Content marketing has never been more popular than it is now. According to a study by Hubspot, approximately 82% of all marketers invest in content marketing. And rightly so, as content marketing has much better ROI (return on investment) than most traditional marketing tactics. According to a study by CMI (Content Marketing Institute), content marketing costs 62% less and generates almost three times as many leads as traditional marketing.
That is an amazing number and should show you why content marketing is so popular. As is the case with popular things, people find a way to optimize them to get more out of them. In this scenario, AI-based tools have drastically changed the landscape as they allow marketers to do things that are either humanly not possible or simply difficult to do.
In this article, we will talk about different ways in which AI-based tools can optimize your content marketing. But first, let us take a look at what is Content Marketing in the first place.
What Is Content Marketing?
Content marketing is a digital marketing strategy. In this strategy, a brand utilizes:
- Valuable
- Readable
- Informative
- Problem-solving
Content to attract users and generate trust as well as loyalty amongst them. It is considered an inbound marketing strategy as it mostly “attracts” people to the brand. There are some content strategies that are considered outbound marketing such as cold emails. An outbound marketing strategy is one in which the advertiser/marketer reaches out to the prospect themselves in order to appeal to them.
What are the Benefits of Content Marketing?
One benefit of content marketing we have already explained in the introduction. it was related to ROI and how it costs much less than traditional marketing approaches.
Other benefits of content marketing include:
- Long-term benefits
- SEO benefits
- Improved lead generation
- Improved lead conversion
The SEO benefits include things like higher search engine ranking and driving more traffic to your website. Both of these things improve exposure which is one of the goals of marketing.
Lead generation refers to the process of informing prospects about your brand, and lead conversion refers to convincing prospects to commit to a purchase.
All of these are the advantages of Content marketing. This should be enough to tell you why you should invest in content marketing for your brand.
How can AI Tools Optimize Your Content Marketing?
In this section, we are going to look at some ways in which AI tools can help you to optimize your content marketing.
1. Optimize Your Keyword Research
All sorts of content marketing ultimately rely on keywords. Keywords in the terms of SEO (Search Engine Optimization) are the words and phrases people use to search for things.
Search engines have a lot of algorithms working at all times to find out what is the intent behind the keywords. They use that information to look for content that best satisfies that intent and show it in the results.
That means that all content marketers need to utilize the right keywords so that their content shows up in the right places. This is done with keyword research which is impossible to do for any human.
However, with AI tools such as Google Analytics and SEMrush, you can find out what keywords are best suited for your brand. With keyword research tools like these, you can:
- Find out which keywords have a higher search volume
- Find out which keywords have a lower ranking difficulty
- Find out which keywords are more popular in certain geographical regions
All of this is possible because of AI-based keyword research tools. They can gather and tie together data quickly and efficiently, which is simply not possible for humans.
2. Optimize the Readability
The most important part of content marketing is the content itself. It needs to be impeccable in its entirety. That’s because people are not going to give the time of the day to subpar content.
The most important part of content marketing is the content itself. It needs to be impeccable in its entirety. That’s because people are not going to give the time of the day to subpar content.
Normally, writers do not care about readability when writing their first draft. Readability is improved later on when they are making revisions. This a considerably time-taking task and can mentally tire out a writer.
This is where AI tools are really helpful. a writer can utilize an AI-based paraphrasing tool such as Rephrase or the one by Editpad. AI paraphrasing tools like these come with specific options to improve the readability of the given text.
Writers can simply pass their content to the tool and use the specific mode which enhances readability. Paraphrasers enhance readability by:
- using more commonly used words
- using simple phrases instead of complex words
- breaking up compound sentences into short sentences
Of course, the output still needs to be touched up by the writer. But nonetheless, this gives the writer a lot of wiggle room for focusing on other aspects of the content.
3. Proofread With Ease
All content that is written is always proofread before it can be used. This proofreading is necessary to identify any issues with the content so that they can be dealt with.
One of the most important issues that can harm your content marketing is plagiarism. Plagiarism is the act of using another person’s work without crediting them. It is also not tolerated by search engines as they consider such content to be low quality.
Unfortunately, plagiarism can accidentally, or coincidentally occur in anybody’s work. That’s why writers go to great lengths when proofreading to ensure that there is no plagiarism in their work.
This has been made really easy with AI tools. Any AI paraphraser can detect both verbatim and paraphrased plagiarism in some given content. Writers can use both free and paid tools such as Check-plagiarism and Copyscape to check for plagiarism in their work.
Some common information that a plagiarism checker provides is:
- Pinpoints locations of plagiarism in the text
- Provides links to original sources
- Gives a discrete figure about the amount of plagiarism in the text
It only takes a few seconds for a good tool to find the exact amount of plagiarism in the provided work. Writers can use that information to make sure that their content is unique and does not get penalized for plagiarism.
4. Create and Use Images Effortlessly
All content writers know that images only add to the content quality. They are really good for making the content look good visually, breaking the walls of text, and improving organic traffic.
The last one is done by making the content available through image search. Image searches simply open up another venue of organic traffic on top of the standard search. since it results in more traffic.
With AI image generators such as DALL-E, content writers can create images by providing prompts to the tool. And the tool generates some images that fit the description. In this way, content writers can create professional images without having any design experience.
Alternatively, they can use tools like Canva which don’t create an image from scratch. However, they use AI to suggest the best templates and features that the user can utilize to create the best image.
Utilizing tools like these help you to:
- Save time
- Save money that would have to be spent on a designer
- Work efficiently
With the help of such tools, users can easily create the best images that are suited for their content.
5. Get Content Ideas in Seconds
Content writers have a lot of work to do. It is very common that they get burnt out and run out of ideas. In such cases, an AI idea generator can help them immensely.
Most AI idea generators ask you for keywords first. Then they give you a lot of ideas related to that keyword. Most writers can either find perfectly good new ideas, and others are able to break out of their block because of the stimulation. Then they are able to create their own ideas.
Now, how do ideas relate to the optimization of content marketing? Well, everything starts with the idea.
- Your keywords need to be related to the idea
- your content needs to justify the idea
- people will search for your content based on an idea
A bad idea results in poor content, while a good idea results in great content.
You can try out tools like the Portent title maker or the Hubspot Idea generator to get a better idea of how they work.
Conclusion
And these are some ways in which AI tools can help you to optimize your content marketing. If you are eager for more and want to learn more about AI and content marketing, check out some of our other articles on the same topic.
Hopefully, you learned something helpful from this article, and that your own content marketing efforts bear fruit.
Frequently Asked Questions
Do I need Technical Knowledge to Utilize AI for Content Marketing?
No, you do not need technical knowledge beyond operating a computer. There are user-friendly tools available online that can help non-technical persons utilize AI easily.
What types of content can be optimized using AI?
You can optimize all sorts of content with AI. Some examples are:
- articles
- poems
- copies
- reports
- emails
What are some mistakes to avoid when using AI to optimize content?
A common mistake that people may make is to completely rely on AI to create and optimize content. You should not do that, instead, you should only optimize the content that you have created yourself.
What are the benefits of using AI to optimize content?
From the article, we can gather that using AI to optimize content has the following benefits:
- Improvement in work efficiency
- Finding the correct venues to work on
- Incredibly time-saving
- Gives a competitive edge
Among other things.
How can AI Help me to Identify Gaps in my strategy?
A common method of identifying gaps is to use AI to see what kind of topics and ideas your competitors are using that you are not. They can also show you the areas you are not optimizing for better performance.
