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July 4, 2023

20 Best MailChimp Alternatives: With Features & Pricing Comparison

July 4, 2023
Best Mailchimp Alternatives

Email marketing has the highest ROI of any marketing channel, which provides an excellent return on very little investment. While Mailchimp is a widely recognized name in the email marketing industry, it may not be the best choice for every business. 

Don’t worry, though – we’ve got you covered! In this article, we’ll introduce you to some of the top Mailchimp alternatives available, so you can find the perfect fit for your business needs and goals. Get ready to take your email marketing for businesses to the next level!

Alternatives To Mailchimp And What You Should Look For

It’s worth considering Mailchimp alternatives if you’re looking for a different pricing structure, more advanced features, better customer support, or a more user-friendly interface. Additionally, exploring alternative email marketing tools can help you find a solution that better aligns with your specific business needs and goals.

Advanced features: Look for tools that offer advanced features such as dynamic content, behavioral triggers, A/B testing, and email segmentation. These features can help you improve your email marketing campaigns and get better results.

Integration options: Consider the integration options tools that integrate with your existing CRM, e-commerce platform, or other marketing tools. This can help you simplify your marketing efforts and improve your overall workflow.

Deliverability rates: Check the email deliverability rates of the email marketing tool you’re considering. This is important because if your emails are not being delivered to your subscribers’ inboxes, then your efforts are wasted. Look for tools that have high deliverability rates and good reputations with email providers.

Customization options: Consider the customization options that the email marketing tool offers. Look for tools that allow you to customize your emails with your own branding, images, and messaging. Additionally, check if the tool offers customizable sign-up forms and landing page development services to help you capture more leads.

Here are a few characteristics you should look for in an email marketing platform while looking for Mailchimp alternatives:

  • An intuitive user interface is crucial for email marketing software. If it’s simple to use, it suggests that great marketing outcomes can be attained with little effort.
  • Mailchimp is quite good, but there are cheaper options that provide the same capabilities. You could possibly save money by being aware of these possibilities.
  • Your campaigns will always benefit from a wide range of capabilities over time, such as audience targeting, subscription management, and analytics.

Comparing Mailchimp Alternatives

AlternativePricingAdditional Features
Omnisend$16 per monthLanding pages
Signup forms
Social media posting and ads
Moosend$9 per monthPlugins for CRM & CMS
Landing pages
Social media
GetResponse$15 per monthLanding pages
Signup forms
Social media posting and ads
Active Campaign$15 per monthLanding pages Websites
Klaviyo$45 per monthLanding pages
Signup forms
Social media posting and ads
Sendinblue$25 per monthGrowth platform 
Customer service & sales features
ConvertKit$15 per monthLanding pages
Signup forms
Social media posting and ads
AWeber$29.99 per monthLanding pages Websites
HubSpot$800 per monthLanding pages
Signup forms
Social media posting and ads
MailerLite$10 per monthPlugins for CRM & CMS
Landing pages
Social media
BayEngage$9 per monthGrowth platform 
Customer service & sales features
CM Commerce$19.95 per monthGrowth platform 
Customer service & sales features
SendGrid$8 per monthLanding pages
Signup forms
Social media posting and ads
Constant Contact$9 per monthLanding pages Websites
Campaign Monitor$15 per monthGrowth platform 
Customer service & sales features
Mailjet$15 per monthPlugins for CRM & CMS
Landing pages
Social media
Mailtrap$10 per monthLanding pages
Signup forms
SMS Marketing
SendPulseCustomLanding pages
Signup forms
Social media posting and ads
ZOHO Campaign$32 per monthLanding pages Websites
Autopilot$49 per monthPlugins for CRM & CMS
Landing pages
Social media

20 Best Mailchimp Alternatives Free And Paid

Mailchimp is a popular email marketing platform used by businesses of all sizes. However, there are several Mailchimp alternatives that offer similar or even better features for both free and paid plans. Whether you’re looking for a more cost-effective option, advanced automation capabilities, or integrations with other marketing tools, there are plenty of alternatives to choose from. In this response, I will provide some brief information on both free and paid Mailchimp alternatives to help you make an informed decision for your business.

