We usually choose to watch a 15 minutes video instead of reading a blog of 10 minutes….right? This is all happens because of Latest Video Marketing Trends to Watch impactful videos.
And so most of the people of the country. People love visuals; it is a fact that it is easy to remember visual content for a longer time than written content.
Try to remember any of the movies you watched in your childhood; you will find that you still remember all of its scenes.
And try to remember chapter number 5 from your English book of 8th standard; I can bet you didn’t even remember its title. It is something we had already realized earlier but never thought about it very seriously.
Video content isn’t a choice anymore. Now it has become a necessity of the current era.
According to recent research, almost 85 percent of business owners used video marketing in one way or another in 2020, and it is going to increase in the future. Video marketing is considered the most suitable technique these days.
Tip: Know more about How can your business benefit from video without making one yourself?
It doesn’t matter to which industry you belong; video advertising is your company’s need. Another research has shown that 99 percent of marketers are planning to continue video marketing for the future.
Are you completely aware of the marketing trends for video content in 2021?
If not, then let’s understand some Latest Video Marketing Trends to Watch of the current era.
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Emerging Video Marketing Trends Of 2021
1. Video Usage
Increment in video content is the most crucial trend of this era. According to the research, we found that a customer spends 100 minutes watching online videos in 2021. Even almost all social media platforms have started giving preferences to video content. If I talk about Instagram, it has invented the column of reels to engage its visitors and increase its marketing reach.
2. Live- Streaming Mobile Trend
2020 is the revolution for the increment in the mobile trend. According to research conducted in the US, an average of 9.5 mobile video apps were installed on consumers’ phones, increasing in 2021. The mobile market is going to expand in the future and have a significant impact on video trends.
3. Continuation Of Short Content Video
I can bet that no one could forget TikTok….right?
TikTok was the platform that introduced the short-form video. In 2021, the quick content video market is at its peak and will expand in the coming years.
Different social media platforms are putting their creativity to invent a video content section to capture more target markets and retain the current market.
There is no better example than Instagram; now, it has introduced reels that act like a TikTok. And as per the records, audiences are liking it, and it has increased Instagram usage also.
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4. Personalized Video
The concept of personalized is the new trend of 2021. Sharing personalized video content gives users a unique approach instead of helping an organization to high conversion. Anyone can quickly do it on customized mails. According to the studies, sending personalized video to users increases the click rate up to 300%.
Such a step improves your goodwill among your customers and improves their loyalty towards your brand.
5. Soundless Optimization
Soundless optimization is another video marketing trend of 2021. A survey mentioned; majorly visitors watch Facebook video content in a soundless mode.
It means they need written content on it. It has become a necessity of video marketing. Such a format is also essential for how-to videos.
6. Say Yes To Every Webinar
We often heard, “you can never be present everywhere at the right time,” but now we can. The year 2020 had many drawbacks but one good thing; it gave the ease of attending every virtual world webinar.
We can present any webinar from anywhere, and this is not going to stop in the future. It saves our traveling time, energy, and money used previously for the arrangement of events. So, it is the best marketing trend of 2021.
7. Increasing Investment In Video Trends
In a conversation with many business people about their future growth strategies, they mention that investing in video trends is a must in their investment strategy as it provides high ROI.
Nearly 89% of marketers agree that videos generate a high ROI, increasing their trust in video marketing.
Video marketing has a significant role in increasing sales and generating high-quality leads.
8. E-Learning Platform
I still remember saying teachers at Parents-Teachers-Meeting that “do not let them use mobile phones as it has a bad impact on children,” but during the lockdown, we heard their conversions as “please make sure your children attend class on mobiles and laptops“;
I am sure that you heard precisely the same. Coronavirus didn’t only force employees to work from home; instead, students also took their lectures from home’s comfort on their screens.
Studies show that e-learning grew by 36.3% in 2020 and it is going to expand in 2021.
E-learning and online education were already en-route to shape the emerging video marketing trend of 2021.
Final Words
Video marketing trends are at their peak in 2021. It is essential to stay updated with the latest trends of the market to grow your business steadily.
If you search for an agency that works with you to grow your business rapidly, contact Traffic Tail.
Traffic Tail is the #1 and the best Video Marketing Agency in India, providing video marketing at affordable rates. We are an award-winning agency that is known for its high-quality services.
The best thing about us is that we support our clients more than a family and serve them with our skills. We have a team of experts who are available for you 24-7. We start our process by analyzing your marketing goal and end up providing guaranteed results.
Contact us, choose our best video marketing services today to stay ahead in the competition.
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