Social media marketing is challenging since it involves a lot of work, such as strategy, planning, and programming.
But, scaling up the process is necessary for businesses, onboarding customers, and ensuring their marketing budget is manageable.
Social media management tools play a part in the best possible way.
Social media applications are your rescue if you have a big or not-so-big business.
Moreover, your social media activities are needed on one platform via automation tools.
These tools will help you schedule, publish, monitor, and manage online communication with your audience.
So, today, in this blog, we will cover the top Social media tools for management that help you boost your company!
What is a Social Media Management Tool?
A social media management tool is a software platform designed to help individuals or businesses simplify and manage their social media presence across various networks like Facebook, Twitter, Instagram, LinkedIn, and more.
These tools allow users to schedule posts, track analytics, engage with followers, monitor brand mentions, and manage multiple accounts from a single dashboard.
They also provide insights into audience behavior, campaign performance, and content reach, enabling users to optimize their social media strategies for better engagement and growth. Popular tools include Hootsuite, Buffer, and Sprout Social.
Why Social Media Management Tools Are Important?
Scheduling
These tools allow users to plan posts, allowing an excellent and consistent presence on social media even during off-hours or high workloads.
Analytics
Social media tools for management such as Hootsuite offer vital information about audience engagement, outreach, and demographic characteristics.
This data assists in refining tactics and finding out what kind of content gets the favour of the target audience.
Monitoring
These automated tools keep track of brand mentions, comments, and messages on different social media platforms.
It also allows your brand to respond quickly and effectively to the audience.
Automation
Automation capabilities enable workers to focus on tasks like sharing updates, replying to common questions, and following up on new leads.
It allows them to create more strategic activities.
Competitive Analysis
These tools typically feature social media activity monitoring, performance benchmarking, and opportunity for improvement identification.
Things To Check While Choosing Social Media Management Tool
User Interface
The tool needs to have a friendly user interface to get the best use out of it.
Search for a neat and clear layout that includes the number of commands and ease of navigation.
Cost and Pricing Structure
Evaluate the pricing plans of the tool and consider whether they align with your budget.
Ensure that pricing is straightforward with no hidden fees.
Security and Compliance
Ensure the tool looks into security issues and conforms to data breach regulations.
Check for secure login, data encryption, and compliance with GDPR or other applicable standards.
Trial Period or Demo
Use the tool’s free trial issue or demo to assess its functionality and determine if it is suitable for your needs before subscribing.
It lets you know what to expect and make a factual decision based on your experience.
15 Best Social Media Management Tools
1. Buffer
Buffer is a social media management technology ideal for small companies and startups.
It is a free version that includes your first three social media channels.
It is ideal for establishing a presence on your Facebook, Instagram, or Twitter profile.
The platform makes creating content easier by using AI that suggests new topics.
It even lets you save thoughts and ways and add something later.
Direct integration with Canva, DropBox, and OneDrive allows for much easier content to upload, edit, and share on social media.
Top Features:
- Post Planning and Automation
- Analytics
- Seamless Engagement
- Collaboration
- Landing Page-Maker
Pricing:
| Free | Essentials | Team | Agency |
|---|---|---|---|
| $0 | $6/monthly | $12/monthly | $120/monthly |
2. Planly
Planly is an innovative social media scheduling tool that simplifies the process of planning and publishing content across various social media platforms such as Instagram, Facebook, LinkedIn, TikTok, Twitter, Pinterest, and YouTube.
Planly offers a user-friendly interface and robust features to streamline social media management.
Planly also offers robust team collaboration features, allowing for seamless coordination with your team, alongside powerful analytics to track and optimize your social media performance.
Top Features:
- Automated scheduling and publishing
- Team collaboration
- Comprehensive social media analytics
- User-friendly interface
- Exceptional customer support
- AI-powered content creation
- HD video upload
Pricing:
| Free | Individual | Team | Agency |
|---|---|---|---|
| 14-day | $15/monthly | $40/monthly | $80/monthly |
3. Hootsuite
Hootsuite is a powerful social media marketing tool with publishing abilities.
It comes in a visual calendar, where you can plan your content and fill up any open slots.
If you are out of content ideas, you can also use the tool to generate endless content ideas.
