Email marketing is a highly successful marketing tactic whether you’re a large multinational or a startup. However, marketers who attempt to create personalized emails for even the smallest email list will find that doing so without an automated system is nearly difficult.
Tools for ecommerce email marketing can assist you in achieving this objective. It helps in gathering the data you require about each customer so that you can divide up your clientele. Today in this article we will look at such 10 best email marketing tools that have functionalities such as ready-made templates and drag-and-drop features and will surely help you in growing your business.
Things to keep in mind while selecting the best Email Marketing Tool for eCommerce
Choose a tool that has a good reputation for high deliverability rates and offers features like list cleaning to maintain a healthy subscriber list. Also, make sure the tool complies with email marketing regulations like GDPR and CAN-SPAM.
Ensure the email marketing tool seamlessly integrates with your eCommerce platform. Look for options that work well with popular platforms like Shopify, WooCommerce, or Magento. This ensures smooth data synchronization and automation of email campaigns.
Consider your future growth. Select a tool that can scale with your eCommerce business. Compare pricing structures, and be aware of any hidden fees or limits on the number of subscribers or emails sent.
Ensure the tool provides comprehensive analytics and reporting. Access to metrics like open rates, click-through rates, conversion rates, and revenue generated from email campaigns is essential for measuring success and optimizing strategies.
10 Best Email Marketing Tools for eCommerce
Omnisend is email and SMS marketing software that was developed to assist e-commerce businesses in increasing client loyalty and revenue. It can be easily set up and data can be synchronized with the platform without any hassle thanks to its one-click connectivity with Shopify, BigCommerce, WooCommerce, and other e-commerce platforms.
The complete on-site marketing funnel is covered by Omnisend, from assisting with subscriber collection via popups and landing pages to engaging and activating them via email, SMS, and push notifications.
2. Salesforce CRM
Salesforce CRM is a potent email marketing platform for online stores that makes it simple for companies to set up tailored, automated campaigns across channels. Businesses can use the extensive analytics it offers to track the effectiveness of their email campaigns over time and produce insights that can be used to guide future decisions.
Users may monitor crucial eCommerce email data including open rates, click-through rates, conversions, and campaign revenue with the help of its comprehensive analytics package.
A well-known feature of Drip is its excellent automated workflows, which you can use in conjunction with its segmentation. This enables you to more effectively target your audience and provide pertinent content to them at the appropriate moment.
The complete client journey is covered by the 20 process templates in Drip. They are simple to customize, and the usage of targeted, segmented lists enables e-commerce business owners to provide their clients with the greatest possible experience.
Pricing: Available on request
4. Hubspot Marketing
Users of HubSpot Marketing may quickly establish automated workflows and customized emails that help them maintain contact with clients and prospects. With only a few clicks, its drag-and-drop editor instantly creates messages that stand out. Automated campaigns can be used to distribute information that is tailored to a subscriber’s interests, send notifications when a lead takes a desired action, or deliver content depending on customer behavior.
By providing customers with access to thorough reports on sales activities, HubSpot Marketing makes it simple to track online transactions. Customers’ past purchases, demographic data, and geography are just a few examples of the characteristics that can be used to segment lists by users.
Because it is so user-friendly and can assist many types of businesses—eCommerce, bloggers, and influencers—in communicating with their clients, Mailchimp is undoubtedly the most well-known email marketing tool. This email marketing software doesn’t offer as many cutting-edge capabilities as other tools on this list because it caters to small enterprises and one-person teams.
For small and medium businesses wishing to grow their email automation and marketing capabilities to the next level, Campaigner is a cloud-based email marketing platform. Campaigner is well suited for e-commerce organizations who want to optimize their email marketing operation and streamline their workflows even though it serves enterprises in a variety of industry verticals.
The fact that customers have access to a powerful HTML editor and the option to import HTML files is another essential feature of Campaigner’s email marketing and automation service.
ActiveCampaign has a built-in CRM with sales automation, similar to Hubspot’s. Additionally, SMS prospect nurturing and contact lead scoring is included in the Sales Suite.
Active Campaign is a powerful workhorse for brands that require these services, which may eliminate the requirement for subscriptions to other sales platforms. However, that also means that larger businesses with more extensive needs and higher budgets are best suited for it.
A digital marketing tool called Brevo is meant for expanding companies of any size. Using specialized landing pages and signup forms, their platform provides a variety of tools to assist businesses in personalizing their communications with clients and turning them from window shoppers into buyers.
They also include more sophisticated capabilities, such as open and click-through reports, email heat maps, A/B testing tools, a send-time optimization analysis tool, and real-time campaign statistics, to assist you in enhancing your email marketing outreach.
Professional, brand-consistent emails are essential for email marketing. Even better is when you can quickly and easily compose stunning emails. AWeber excels in this area, where their email editor works well with the well-known visual design program Canva.
AWeber also offers a sizable collection of email templates to aid in your early start. Additionally, they have outstanding deliverability, allowing you to relax knowing that your emails will reach your consumers’ inboxes.
Due to the fact that SendGrid is a Twilio product, you have access to email marketing as well as solutions for WhatsApp, SMS, and video. Large corporations currently make use of them, including Airbnb, Glassdoor, Instacart, Spotify, Uber, and Yelp.
More than 120 well-known software programs have native integrations accessible, including Airtable, Bluecore, eData Source, FullContact, Google Cloud, Microsoft Azure, Softlayer, Twilio, WordPress, Yieldr, Zapier, and more.
Why do I need an email marketing tool for my eCommerce website?
An email marketing tool is a must-have for any eCommerce website. It automates personalized communication, allowing you to send tailored messages, product recommendations, and promotions based on customer behavior. This level of personalization enhances the customer experience, significantly increasing conversions and customer loyalty.
Additionally, an email marketing tool helps build and maintain customer relationships through consistent communication. It fosters trust and loyalty, turning one-time shoppers into brand advocates who not only return but also refer others to your eCommerce store. In a competitive digital marketplace, an email marketing tool is essential for standing out and driving revenue.
In conclusion, the tools on this list offer a variety of features that let you get the most out of your campaigns.
Whether you’re searching for an efficient approach to routinely contact your customers or a fully comprehensive package with CRM connectors, artificial intelligence, automation, and more, there are software solutions to fulfill a variety of requirements.
Are there any legal considerations when using email marketing tools for eCommerce?
Yes, compliance with email marketing laws, such as GDPR and CAN-SPAM, is crucial. Ensure your chosen tool provides features for managing opt-ins, opt-outs, and maintaining a clean and compliant email list. Non-compliance can lead to legal issues and damage your brand’s reputation.
What are some common metrics I should track with email marketing tools for eCommerce?
Common metrics to track include open rates, click-through rates, conversion rates, revenue generated from email campaigns, unsubscribe rates, and list growth. These metrics provide insights into the effectiveness of your email marketing efforts and areas for improvement.
Can I use a general email marketing tool for eCommerce, or should I opt for a specialized one?
While general email marketing tools can work for eCommerce, specialized tools often offer features tailored to the unique needs of online stores, such as product recommendations, cart abandonment emails, and integration with eCommerce platforms. Using a specialized tool can streamline your marketing efforts.