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Why it is important? In the last few years, we have seen a surge in video marketing and it has become part of every online marketing strategy. Before videos were only confined to entertainment purpose but over the period, it has changed its purpose. It is now being used in every platform from promotion to advertisement, video marketing is just rising. Video marketing is important for promoting a brand, spreading brand awareness, widening business, and advertising new products. There is nothing we can not achieve through video marketing service.
Video Marketing services with Traffic Tail
One such way is not through online video marketing services, which not only let your brand gets popularity also build trust in the mind of your audiences. And it will be possible when we do video SEO to reach maximum people.
Video is the next big thing!
With the rise of online marketing, we have come a long way to realize that market is just finding ways to play with the mind of its customers. Each day someone is coming up with new ideas and inventions that how we can rule our customer’s mind. And with the rising use of digitalization marketing is just changing its meaning every day.
Now, what comes into the picture is video marketing. It is leading the heart of target audiences in just a few simple steps which marketers use to grip over. There is no doubt that video marketing is going to be the next big thing in the market.
Video marketing services include
Video marketing is emerging as the best way to spread awareness about your brand among people.
Video marketing service helps you optimized your video content so that it can be viewed by more people.
Video marketing is the best way to engage your audience into your brand through videos.
Video marketing makes your video rank on the SEO and makes it fall into the front page of searches.
It connects your brand to your target audience which helps in building trust in the brand.
When you create high-quality content which is also relevant at the same time, it helps you in creating conversions and leads.
It is a marketing strategy to help you rank through organic searches, link building, and keyword research.
Why should you invest in video marketing?
There is no question that why we shouldn’t invest in video marketing when it is becoming a part of marketing. We should invest in online video marketing services because it helps our business grow among our competitors. It let us pave the way into the online marketing world.
It does help us grow in the following way;
- Attract- It attracts the customer’s attention towards your brand and business, which helps your brand to get along.
- Grow- It makes a way for your brand to grow among its targeted customers with ease.
- Educate- Video marketing helps you educate your customers about your products and services so that they can know you better.
- Convert- It converts your prospects into your long-term customers and converts your investment into your profits.
Why businesses need video SEO?
There are so many reasons why a business needs video SEO services to prey their targeted customers. It is a way to keep the people’s attention on you by optimizing the video to rank on the search engine pages for keyword researches. There are numerous strategies to make your videos get a chance to rank on the SEO.
Let’s say, a business is new in the market and wants to spread awareness about them in the market to gain the attention of its targeted audience. In this digitalization world, there are numerous ways to unfold its brand, its products, or services in the market.
4 Benefits of video marketing
There are several benefits of video marketing among them few of those we will discuss here;
We know under video marketing the main platform which helps the videos get the most views is YouTube. So, when we indulge in video marketing, we indulge in YouTube marketing, which helps you get many subscribers. People who become subscribers later become your prospects.
help you get more views by optimizing the video so that it can reach a larger audience. Increment in the views makes your brand recognized among people and lets your business get established in the market as well as in the mind of your customers.
When you employ YouTube marketing services in your business, it applies different practices to increase the reach of your video. When your video gets the right reach, people get engaged in your videos and start commenting on the videos they like or want any information regarding the product or service.
When you attain the engagements of people into your videos, the likes will automatically go up. And all this is possible because of the services you take from YouTube marketing agencies. They know the strategies to increase likes and engagements.
How we make video work for you
We at Traffic Tail can make your video boom unconditional traffic to your business with a few amazing techniques. Today, you know there is dire competition in the market, and everyone is just thriving hard to fall right in front of their customers.
It makes it more complicated to make your business stand among those participants of the online market, whom you haven’t ever seen or met. But you know, they exist. In such scenarios, you only can focus on making your today better than yesterday. For that, you need to work on strategies, and to work on that you need a YouTube video service.
Here are a few points about how we can help you make your video work for your business;
- Paying attention to the title and description – A video’s title and description play a very important role in getting the customer’s attention.
- Ensure that your page is optimized with SEO – We ensure that your video is fully optimized with keyword stuffing and SEO.
- Ensuring what kind of video your business would need– We focus on determining which type of business will be best for you to gain attention.
