.
Brands can develop, plan, manage, and analyze their content on social media with the help of Sprout Social, an all-in-one social marketing platform. Although Sprout may be used with almost any social networking site, today we’re talking about Facebook, and Sprouts Facebook analytics capabilities are really helpful. It helps in creating detailed, customizable reports that highlight key performance indicators (KPIs) relevant to your business goals.
Key Features
- Users may receive a comprehensive review of their Facebook Business Pages using Sprout Social’s Facebook analytics features. You can check your total views, the number of clicks, engagements, audience growth, and more in a flash.
- Additionally, you have access to audience demographics so you can be certain you’re focusing on the proper audience.
Pricing: $99 to $249 per month
Best For: Comprehensive social media management and detailed analytics
Website URL: https://sproutsocial.com/
Customer Rating: 4.5/5
Why Choose Sprout Social? Sprout Social’s user-friendly interface and robust analytics tools empower marketers to make data-driven decisions. Whether you’re looking to refine your content strategy, understand your audience better, or measure the ROI of your Facebook campaigns, Sprout Social provides the necessary tools to achieve your objectives efficiently.
2. Socialpilot
Offering features like publishing, scheduling, content curation, teamwork, Facebook ad management, and, of course, Facebook analytics, SocialPilot is an all-in-one solution for marketers aiming to optimize their Facebook presence.
A social media marketing tool called SocialPilot offers features including publication, scheduling, content curation, teamwork, managing Facebook ads, and of course, Facebook analytics. It generate comprehensive PDF reports of your Facebook statistics, making it easy to share insights with your team or clients.
Key Features
- Learn more about your finest Facebook material so you can produce more of it.
- Identify the best posting times based on the data you have about your target audience.
- Assemble thorough PDF analyses of your Facebook statistics to provide to your group or clients.
Pricing: $30 to $150 per month, 14-day free trial
Best For: Small to medium-sized businesses managing multiple social accounts
Website URL: https://www.socialpilot.co/
Customer Rating: 4.2/5
Why Choose SocialPilot? SocialPilot stands out for its affordability and comprehensive feature set, making it an excellent choice for businesses looking to enhance their Facebook marketing without breaking the bank.
3. Keyhole
Keyhole is a specialized social media analytics tool that focuses exclusively on providing in-depth analysis for various platforms, including Facebook.
An application for managing social media that just focuses on analytics is called Keyhole. To assist brands in fully analyzing their online presence, they provide analytics for a variety of platforms, including Facebook. For businesses trying to gain a thorough picture of their Facebook activity, Keyhole has a lot of excellent solutions, from competition analysis and campaign monitoring to hashtag statistics and influencer tracking. Assess the effectiveness of your hashtag campaigns by tracking their reach and engagement, helping you optimize your social media strategy.
Key Features
- Facebook automated reports that make performance monitoring as simple as possible
- Hashtag tacking to give you information about the effectiveness of your hashtag campaigns
- Account tracking and profile statistics allow you to compare your success to that of your rivals.
Pricing: Custom pricing based on business size
Best For: In-depth competitor analysis, hashtag tracking, and campaign performance
Website URL: https://keyhole.co/
Customer Rating: 4.0/5
Why Choose Keyhole? Keyhole’s focus on providing specialized analytics makes it an invaluable tool for businesses aiming to gain a competitive edge on Facebook. By offering detailed insights into your campaigns and competitors, Keyhole empowers marketers to make informed decisions that drive better results.
4. Rival IQ
RivalIQ is a robust Facebook analytics tool with a strong emphasis on social media performance monitoring across multiple platforms.
Another Facebook analytics tool with a social media emphasis is RivalIQ. Their application enables businesses to keep an eye on a variety of websites, including Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok. From a single straightforward dashboard, track the performance of your social media engagement. The best thing is that brands looking to monitor their metrics on a budget can take advantage of several of Rival IQ’s free products. Understand why your competitors’ reach might be increasing with the help of machine learning algorithms that analyze trends and patterns.
Key Features
- Free head-to-head analyses that compare you to your main rival on any specific platform.
- Detailed social media audits that aid in identifying your finest and worst-performing content.
- Machine learning explains why competitors’ reach might have increased.
Pricing: $199 to $499 per month; free trial available
Best For: Competitor benchmarking and multi-platform social media audits
Website URL: https://www.rivaliq.com/
Customer Rating: 4.3/5
Why Choose Rival IQ? RivalIQ’s comprehensive approach to social media analytics makes it a standout choice for businesses that operate across multiple platforms. Its ability to provide actionable insights through competitor benchmarking and detailed audits helps marketers optimize their strategies and outperform their rivals.
5. Brand24
Brand24 is a powerful Facebook analytics tool that assists businesses in tracking and analyzing their Facebook metrics in real-time.
Another Facebook analytics tool called Brand24 assists businesses in tracking their Facebook metrics. Through your Brand24 dashboard, keep track of online company comments, hashtags, trends, notifications, and more. Determine which accounts are mentioning your company, helping you understand who is talking about your brand and why.
Key Features
- Graph showing conversation volume that shows you when your brand name is used most frequently.
