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March 31, 2024

Mastering Amazon Dropshipping: A Comprehensive Guide

March 31, 2024
Amazon Dropshipping

What is dropshipping?

Dropshipping is a retail business model where sellers don’t keep any inventory.  Instead, when a customer places an order, the seller forwards the order information and customer details to a third-party supplier. The supplier then packages and ships the product directly to the customer. The profit margin for the seller is the difference between what they pay the supplier at wholesale and what they charge the client at retail.

How does Amazon Dropshipping Work

Amazon Dropshipping

Amazon dropshipping is a method of selling things on Amazon without having to buy or manage any physical products. Because it doesn’t require significant initial spending, dropshipping is a great alternative for Amazon newbies. However, it’s essential to note that Amazon dropshipping has become a subject of debate due to specific restrictions associated with this selling method.

Dropshipping is permitted on Amazon as long as you abide by the applicable guidelines. Dropshipping is allowed per Amazon regulation, however, there are three key requirements you should be aware of:

  • Sellers can’t purchase a product from another online retailer and ship it directly to the customer.
  • Sellers must ensure their business information is visible on the packaging. Products can not have any third-party information on the packaging.
  • Sellers are responsible for any customer issues that arise and product returns.

So, while Amazon’s terms and services state that dropshipping isn’t banned, these rules do prevent sellers from practicing traditional dropshipping, since you can’t ship products directly from the supplier to the customer. To dropship legally, you need to ask your supplier to create custom packaging and labels, so you become a merchant of record.

How to Start an Amazon Dropshipping Business

Amazon Dropshipping

How to Start Dropshipping on Amazon, there are 7 steps you need to follow:

  1. Seller Account: Sign up for an Individual or Professional Amazon seller account depending on your needs.
  2. Product Selection: Choose high-demand, low-competition items that comply with Amazon’s dropshipping policies.
  3. Reliable Supplier: Find a supplier with a history of reliability, good product quality, and competitive pricing. Ensure they agree to act as the seller of record and remove their branding.
  4. Compelling Listings: Create informative descriptions with high-resolution photos to showcase your products.
  5. Search Optimization: Use relevant keywords in titles and descriptions to improve ranking in Amazon searches.
  6. Customer Focus: Provide excellent customer service to build trust and secure positive reviews.
  7. Marketing & Promotion: Explore advertising options and consider external marketing strategies to drive traffic.

Remember: Stay updated on Amazon’s policies and market trends for long-term success.

How much does it cost to dropship on Amazon?

The key costs of Amazon dropshipping are:

  • Seller fees: Individual ($0.99/sale) or Professional ($39.99/month).

  • Amazon referral fees: 8-15% of the selling price (minimum $0.30).

  • Product costs: What you pay your supplier.

  • Optional expenses: Tools, marketing, software, and design.

How to Dropship on Amazon Without Money?

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While it’s tempting to start with no upfront investment, dropshipping on Amazon without money has limitations. Here’s what to consider:

  • Individual Seller Plan: This free tier allows you to list products, but there’s a $0.99 per item fee. This can quickly eat into profits, especially with low-margin products.

  • Limited Scalability: The individual plan restricts you to 40 sales per month. Exceeding this limit automatically upgrades you to the Professional plan with its monthly fee.

Here’s a possible approach, but be aware of the challenges:

  1. Focus on High-Margin Products: Since the per-item fee is fixed, choose products with enough profit margin to cover it after product costs and referral fees.

  2. Prioritize Fast Sales: Aim to sell quickly and reinvest profits into scaling up to the Professional plan for higher volume.

  3. Conservative Marketing: Free marketing strategies like social media promotion are crucial as paid advertising requires upfront costs.

Remember: This approach requires significant effort and may not be sustainable long-term. Consider alternative ways to raise initial capital, like freelancing or a part-time job, to invest in the Professional plan for a more scalable and profitable business.

Top Amazon dropshipping software

1. AutoDS

Amazon Dropshipping

An all-in-one dropshipping solution that automates various tasks, including product import, order processing, and inventory management. It also offers features like product research, pricing and stock monitoring, and supplier sourcing.


  • Product research tools to identify profitable niches and products.
  • Automated order fulfillment to streamline order processing.
  • Inventory management to track stock levels and avoid overselling.
  • Pricing and stock monitoring to stay competitive and ensure product availability.
  • Supplier sourcing to find reliable dropshipping suppliers.
  • Chrome extension for easy product import and listing creation.



2. Jungle Scout

Screenshot 2024 03 30 172155

A platform that provides product and keyword research, listing optimization tools, and sales analytics. While not exclusively focused on dropshipping, its features can be valuable for identifying profitable products and managing your Amazon listings.


  • Product research tools to discover profitable niches and trending products.
  • Keyword research tools to optimize your listings for better search ranking.
  • Listing optimization tools to create high-converting product descriptions.
  • Sales analytics to track your performance and identify areas for improvement.
  • Chrome extension for easy product research and competitor analysis.


Basic planStandard planPro plan
$49/month $69/month $129/month

3. Ordoro

Amazon Dropshipping

Offers a wider range of features beyond just dropshipping, including inventory management, order fulfillment, and marketing automation. It can be a good option for businesses that are looking for a more comprehensive solution.


  • Inventory management to track stock levels across multiple sales channels
  • Order fulfillment to automate order processing, shipping, and returns
  • Marketing automation to create and send targeted email campaigns
  • Warehouse management to manage inventory in your warehouse (if applicable)
  • Integrations with various marketplaces and shipping carriers


FREE $49/month$99/monthCustom pricing

4. PriceYak

Screenshot 2024 03 30 175329

A free and open-source software specifically designed for dropshipping automation between Amazon and eBay. It offers features like automated order fulfillment, price and stock monitoring, and profit tracking.