- Planning and scripting the video– When we know the type of video we should go for, the next step is to plan how everything will be done and what script we should use to grab the attention.
- Working on the quality of content– We ensure that your video depicts the quality content to your customer which is exactly they want to know.
- Working on the quality of video– The important aspect we consider is to make sure that the quality of video displaying is best because it also creates an impact on your customers.
- Choosing the video hosting platforms– When you are done with all the above points, we offer you a platform where you can host your video which we always prefer the best.
- Promoting on different social media platforms– Now, when your video is live, we make sure that it reaches as many people as possible, so we introduce it with social media platforms where you can promote your videos.
How we leverage YouTube, the second biggest search engine
We all know the first best search engine is Goggle. But do you know which one falls second place in this search engine race? Let me tell you its name. And it is YouTube. YouTube never fails us to wonder how it does it all, but it does anyhow.
YouTube may seem simple and straight but when it comes to online marketing it is flexible enough to grasp everything. YouTube is the best video marketing platform for hosting your videos.
Because of its rising use, there is an uprise in YouTube marketing agencies. These YouTube marketing agencies perform numerous strategies to make your business fall in the right place.
We leverage YouTube in so many ways, among them few of the tactics is to make SEO-friendly videos by optimizing them to work in such away. The other thing we do to leverage YouTube is to create ”How to” videos for your audience, where they can take action.
We try to create videos that are little conversational than informational because sometimes people relate more when you converse with them. We try to remain consistent with our content so that people would not lose interest in your business.
More than just explainer videos
- Commercial ads
In video marketing, commercial ads are those advertisements that are generally 10-60 seconds. The commercial advertisement consists of the picturization form of what a business tries to sell. These are very creative as they are very short and their message must reach within the said time.
Traffic Tail is the best influencer marketing agency in India offering top influencer marketing services to maximize its impacts on customers.
Collaborating with an influencer that your audience trusts can help your business earn more sales and revenue, which helps expand your team, service area, or product line.
- Explainer videos
When you want to incorporate the idea of why your product and service are the best among others, then explainer videos play their role well. These videos are placed on your landing page to explain your business to your targeted audience.
- Branded videos
The branded video’s primary focus on building brand awareness, explaining products or services, sharing the vision and mission of the company. These videos give an idea of business to their customers to have better decision making. The ultimate goal is to attract customers, through these videos.
- Customer testimonial videos
Most of the time when your customers stuck with the use of your product, they need a guide. So, these customer testimonial videos help them know how to solve such and such problems with such and such tricks. The aim of these videos is to versed your customers with timely solutions.
- Company story videos
People build their trust from the base, so when they know the story behind your establishment, they are better able to connect with you. The story videos help them know your background and from where everything has started. So, give them detail about your business.
- Video series production
Sometimes, people look for a few collections of informational videos to go through their products or services. And to make it happen some businesses make a series of informational videos for their customers to look for any time. They are made to appeal to customers.
Leverage video marketing to reach your customers and generate leads
- If you want to reach your targeted customers, you just need to leverage video marketing. And that would not be possible if you use YouTube marketing and take the help of a YouTube marketing agency, because they know the strategies to tap the mind of the right customers.
- Video marketing helps you generate leads when you know how to use them for your business. Video marketing lets your prospects know your audience about you, it makes you fall into the search engine searches, it makes your audience know about the products or services you are offering. It generates numerous leads to your business.
Grow your sales!
We believe anyone can get a successful business with a strategy.
Our video marketing process
- Custom video channel creation: If you want your customers to know your brand by name, then we create a customized name for your YouTube channel to which people can relate and recognize you easily. In that channel, first, describe yourself and your product and services so that people get a brief idea about you. Creating a channel is one of the important and first steps in the video marketing process. It gives you a platform for engaging your customers.
- Video SEO (Optimization): Creating videos is a normal step but optimizing them requires knowledge about search engine optimization and how it works to make your video indexed on search engine platforms. Google has a video tab where all the highly optimized videos fall, to make your video fall there you must have to make your video rank on google. But now with the blunt competition, it becomes hard to be there. It is also important to know that “nothing is impossible”, We can make it happen for you.