This tool also gives recommendations on the best time to post, and you can apply that information to adjust the time you post to achieve the highest engagement.
Top Features:
- Scheduling and publishing
- Engage Customers
- Social Listening
- Social media ads
- Analytics
- Team Collaboration
- Employee Advocacy
- AI Writer
Pricing:
| Free Trial | Professional | Team |
|---|---|---|
| 30-day | $29/monthly | $129/monthly |
4. Nuelink
​Nuelink is a social media management tool tailored to meet the needs of agencies and businesses.​
It provides a unified and interactive dashboard where you and your team can view and manage all social media posts—created, planned, and shared. The Collections feature allows you to organize content into categories, each with its own posts, channels, and time slots, ensuring a streamlined workflow. ​
There is also a single-view comment management system to see and respond to all the messages your clients have sent across platforms like Instagram, Facebook, Threads, and LinkedIn. ​
Top Features:
- Publishing: Schedule and manage posts across multiple social media platforms from a centralized dashboard.​
- Collaboration: Invite team members and clients, assign roles with specific permissions, and streamline workflows.​
- Analytics: Gain insights into top-performing posts and monitor real-time performance metrics to inform your strategy.​
- Automation: Utilize automation features to share products, blog posts, and more, reducing manual efforts.​
Pricing: Nuelink offers various pricing plans to accommodate different needs:​
| Plan | Price/Month | Brands | Social Channels | Automations | Collections | Posts in Queue |
|---|---|---|---|---|---|---|
| Standard | $18 | 1 | 5 | 5 | 5 | 100 |
| Premium | $25 | 2 | 20 | 20 | 20 | 365 |
| Business | $35 | 6 | 60 | 60 | 60 | Unlimited |
| Agency | $150 | 20 | 200 | 200 | 200 | Unlimited |
| Agency-Plus | $300 | 60 | 600 | 600 | 600 | Unlimited |
5. Social Champ
Social Champ is a tool for managing all your social media accounts in one place.
You can plan your posts ahead of time, get ideas for what to share, see how your posts are doing, and talk to your followers quickly.
Social Champ makes it simple to run your social media and reach more people.
Top Features:
- Schedule posts
- Upload up to 300 posts in bulk
- Share news, blogs, or industry trends automatically with Auto RSS
- Listen to what people are saying online with Social Listening
- Get help from AI to post at times for peak engagement
- Create captions and images using the Champ AI Suite
- Engage your followers with a unified Social Inbox
- Check how your posts are doing with detailed Analytics and white-label reporting
- Collaborate easily with your team via its Shared Calendar
Pricing:
| Champion | Business | Agency | Enterprise |
|---|---|---|---|
| $26/month | $89/month | $269/month | custom pricing |
6. Sprout Social
Sprout Social is an advanced social media management tool with sophisticated analytics and extensive customer relationship management (CRM) capabilities.
It lays out a holistic approach to social media management for the user. It integrates powerful engagement tools, full analytics, and reporting.
This platform is purposely made for businesses that value full access to social media analytics and regular engagement with their audience.
If you’re exploring other options, Sprout Social alternatives might also be worth considering for their robust social media management features and analytics capabilities.
Top Features:
- Advanced Analytics
- Social Listening
- Unified Smart Inbox
- CRM Capabilities
- Content Calendar and Scheduling
- Message spike alerts
- Review management
Pricing:
| Standard | Professional | Advanced |
|---|---|---|
| $249/month | $399/month | $499/month |
7. AgoraPulse
Agorapulse is the best social media tool for small businesses to help them with social media management, community engagement, competition tracking, and filtering.
Agorapulse has an interface that can support you in having all your social media activities on a single dashboard.
It can integrate with all the significant social networks, such as Facebook, LinkedIn, Twitter, YouTube, and Instagram.
But, when evaluating such plans, you should also consider various other options to ensure that no other solution offers the best value for money.
Top Features:
- Tailored content creation
- Real-time social monitoring
- Insightful Performance Analysis
- Unified Social Media Inbox.
- AI Writing
Pricing:
| Standard | Professional | Advanced |
|---|---|---|
| $49/month | $79/month | $119/month |
8. Sendible
Sendible is a social media management tool that considers agencies’ needs.
It provides a shared and interactive calendar where you and your staff can view and work on all the social posts created, planned, and shared.
