Lead generation is a simple process of generating the interest of users in a product or service for the purpose of driving sales. But the task is not as simple as the meaning. Often, businesses get tired of looking for the right lead generation strategies for their business.
This concept cannot be ignored as it affects the sales, revenue and reputation of your business. In this article, we have talked about some amazing concepts that are going to supercharge your lead generation process. We have talked about PPC strategies and marketing automation for lead generation.
Before we talk about these strategies, let’s read some stats on lead generation highlighting the importance of the concept in today’s date.
Stats on Lead Generation
- 61% of marketers consider lead generation as their top most challenge.
- 80% of marketers believe marketing automation generates more leads.
- Only 18% of marketers believe that outbound lead generation is a great idea.
- 66% of marketers generate leads on social media by spending not more than 6 hours per week.
- 80% of B2B leads are generated from a social media platform named LinkedIn.
- Events are the great way to generate B2B leads.
- Email marketing is one of the best ways for generating b2b leads.
Let’s have a glance at PPC strategies and marketing automation
PPC Strategies for Lead Generation
PPC is much more than increasing brand awareness. It is a great way to generate leads. Let’s check out some tips to generate leads through PPC and get valuable clients.
Targetting right keywords
The first step is to research for the right keywords. Many times marketers fail in finding the right keywords that users type and the entire marketing strategy gets screwed. Make sure you are putting in enough time and effort while looking for the right keyword.
Also, consider looking for long-tail keywords as they do not offer good competition but offer high conversion rates. Many times users type long phrases and look for the product or service. You should be available on those keywords.
Break leads into funnels
As a marker, you must be knowing all leads do not fall in the same category. It is advisable to break your leads into multiple funnels. This bifurcation should be based on their level of interest. You can check different stages of the buyer’s journey and set your leads accordingly. You can also place them in different categories by dropping them into different ad groups.
Advantage of ad extensions
This is an untapped strategy of lead generation that can help you in attracting prospective leads. Everyone talks about ads, ads quality, placement and everything. Yes, these pointers are important. But no one talks about ad extensions.
Ad extensions are additional segments or snippets of information that gives you extra information about the product, service or business. These additional snippets could be addresses, phone numbers, page links and much more.
Do not miss landing pages
Can we miss landing pages while talking about PPC strategies for lead generation? Landing pages play an important role in lead generation. But one thing you should keep in mind while allowing a landing page to a link. Your landing page should be designed and reviewed twice.
It is going to affect the reputation of your business and can increase the chances of conversion. On the other hand, a poorly designed landing page that takes more time in loading can hamper the interest of your prospect lead.
Supercharge lead generation through marketing automation
Outbound lead generating has gone out of trend. As you read stats, 80% of marketers believe in marketing automation. Automating inbound lead generation provides you with organic benefits.
Marketing automation is a highly-talked about lead generation technique that includes tools and platforms to automate different tasks like marketing campaign execution, social media posts and much more.
By not using marketing automation you are missing a simple lead generation strategy that can yield sizeable results. Some marketing automation techniques include social media post scheduling. Here what you can do is create content in advance and schedule it (even for a month). It will get posted on the desired date and time.
In case, you forgot to post your schedule is not going to forget. This is just an example there are many more marketing automation lead generation techniques that can smoothen your task.
Here is why you should invest in marketing automation lead generation techniques.
Provides data which is difficult to obtain manually
It helps you in collecting data that can serve for greater purposes. It just not only helps you in getting email addresses but also provides you with insights that is not possible with manual efforts. These insights includes the information of the user’s click.
It provides you with an idea of what your leads are doing. So, you can track their movements and plan your strategies accordingly. Using this data, you can create better content which will help you in engaging the right customers.
Improves Alignment between Sales and marketing
This is not easy to align your sales and marketing teams. This is because they have different tasks to perform. All they share is a goal of generating more leads and converting them into customers.
Automating lead generation helps them in focusing on common goals by giving them ability to create leads and contribute actively in the leag generation as well as lead nurturing task. This is how teams get aligned.
Personalization gets affected positively
Personliased ads, emails get more attention than the simpler ones. I would love to mention about Purplle’s personalised ads. They use crazy headlines and personlise them and get the attention. I don’t miss their notifications and wait for another crazy message from the team. In fact, I got influenced and ordered products from the app.
This is the power of personlisation.
When an ad or email uses the name of a customer, they get attracted. Everyone knows this is automated but not everyone is able to resist those ads or notifications. You should automate your ads, messages, emails to pull the attention of your customers.
Try using crazy headlines from Bollywood or use regional language. These are great hacks to generate valuable leads.
Collect leads anytime and everytime
Why marketers are going crazy behind marketing automation is that you can collect leads anytime. The process goes on 24*7 unlike the manual one. People keep on looking for things on internet at every hour.
Even at 3 AM you can find people looking for products or services and becoming leads for your business. This is why marketing automation is loved by all as you can generate leads at any hour of the day.
Both of these practices are highly praised by marketers when it comes to lead generation. But as it is said, you should understand your business before selecting any lead generation strategy. You should be clear with your goals and requirements before choosing a lead generation strategy.
Apart from choosing marketing automation and PPC marketing strategies, you can also go for Email marketing and social media marketing to generate leads for your business. Almost every business uses social media marketing to generate leads for their business. If you want to generate B2B leads, LinkedIn should be your first choice and if you are looking for customers you can eye on other social media platforms like Facebook, Instagram, Twitter.
Email marketing is the favourite lead generation technique of marketers. So, you cannot afford to miss this as well.
Which technique do you think is going to work the best for your business? Drop your views in the comment section.