In today’s world getting your business online easy but the thing which is not easy is the orthodox mindset of opening a shop or a business in one place and depends upon the customers closer to your location which sometimes leads to good sales and sometimes not.
So if you want to grow your business with digital marketing you need to know all the facts and figures which are discussed in the blog below, so let’s start:-
What is Digital Marketing?
Digital marketing is basically marketing your products or services digitally or promoting them on internet with the help of various social sites and search engines.
Digital marketing is quite common nowadays because of its dynamic and result oriented nature.
Digital Marketing is successful because of the excessive usage of internet and mobile, laptop and Pc devices.
A large number of the population is indulged in this which resulted in the internet becoming a marketplace or hub for businesses and customers.
Digital Marketing gives you deep customer behavior and insights which is really helpful for businesses to track their customers and generate good leads, all you need to know is the correct ways and knowledge to apply digital marketing for your business.
Why Focus On Digital Marketing?
Digital Marketing provides us the freedom from where to start and how to choose the audience according to their needs, all you need is the internet and some knowledge. As there are various platforms, methods through which you can drive sales for your business by taking it online.
If we want to sell our products and services we mostly focus on customers and their behavior, so we just need to find the correct audience which is present on the web, that is why we should focus on digital marketing for getting sales, branding, and reviews.
People are mostly active on various search engines and social media platforms from which the chances of conversion are more if you bring the right product or service to the right person, this can be done by experience or by professionals like us.
The main thing is to select and filter the audience and this is why digital marketing is successful than traditional marketing which brings me to our next topic which is quite interesting and a eye opener for many people.
How is Online Marketing different from Traditional Marketing?
As we can see time is changing rapidly and the ways of marketing are also changing.
Earlier people were not aware of the internet when it was started the trust was the big factor but slowly the time and technology changed the world is quite aware of the internet and its services.
But, some people now also follow some traditional approach according to their conditions and availability because there are some states and countries which lack in development so for them Traditional marketing works and in many countries, it fails so just let get into it.
Traditional Marketing is an old school and effective method of course it has some advantages and disadvantages but its success depends upon the situation of the particular market and place.
So let’s know some common methods of traditional marketing.
- Distribution of Pamphlets and cards in the market.
- Advertisement on billboards near roads and on vehicles.
- Advertising in newspapers.
- Hiring people on commission basis for sales.
So these are some common traditional marketing methods which are followed by many people till now. It is a good option no doubt but has its own disadvantages.
Let us understand this through an example–
Suppose you have a shop in your local area providing services now you are following traditional marketing method now people living in your area will consume your services which means sales are limited profit is limited and the audience is limited so now you are dependent upon your regular customers.
So, if you want to grow your business you need to do something out of the box that is why digital marketing is much ahead as compared to traditional marketing which brings us to the next topic that is-
Digital marketing, online marketing you can call it by any name the main purpose is to promote the business digitally across various social media platforms and search engines.
Digital marketing removes all the barriers and dependency upon other people.
Grow Your Business With Digital Marketing – Benefits of Digital/ Online Marketing
- Can track results
When you take your business online and promote it organically form that you can measure various things such as the response of people through engagement on your page and profile and if you set your advertising campaign then from it you can track the number of clicks and stages till where the consumer has interacted with your site or page.
- World wide reach
When you have a good online presence you can reach globally at a very small investment and can provide your products and services to your client at an international level.
- Creates Branding
Digital marketing helps your business to create your branding when your products and services are consumed globally then it becomes a brand.
- Higher ROI
Digital marketing is very affordable and can yield your business and rate of interest. A small business can also turn into a big business with the help of digital marketing if done right.
- Get to know more about Consumer behavior.
The best thing to sell a product or service is to know your customers and their behavior so that you can easily target their needs and can provide them more services over time again and again.
These were some benefits of digital marketing let us find out how can you apply these things and what is the process of digital marketing.
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How can you grow your business using digital marketing services?
Search Engine Optimization (SEO)
Search engine optimization is a process or technique which helps your website and content to get good traffic by increasing its ranking on the search engine. It helps your business to get more leads organically.
Posting A Valuable Content
Content is the king in every field therefore if you post content that is unique and provides value to readers and search engine which will automatically increase your ranking and traffic to your site. So it is always advisable to create unique and quality content that describes your business in the best possible manner.
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Have A Good Social Presence
Having a good social media presence is a great way to interact with your customers taking their feedback, replying to their comments, providing the social media services in the way customers like. Whatever the business type is you should never compromise with social media presence and strategies because it is a great organic way to bring leads for the business.
Be Active On Your Website
Post at least one content once a week but the content should be worth reading, this will separate you from your competitors because you should be 1 step ahead of your competitors this is how you can leave them behind by staying active on your site and posting valuable content on regular basis.