Use the content suggested to add fresh ideas for content that are more likely to be appealing to your client’s audience.
There is also a single-view inbox to see all the messages your clients have sent.
Top Features:
- Publishing
- Collaboration
- Analytics
- White Label
- User-friendly Dashboard
Pricing:
| Creator | Traction | Scale | Expansion |
|---|---|---|---|
| $29/month | $89/month | $199/month | $399/month |
9. eClincher
eClincher is a well-known platform that covers major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, and YouTube.
It is less of an individual-based social media management tool but a powerful tool for businesses, enterprises, or agencies running social media campaigns with detailed features.
Top Features:
- Smart queues for republishing multiple content pieces
- Centralized social inbox
- In-built image library
- Social media calendar
- RSS feeds integration
- Bulk scheduling
- Monitoring and listening
- Social media analytics and reporting
Pricing:
| Basic | Premier | Agency |
|---|---|---|
| $65/month | $175/month | $425/month |
10. Social Pilot
SocialPilot is a comprehensive and reasonably priced social media management tool designed to meet the needs of small and medium businesses and digital agencies.
It is suitable for social media scheduling, analytics, and customer management.
SocialPilot is recognized for its easy-to-use interface and effective performance.
It automates all social media activities for businesses and improves their online presence.
Top Features:
- Bulk Scheduling
- Content Curation and Discovery
- Social media analytics
- Client Management
- Collaboration Tools
Pricing:
| Professional | Small Team | Agency | Agency+ |
|---|---|---|---|
| $25/month | $42/month | $85/month | $170/month |
11. CoSchedule
CoSchedule has resourceful social media content management provided by its time-lime-based calendar.
It has a ReQueue feature that will reschedule more popular posts into the queue.
CoSchedule supports five social media platforms: Facebook, LinkedIn, Instagram, Pinterest, and Tumblar.
This social media management tool will let you import data from your WordPress and Hubspot accounts.
Top Features:
- Marketing Calendar
- ReQueue
- Social media scheduling
- Content Organizer
- Work Organizer
Pricing:
| Free Calendar | Social Calendar |
|---|---|
| $0 forever | $19/month |
12. MavSocial
MavSocial allows you to schedule, advertise, monitor, and report, all from a single dashboard.
MavSocial emphasizes visuals and, notably, has its asset library.
With their generous stock collection, you can easily produce aesthetically striking posts for your social channels.
It also does image recognition, which saves resources for asset management.
This is one of the top Social media tools for management that enables you to find industry trends through social media listening.
Top Features:
- Campaign calendar
- Team collaboration
- Bulk scheduling
- Digital asset management
- Targeting options
- Task management
Pricing:
| Pro | Business | Enterprise |
|---|---|---|
| $78/month | $249/month | $499/month |
13. SocialBee
SocialBee is a multi-faceted social media management tool that provides you with an all-in-one platform addressing all your social marketing needs.
It provides the leading social media channels, such as Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Google Business Profile.
It further simplifies your work through its AI involvement in post-creation.
It is a win-win situation for them, as they can make new content.
You can easily share it on different media and recycle their older evergreen content to keep benefiting from it again.
Top Features:
- Scheduling and Content Organization
- AI-Powered Content Planning
- Social Inbox and Engagement
- Analytics and Reporting
Pricing:
| Bootstrap | Accelerate | Pro |
|---|---|---|
| $29/month | $49/month | $99/month |
14. Zoho Social
This social media management tool is all you need to manage your brands and social media.
You can create varied reports, track your social media performance, and watch what is important to you using Zoho Social.
You can use Zoho Social to bring these social media platforms into a single dashboard.
Zoho Social offers CRM integration designed to engage with and manage your relationships with prospects.
Top Features:
- Scheduling and publishing
- Real-Time Monitoring
- Advanced Analytics
- Collaboration Tools
- Zoho CRM Integration
- Standout Feature:
Pricing:
| Free | Standard | Professional | Premium |
|---|---|---|---|
| $0/month | $10/month | $30/month | $40/month |
15. HubSpot
HubSpot also provides a social network management system that permits your followers to be linked to the most common communication channels on social media.
Increase your social media ROI by engaging in meaningful conversations and replying to every mention.
