Public relations (PR) is essential in today’s dynamic market because it shapes brand narratives and builds relationships. Good public relations strategies are in great demand because the global PR business is predicted to grow to an incredible $129.35 billion by 2025.
Bangalore, often called India’s Silicon Valley, is a place buzzing with new ideas and businesses. Here, public relations agencies are thriving and catering to a diverse array of industries. The city is home to a large number of PR firms, all of which support the industry’s anticipated 7.4% growth.
In this article, we’ll explore the vibrant world of PR in Bangalore, highlighting the top agencies leading the charge in innovative communication solutions. From startups to corporate giants, these agencies are reshaping the PR landscape, driving brand success and market impact.
Need of Hiring PR agency in India
- Establish Trust and Credibility: With 87% of buyers starting their product searches online, PR helps build trust and credibility, essential in a diverse and competitive market like India.
- Manage Reputation: 81% of consumers need to trust a brand before making a purchase. PR strategies help companies manage and protect their reputations, crucial during times of crisis or negative publicity.
- Boost Brand Awareness and Visibility: In India, where 77% of B2C customers are highly likely to buy products based on a brand name, PR sets companies apart by increasing brand visibility through media coverage, events, and collaborations with influencers.
- Government Relations: PR strategies are invaluable in building and growing bureaucratic connections, essential in India’s regulatory framework and administrative procedures.
- Integration and Growth: As global enterprises enter the Indian market, PR helps define strategic market entrance and expansion blueprints, useful for fine-tuning localization endeavors in alignment with Indian commercial market preferences.
How to Choose the Right PR agency for your Brand
- Clearly Define Objectives: Outline your PR goals, such as boosting brand awareness or managing crises, to find agencies aligned with your needs.
- Research Top-Rated Agencies Online: Explore websites, client feedback, and ratings on platforms like Google and Yelp to gauge reliability and credibility.
- Assess Brand Reputation: Look for agencies with a history of professionalism, integrity, and successful campaign outcomes.
- Prioritize Industry Experience: Choose agencies with expertise in your industry or niche to ensure they understand your target audience and communication strategies.
- Verify Track Record: Evaluate past campaigns, client portfolios, and case studies to assess the agency’s capability to deliver results.
- Check Digital Capabilities: Ensure the agency excels in digital strategies, social media marketing, and online reputation management for enhanced brand presence.
15 Best PR Agencies in Bangalore
1.Traffic Tail
At Traffic Tail, understanding that every business has its own story to tell drives the process. Taking the time to listen and comprehend your goals, challenges, and aspirations, personalized PR marketing campaigns are crafted to elevate your brand and drive measurable growth.
A team of seasoned professionals brings a wealth of experience and expertise to the table, ensuring that every strategy is backed by sound research and creativity.
From media relations to digital outreach, a holistic approach is leveraged to maximize your brand’s visibility and impact.
With Traffic Tail as your PR marketing partner, rest assured knowing that your brand is in good hands. Pride is taken in transparency, communication, and, above all, results.
With a vast portfolio encompassing over 6,500 satisfied clients globally, the reputation speaks volumes about the commitment to delivering exceptional results in today’s competitive market. Traffic Tail also focuses on providing AI driven solutions.
| CEO | Mr. Damandeep Singh |
|---|---|
| Team Size | 50+ |
| Rating | 4.9/5 |
| Clients | Thalka Entertainment, Kakajee, Dimple Bahl Silverdome Realtors, VN Diamonds. |
| Contact | +91 8770247277 |
| Email ID | [email protected] |
| Website | www.traffictail.com |
Top Clients:
Businesses Served:
- Real Estate
- Beauty And Cosmetics
- Healthcare
- IT-Tech
- Retail
- Social Media Handling
- News portal
- E-commerce
- Education
- Jewelry
- Other Services.
Services Offered:
- SEO services
- Content Marketing
- Landing page development
- Website Designing Services
- Facebook Marketing Services
- Pay-per-click Marketing
- Online reputation management marketing
- Video Marketing
- Logo Designing
- Influencer Marketing Services
- Digital PR Services
- Social Media Marketing Services
Address: Saket, New Delhi-110030
Reviews:
2. MSL India
MSL, one of the biggest PR and integrated communications networks in India, was established in 2009 by Publicis Groupe. Its areas of expertise include corporate communication, crisis and issues management, financial communication, policy and regulatory communication, reputation management, and more.
