Email marketing is a great way to tell your website visitors about news and promotions, boosting your chances of turning them into loyal customers and increasing revenue. But here’s the thing – making those email newsletters takes time.
You not only need to send regular emails but also make sure they share useful info. That’s where WordPress newsletter plugins come in handy. They automate the process, making it easier for you to send newsletters and organize your audience.
To help you choose the best tool for your needs, we’ve tested various newsletter plugins for WordPress website. We’re here to guide you through the top 10, making your email marketing journey simple and effective.
Why does your website need Newsletter Plugin?
A newsletter plugin allows you to effortlessly share updates, promotions, and valuable content directly with your subscribers’ inboxes, keeping them informed and engaged. This direct line of communication not only fosters a sense of connection but also encourages customer loyalty.
Moreover, newsletters are a powerful tool for driving traffic back to your website. By consistently delivering relevant and interesting content, you entice subscribers to revisit your site, increasing overall traffic and potentially converting visits into actions, such as product purchases or service inquiries.
Additionally, newsletters enable you to build a community around your brand. Regular communication fosters trust, and by providing exclusive insights or offers to your subscribers, you create a sense of exclusivity, turning them into brand advocates.
In essence, a newsletter plugin is a versatile asset that not only keeps your audience in the loop but also fuels website traffic, nurtures customer relationships, and strengthens your brand presence in the competitive online sphere.
12 Best Newsletter plugin for WordPress
1. Mailpoet
Using MailPoet, you can start sending newsletters directly from your WordPress admin panel. It is an all-in-one WordPress newsletter plugin. The fact that MailPoet has an email delivery service is one of its most distinctive features.
This implies that you won’t need to do any extra technological setup because you can be sure that your newsletters will reach their readers’ inboxes. Although you can use MailPoet for any kind of newsletter, its WooCommerce-specific integrations—like the ability to send follow-up emails after a purchase or emails reminding users to abandon their carts—make it a particularly good choice for WooCommerce email marketing.
Top Feature:
- Automatic Sync
- Automatic welcome emails
Pricing:
| Starter | Business | Agency |
|---|---|---|
| Free | $10/month | $30/month |
2. The Newsletter Plugin
The Newsletter Plugin, as its name implies, is a well-liked plugin that enables you to produce and maintain newsletters directly from within WordPress Admin. You have complete control over everything, including monitoring your subscribers and sending them emails after generating newsletter opt-in forms.
You are given a drag-and-drop builder UI with visuals to design your newsletter emails. Along with some unique elements to put GIFs, your most recent blog entries, and more, it has general content elements as well. You must link it to an outside email-sending provider if you want to be sure that your newsletters will get into subscribers’ inboxes.
Top Feature:
- Engagement Analysis
- Easy to integrate with other plugins
Pricing:
| Basic | Blogger | Agency |
|---|---|---|
| Free | $79 | $269 |
3. Newspack Newsletter
The Newspack Newsletter plugin is a component of Newspack, a collection of resources designed to assist small to medium-sized news organizations in using WordPress to publish content and make money. The Google News Initiative and WordPress.com collaborated on the Newspack project.
The Newspack Post Inserter block is included with Newspack Newsletters. This block allows you to insert excerpts from posts that are currently live on your website. Once placed, the excerpts will be converted into static material with a backlink to your site using the Header and Paragraph blocks.
Top Feature:
- Customizable templates
- Ad Management
Pricing:
custom
4. Noptin
Even while it doesn’t have as many capabilities as other WordPress newsletter plugins, it still offers you a lightweight and easy-to-use method of sending newsletters to your subscribers—especially if your primary focus is text-based newsletters. Once you have a few subscribers to your newsletter, you can send them emails using the simple text editor in Noptin.
There are no direct API connectors with sending services or built-in sending services in Noptin. It does work with any WordPress SMTP plugin, though. To connect to a third-party email-sending service, you can install a different SMTP plugin, such as Post SMTP.
Top Feature:
- Email Automation
- WordPress Sync
Pricing:
| Personal | Business | Agency |
|---|---|---|
| $89/yr | $199/yr | $499/yr |
5. AcyMailing
Another well-liked solution that enables complete mailing management directly from WordPress Admin is AcyMailing. With its assistance, you can expand your newsletter subscriber base by creating widgets and subscription forms, after which you can group an infinite number of subscribers into one or more lists.
AcyMailing includes a drag-and-drop editor with its unique visual design for creating newsletters. With this editor, creating basic multi-column layouts and adding various content templates is a breeze. Additionally, you receive tools to dynamically add your most recent blog entries to your newsletter. You have the option of sending out newsletters by hand or by setting up automated ones, such as a weekly summary of your most recent blog entries.
Top Feature:
- A/B Testing
- WooCommerce Integration
Pricing:
| Starter | Essential | Enterprise | Multi-Site |
|---|---|---|---|
| Free | €6.5/month | €20/month | €37/month |
6. SendPress Newsletter
Another WordPress newsletter plugin that enables you to handle all of your newsletter-related tasks without ever leaving WordPress Admin is SendPress Newsletters. With a straightforward newsletter editor interface, you can send emails to an infinite number of newsletter subscribers.
Although Newsletter Glue manages the interface, it isn’t quite as versatile as the bespoke interfaces from MailPoet or The Newsletter Plugin (or the native WordPress editor). Nevertheless, it should function well for the majority of newsletters, particularly if you primarily send text emails. With subscription widgets and personalized forms, SendPress Newsletters may assist you in expanding your newsletter list in addition to distributing emails.
