Lead generation is an important part of digital marketing strategy. This is a great way to drive relevant leads which results in conversions increasing sales in turn. The whole process includes attracting potential customers into a marketing software system with the hope of convincing them of your product or service and turning them into your customers.
Lead generation can be fruitful if you are choosing the right lead generation tools for your business. Also, using automated lead generation tools can multiply So, how one can know which is the best tool for their business as the market is flooded with lead generation tools and every company claims that their tool is the best.
In this article, we have brought the list of the best lead generation tools. We have also talked about the advantages of lead generation. We have also presented the features of a good lead generation tool. By the end of this article, you will be able to choose the right tool for your business.
Advantages Lead generation tools
- Lead generation helps you in knowing prospect set of customers. Often, businesses focus on a specific set of customers but by using this technique you can know about your clients.
- Content creation and generating leads through the content is the real game. When you create quality content, you enjoy upsurge in your following.
- Everything we do is to earn profit or boost revenue. Lead generation helps in boosting revenue as it increases your brand’s caliber to reach the right prospects.
- By using automated lead generation or the right lead generation tool you can improve the quality of leads.
- It reduces the amount of efforts you put in cold pitching or cold emailing.
- Using the right lead generation tool, you can simplify your work.
Now you are well aware of the benefits associated with lead generation. You know how automated lead generation can multiply your growth level.
To automate lead generation, you need to choose the right tool and to choose the right tool you should know how does perfect lead generation tool look like.
How does a perfect lead generation tool looks like?
- The first point that you should consider while selecting lead generation tool is usability. Make sure you don’t have to do a bunch of coding and it should ease your lead generation process.
- You should also check for integration where you want to share your data.
- Do I need to mention that you should consider pricing? Make sure you look for the tool that provides the best in the less budget. The software should limit the access to features in price range.
Considering these factors can help you in choosing the right tool.
Let’s have a glance at the list of the best lead generation tools.
Best Lead Generation Tools
Leadfeeder
Leadfeeder is one of the best lead generation tools. As it has a bunch of features that make it the best choice for your business. The best part is this tool is affordable. It allows you to know which companies visited your profile even if they did not fill the form.
The tool has received 4.3 stars on G2 rankings and provides a 14-day free trial for their clients. You will come to know about your prospective clients clearly. These are clients who never inquired about your product or service. You can easily use the tool by installing it and the setup gets ready in a few minutes.
Pricing
The tool provides a 14-day free trial and paid plans start from $63 per month.
Hoovers
Hoovers is another amazing lead generation tool. Hoovers is a pro when it comes to accelerating your sales by providing you with the right lead generation. It analyses your business data so you can arrange your lists and connect with your prospective clients.
This tool also helps to find the Email address of prospects. The tool has received 3.9 stars on G2 based on 380 reviews.
Pricing
The company provides a free trial but you have to reach out to know about the price details.
Quora
Quora can be used as a platform to generate leads. It has expanded the scope and apart from finding answers to your questions you can also generate leads for your business. The platform does not offer direct leads. You should know the tact of using this platform.
You can provide answers to the questions on Quora and attach links to your website or page. You have to mold answers in your favor and answer questions accordingly. By engaging with other accounts and optimizing your profile you can generate leads for your business.
Reply.io
Reply.io is one of the best lead generation tools. If you are looking for a tool that can charge your sales team by providing extraordinary results, Reply.io is the best choice for you. As they provide free unlimited access to all users to various features.
This tool has received 4.6 ratings on G2 based on 85 reviews. It helps you in finding prospects emails on LinkedIn. You can get them in bulk or as per your needs. This tool also helps you in adding new contacts to multichannel sequences.
Pricing
This tool provides unlimited access to all reply.io users.
Datanyze
Datanyze is counted among the best lead generation tools. This tool has received 4.1 stars out of 5 on Cantera. This tool helps the b2b sales team to connect with prospective clients by providing contact information and company details.
It also helps you in getting data from social profiles, local news outlets. By getting the data in bulk you can differentiate and choose the right set of clients for your business.
Pricing
This tool provides a 90-day free trial and the paid plan starts from $39 per month.
Optinmonster
Optimonster is counted among the best lead generation tools. We all know pop-ups are one of the best ideas for getting a lead. Sometimes pop-ups are attached to a site or application when we realize the user is about to leave.
When we think of pop-up as a method of lead generation, the first tool that strikes our mind is Optinmonster. Optinmonster makes it easy to implement these pop-ups on any page and also you can create A/B tests to upgrade performance.
Pricing
Pricing starts from $19 per month.
Intercom
The list of the best lead generation tools is incomplete without Intercom. An intercom is an amazing tool that allows you to communicate directly with leads that visit your website. This is a powerful tool as it helps you in getting product feedback and understanding objections.
You can even communicate and jump to video chat with your leads directly from the website after meeting certain requirements. It helps you in generating valuable leads. The tool is expensive but offers value for money.
Pricing
Pricing starts from $87 per month.
Turnstile
Turnstile completes the list of the best lead generation tools. This is a tool mostly used by B2B companies. It is a video hosting companies and as soon as a video gets viewed it helps in collecting the names and email addresses of potential clients.
You can turn these engaged visitors into valuable leads by offering an email collected at the end, beginning, or middle.
Pricing
Pricing starts from $99 per month. The tool provides a free trial for users.
Conclusion
Using this guide you can choose the right lead generation tool. You must consider several factors before selecting the right tool. The ultimate aim is to generate leads and grow sales and boost revenue. Choose the tool that can add value to your business and help you in achieving your goals.
Drop the name of the tool out of the list of the best lead generation tools that you think is the best for your business.
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