1. Omnisend

Best Mailchimp Alternatives
Mailchimp Alternative

One of the finest free Mailchimp alternatives is Omnisend, which offers a robust email marketing platform for businesses. Using technologies like popups, user segmentation, and marketing automation, the technology aids retailers in better covering their eCommerce marketing funnel.

Additionally, Omnisend provides a complimentary subscription that permits customers to access all of its capabilities. The platform is mainly useful for small firms or larger businesses with extensive contact lists who wish to try the service without paying upfront because there is a limit of 250 contacts.

Omnisend Features:

  • Landing pages with templates
  • Smart segmentation
  • SMS & push notifications
  • Drag-and-drop layout
  • Curation of product details
  • Embeddable static forms

Why choose Omnisend over Mailchimp?

Omnisend offers features made especially with ecommerce in mind, in contrast to Mailchimp. These consist of pre-built automation for e-commerce-specific tasks including cart abandonment, order confirmation, post-purchase follow-ups, and more, as well as connectors with all the well-known ecommerce website development platforms. For more precise messaging, Omnisend also enables segmenting customers based on their purchasing habits and other factors.

Omnisend is best for:

Reputable e-commerce companies want to leverage a range of services.


No Cost$16 per month$59 per month

2. Moosend

Best Mailchimp Alternatives
Mailchimp Alternative

Even as a free user of Moosend, you can segment your audience using any variation you can imagine. The new audience management tools make it simpler than ever to grasp list management and strengthen your sales funnel for your internet business or agency.

Moosend Features:

  • Email marketing automation
  • Real-time analytics
  • Interesting landing pages
  • Product recommendations
  • A/B Testing
  • Hyper-personalization

Why choose Moosend over Mailchimp?

The key benefits of Moosend over Mailchimp are its low cost and generous free plan. In general, small organizations and infrequent senders should choose it. It contains all the tools you require to design and distribute effective email campaigns.

Moosend is best for:

Small businesses who are looking for an affordable solution to use email marketing in their business.


Unlimited emails500 subscribersCustom number of subscriber
No cost$9 per monthCustom pricing

3. GetResponse

Best Mailchimp Alternatives
Mailchimp Alternative

With a variety of customization possibilities, GetResponse is one of the top Mailchimp competitors available in terms of value for money. It is simple to use and offers the usage of a complete marketing platform.

Second, with so many customization possibilities, it’s far simpler for firms to establish their distinctive brand voice and stick with it rather than attempting to get everything just right each time they want to send an email newsletter.

GetResponse Features:

  • Landing pages creator
  • A/B split testing features
  • Integrations with many apps
  • Advanced segmentation options
  • Email opt-in forms
  • Autoresponders
  • Email analytics
  • Automation emails

Why choose GetResponse over Mailchimp?

All of GetResponse’s options allow you to store an unlimited number of contacts. No matter how huge it gets, the size of your email list won’t affect the price. On the other hand, Mailchimp charges for each contact that is saved.

GetResponse is best for:

Enterprises of all sizes, including startups, e-commerce websites, and publishers.


$15 per month$49 per month$99 per monthCustom Price

4. Active Campaign

Best Mailchimp Alternatives
Mailchimp Alternative

ActiveCampaign comes out on top if you’re looking for less expensive Mailchimp substitutes to create an automated email sales funnel. ActiveCampaign is one of the top alternatives to Mailchimp since it makes it simple for eCommerce marketing agencies to send newsletters and design a complex sales funnel.

Active Campaign Features:

  • Campaign performance score
  • A/B testing & CRM
  • Integrate behavioral data
  • Track aggregated data
  • Track conversion rates
  • Sales automation
  • Site tracking

Why choose Active Campaign over Mailchimp?