- Mention the metrics that allow you to determine which accounts are mentioning your company.
- Sentiment analysis to assist you in assessing the general attitudes around your brand name.
Pricing: Starts at $49 per month
Best For: Real-time brand mentions tracking and sentiment analysis
Website URL: https://brand24.com/
Customer Rating: 4.6/5
Why Choose Brand24? Brand24 excels in providing real-time insights into your brand’s online conversations, making it an essential tool for businesses focused on reputation management and proactive engagement. Its sentiment analysis feature helps you gauge public perception, allowing for timely and informed responses to both positive and negative feedback.
6. HootSuite
Hootsuite is a widely recognized social media management platform that offers a comprehensive suite of tools for scheduling, monitoring, and analyzing social media activities.
Hootsuite is another social media platform that social media managers may find to be highly beneficial in a variety of ways. Hootsuite provides access to a wide range of KPIs and social media data because it has a variety of capabilities available, from scheduling to analytics. Benefit from easily readable, customizable dashboards that allow you to focus on the metrics that matter most to your business.
Key Features
- Utilizing Hootsuite’s Facebook analytics tools, users may improve results and determine their social media ROI.
- You can establish performance benchmarks, track advancements over time, obtain customizable reports, and do a lot more with this Facebook analytics tool.
- One of the biggest advantages of the platform is its easily readable, customized dashboards.
Pricing: $49 to $739 per month, free trial available
Best For: Advanced scheduling and social media performance tracking
Website URL: https://www.hootsuite.com/
Customer Rating: 4.4/5
Why Choose Hootsuite? Hootsuite’s comprehensive analytics tools, combined with its advanced scheduling and monitoring features, make it an ideal choice for businesses looking to streamline their social media management.
7. Quintly
Quintly is an all-inclusive Facebook analytics tool designed to provide in-depth analysis of your social media performance.
Quintly is an all-inclusive Facebook analytics tool. You may track your posting frequency and number of new admirers by using this Facebook analytics tool.
If you require a Facebook page analysis, this Facebook analytics tool includes a large pool of variables to pick from, including fans, content, and interactions. Compare your metrics against industry standards or specific competitors to identify areas for improvement and opportunities for growth.
Key Features
- You can find out, for instance, whom your material reaches and how frequently they view it.
- With information on the paid performance obtained from Facebook analytics, your ad outcomes can also be improved.
Pricing: Starts at $300 per month
Best For: Advanced reporting and benchmarking across various social channels
Website URL: https://www.quintly.com/
Customer Rating: 4.2/5
Why Choose Quintly? Quintly’s robust analytics capabilities make it a top choice for businesses that require detailed and customizable reports. Its ability to track both organic and paid performance provides a holistic view of your Facebook strategy, enabling marketers to make informed decisions and drive better results.
8. Sotrender
Sotrender is a versatile reporting and benchmarking tool designed to provide actionable insights across multiple social media platforms, including Facebook, Instagram, Twitter, and YouTube.
A reporting and benchmarking tool for Facebook, Instagram, Twitter, and YouTube is called Sotrender. With Sotrender’s Social Inbox, you may spend less time creating monthly reports, researching the tactics of your competitors, and responding to Facebook remarks and messages. Create visually appealing charts and graphs that illustrate your social media performance, making it easier to communicate insights to stakeholders.
Key Features
- You may gain insights, examine the most effective material, and obtain a complete picture of your social media performance with the help of this Facebook analytics tool.
- By understanding more about your rivals’ audiences and the material they are interested in, you may stay one step ahead of them. To keep up with your competitors, make charts that show various analyses and comparisons.
Pricing: $59 to $331 per month, free trial available
Best For: Data visualization and competitor analysis across multiple platforms
Website URL: https://www.sotrender.com/
Customer Rating: 4.0/5
Why Choose Sotrender? Sotrender’s focus on providing detailed insights and competitive analysis makes it an invaluable tool for businesses aiming to optimize their social media strategies. Its user-friendly interface and robust reporting features ensure that marketers can easily track performance and stay ahead of industry trends.
9. Unmetric
Unmetric is a powerful Facebook analytics application designed to help businesses evaluate and compare their social media performance.
Unmetric is indeed a Facebook analytics application that enables you to evaluate and compare the social media performance of your company. You can increase the number of people who engage with your content by using this Facebook analytics tool to discover what works best for both your paid and organic postings. It compares your Facebook performance against industry leaders to identify strengths and opportunities for growth.
Key Features
- You may create campaigns with just this Facebook analytics tools to find out what the best-performing Facebook posts for a particular subject look like.
- By producing automatic social media reports, Unmetric, a Facebook analytics tool, also helps you save time while performing your routine reporting.
- Schedule delivery of your social media stories so they arrive in your mailbox quickly.
Pricing: Starts at $1000 per month
Best For: Large enterprises looking for deep social media analysis
Website URL: https://www.brandwatch.com/
Customer Rating: 4.5/5
Why Choose Unmetric? Unmetric’s advanced analytics and comprehensive reporting capabilities make it an excellent choice for large enterprises that require detailed insights into their social media performance. Its ability to compare performance against competitors and automate reporting processes ensures that businesses can stay informed and make data-driven decisions effectively.
