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What is ORM in digital marketing – how is it important in businesses

Online Reputation Management is the process of analyzing and improving your online presence. It includes the maintenance of the view of your business online.

ORM in Digital Marketing allows you to know how your business is being viewed by the potential customer, partner, or reporter. In simple words, it provides you with an answer the question-

Is your online presence functioning properly?

Importance of Online Reputation Management

Online Reputation Management helps you in increasing brand awareness and fondness. It helps you to reduce the number of negative reviews for your business by providing a report card of your performance.

ORM in Digital Marketing

Online Reputation Management allows a business to showcase new and relevant content. It also affects customer loyalty.

• ORM allows enables you to attract new customers. It allows you to manage your online presence effectively.


• The customer tends to believe in the reviews. They make their purchase based on the reviews of previous customers. You need to manage your views accordingly.


• Your competitors are likely to give negative reviews in your review section. ORM helps you to deal with such issues.


• ORM allows you to remove the irrelevant and untrue content that is showcasing a negative image.


• Online Reputation Management allows you to improve reviews and feedback for your business. Customers tend to incline for a business that has more positive reviews. This in turn increases sales.


• ORM boosts the SEO of the business.

ORM in digital marketing

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How to check your Reputation?

A business needs to know about its reputation online. This enables him to plan future strategies and make necessary improvements.

This is how a business can check its reputation online:

• Search for your company on Google or any other search engine. Then check the listings whether your company is present in the top 5 listings. If yes, then you are doing well. If no, then you need to improve your search rankings on Google or any other search engine.


• Make sure that the information provided on Google about your business is true. Don’t forget to check the relevancy of the information Google displays.


• Social Media management is another important task. Have a vigilant eye on all your social media accounts. Keep a record of posts, engagements, and followers on your social media platform.


• Your posts should be relevant to your business. It should represent your business efficiently. Check how much time do your followers take to respond to your posts?


• Give special attention to the reviews and feedback you get on Google and Facebook. Make sure you reply to those reviews and feedback constantly.


• Do not forget to address any complaint you receive on social media or another platform.

Digital Marketing

Digital marketing refers to the method of promoting or advertising your products, brand, or business online.

In simple words, it includes using social media to reach customers. Several digital marketing services and techniques are applied by businesses to yield optimum results.

How Online Reputation Management impacts Digital Marketing?

People tend to build notions about a particular brand business or product by going through the reviews and feedbacks they see on Google.

It is necessary to manage these reviews and feedbacks as they aid a customer in making a purchasing decision.

A negative online presence or no online presence can spoil your reputation.

Sometimes your competitors post fake reviews to draw customers away from your business. Online reputation management allows your business to deal with such issues.

Your business is judged by your customers, partners, or anyone through your online reputation or it can be said Online reputation has a heavy influence on how your business is being viewed by everyone.

Grow your sales!

We believe anyone can get a successful business with a strategy.

How to improve online reputation?

After checking your online reputation, you realized that you need to work on ORM. This is what you need to do to improve your online reputation.

1. Mark your presence everywhere

Mark your presence on Yahoo, Bing, Facebook, Instagram, Linked In, Twitter anywhere and everywhere. Post the relevant content for search results.


2. Set Reputation Monitors

Setting up Google alerts can alarm you with future problems. Now you can get prepare for the problems in anticipation. You can also use advanced online reputation software like trackur.

3. Have the presence of a team on social media

Work towards having a presence of your team on social media. Put fascinating and small posts for each of your team members. Businesses are defined by the people who work for them.

4. Improve search ranking

If your business does not get a position in the top 5 listings then you need to work on search rankings.

You need to improve your search rankings. For this purpose, you need SEO help. SEO helps your business to rank higher than others by using a few keywords.


5. Public relation events

To build your image start coordinating or collaborating with the community or cause. Get partnered with NGO or any other big company to increase your reputation online.

6. Hire a company

Every business can’t manage its online reputation. You can outsource your work to a digital marketing company. A digital marketing company helps you from scratch to end.


7. Work with Social media managers

Social media managers are specialists in maintaining an online reputation. If you don’t feel it right to outsource your work you can go for collaborating or hiring social media manager for the same.

He can optimize all your social media accounts, websites and would add relevant content for search engines.

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ORM vs SEO

ORM stands for Online reputation management while SEO stands for Search Engine Optimization.

SEO helps in increasing search engine rankings while ORM helps in improving the overall image of the company.

SEO is a narrow term while ORM is a broader concept.

ORM uses different SEO techniques to extract the desired results.

Final words

Every business must have a strong online reputation. They need to regularly monitor and analyze the reputation of the business. As this affects their sales as well. ORM can either make or break the customer.

We, at traffic tail, provide Online Reputation services at an affordable price. Get associated with traffic tail and improve your online reputation right now.

1 comment

  1. Superb explanation & it’s too clear to understand the concept as well, keep sharing admin with some updated information with right examples. Keep update more posts.

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