Increase Followers on Instagram
Every month over 1 billion people use Instagram making it the 6th most popular social media platform after Facebook. Instagram can be a great choice to target the right customers and promote your brand. Using Instagram you can engage with your customers and build a loyal set of audience for your brand.
People are not only promoting their brand on Instagram but are running the entire business through this Platform. By knowing the right strategies to increase followers on Instagram, you can make the best use of this platform.
And if you are still not sure about why this is a great platform to grow your business then check out these stats to know the benefits of using Instagram.
Stats on Instagram 2022
- 95 million photos and videos are shared every day on Instagram.
- Instagram users spend an average of 30 minutes in a day.
- 7 out of 10 companies are using Instagram to promote their products.
- 200 million+ users visit business profile everyday.
- 1/3 most viewed stories are from business account.
- 60% people discover new products through Instagram.
- 70% of the most used hashtags on Instagram are branded.
- The advertising reach of Instagram is 928 million.
- 67% of marketers use Instagram for influencer marketing as you can find influencers in bulk on Instagram.
You must have to understand how effectively businesses can grow on Instagram using the right strategy. Now let’s begin with the list of 6 useful strategies to increase followers on Instagram.
Read the article till the end as I have shared a secret strategy to grow your business through Instagram.
6 Strategies to increase followers on Instagram
Use the right hashtags to promote your business
Everyone knows using hashtags is important but very few understand the importance of using the right and relevant hashtags to promote your business. People build hashtag strategies to increase followers on Instagram.
Often, people post images or videos with a bunch of hashtags as they are available for free. Yes, they are available for free but that doesn’t mean you can use them in bulk. The right way is to research and choose 3-5 hashtags that suits the best with your business.
Make sure you have analyzed the performance of those hashtags. It may happen that the same hashtag may or may not work well with your business. Not to worry! You can use the hit and trial method and you will be able to choose the right one in a few days.
Your focus should be on posting the right, relevant and limited hashtags instead of using hashtags in bulk. Here quality matters more than quantity.
Keep following trends or making new
To look perfect you hop on trends so to make your business look perfect can you skip trends? The answer is no. By not posting the content according to trend, you are allowing your competition to steal the attention. It also affects the reputation of your business.
You can create increase followers on Instagram by engaging people through reels. By using on-trend music and posting your content, you can get the attention of your users. By resharing, you can find yourself in trending ones.
Not just music you can follow other trends like images, memes related to your business. Memes have become a great source to increase followers on Instagram. Either you can post content on trending ones or create your own meme and share it crazily.
By creating viral content, you can get the attention of users. You can even steal the followers of your competition by following the right strategy.
Organize giveaways or contests
Nowadays every brand is using this strategy to increase followers on Instagram. You can organize giveaways and contests to engage your customers. It should align with your social media marketing strategy.
In giveaway, you ask people to tag 3-4 friends and you randomly choose a set of people to give your free goodies. These goodies should have some value if you want people to get engaged with your business.
In contests, you ask a few questions related to your industry, brand or collect views on a particular topic. You distribute products based on the quality of answers. You can also organize quiz competitions to increase engagement.
Do not refrain from asking followers
Do not mind asking people to follow you at the end of your video, image or caption. People tag their accounts in the comment section to get followed. As many times people find your post trending and they like it and leave without following.
Mentioning a small follow request at the end of the post is not a bad idea. You can even collaborate with other brands or businesses to increase followers on Instagram. Get your brand name and account mentioned at the end of their post.
You can research and find some accounts that are doing well on Instagram.
Post Content at the right time
Post the content at the right time to engage and increase followers on Instagram. Posting 5 posts every day is not the correct way and posting once a month is also a bad idea. So, what is the right time to post content?
Posting two posts in a day or once in a day or once in two days can work. This is a general example. You don’t have to follow this pattern necessarily. This can be decoded using hit and trial. You can try posting content with different frequencies and check which performs the best.
After decoding your strategy, start planning and scheduling your content for a month or two. You can use different content scheduling tools and schedule content for the entire month. You can use different tools like Hootsuite, Buffer, Later, Onlypult, Sked Social.
You can create content according to the festival or event. For example, Christmas is around the corner, you can use jingles as captions and use trees or Santa images for visual parts. People start engaging with your content and it gets viral.
You can also create content related to your company’s event to increase followers on Instagram.
Keep following these strategies consistently. Plan your marketing strategy to increase followers on Instagram and stick to it for a few months. Keep posting content consistently, keep engaging with your audience and try to share your content more.
Do not refrain from renewing your marketing strategy under the cover of remaining consistent with one. Check with the latest trends, check your analysis and change your strategy if you feel the need of upgrading.
Avoid fake followers! Do not get into this trap to increase followers on Instagram.
You can include these strategies in your social media marketing campaign and execute them in the best possible manner. You must be having a rough idea of all of the above-mentioned strategies to increase followers on Instagram. But, do you know you can increase engagement by using the right filter. Instagram offers 10+ filters that are Clarendon, Juno, Lark, No filter, Ludwig, Gingham, Valencia, X-Pro 2, Lo-fi, Amaro, Mayfair, Hefe.
As per analysis, Hefe Mayfair and Ludwig draw the maximum engagement on Instagram. Next time while applying a filter on your post make sure you are choosing any of these filters to engage people. This was the secret strategy I talked about at the beginning of this article.
What other strategies can be used to increase followers on Instagram? Drop your suggestions in the comment section.