Recipes for automation and workflow to get you started are suitable for highly experienced marketers.

Active Campaign is best for:

One of the tools in ActiveCampaign’s package, marketing automation, list management, and segmentation, is better suited for e-commerce sites.


$15 per month$70 per month$187 per month$323 per month

5. Klaviyo

Best Mailchimp Alternatives
Mailchimp Alternative

A platform for email marketing designed specifically for internet enterprises, with robust email and SMS marketing automation. Klaviyo is a great substitute for Mailchimp since it offers consumers remarkable experiences across email and other owned channels.

Klaviyo Features:

  • Email personalization
  • Drag-and-drop email design
  • Responsive email templates
  • Signup forms and pop-ups
  • One-click integration
  • ROI-based reporting
  • Pre-built SMS flows
  • AB Testing
  • Powerful segmentation
  • Facebook Advertising Services

Why choose Klaviyo over Mailchimp?

If you’re looking for data science and machine learning features, Klaviyo is a fantastic Mailchimp substitute and offers much better e-commerce-specific features.

Klaviyo is best for:

Looking for an email marketing tools And software for every small businesses.


No cost$45 per month$60 per monthCustom pricing

6. Sendinblue

Best Mailchimp Alternatives
Mailchimp Alternative

The Paris-based startup Sendinblue offers a range of products for sales and marketing solutions. Sendinblue is a competitor to Mailchimp since they are unexpectedly effective at email automation and list management.

Sendinblue Features:

  • Email templates
  • Dedicated landing pages
  • Automated email campaigns
  • Smart email segmentation
  • Facebook Ads options

Why choose Sendinblue over Mailchimp?

Sendinblue’s better statistics and ad integrations may be preferable to Mailchimp’s capabilities.

Sendinblue is best for:

Both small and large businesses, ecommerce stores, publishers, digital marketing for startups.


No cost$25 per month$65 per monthCustom plan

7. ConvertKit

Best Mailchimp Alternatives
Mailchimp Alternative

ConvertKit entered the email marketing space in 2013 and quickly established itself as a viable Mailchimp substitute. ConvertKit was initially created for writers and bloggers who later served as its brand ambassadors. Due to its popularity, it swiftly improved its email marketing capabilities and turned into one of the less expensive options for Mailchimp.

ConvertKit Features:

  • Email automation
  • Reporting and analytics
  • Clutter-free writing experience
  • Sign-up forms
  • Landing pages
  • Simple email design tool

Why choose ConvertKit over Mailchimp?

ConvertKit provides easy segmentation based on customer journeys over Mailchimp as well as tools specifically designed for content authors.

ConvertKit is best for:

ConvertKit is specifically designed for content creators.


FreeCreatorCreator Pro
No cost$15 per month$29 per month

8. AWeber

Best Mailchimp Alternatives
Mailchimp Alternative

AWeber is a well-known Mailchimp alternative nowadays. It was founded in 1998 and offers email marketing services. Small business owners are among its big fan base. It is clear from looking at AWeber’s offerings and brand messaging that they place a strong emphasis on connections.

AWeber Features:

  • Email automation
  • Email deliverability tracking
  • Email Scheduling
  • Click-through tracking
  • Contact database
  • Customizable branding
  • Drag & drop interface

Why choose AWeber over Mailchimp?

Whatever plan you’re on, AWeber gives you access to all features.  With Mailchimp, the less expensive plans only offer a few functionalities. A/B testing and advanced segmentation, for instance, are only accessible as you proceed through the various payment tiers.

AWeber is best for:

Beginners in email marketing who seek a simple newsletter and list management solution without all the frills.