  • Automated order fulfillment to automatically fulfill orders on eBay from your Amazon dropshipping suppliers
  • Price and stock monitoring to track competitor pricing and product availability
  • Profit tracking to calculate your profit margin on each sale
  • Listing management tools to create and manage your eBay listings
  • Support for multiple eBay accounts



5. Koala Inspector

Screenshot 2024 03 30 180208

A Chrome extension that helps you analyze Amazon sellers and products. It provides insights into seller performance, product reviews, and pricing history. This can help identify profitable products and niches.


  • Analyze Amazon sellers and products
  • View seller performance metrics, such as feedback rating and order fulfillment times
  • See product reviews and identify common customer concerns
  • Track product pricing history and identify trends
  • Chrome extension for easy access to product data



Other Seller Options on Amazon

Beyond dropshipping, there are several other seller options available on Amazon, each with its advantages and considerations. Here’s a breakdown of some popular choices:

1. Retail Arbitrage

Retail arbitrage is a business model where individuals or businesses purchase products from retail stores at a lower price and then resell them at a higher price for profit. This practice typically involves finding undervalued or discounted items in retail stores, online marketplaces, clearance sales, or other sources and then selling them through different channels, such as online marketplaces like Amazon.


  • Lower upfront investment compared to manufacturing your products.
  • Potential higher profit margins if you find good deals.
  • Greater control over product quality and packaging.

2. Wholesale Model

The wholesale model is a business strategy where goods are purchased in bulk directly from manufacturers or distributors at a discounted price and then resold to retailers or other businesses at a higher price, generating profit from the markup. This model typically involves buying goods in large quantities, often at wholesale prices, and selling them in smaller quantities at a retail price.


  • Potentially higher profit margins compared to dropshipping.
  • More control over branding and packaging.
  • Can build stronger relationships with suppliers.

3. Private Label

Private labeling is a business strategy where a company sells products manufactured by a third-party manufacturer under its brand name. This model allows businesses to create their unique brand identity and differentiate themselves from competitors without having to invest in manufacturing facilities or product development from scratch.


  • The highest potential for profit margins and brand building.
  • Complete control over product quality, branding, and pricing.

4. Handmade Products

Handmade products are items that are crafted or created by hand rather than mass-produced in a factory. These products often have unique characteristics, artisanal quality, and a personal touch that sets them apart from mass-produced goods. Handmade products can encompass a wide range of categories, including but not limited to:

  1. Art and Crafts
  2. Jewelry
  3. Textiles and Apparel
  4. Home Decor
  5. Food and Beverages
  6. Toys and Games


  • Showcase your unique creations to a large audience.
  • Build a loyal customer base who appreciate handmade products.

How to find the right Amazon Dropshipping suppliers

Amazon Dropshipping
  • Research: Look for dropshipping directories, wholesalers, or manufacturers that align with your product niche.


  • Evaluate:  Focus on factors like product range, pricing, shipping times, and customer service to ensure a good fit.


  • Verify: Check online reviews, minimum order requirements, and contracts to assess credibility.


  • Test: Order samples and communicate openly to build trust with the supplier.


  • Stay Compliant: Avoid suppliers already selling on Amazon and ensure they comply with Amazon’s dropshipping rules.

By following these steps, you can find reliable suppliers for a successful Amazon dropshipping business.

Pros & cons of Amazon dropshipping


  • Low Startup Costs: No need for warehousing inventory, minimizing upfront investment.
  • Large Customer Base: Tap into Amazon’s millions of active users for a ready-made audience.
  • Scalability: Easily add or remove products based on demand without inventory constraints.
  • Flexibility: Manage your business from anywhere with an internet connection.
  • Brand Leverage: Benefit from Amazon’s reputation and trust for customer confidence.


  • Lower Profit Margins: High competition can lead to price wars, squeezing profits.

  • Limited Control: Reliant on suppliers for product quality, packaging, and shipping times.

  • Strict Amazon Policies: Risk of account suspension for non-compliance with Amazon’s dropshipping rules.

  • Increased Customer Service Challenges: Managing returns, replacements, and issues originating from suppliers.

  • Brand Building Difficulty: Standing out can be tough as you won’t have full control over branding and customer experience.

How Profitable is Amazon Dropshipping

Amazon Dropshipping

Amazon dropshipping can be profitable, but margins can vary. The average range is 10-30%, influenced by several factors:

Costs: Product cost, selling price (considering Amazon fees), and competition all affect your profit.

  • Expenses: Marketing, software, and other operational expenses eat into profits.
  • Example: Selling a $25 item with a $10 supplier cost, 10% referral fee, and $0.99 individual plan fee might yield $11.51 profit.

Boosting Profits:

  1. Focus on high-demand, low-competition products with good margins.
  2. Negotiate with suppliers.
  3. Optimize listings for better search ranking.
  4. Consider paid advertising for targeted reach.
  5. Prioritize customer service for trust and repeat business.

Remember, success requires ongoing effort and strategic planning to navigate the competitive landscape.


Amazon dropshipping can be a starting point for testing product ideas and gaining experience in e-commerce. However, building a sustainable business on dropshipping requires careful planning, strategic product selection, and a focus on customer service to thrive in the competition.


1. Is Droshipping allowed on Amazon?

Yes, but with rules. You’re the seller and responsible for customers. Suppliers can’t brand packaging/invoices.

2. Pros & Cons?

Pros: Low startup costs, scalable, flexible, leverage Amazon’s trust.

Cons: Lower profits, limited control, strict policies, branding challenges.

3. What are the costs of dropshipping on Amazon?

Seller fees, Amazon fees, product costs, optional marketing/software expenses

4. Is it profitable?

Yes, possibly, but depends on product selection, pricing, and supplier costs.

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