10. Socialinsider
Socialinsider provides a thorough overview of your Facebook page’s performance, highlighting what’s working and what needs improvement.
You may get a complete picture of your page’s performance, including what’s working and what isn’t, with Socialinsider’s Facebook analytics feature.
You can follow all the important indicators, including engagement rate, reach, pageviews, follower growth, post-development, demographics, and much more, with Socialinsider. Additionally, by benchmarking against the strongest competitors, prominent people, and top players in your industry, you may use this Facebook analytics tool to enhance your Facebook tactics.
Key Features
- Receive a dashboard with all of the Facebook stats.
- Undertake a direct examination of Facebook posts.
- Recognize your Facebook engagement and reach.
- Measure Facebook’s performance against leading rivals.
- Know how well your videos are performing.
- Download ready-made PowerPoint, Excel, CSV, or PDF templates for presentations.
- Google Data Studio can import Facebook data.
Pricing: $99 per month for individuals, $169 for agencies
Best For: Benchmarking and competitive insights for Facebook and other social platforms
Website URL: https://www.socialinsider.io/
Customer Rating: 4.3/5
Why Choose Socialinsider? Socialinsider’s ability to provide detailed benchmarking and competitive insights makes it a valuable tool for marketers aiming to elevate their Facebook strategies. Its extensive range of metrics and easy-to-use reporting features ensure that businesses can track performance effectively and stay ahead of the competition.
Key Features to Look for in Facebook Analytics Tools
When choosing a Facebook analytics tool, consider the following features:
- Audience Demographics Analysis: Make sure the tool will show who is interacting with the content; give information about the age, location, gender, and interests of your viewers.
- Post Performance Tracking: Choose an application that records the likes, shares, comments, and engagement rates per post to know which content is most effective on your page.
- Ad Performance Insights: The tool should provide options to track your ad campaign performance, such as click-through rate, conversion rate, and cost per click, that will allow you to improve your advertising strategy.
- Competitor Benchmarking: Select a tool that can provide you with the benchmark of your performance with that of your competitors and help you evaluate areas you can improve.
- Custom Reporting: Visit websites that provide features for generating reports that can be customized depending on the particular campaign or goal being pursued.
- Automation: Those with scheduling, reporting and alert automation capabilities will help you save time and frequently be consistent with your analysis.
Tips for Using Facebook Analytics Tools to Improve Your Strategy
- Set Clear Goals: Begin with clear goals, such as improving interaction, website visits, sales, etc. Ensure you know the appropriate KPIs that will help you to measure your achievements in the course of realizing those goals.
- Regularly Review Data: Regularly check the post engagement rate on your Facebook page and search for low-engagement pieces. This assists you in making the appropriate changes and effectively leverages the posts that impact your audience.
- A/B Testing: Use analytics to determine which kind of content works best and when it is best to post. A/B testing enables a company to work on what is effective since most of the time is spent on the most effective strategies.
- Monitor Competitors: This will help you determine your industry’s state and the best strategies to integrate into your business. They will allow you to remain a player in the market and make the changes needed for the business.
- Adjust Ad Campaigns: Employ the analytics data to refine the Facebook advertisements; you should target individuals in specific audiences and make the correct budgetary allocation for superior advertisements’ efficacy and profitability.
Conclusion
Selecting the ideal Facebook analytics tools for your brand might be challenging. To make the best option possible, that’s always a good way to invest some time reviewing each tool as well as its capabilities. However, with the right tools like Sprout Social, Socialpilot, and others listed above, you can effectively monitor and enhance your Facebook marketing efforts. Investing time in evaluating each tool’s features and pricing will help you make an informed decision that aligns with your marketing goals and drives your business forward.
Need more marketing insights? Visit Traffic Tail’s Blogs for comprehensive guides and tips to elevate your digital marketing strategies.
Frequently Asked Questions (FAQs)
What analytical instrument does Facebook utilize?
The local Facebook’s examination apparatus is called Bits of knowledge. Accessible for each page you make due, it has fundamental – yet fundamental – measurements, for example, page likes and activities. Separating among paid and natural, you can get standard post information like reach, impressions and commitment.
Does Facebook have free analysis tools?
Truth be told, the examination cover more than 250 measurements, and reports can be effortlessly created and altered. Cost: Facebook examination apparatus is free.
Does Facebook utilize Google analytics?
You can’t add Google Investigation straightforwardly to a Facebook page like you can to a site on the grounds that Facebook doesn’t permit this. However, you can utilize a few different stunts to break down your Facebook information with and without Google Examination. How about we perceive how we can help you.
How can I track Facebook ad performance without Facebook Analytics?
You can use third-party tools like Sprout Social, Socialpilot, or Hootsuite to monitor and analyze your Facebook ad performance. These tools offer comprehensive metrics and reporting features that help you understand the effectiveness of your ad campaigns.
Can these analytics tools help improve my Facebook ROI?
Absolutely. By providing detailed audience insights, engagement patterns, and content performance, these tools enable you to optimize your strategies, allocate budgets more effectively, and ultimately improve your Facebook ROI.
