Why Do You Need Google Local Business Listing?

In this digital era, if your business or store is not listed on Google my business(GMB), you are most likely missing a golden opportunity to get more customers.

Having a presence on the Internet is key for any business and for that reason you need to apply some strategies that allow you to stand out from the crowd.

For this, you can use Google My Business!

Well, this is a platform where you can display your business’s information and can improve your presence on google.

Google My Business focuses on providing results that are relevant to a search engine based on your current location and makes it easier to attract potential customers.

It also offers you the facility of creating a simple web page, it provides statistics by which you can evaluate how your clients arrive at your site, where they come from, the number of clicks they have made, as well as any other information that will help you to evaluate if your strategies are working or not.

HOW TO LIST YOUR BUSINESS IN GOOGLE MY BUSINESS LISTING?

Create an account in Google My Business. For that, you need to have a Gmail account, since with it you can access the tool.

If your business already had a page on Google Plus and had its own listing in Google Places, then it was automatically registered in Google My Business with the latest update. If not, then you must follow these steps:

Step 1. CREATE YOUR BUSINESS ACCOUNT ON GOOGLE

Open the Google My Business page.

Having a Gmail account is the first step.

Enter the data requested by Google to register the account.

Step 2. LINK YOUR ACCOUNT TO THE BUSINESS

Once you have created your business’s Gmail account, log in and you just have to link it to Google My Business.

Step 3. COMPLETE THE COMPANY DATA

It is important that you enter the right information requested by Google, as any error in the data will have negative consequences for the positioning of your brand.

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Step 4. VERIFY YOUR ACCOUNT

In a week or two, Google will send a verification code (pin) to the address you provided. This verification could also be done by phone, depending on the type of business.

Upon receipt, you will have 30 days to place this code in your company profile, as long as you don’t, your company will appear unverified.

In addition to this, it is recommended:

• Upload an attractive cover image. The Profile image is also important.

• Establish at least three categories to help differentiate your business from the competition.

• Verify that the information published on Google My Business is the same as that on your website for consistency.

• Encourage customers to comment on your company in the ‘Write a review’ section on the local file.

Benefits of using Google My Business

So far we have seen that Google my business can improve the disclosure of local companies in an organic way.

However, we cannot continue without highlighting more, some of the advantages of this service. See below:

Improve your digital presence

By using Google My Business, you will give a better image to the public because you will have a better digital presence. This service allows you to offer all the information of your business to make it more accessible to customers.

You can post anything from a description and location to photos and ratings based on customer experience.

You appear on Google Maps

If you have your listing on Google My Business, your business will appear on Google Maps. This offers many advantages, as it makes your business easier to find.

In addition, you should know that Google prioritizes the geolocation of users when displaying search results.

It means then that if a person searches for the product or service you offer on Google, and it is close to your area, you will have a privileged position in the search engine.

Improve SEO

The Google algorithm is constantly evolving and it is important to know what actions can benefit you at the SEO level.

One of them is to be in the Google My Business directory since the company rewards those who use its own services. This means that, between two equal businesses, Google will give priority to the one that is in its directory.

Provides tracking statistics

Google My Business also offers simple statistics so that you know relevant information about your customers.

Therefore, it shows data on the way in which customers search for your business, the actions taken on your file, the number of times they have seen your photos, the times they have asked for directions to your business, among other things.

This information will be very useful to know the behavior of your customers.

Interact with customers

This service offers you the possibility to interact with customers. Most people are guided by the reviews they find on the internet.

This is why it is recommended that you read and respond to the reviews made by customers on your business profile of Google My Business.

Final words

Google my business can be optimized with a series of good practices.

After all, as good as it may seem, don’t think that new customers will start arriving just because you happened to showcase your business on the first page or on Google maps.You need to go a little further.

Google My Business can help you improve your digital reputation for free and easy and can bring your company a series of benefits that you should not miss.