Pay Per Click (PPC)
PPC is basically a part of internet marketing in which advertisers pay some amount at the time when their ads are clicked. Search engine marketing and Google Adwords are the most popular forms of PPC. In this, you have to set campaigns for your ads and then place a bid for your ads so whenever your ads are being clicked your budget will be exhausted accordingly so keep it simple and accurate as much as possible.
Responsive Web Layout
A responsive web layout is one of the most important things to be done because more than half of the population use mobile and tablets while surfing on the web so if your web layout is not responsive according to mobile and tablets then it may lead to a decrease in the ranking of your site and increase your bounce rate as well, bounce rate is means when the user returns from your site just in few seconds without performing any action. So having a responsive layout is must important for maintaining the quality and traffic for your business.
E-mail marketing is a strong tool if done right because having a customer’s email address can help you retain your clients and will help you retargeting them again when they show interest in your product and services. From email marketing, you can also share new products and services various discount coupons, offers, etc for keeping your client engaged in your business.
As in today’s time, we can see that influencer marketing is becoming much popular because people do connect with people of the same vibe or taste that’s how influencer marketing works.
They have a set of audiences whose conversion rates are quite higher so marketing your products to some good influencers will provide value to your business.
Have A Good Landing Page
Let us know what is a landing page how it should be? A landing page is a page on which a customer lands after clicking on your service page or ads link, so it should be quite attractive and must answer the query for which the customer is looking for. The landing page should not have navigations in it which means the page should not contain a menu or any other links so that customers move to your other pages and leaves your landing page. It is said that the better the landing page will be the more leads will be generated.
Applying these steps correctly will definitely help your business grow with the help of digital marketing.
Now let us find out why digital marketing can help you grow your business organically or paid as well.
- Digital Marketing provides you the base for the online field.
Digital marketing provides you the base for the online world as it gives you freedom for targeting your customers, showing them advertisements accordingly, and gives you a brief insight into customer behavior for better targeting next time.
- Digital Marketing is more time and cost-effective than Traditional Marketing.
As we have discussed above digital marketing and traditional marketing know which is the smartest way to deal with. Digital marketing is cheaper because you can run your advertisements according to your budget and provides you the option to select the audience based on your products and services demands, whereas in traditional marketing pamphlets costs are low but conversion through them is very low and advertising on billboards and newspaper will cost you must again with a non-measurable record of leads converted through it. So it is your choice to choose wisely.
- Digital Marketing gives you conversions.
The conversion rate in the field of digital marketing is quite high, the main thing is you should know your audience and set a proper targeting campaign accordingly. Digital marketing follows a goal-oriented approach with optimum results.
- Digital Marketing helps you build a connection with your audience.
When you provide your products and services according to your audience’s preferences then you gain their trust and build a connection by respecting their needs. You can also increase the engagement by replying to your audience, keeping a lucky draw, sharing review videos on your page, etc. This will lead you to recurring clients.
- Digital Marketing is dynamic and responsive.
Digital marketing is highly dynamic and responsive when it comes to its users. The articles, ads, or images you are publishing on your site for your users should be according to them which means they should be responsive according to the device type which most people are using. Which will also help to retain your customers.
- Digital Marketing creates branding.
When you take your business online it reaches millions of people whether by sharing, or by advertising, or by other things. Your product and services are viewed by many people and when your business reaches globally it becomes a brand when people start to recognize you by your logo or business name then it becomes a brand. This is what digital marketing is, it can provide you the fame and money.
- Digital Marketing gives you better ROI.
As we have discussed above digital marketing targets a large group of audience according to their taste and preferences so it becomes easy to convert a person having the same interest required for your product or service that is why digital marketing provides you a higher rate of interest.
- Digital Marketing helps you gain the trust of your audience.
When you provide value to your customer with the help of your services or products that makes them satisfied and makes them trust you for your work. When you connect with your audience in the comment section, mentioning them in stories on your business page, having some lucky draw competitions, etc these things boost up the engagement and trust in your work.
- Digital Marketing provides your business online space.
Digital marketing provides you totally different environment from offline world. It removes all the barriers of depending upon the people to bring leads, printing pamphlets, calling people for your services, etc so this eliminates all these things and makes you choose your audience type for your business which provides better conversions and makes you independent.
So these were the steps of how digital marketing will help your business grow in today’s world. If you will do it in a professional way it may gain you good revenue and branding for your business.
Many companies can you provide you these services but, some companies are not committed to their work and clients so for making your work easier and with little investment, I like to give a brief description of our company Traffictail.
Traffic Tail, a 360 Degree Digital Marketing and Website Development Company in India commenced its operations with a clear mission to help brands and individuals to make their online presence at a modest price and win in the digital space.
Traffic Tail provides you various benefits such as:-
– On-time delivery of projects.
– Best client support team.
– Client’s satisfaction.
– Free tutorials are provided.
Our staff is highly skilled and professional so you don’t have to deal with any kind of problem-related to layout, responsiveness, and other features.
Further, you can see our customer ratings and reviews if you have any doubt related to the company and its work.
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