500 subscribers2500 subscribers10000 subscribers

9. HubSpot

Best Mailchimp Alternatives
Mailchimp Alternative

HubSpot came into the scene as a platform for growth that combined the power of CRM with marketing automation, email, and other marketing tools. One of the greatest Mailchimp competitors is HubSpot, which provides a comprehensive understanding of how your marketing strategies and efforts affect your consumers’ experiences at various stages of the buying cycle. For cutting-edge marketing capabilities and functionality, it is still one of the top Mailchimp competitors.

HubSpot Features:

  • Customizable newsletter templates
  • Embedded A/B testing
  • Preview of emails on devices
  • Landing page builder
  • Advanced segmentation
  • Email marketing in different languages

Why choose HubSpot over Mailchimp?

The automation tools provided by HubSpot go well beyond basic autoresponders. HubSpot enables you to develop automation workflows to maintain your contact database, transfer leads to different teams, and even automatically issue support cases. Mailchimp allows automated kickback emails and drip campaigns. Delays and conditional logic are other options.

HubSpot is best for:

Although HubSpot has a big feature set in its free plan, it becomes pricey if you have more than 1000 subscribers.


$800 per month$3600 per month

10. MailerLite

Best Mailchimp Alternatives
Mailchimp Alternative

A relatively new Lithuanian company offering email marketing solutions advertises itself as a contemporary, svelte, and attractive Mailchimp substitute—and it really is! They boldly refer to themselves as a “Free Mailchimp Alternative” because they provide decent deals for users that sign up for a free account. The multilingual options in MailerLite are also fantastic.

MailerLite Features:

  • Newsletter templates
  • Promotional pop-ups
  • Email Segmentation
  • Landing page builder
  • Embeddable web forms
  • Classic integrations

Why choose MailerLite over Mailchimp?

Only the free and paid pricing options are available. This indicates that all functions are accessible on the paid plan (unlike Mailchimp, which has various pricing tiers).

MailerLite is best for:

Ideal for small businesses. Given its simplicity of usage, Mailerlite is a lightweight solution that provides excellent value for the money.


Free$10 per month$15 per month$30 per month$50 per month
1000 subscribers1000 subscribers + messages2500 subscribers5000 subscribers10000 subscribers

11. BayEngage

Best Mailchimp Alternatives
Mailchimp Alternative

One of the most affordable Mailchimp substitutes available is BayEngage. It is an all-in-one marketing cloud designed with Ecommerce stores in mind and has every feature an email marketing tools and software could possibly have. Its user-friendly interface makes it a fantastic option for anyone with varying degrees of email marketing expertise, from novices to specialists.

BayEngage Features:

  • Static and dynamic coupon promotion
  • A/B Testing
  • Signup forms to acquire subscribers
  • SMS marketing

Why choose BayEngage over Mailchimp?

BayEngage has a high delivery rate as compared to Mailchimp. It also offers a separate team for support.

BayEngage is best for:

Ecommerce businesses who are looking to use various features for their business.


BayEngage offers customized pricing plans as per the requirements of a number of messages and emails.

12. CM Commerce

Best Mailchimp Alternatives
Mailchimp Alternative

CM Commerce is an innovative alternative to Mailchimp that blends effective eCommerce marketing with capabilities for user-generated content. Their main focus is consumer involvement, and they have intriguing features that help your brand get trust.

CM Commerce Features:

  • Template Management
  • Dynamic Content
  • List Management
  • Mobile Optimized Emails
  • Pre-built workflows
  • Smart segmentation

Why choose CM Commerce over Mailchimp?

CM Commerce provides chat support in a free plan whereas Mailchimp charges you an additional amount for this feature.

CM Commerce is best for:

Established ecommerce businesses looking to make use of a variety of features.


No Cost$9 per month$29 per month

13. SendGrid

Best Mailchimp Alternatives
Mailchimp Alternative

With its very effective and cost-effective email marketing platform, which focuses primarily on high-volume and transactional sending, SendGrid became one of the less expensive Mailchimp competitors. SendGrid is one of the best Mailchimp alternatives since it supports high-volume sending and has the greatest deliverability.