Top Feature:
- Email Scheduling
- Email Analytics
Pricing:
| Personal | Standard | Business | Developer |
|---|---|---|---|
| $39/yr | $99/yr | $199/yr | $399/yr |
7. Newsletter Glue
Newsletter Glue is a premium WordPress newsletter plugin with a fairly unique approach. Newsletter Glue is a particularly good alternative for longer-form newsletter content because it allows you to construct your newsletters using the WordPress editor natively, unlike many other programmes that offer a separate email builder.
Additionally, it provides you with certain unique blocks that you can use in your newsletters, such as author bylines and blog post embeds.
Top Feature:
- Newsletter template creator
- Subscription opt-in form
Pricing:
| Basic | Pro | Enterprise |
|---|---|---|
| $79/month | $120/month | custom |
8. Sender
One of the best-value WordPress newsletter plugins with advanced features is Sender. With the platform’s email and SMS marketing automation features, you can quickly and simply set up triggered workflows to send welcome emails, collect abandoned carts, and convert leads into devoted customers.
Since the platform has excellent email deliverability rates, you won’t ever need to be concerned about emails ending up in the spam section. You can be certain that your messages will always be received by the target party at the appropriate time. Its comprehensive statistics and heatmap will show you how your campaigns function in real time after you distribute your emails, allowing you to make the necessary improvements.
Top Feature:
- Automated email campaign
- Easy-to-use interface
Pricing:
| Free | Standard | Professional | Enterprise |
|---|---|---|---|
| $0 | $15.83/yr | $29.17/yr | custom |
9. Brevo
Brevo is one of the best WordPress newsletter plugins in the market. Over 400,000 companies use it as an all-in-one marketing tool, in addition to being a WordPress newsletter plugin.
To generate signup forms and personalized emails for the newest product releases, promotions, blog entries, etc., the newsletter plugin includes over forty pre-defined templates and a drag-and-drop email editor. You can also send the subscribers customized newsletters. You may also be confident that your emails will reach their recipients because Brevo has a strong sender reputation and great delivery rates.
Top Feature:
- Premade Templates
- Drag and Drop Builder
Pricing:
| Free | Starter | Business | BrevoPlus |
|---|---|---|---|
| $0 | $25/month | $65/month | custom |
10. Omnisend
Over 100,000 eCommerce companies worldwide rely on Omnisend, a well-liked newsletter plugin. With the aid of workflow, the plugin enables you to create captivating SMS and email campaigns to connect with target audiences, send follow-up emails, greet new clients, and maintain your complete marketing plan on autopilot.
You can even keep an eye on the overall amount of sales in a certain campaign, the click-through rate, and the email open rate using this plugin. To put it briefly, the plugin’s main goal is to boost sales and advance your company.
Top Feature:
- User-friendly interface
- Quality support team
Pricing:
| Free | Standard | pro |
|---|---|---|
| $0 | $16/month | $59/month |
11. Mailster
Mailster is an easy-to-use Email Newsletter Plugin for WordPress. Easily create, send, and monitor your newsletter campaigns. With the help of the WordPress newsletter plugin Mailster, you can manage all aspects of your email marketing campaigns directly from your WordPress website.
It allows you to send autoresponders and set up other email automation rules in addition to assisting you in expanding your list and creating emails with a drag-and-drop editor. Master wants to be a full substitute for Campaign Monitor and MailChimp.
Top Feature:
- Schedule your Campaigns
- Six types of autoresponders
Pricing:
| Starter | Freelancer | Agency |
|---|---|---|
| $79/yr | $99/yr | $299/yr |
12. MailOptin
Sending newsletters from within your dashboard and generating leads are the two functions of the WordPress newsletter plugin MailOptin. You will be able to send both one-time emails and automated sequences with the newsletter features.
Additionally, it can automatically send newsletters to your list subscribers every time you update a WordPress post. You’ll also get a visual builder, which resembles the WordPress theme customizer, to manage their content.
Top Feature:
- A/B Testing
- Scroll Trigger
Pricing:
| Standard | Pro | Agency |
|---|---|---|
| $99/yr | $249/yr | $499/yr |
Conclusion
In conclusion, take the time to explore the twelve newsletter plugin for WordPress mentioned in this article and choose the one that aligns best with your goals. By integrating these plugins into your WordPress site, you can streamline your newsletter creation process and enhance communication with your audience, ultimately contributing to the success and growth of your online presence.
FAQ
Are newsletter plugins compatible with all WordPress themes?
Most newsletter plugins are designed to be compatible with a wide range of WordPress themes. However, it’s recommended to check the plugin’s specifications or reviews to ensure compatibility with your specific theme. Usually, reputable plugins are developed to seamlessly integrate with various themes without causing conflicts.
Can I personalize and customize the appearance of newsletters using these plugins?
Yes, most newsletter plugins for WordPress offer customization options, allowing you to personalize the appearance of your newsletters. You can typically customize colors, fonts, and layouts, and even add your brand logo to maintain consistency with your website’s design.
Are these plugins user-friendly for beginners without coding knowledge?
The majority of newsletter plugins are designed with user-friendly interfaces, making them accessible to beginners. You can create newsletters using intuitive drag-and-drop builders, pre-designed templates, and straightforward settings, eliminating the need for coding expertise.