Track your campaigns by specifying keywords for different mediums.
Schedule the best times and post content into CRM for all social media networks.
Moreover, you can compare the performance of your social media strategies using detailed reporting.
Top Features:
- CRM Integration
- Analytics and Reporting
- Campaign Management
- Keyword Tracking
- Ads Optimization
- Marketing Automation
Pricing:
| Professional | Enterprise |
|---|---|
| $800/month | $3600/month |
How to Select the Best Social Media Management Tool for your Business
Selecting the best social media management tool for your business involves considering several key factors to ensure it aligns with your needs and objectives. Here’s a guide to help you choose:
1. Define Your Business Needs
- Number of Platforms: Identify how many social media platforms you manage (Facebook, Instagram, LinkedIn, etc.). Ensure the tool supports all your platforms.
- Team Collaboration: If multiple people manage your social media, look for a tool that supports team collaboration with roles and permissions.
2. Features to Consider
- Scheduling and Automation: Choose a tool that allows you to schedule posts in advance, automate repetitive tasks, and maintain a content calendar.
- Analytics and Reporting: Look for advanced reporting features that provide insights into engagement, reach, and ROI, helping you assess your strategy.
- Content Curation: Some tools offer content discovery features that suggest relevant content ideas for your niche.
- Social Listening: A tool with social listening helps you track brand mentions, keywords, and trends, allowing you to engage in timely conversations.
- Engagement Management: If you handle large volumes of messages, a tool with a unified inbox helps manage and respond to messages from multiple platforms.
3. User Interface and Usability
- Ensure the tool has an intuitive and user-friendly interface. Ease of navigation is essential to streamline processes and avoid complexities.
4. Budget and Pricing
- Compare pricing plans and ensure the tool fits within your budget. Many tools offer tiered pricing based on the number of users, platforms, and features.
- Check for free trials or demo versions to test the tool before committing.
5. Customer Support
- Consider the level of customer support offered. Responsive support, knowledge bases, and tutorials are crucial for resolving issues efficiently.
6. Integration with Other Tools
- Look for integrations with other tools you use, such as CRM systems, email marketing platforms, or project management tools. This enhances efficiency and data syncing.
7. Scalability
- Choose a tool that can grow with your business. If you plan to expand, ensure the tool supports larger teams, more platforms, or advanced features.
8. Reviews and Recommendations
- Read user reviews on platforms like G2, Capterra, or Trustpilot to gauge real-world experiences. Recommendations from industry peers can also be helpful.
- By carefully evaluating these factors, you can select a social media management tool that best meets your business objectives, helping you streamline your workflow and optimize your social media presence.
To Sum Up
These social media management tools are either free or paid and will help you manage your social media presence effortlessly.
Therefore, the tool is the one that is growing with your increasing demands. It is an efficient one that works more quickly, simultaneously leaving no impression on your wallet!
FAQs
What are Social media tools for management ?
Tools for social media management are digital, online platforms created to help businesses and people manage, monitor, and analyze their social media spectrum across various channels with a single dashboard.
What are the 4 pillars of social media?
- Community: Social media platforms provide a space for people to connect, interact, and build relationships with others who share common interests or goals.
- Content: The creation and sharing of valuable and engaging content is essential for attracting and retaining followers on social media platforms.
- Engagement: Building a strong community and fostering meaningful interactions with followers is crucial for success on social media.
- Analytics: Tracking and analyzing key metrics can help businesses and individuals measure the effectiveness of their social media efforts and make data-driven decisions.
What features do Social media tools for management typically offer?
The elements that are shared usually involve scheduling posts, tracking mentions and feedbacks, investigating the measurements of performance, managing many accounts, and interacting with followers.
How do tools for social media management help businesses?
Tools like these simplify the social media duties and also shorten the time and increase efficiency as well as the engagement with followers that is essential to success on social media and help one to get some valuable insights for optimizing social media strategies.
What platforms do social media management tools support?
Most social media management tools support major platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Some tools also integrate with niche platforms like TikTok, Reddit, or Snapchat.
How do social media management tools help with engagement?
These tools provide real-time notifications of mentions, comments, and messages, allowing users to respond directly from the platform. This improves response time and ensures that businesses or individuals can engage consistently with their audience.