SendGrid Features:

  • Reputation Monitoring
  • Signup forms
  • Email automation
  • Email Templates
  • Email testing

Why choose SendGrid over Mailchimp?

SendGrid is less expensive than the market leader for the majority of email-sending volumes.

SendGrid is best for:

Nonprofits and small enterprises seeking a straightforward multichannel solution


$0$19.95 per month$89.95 per monthCustom price

14. Constant Contact

Best Mailchimp Alternatives
Mailchimp Alternative

If managing events is your main priority, one of the finest Mailchimp substitutes is Constant Contact. They stand out from any other email marketing provider because of their event management tools. Through webinars and seminars, this team has worked tirelessly to inform users and make the platform simpler to use.

Constant Contact Features:

  • Track open rate easily
  • Contact management tools
  • Great customer support
  • List segmentation
  • Marketing automation

Why choose Constant Contact over Mailchimp?

Constant Contact has some excellent features for event handling like webinars’ planners which is absent in Mailchimp.

Constant Contact is best for:

Small businesses and publishers


$8 per month$35.8 per month

15. Campaign Monitor

Best Mailchimp Alternatives
Mailchimp Alternative

Another affordable option for Mailchimp to take into account is Campaign Monitor, especially for senders with lesser volume. Numerous stunning email newsletter templates are available on their site for everything from announcements to holiday marketing to preengagement communications.

Campaign Monitor Features:

  • Email campaigns
  • Drag and drop email builder
  • Over 100 customizable templates
  • Free image gallery
  • A/B testing
  • Popups and forms
  • Real-time reporting analytics
  • RSS-to-email

Why choose Campaign Monitor over Mailchimp?

For a few reasons, Campaign Monitor is an excellent substitute for Mailchimp. One of them is the visual journey builder, which is excellent for novices seeking to begin with more complex automation. Users often find that Campaign Monitor’s platform is much simpler to use than Mailchimp’s.

Campaign Monitor is best for:

Small businesses looking for email marketing tools.


$9 per month$29 per month$149 per month

16. Mailjet

Best Mailchimp Alternatives
Mailchimp Alternative

You can monitor and analyze your mailing lists and the responses of your subscribers in real time with Mailjet. Even though their templates are branded, Mailjet also provides a significant selection of email templates for their free plan.

Mailjet Features:

  • List segmentation options
  • Email marketing automation
  • Real-time analytics
  • Interesting landing pages
  • Hyper-personalization

Why choose Mailjet over Mailchimp?

Even while some users have had issues, as was to be expected, this Mailchimp alternative’s ease of use makes it a very popular choice over Mailchimp.

Mailjet is best for:

Perfect for small businesses.


$0$15 per month$25 per monthCustomized price

17. Mailtrap

Best Mailchimp Alternatives
Mailchimp Alternative

Businesses and individuals can test, send, and manage the performance of their email infrastructure using Mailtrap, an email delivery platform. Users of Mailtrap Email Testing can examine and troubleshoot emails in testing, development, and staging environments without sending spam to the receivers.

Mailtrap Features:

  • Email API and SMTP Service 
  • Email Sandbox for Testing 
  • Email Tracking and Analytics 
  • Deliverability Alerts 
  • Deliverability Support 
  • Email Logs

Why choose Mailtrap over Mailchimp?

Actionable in-depth analytics are available in Mailtrap. These give you special monitoring abilities that let you manage the operation of your email infrastructure and quickly and simply resolve unforeseen problems.

Mailtrap is best for:

All types of business who require fast and durable service.


$10$85$750Custom pricing

18. SendPulse

Best Mailchimp Alternatives
Mailchimp Alternative

Another multi-channel platform is Sendpulse, which supports SMS, chatbots, push notifications, and email. As a result, it has very reasonable costs for both monthly and pay-as-you-go plans, making it one of the most cost-effective alternatives to Mailchimp.