Additionally, the company has won other notable honours, including the Kaliedo Awards’ Large Agency of the Year and PRWeek’s 2019 South Asia Consultancy of the Year (The Economic Times). They work in a variety of industries, including manufacturing, consumer products, automotive, energy, financial services, food and beverage, health, and technology.
Services Offered:
- Reputation Management
- Corporate Communications
- Financial Communications
3. BCW India
The organisation was established in 1953 and has locations in Bangalore, Mumbai, Delhi, Hyderabad, Kolkata, and Chennai in India. The firm specialises in corporate communication, technological insights, public relations, crisis communication, and public affairs.
Technology, sports, entertainment, healthcare, pharmaceuticals, and financial services are some of their operational fields. Prominent brands like Star Sports, Colgate, Cartoon Network-Turner India, Red FM, World Food India, and Monster India are just a few of their clientele. The company also won PR Agency Head of the Year at the 2019 PRWeek Asia Awards.
Services Offered:
- Public Relations
- Crisis Communication
- Social Media Marketing
4.Ketchum
Ketchum is a multinational PR company that was established in 1923 and specialises in branding, public relations, corporate communication, and reputation management.
The company operates across six continents and over 70 countries. It adheres to the maxim “Intelligence and Empathy.”
Ketchum provides services in the following industries: corporate, energy, healthcare, food and beverage, agriculture, technology, retail, financial services, travel and transportation, and consumer goods.
Services Offered:
- Reputation Management
- Public Relations
5.Value 360
The first PR agency in India with an early-stage business focus is Value 360 Communication. Since its founding in 2003, the company has assisted over 100 firms worldwide in fulfilling their corporate communication needs.
One of the best PR firms in India, Value 360 Communication is based in New Delhi and has main offices in Mumbai, Bangalore, Chandigarh, Lucknow, and Kolkata.
Public affairs, crisis communication, reputation management, and public relations and media relations are among their specialties.
Services Offered:
- Public Relations & Media Relations
- Crisis Communication
6.Ogilvy
Ogilvy is a globally interconnected network that is a member of the WPP family. It is also the biggest and most decorated communications agency in India. Established by David Ogilvy in 1948, it functions as a creative network with 132 locations in 83 countries today.
With a diversified team to be proud of, it is highly motivated by ideals. Public relations, corporate communication, advertising, and public affairs are Ogilvy’s areas of expertise.
It offers services in a number of industries, including automotive, consumer goods, retail, financial services, healthcare, and technology.
Services Offered:
- Branding
- Corporate Communication
- Public Relations & Public Affairs
7.Lewis
Lewis is a full-service international PR and communications firm with a focus on integrated, digital, and creative marketing solutions. Their globally integrated network of 27 offices works together effectively to produce campaigns that have an impact.
They provide a wide range of services, including corporate communication, media relations, events, and crisis communication, with their four continents of experience.
Technology, consumer goods, tourism, social media, financial services, recruitment, automotive, travel, and hospitality are a few of the industries in which they operate. Among their notable clients are LG, Adobe, D-Link, and others.
Services Offered:
- Media Relations
- Corporate Communication
- Crisis Communication
- Social Media Marketing
8.GimmeGamma
GimmeGamma is a digital marketing and public relations firm that leverages data to draw conclusions that are then used to develop tactics that are specifically tailored for your company.
This PR firm primarily uses data-driven digital marketing strategies, such as Search Engine Optimisation (SEO), to increase a brand’s visibility. GimmeGamma has demonstrated continuous success, and numerous clients have been highlighted on national platforms such as WIRED and NDTV.
Services Offered:
- Content Marketing
- Search Engine Optimization (SEO)
- Paid Media
- Social Media Marketing
9.The Media Ant
SEO Discovery is a well-known hotel digital marketing company that specialises in offering customised solutions to hotels in the constantly changing digital industry.
With over 17 years of experience and a large portfolio of over 1000 case studies, SEO Discovery is a top option for hotels looking for all-inclusive digital marketing tactics because of its continual great outcomes.
Services Offered:
- Branding
- CPM Advertising
- PR
- Social Media Marketing
10.Gutenberg
Based in New York City, Gutenberg is a marketing and public relations firm. They have locations across the globe, with Bangalore serving as the location of their busiest regional headquarters.
