Many SEO professionals focus on increasing traffic to your blog or business website. E-commerce stores, on the other hand, must pay attention to SEO.
If you’re not ranking high enough in Google’s search results, you may be losing out on sales.
In this article, We’ll look at how these e-commerce SEO tips can affect your Website.
After that, we’ll go over SEO tips for e-commerce websites, including how to make search engine-friendly templates for your products and categories.
Importance of these SEO Tips for E-commerce :
- Expand your product reach
- People can find your product more easily
- Help to build your Website authority
If you want to customize your WordPress eCommerce store for SEO, you’ll need an easy-to-follow checklist that includes as many tips as possible.
Implementing each tip will increase traffic to your store, allowing you to get closer to your sales targets.
6 E-commerce SEO Tips For WordPress Websites
Here are 6 SEO tips for e-commerce websites to help you get the most out of your SEO efforts and create a strong internet business:
1. Find Keywords That Perform
Taking the time to study and do some research, like anything else in life, will almost always increase the chances of success.
When it comes to website design and structure, the importance of choosing the right keywords cannot be overestimated. You risk getting poor results if you don’t use the right keywords in the right places on your website.
So make sure you do some in-depth keyword analysis to find the phrases that will boost the effectiveness of your website. Try some Niche Research Tools to start creating your website content.
When performing a keyword search, people tend to be very descriptive, so make sure the keywords you use aren’t too broad. Otherwise, tourists would be unable to find you. Create some distinct descriptions and keywords, so you can effectively compete for them.
Make good use of long-tail keywords as well, which can attract the type of traffic you want, thereby leading to a higher conversion rate.
2. Create an XML Sitemap File
An XML sitemap file is simply a list of all the URLs on your website. The main goal is to provide Google with knowledge about the pages and their relationships.
It would be easier for the search engine to rate your website if its crawlers go through everything and understand its structure and content.
If you run an eCommerce store, you absolutely must have a sitemap. For one thing, an online store usually has a lot of product/category pages, which makes it harder for Google crawlers to process them.
Crawling is always overlooked, which is often a bad thing. Use the Google XML Sitemaps plugin to assist Google in crawling your website and rating it higher (or use an SEO package that includes this functionality).
3. Select a Search Engine Optimized (SEO) Theme
This applies to the product descriptions as well. You should also avoid using product descriptions from manufacturer websites in this case since they are reused on other websites advertising the same items.
Whether you run an FMCG B2B wholesale business or an online clothing store, keep it original by writing descriptions that include important keywords to help them rank higher in search engines.
While WordPress is SEO-friendly out of the box, you’ll need to complement it with SEO-optimized themes.
However, finding a great SEO-optimized theme for your online store can be challenging. The reason for this is the sheer number of choices available.
To make the best decision for your store’s online rating, choose a theme that:
- The structure has H tags in it. Headings (H1, H2, H3, etc.) have a major influence on ranking.
- Is responsive. What is the reason for this? Google favors responsive websites, and many customers shop on their devices.
- You will find a theme that was created specifically for your business. Instead of using a generic theme for your clothing store, you can use a free fashion store theme.
- Pre-built page designs with an SEO-friendly layout are available. This is important for web store owners who do not have any design or coding experience.
4. RankMath Plugin: Boost Your Website's Speed, Fix Broken Links, and More
The RankMath SEO plugin is widely considered to be one of the best WordPress SEO plugins.
It’s essentially an all-in-one solution that scans your online store for SEO flaws and makes recommendations for improvement.
RankMath benefits for WooCommerce websites are as follows:
- Speed optimization: Find and correct errors that cause your website to load slowly (which is a crucial SEO requirement).
- Breadcrumb navigation: Introduce Google-friendly new store navigation.
- Optimizing keywords: The plugin optimizes for multiple target keywords per page to carry quality traffic.
- Identification of 404 pages: Yoast detects and corrects “Page not found” links that cause search engines to become confused.
RankMath for WooCommerce is without a doubt the best SEO plugin for WooCommerce. The most useful features, however, are only available in the premium edition, which costs $59 per site.
Furthermore, certain SEO optimizations must be done with a more customized approach.
5. Create More SEO-Optimized Content
It’s not enough to have a great eCommerce website design, a quick-loading shop, and high-quality items to keep your store relevant and current.
You’ll need to build optimized content once you’ve completed all of the technical aspects of SEO.
It’s the most crucial condition for ensuring that your store is visible and ready to receive its fair share of traffic.
After all, 53% of customers conduct product research online, and content plays a significant role in that research.
“content has been one of the key traffic drivers for online stores.” “You need to write content that is hyper-focused on the needs of your consumers to ensure that it attracts people who are really interested in purchasing your products.”
Remember that the most critical aspect of WordPress digital marketing is the usefulness and importance of the content to your customers.
Keyword research is the most critical thing after pinning down content validity and usefulness requirements.
Find and use the keywords that your customers use to find your products in your content. Studyker and BeGraded are two tools that can assist you if you’re new to eCommerce content writing and optimization.
6. Use Checkout Pages That Are SEO-Friendly
Your checkout pages have the power to make or break your business. Customers abandon 70 percent of all eCommerce shopping carts, according to surveys. Customers listed a complicated checkout process, a mandatory account formation requirement, and website errors as some of the reasons for their dissatisfaction.
To make it easy to make purchases:
- Limit the number of navigation options on the website so that visitors don’t abandon it.
- Using a theme with a shopping cart and checkout pages that are optimized for conversions.
- Include images of the items.
- Give a detailed price breakdown (taxes, shipping, etc.)
Since not every WooCommerce theme includes optimized checkout, make sure to double-check before deciding on a theme for your store.
Conclusion: SEO Tips for E-commerce Websites
For a WordPress-based e-commerce store, SEO is, as always, a vital consideration. With so many people searching the internet for product advice and details, failing to optimize your website for SEO is akin to having a physical store with no windows or entrance.
At the end of this “WordPress E-commerce SEO Tips” article, I want to say that if you want to increase the growth and reach of your e-commerce business, you just need to know that you can’t go so far from SEO, Because overall it variously helps your e-commerce website.
So, if you are someone who wants to grow your e-commerce business, these WordPress SEO Tips for E-commerce are gonna help you.
Go over the SEO checklist once more and try to complete as many points as possible. The better you optimize, the more traffic you’ll get, so get started today to make your store famous.