SendPulse Features:

  • Email Builder
  • Email Templates
  • Segmentation & Personalization
  • A/B Testing
  • Email Analytics

Why choose SendPulse over Mailchimp?

With a user-friendly UI and more SMB-friendly capabilities, SendPulse is a more straightforward email marketing solution.

SendPulse is best for:

Ecommerce and enterprise businesses.


Sendpulse provides a single core subscription for email marketing in addition to a pay-as-you-go option. Price can be altered to fit the needs of the user.

19. ZOHO Campaigns

Best Mailchimp Alternatives
Mailchimp Alternative

From the substantial Zoho CRM & marketing platform, Zoho Campaigns is the email marketing solution. In-built connectivity with the Zoho CRM, segmentation, A/B testing, dynamic content, and other powerful email marketing tools are all available.

ZOHO Campaign Features:

  • Email Builder
  • Email Templates
  • Segmentation & Personalization
  • A/B Testing
  • Email Analytics
  • Marketing Automation Workflows

Why choose ZOHO Campaign over Mailchimp?

As part of your monthly package, you are permitted to send transactional emails (such as order confirmations, shipping notices, password resets, etc.) over its SMTP server. Transactional emails with Mailchimp come with substantial transactional fees and are a chargeable addition to your monthly subscription.

ZOHO Campaign is best for:

Both small and large businesses, ecommerce stores, publishers, startups.


Email based planSubscription-based planPay by email credit
$32 per year$54 per year$6

20. Autopilot

Best Mailchimp Alternatives
Mailchimp Alternative

With a more organic, perceptive, and visual user interface, Autopilot stands out from competitors. A visual funnel/customer journey builder can be used to add marketing automation actions, such as sending emails, building marketing audiences, generating/assigning tasks, or delivering SMS messages.

Autopilot Features:

  • Native Marketing CRM
  • Email Builder
  • Email Templates
  • Segmentation & Personalization
  • A/B Testing
  • Email Analytics
  • Marketing Automation Workflows

Why choose Autopilot over Mailchimp?

Autopilot has better customer tracking and segmentation features as compared to Mailchimp.

Autopilot is best for:

Both small and medium sized businesses.


1000 subscribers10000 subscribers20000 subscribers
$49 per month$249 per monthCustom quote


You must take into account more than simply the cost when selecting an email marketing solution for your company. Mailchimp is standard and has an appealing layout, but it doesn’t make it the perfect choice for all businesses. Search for one of the many Mailchimp options available. The tools mentioned above will undoubtedly assist you in meeting your business needs. 

Frequently Asked Questions

1. What are some Mailchimp alternatives that offer more robust features for marketing automation?

Some Mailchimp alternatives that excel in marketing automation features include ActiveCampaign, HubSpot, etc. These tools offer advanced automation features, such as conditional branching, lead scoring, and personalized triggers, allowing you to create complex automated workflows to nurture your leads and customers.

2. I’m looking for a Mailchimp alternative that’s more affordable. What are my options?

If you’re on a tight budget, you might want to consider some of the more affordable Mailchimp alternatives, such as Sendinblue, Omnisend, and Zoho Campaigns. These tools offer competitive pricing and often include advanced features, such as automation and segmentation, to help you get the most out of your email marketing campaigns.

3. Are there any Mailchimp alternatives that offer better customer support?

Yes, there are several Mailchimp alternatives that offer exceptional customer support. For example, Constant Contact is known for its outstanding customer support, offering 24/7 support via phone, chat, and email. Other alternatives with great customer support include ConvertKit and Campaign Monitor.

4. I want to switch from Mailchimp to a new email marketing tool. How do I migrate my subscriber list?

Most Mailchimp alternatives offer easy-to-use migration tools to help you transfer your subscriber list from Mailchimp. Some, such as Drip and Constant Contact, even offer free migration services to help ensure a smooth transition. Check with your chosen alternative to see what migration options they offer and how to get started.

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