They are renowned for creating customised PR plans and advertising campaigns for some of the biggest companies in the world.
PR has several facets, including spokesperson training and reputation management. Gutenberg’s years of experience in the financial sector make it well-suited to develop a successful PR plan for your company.
Services Offered:
- Corporate Re-branding & Brand Management
- Brand Strategy, Messaging, and Positioning
- Brand Manual Design
11.Broadnection
Bangalore is home to the Indian marketing and public relations firm Broadnection. They provide a broad range of PR and marketing services, including media relations, crisis management, spokesperson training, reputation management, and media liaison.
They are also highly skilled in developing genuine and responsible PR and marketing plans that will raise awareness of and interest in your company.
Services Offered:
- Public Relation
- Digital Transformation
- Website Development
- Social Media Marketing
12.QMP Global
Based in Bangalore, QMP Global is a digital marketing agency that also specialises in developing and putting into action PR strategy for its customers.
The primary focus of QMP Global is developing tailored and individualised PR strategies that are totally compatible with their overarching marketing plans. It is among the most reputable and well-known branding and marketing companies in India.
Services Offered:
- Branding
- Digital Marketing
- Social Media Marketing
13.Actimedia
Actimedia is a public relations firm that has been steadily assisting its clients with marketing and PR for the previous 22 years. Actimedia is an expert in “Lifestyle PR,” a particular subgenre of public relations.
Numerous brand categories, including jewellery, fashion, hospitality, food, entertainment, and so forth, fall within this wide category. Actimedia provides a wide range of PR services, including personality management, SEO, and copywriting.
Services Offered:
- Content Marketing
- Search Engine Optimization (SEO)
- Paid Media
- Social Media Marketing
14.Star Squared PR
Star Squared PR is a specialised PR and communications company that oversees campaigns that earn awards for companies in a variety of market sectors.
With their main office located in Bangalore, India, they are a group of more than twenty experts supported by an affiliate network that spans tier-2 and metro areas.
A growing list of domestic and foreign clients for Star Squared PR includes businesses in the hotel, IT, healthcare, BFSI, start-up, and other industries.
They are currently one of the fastest-growing communication agencies in India thanks to their 360-degree approach to communication.
Services Offered:
- Media Relations
- Reputation Management
- Crisis Management
- Content Marketing
15. Adfactors PR
Adfactors, a PR agency that is among the largest and fastest growing in India, takes pride in being the youngest in its peer group. Established in 1997, the company now services over 300 clients in 40 Indian cities.
In addition to numerous other prestigious honours, it has received PR Awards Asia’s (formerly PRWeek) South Asia Agency of the Year for four years in a row: 2018, 2017, 2016, and 2015.
Corporate reputation, capital market communication, crisis communication, experiential PR, and events are among their areas of specialisation.
Services Offered:
- Corporate Reputation
- Capital Market Communication
- Crisis Communication
Conclusion
In conclusion, the expertise, originality, and commitment of these PR agencies in Bangalore make them stand out for their work in enhancing companies’ visibility. These agencies provide a variety of services to fulfil various PR demands, from developing captivating stories to fostering strong media partnerships.
Regardless of your size—startup, small, or major corporation—these agencies can assist you in achieving your objectives and navigating the tricky world of public relations.
FAQs on PR Agencies in Bangalore
What industries do PR agencies typically work with?
PR agencies work across various industries, including technology, healthcare, finance, consumer goods, hospitality, education, and more. They tailor their strategies to meet the unique needs and challenges of each industry.
How involved will I need to be in PR agency campaigns?
The level of involvement varies depending on the client-agency relationship and the specific goals of the campaign. Generally, clients provide input on messaging, key stakeholders, and overall strategy, while the PR agency handles execution and implementation.
What makes PR agencies different from advertising agencies?
PR agencies focus on managing public perception and building relationships with various stakeholders through earned media coverage, while advertising agencies primarily create paid advertisements to promote products or services.
What are some red flags to watch out for when evaluating PR agencies?
Beware of agencies that make unrealistic guarantees or promises of overnight success. Transparency and a focus on measurable results are key.
How can I measure the success of my PR campaign?
Track key metrics such as media mentions, website traffic, social media engagement, brand sentiment analysis, and lead generation. Discuss these metrics with your PR agency to gauge the effectiveness of the campaign.
