As a marketer, it is crucial that you understand which of your digital marketing channels are responsible for driving conversions. Ultimately, through ROI tracking and measuring the highest conversions per campaign, your marketing strategy can be improved, enabling better ways to boost your sales.
Marketers like you can use tools for tracking conversions that answer this question. The best thing about these technologies is that they can watch what a prospect does after visiting your landing page or interacting with your social media ads.
Is your business unaware of the best Ad conversion tracking tools? Then this blog post will be helpful for you! Let’s start then!
What should I consider before choosing Ad conversion tracking tools?
Conversion tracking tools are imperative for your company to develop informed decisions toward improved marketing moves. You can consider these factors before choosing your tool:
- To ensure optimum returns on the money you’ve spent on conversion tracking software, the journey of your customer should be completely recorded by your tool. However, if it cannot monitor an entire trip, you may not have a full picture of the customer’s journey.
- Determine whether or not the tool can convert in offline mode. Are you required to combine offline and online data? Choose a solution for tracking offline conversions when you conduct your sales process via a phone call or in person.
- Choose a conversion tracking system that is compatible with other analytics systems as well as CRM tools.
Let’s turn our attention to the list. For you, here are the top 10 tools for ad targeting and conversion tracking!
10 Best Ad Conversion Tracking tools
1. Google Analytics
Google Analytics is an online technology that assesses and tracks how well your webpage or application performs. This gives you a detailed report on the number of site visits, most visited pages, number of purchases made, number of subscriptions to newsletters, number of downloads (catalog or an app), as well as ads that brought conversions. You can now know if visitors come through your PPC campaign or via an organic search using Google Analytics.
Features
- Monitors conversation: It lets you define and monitor micro and macro conversions, such as downloading a brochure or subscribing to your newsletter, as well as form completion and product transactions.
- Customer-focused measurement: Open up customer-focused measurement. Recognize how users engage with your websites and applications throughout the course of their whole lifecycle.
- ROI: Learn more intelligently to increase ROI. To get more value out of your data, use Google’s machine learning to uncover new insights and predict future customer actions.
Price:
Both paid and free versions are available. Check out the website for further details.
2. Improvely
Improvely seeks to provide you with an intuitive dashboard for tracking all of your marketing initiatives. Not only can it monitor the effectiveness of your ads on various platforms, such as Facebook and Twitter, but it can also analyze their performance on Google and Bing. Apart from monitoring the interaction of your audience with your campaigns, Improvely also includes an integrated A/B testing tool and a click fraud monitoring feature.
Features
- Manages fraudulent clicks: Since fraudulent clicks force you to spend money on advertising without generating revenue, it’s critical to keep an eye on them. It improves you with that.
- Advanced Conversion Traffic: This tool allows you to track all of your links, conversions, and income from online marketing in one convenient location and provides real-time access to the best traffic analytics.
- Agency & White-Label: You will have the chance to brand everything with your company name and logo, and you may choose how much access your customers will have to Improvely.
Price:
$29/month.
3. Adobe Analytics
With Adobe Analytics, you can track how much site traffic comes to your site and also measure any conversions you have on your website. Armed with this information, you will be able to better understand your clients’ behavior toward your advertisements. It is possible that you will monitor the data as it happens and view the actual effects of your campaigns immediately. Do you need notifications that are based on your defined values? In Adobe Analytics, anomaly-based alerts are set up.
Features
- Alert systems: Various alert mechanisms will go off whenever the web server’s capacity to deal with traffic reaches its limit.
- Easy focus: They automate and apply machine learning and AI to enable data scientists to focus on what truly matters while providing everybody else with these real-time insights.
- Manage audience: The tool will also allow you to effortlessly form and manage segments based on any behavior. Additionally, it will enable you to share them with Adobe Experience Cloud to activate them for use across different Adobe Experience Cloud applications.
Price:
A customizable payment option is available.
4. Anytrack
Anytrack is an end-to-end marketing analytics and conversion tracking platform. Anytrack is an application that helps advertisers track, evaluate, and refine their digital campaigns on famous advertising platforms such as Facebook, Google, Bing, and so forth. AnyTrack offers several services meant to aid users in achieving higher gains on their campaigns. For instance, there is A/B testing, multi-channel attribution, automated conversion tracking, real-time analytics and reporting, and numerous others.
Features:
- Integrity: it offers connectors with popular marketing platforms such as Zapier, WordPress, and Google Analytics, amongst others.
- Easy to use: The software of Anytrack allows for tracking conversions from different sources of information, the creation of customized reports, and the import of data.
- Boosts your business: Anytrack is a robust and comprehensive conversion tracking and marketing analytics solution. It can also help marketers sharpen campaigns aimed at maximizing return on investment.
Price:
- A free plan is available.
- Paid plan: $149/month.
| Grow | Scale | Prevail |
|---|---|---|
| $149/month | $299/month | $749/month |
5. Pixelfy.me
You can also embed a retargeting pixel with your URLs by using a link-shortening service, Pixelfy.me. You get to track the number of people who clicked your shortened URLs after utilizing that pixel. For a good affiliate link, blogging, and marketing focusing mainly on e-commerce sites such as Amazon, it works properly. Use Pixelfy.me, as it helps promote products by sending various links to potential customers to advertise. They include shortening your lengthy URLs, which makes them look better.
Features:
- Enhances consumer engagement: It improves consumer involvement and increases the ad’s CTR.
- Retarget visitors: Pixel retargeting will help you retarget users who visited the site via link clicking in many environments that contain retargeting pixels, e.g., Google, Facebook, and Twitter.