- Video syndication: When you can’t able to deal with so many videos, we can make your one video popular on all the channels. Video syndication in the simple term refers to make a single video and spread it across all the channels. The idea behind this is to make the video reaches more places and spreading the message of your brand. In this way, your brand message is reaching many people from only one video.
- Free monthly reports: When you have done everything to make your video visible on as many platforms as possible, now it’s time to analyze the performance. And we help you in analyzing that, in the form of Free monthly reports. We create reports out of different platforms for analyzing the performance of our videos, to check how many people are watching and taking action for the same.
Our approach towards YouTube SEO
1. YouTube keyword research
We all know that how important is keyword research in SEO. So, keeping in mind the importance we focus on this approach towards YouTube SEO for our clients. WE find the words and the phrases people would search for in that video.
We focus on the particular keyword so that whenever our video goes online people would easily find it with that keyword. The keyword must be that which will derive the most traffic to your video. Keyword research is the only way to target your audience and we make sure to do it well.
So, here are a few points about how we can find the best keywords for your video;
- Look for the keyword on YouTube
- We can also use traditional keyword research through Google Search Console, SEMrush, MOZ, etc.
- Use those keywords which can derive more traffic
- Use multi-word tags that are related to your video
- In the beginning, we must have 10-20 keywords on our hand
- We can use your competitor’s keyword too
- YouTube Analytics shows you the exact keyword which everyone searching for
- YouTube also chooses the channel keywords, to select which video must fall into the first place
2. YouTube video optimization
You know how important it is to make your video watched by your targeted audiences. The efforts you have put there must be appreciated or accessed, so we understand this and make sure that your video falls on the screen of your audiences. To make it happen we must optimize the video in such a way that it reaches people’s eyes.
Keyword research plays an important role in optimizing the video because that’s how people will search you specifically.
So, if you want to optimize your video let’s see we do it in these points below;
- The first step is to find the right keyword
- The second is to focus on audience retention
- If the video will be able to keep the audience interest, YouTube will rank the video
- The third step is to create a video that will engage the people
- The fourth step is that the video must be valuable
- If the video will be valuable then people would comment and YouTube will know that people enjoyed that video
- When people click on your keyword result it will be called click-through rate.
- The video must be a little longer than usual because it has great results
3. YouTube Analytics
You are doing a great job at YouTube marketing. How do you know that? Is there any way? Yes, there is and that is YouTube Analytics. YouTube analytics lets you supervise the performance of your YouTube channel, the video you have posted, and data reports. There are content managers who can see all the reports.
YouTube analytics helps you know who are your viewers and in which category they fall, from where they belong, etc. It lets you go through all the inside information you should know. Here are a few points about how we work on YouTube analytics for you;
- We can see unique viewers through audience metrics
- We can see average views per view
- We can see when are our viewers are off YouTube and when are they in
- We can also see the demographics of your audience like age, gender, nationality, location, etc.
- We can see views
- We can see the number of subscribers rising
- We can see the number of views a video is getting
- We can see the number of time people is spending watching your video.
Frequently Asked Questions
A video marketing company works with a client who wants to do video marketing, they care about scripting, editing, filming, etc. of the video. Their major work starts from creating to making it fall into the front of targeted audiences.
Today, where the competition has been rising unconditionally in the market. You need to match your competitor’s pace otherwise you will lose the game. Online marketing platform has introduced video marketing which is now an important part of the market, that’s why it is necessary to market the video.
YouTube is the best platform for hosting videos. IT is one of the main platforms around the world where video marketing is going unbeatably strong. Everyone is using YouTube for different reasons; daily YouTube is getting new people. So, where the audience resides business flourishes. That’s why YouTube is good for marketing.
A YouTube marketing strategy is to do research, create creative content, make a partnership with others, link your website to your video, work on calls to action, and be regular with your content otherwise someone else would pull ahead. This is how YouTube’s marketing strategy works.
YouTube SEO work on different aspects, which are illustrated below;
- Use the right keyword
- Find your customer’s keyword
- The keyword you will use must have low competition
- Optimize your videos with SEO
- Promote the videos on social media
There are different ways to optimize YouTube videos, among which the most common way is to do keyword research. You can do keyword research on YouTube and some other platforms like SEMrush or Google search console, etc. You can also look for your competitor’s keyword for creating better competition.