Choose the right SEO Company
SEO is an integral part of digital marketing. Most businesses have understood the importance of SEO and are looking for companies that can provide them with the best SEO services. Choosing the right SEO company is not as easy it seems to be.
But don’t worry! We have researched for you and brought the process of choosing the right SEO company. But before we begin with the tips of choosing the best SEO services, let’s know why SEO is important for the growth of your business. We have also included factors that are to be considered before selecting an SEO company for your business.
Why SEO is important for the growth of the online business?
Search engines bring 300% more traffic to websites than social media. This is why people are going crazy behind Search Engine Optimization. It multiplies the growth of your business by increasing your visibility. Once you ranked on the first page of search engine results you can enjoy a good amount of traffic to your website.
It improves your reputation and increases the credibility of your business. 85% of users do not even open the second page and 67% of them only consider opening the first three results. So, you must have understood how important it is to get ranked at the top on SERP.
It helps you in generating valuable leads that are likely to get converted. SEO is affected by a bunch of factors like content, page speed, User Experience, technical SEO and many more.
Often, businesses try to learn SEO through online courses and try to help themselves. At the initial level, it is advisable to take a professional’s advice. Explain the current scenario, your goals and expectations, needs and requirements, listen to their suggestions and prepare a killer SEO strategy for the growth of your business.
By choosing the right SEO company, you handle your entire online presence in the right hands. And by carelessly choosing any company to save some money you will have to bear repercussions. We have discussed the entire point of budget in another section. So, don’t think we are least bothered about this segment.
Why choosing the right SEO Company is important?
Choosing the right SEO company is more than important. Imagine hiring an irresponsible team for this crucial task and ending up with messed up online presence. This is going to impact your reputation severely.
The company may or may not provide the required support. There is a possibility they stop responding to you. There are companies that swallow your money and block without providing after-sale services. So, you have to prevent yourself from getting involved with such companies.
Your reputation is associated with it. By not having proper SEO services, you allow your competition to move ahead. This is why it is important to choose the right SEO company.
What mistake do most businesses make?
Before skipping to the good (core) part, let’s just talk about this small pointer. Often, businesses choose SEO companies based on a single factor. Yes! You got it right- budget. All they check is an affordable digital marketing company or SEO company and that’s it. Not every affordable company are going to provide you with the best services.
You have to research and consider other factors before selecting an SEO company. So, let’s see the process of selecting the right SEO company.
How to choose the right SEO Company?
Check your goals and requirements
The first step is to define your goals and requirements. Analyze the level of your business and be clear with your needs and expectations. Be clear about what kind of services you want.
If you want a full package that includes website designing and development, digital marketing and everything then you should look for a digital marketing company. Otherwise, you can consider choosing a company that is providing SEO services.
The company should be able to meet your expectations.
Check company’s past performance
This is the most crucial step of the entire process. First of all, shortlist a few SEO companies and check about their past performance. Open their case studies, check customer reviews and try to know everything about them.
Do not stick to the first company you found in your search. Also, don’t get involved with all companies. Select the 5 best SEO companies in your area and continue with the process.
Ask previous clients
If you are still not sure about the reputation of the company, start asking previous clients. Try to contact them, know about their services, client-handling capacity, skills and more.
These people can guide you better than your research. That does not mean you have to rely on others’ opinions. Research about SEO companies, take others opinions and then make the final decision.
Check your budget
Choosing the right SEO company is important but that doesn’t mean you will spend blindly. Know about the market prices and make a budget. Look for the company that can provide you with the best services on your budget.
It nowhere means that you don’t have to adjust. You can close the deal in close figures. You can negotiate prices during the meet.
Meet the team and explain your goals
After getting satisfied with the reputation of each company, choose the company that serves your interest well. Now meet the team and explain your goals and expectations. Ask questions and find a reason why this is the right SEO company for the growth of your business.
Ask about prices and don’t hesitate in negotiating. Make sure you are not asking them to settle for unreasonable prices. Whether you want to get your SEO strategy re-designed or start it from the scratch, tell them everything. Sometimes companies charge different amounts for redesigning and new designs.
You can also ask about offers and packages. Sometimes companies are providing offers on festivals and occasions. Do not refrain from trying hands-on packages like SEO and SMO at XYZ price.
Do not refrain from asking sample posts.
So, take the test of your right SEO company by asking for a sample of previous work. This is to get sure of their services. Most companies do not mind sharing previous samples and sometimes they share themselves to advertise their services.
But, if they haven’t shared you can ask from them and be sure of the quality of their services. Ask about everything they include in the package.
Seal the Deal
One thing you should not forget to ask is after-sale-services. SEO takes time to show results. So, you should know what all things are to be done from your and company’s side to remain updated and what services are they going to provide.
So, now you know everything about the company and you have agreed on the payment. Now seal the deal with your right SEO company.
Don’t do these mistakes!
- Selecting a company only because it is providing cheap services.
- Blindly choosing any local SEO company.
- Avoid choosing black-hat SEO agency. This is going to kill the reputation of your business. Have patience and wait for the results and choose a company that follow whit-hat techniques.
Now you must have understood how important it is to select the right SEO company. Before making a final decision, you must consider various factors like budget, availability, quality of services, previous records and what else is important for your business.
If you are looking for the best SEO services, click here!