- Raise your Amazon rating: You can collect valuable data from people who click on the link so that, through analysis, you can increase your Amazon rating.
Price:
$19.99/month.
6. TruConversion
A premium solution for funnel analysis and optimization that enhances the functionality of your website is called TruConversion. Its amazing features, such as heatmaps, micro surveys, session recordings, and form analytics, allow you to create effective marketing campaigns. You can get all the crucial consumer insights you need from the program to give them the finest possible service. It analyzes user activity on the website and provides comments to improve campaigns.
Features
- In-depth information: It provides in-depth information on your funnel’s conversion rate, the parts of your website that draw visitors, and those that turn them off.
- Utmost necessity: It is everything that you need. Everything you need to create customer-focused initiatives is right here, including surveys, field reports, and over-the-shoulder tracking.
- Lots of clients: The cloud-based platform TruConversion caters to a wide range of clients, including top-tier marketers, small and medium enterprises, individuals, and major agencies.
Price:
$41/month.
| Basic | Plus | Pro |
|---|---|---|
| $41/month | $83/month | $149/month |
7. Kiflo
One of the top partner management software programs available for small and medium-sized companies looking to boost channel revenue is Kiflo. It’s understandable why they’re a top PRM solution on G2. They’ve created a simple user interface (UI) with a wealth of features and integrations for SaaS partner managers and their partners to use and develop the partnership together.
Features
- Different from most tools: The potential for Kiflo’s clients to expand their partner program through affiliate, reseller, and referral channels really sets them apart from many other partner management solutions.
- Reduce expenses: You can reduce tracking errors, cut software expenses, and build a really profitable partnership program for your company with Kiflo.
Price:
$99/month.
8. ConversionFly
For small to large businesses, ConversionFly is a solution for marketing optimization and conversion tracking. With the help of these 21 straightforward yet useful KPIs, you may accomplish your marketing objectives with this excellent marketing analytics tool. It benefits entrepreneurs, agencies, business owners, and marketers. You can monitor your website traffic, enhance conversions, identify holes in your funnel, and create effective marketing campaigns.
Features
- Lowers your acquisition cost: ConversionFly lowers your acquisition costs while helping you grow your customers’ lifetime value.
- Monitor conversion data: Every traffic source, including email, sponsored advertisements, organic traffic, affiliate marketing, and site pages, has conversion data that you can monitor.
- Info provider: ConversionFly provides thorough reports with in-depth information that you can utilize to improve return on investment (ROI) through marketing tactics.
Price:
$29/month.
9. Meta Pixel
When applied to a website, the Javascript code known as Meta Pixel, similar to the Facebook Pixel, allows tracking of visitor activities. This analytics tool enhances the conversion rates of advertising campaigns and provides valuable data. Even if they are not using Facebook ads, businesses should nevertheless install Meta Pixel on their website. It will begin gathering data on website visitors and help when Facebook ads are launched in the future.
Features
- Creates audiences and provides for them: Meta Pixel creates bespoke audiences and provides one of the strongest targeting features available.
- Builds a similar audience: Target a more specialized and relevant audience, it aids in the development of a lookalike audience.
- Easy tracking: You can track key performance data to continuously monitor the effectiveness of Facebook ads.
Price:
Check their website for a price quotation.
10. Voluum
By using Voluum, you can optimize your marketing campaign efforts. In a single location, you will have the ability to track, control, and optimize all your traffic origins. The use of AI-powered tools in Volum helps automate traffic optimization. It also allows for collaboration among others, and these other members can have different levels of access. With its secure, banking-standard infrastructure for data storage, Voluum has helped a lot of people get a better ROI.
Features
- Monitors programs: With Voluum, every digital campaign is tracked under one program. Using this software makes sure that you can tell the campaigns that work best from those that don’t.
- Management: It is an excellent tool for tracking affiliate programs as well as monitoring link performances.
- Traffic distribution: Traffic is distributed through Voluum traffic-distributed AI features every day. This is a daily occurrence where the AI analyzes the data and sends traffic to the highest-converting landing pages, campaigns, and offers.
Price:
$199/month.
Conclusion
Ad Conversion tracking tools are essential. This helps firms gauge the effectiveness of their online advertising efforts in terms of ROI realization on invested resources. Through conversion tracking, businesses can identify which add-ons work and those that do not. With this data, marketers can optimize their campaigns, improve ROI, and develop data-based decisions for subsequent initiatives.
Appropriate conversion tracking solutions allow you to evaluate how far you’ve come and make changes to your business expansion strategies accordingly. Still, not all companies can afford enough time to apply conversion tracking solutions. The list provided above can be useful as a reference if you run a business that needs help with conversion tracking.
FAQ
Ad Conversion tracking tools: what are they?
A tracking service is called conversion tracking. It lets you discover how customers are using your ad. For example, when they call your application, register for your newsletters, or purchase your products,
What can an ad tracker monitor?
By applying ad-tracking technology, both marketing teams and SEO companies can track many metrics. For example, a number of metrics such as page views, social media post impressions, ROI for pay-per-click advertising, click-through rate, etc.
What more do I need in terms of my ad tracking?
Brands can also enhance their ad tracking capability by employing solutions that operate on social media platforms such as Facebook and Instagram, as well as search engines like Google.
How do advertisements monitor you?
There exist various types of ad trackers, including cookies, tracking pixels, and URL trackers. As well as advanced ones that employ individual scripts to undertake browser fingerprinting. Each of these methods records and catalogs your information in a distinct manner.
