In today’s digital age, understanding what people say about your brand or industry online is crucial for success.
Using AI technology, social listening has been upgraded to be more efficient and insightful than it was before.
In this blog, we will discover the best AI social listening tools that can assist in tracking conversations, text analysis, and finding valuable insights from social media platforms.
AI social listening tools can gain a competitive edge by allowing you to know your audience better and make data-driven decisions.
Let’s open the door to artificial intelligence-driven social listening tools to improve your digital presence.
What is Social Listening?
Social listening is a process that involves the use of social tools to hear what people are saying about your brand on different social media platforms.
Conducting good research on competitors in this way is also significant.
It does that by following mentions (both tagged and untagged) of your brand and your competitors online, together with relevant keywords and hashtags.
You can then find everything you need in one place to get both an overarching macro view of social conversation for your industry and a micro view of conversation about your brand.
What Should You Look for in Social Media Listening Tools?
Holistic insights
The social listening tool goes beyond keyword tracking, offers sentiment analysis, finds influencers, and reveals upcoming trends.
The most effective social media management tool listens to your audience and uses that information to create an insightful social media strategy.
Compatibility with major social media platforms
Brand monitoring must cover the monitoring of all conversations on social media and track your brand online in forums, news, review sites, and industry forums.
Intuitive interface
The social media listening tool you pick should give you the option to customize layouts, filters, and an intuitive interface to ease social media listening.
Data security
The social media listening tool must obey the confidentiality and integrity of your customer data or social listening data with the country’s and industry’s privacy laws.
12 Best AI Social Listening Tools
1. Brand24
Brand24 is one of the market’s most robust and affordable listening and monitoring tools for social media and online media.
The tool covers several sources from major social networks such as Facebook, Twitter, Instagram, YouTube, Telegram, Twitch, Reddit, and Quora.
Additionally, it is a great tool to see what people are talking about online since it keeps an eye on blogs, news sites, review sites, podcasts, newsletters, and forums.
The tool’s real-time alerts and detailed analytics help companies respond quickly to customer feedback, engage their audience, and make changes based on actionable data.
Top Features:
- The total number of social media likes, shares, and comments
- The most popular mentions
- Top public profiles that talk about your brand
- Trending hashtags and links
- Most active sites that talk about your brand
- Reputation and presence score
- The context of a discussion
- Topics analysis
- Emotion and emoji analysis
- AI insights about your brand
- Geo analysis
Pricing:
| Free | Individual | Team | Pro | EnterPrise |
|---|---|---|---|---|
| 14-day trial | $79/Month | $149/Month | $199/Month | $399/Month |
2. Digimind
Digimind is a social listening platform that helps brands manage their online presence and the competitive landscape through analytical monitoring.
Digimind allows brands to tap into social listening, sentiment analysis, and competitive benchmarking and garner actionable insights into brand perception, customer sentiment, and industry trends.
The platform can be utilized by businesses that want to make informed decisions through data, optimize their marketing strategies, and remain competitive in the digital ecosystem.
Top Features:
- Personalized dashboard
- Social media monitoring
- Analytics
- Automatic sentiment
- Custom sources
- Reputation management
- Automatic translation
- Brand reputation
- Reach measurement
- All features
- Competitive intelligence
- Generate reports
- Keyword tracking
- Personalized tags
Pricing:
Pricing upon request
3. BuzzSumo
Buzzsumo is a content discovery and social media analytics tool that assists businesses with trend analysis, popular content discovery, and online presence monitoring.
BuzzSumo assists users in understanding the content that their audience loves and improves marketing strategies.
The platform is a popular research tool for content, competition analysis, and keeping abreast of the latest digital trends.
Top Features:
- Influencer discovery and outreach
- Content research and idea generation
- Social media monitoring
- Competitor analysis
- Backlink analysis
- Content amplification and distribution
- Trend analysis
- Content performance tracking
- Collaboration and workflow management
Pricing:
| Content crea.. | PR & Comms | Suite | Enterprise |
|---|---|---|---|
| $199/month | $299/month | $499/month | $999/month |
4. Agorapulse
Agorapulse is a one-stop social media management tool that offers social listening functionality to help businesses track and understand online conversations.
The social listening capacities of Agorapulse enable users to track mentions of their brand, the industry, or specific keywords across numerous social media platforms.
The platform provides valuable insights into target audience sentiment, allowing businesses to stay up-to-date, talk with their audience, and decide about social media strategies based on data.
Top Features:
- Manage social media.
- Publishing, reporting, and social media monitoring
- Team collaboration
- Access to Agorapulse social listening tools over the mobile app on Android and iOS
- Project management
- Share notes
Pricing:
| Standard | Professional | Advanced |
|---|---|---|
| $49/month | $79/month | $119/month |
5. YouScan
YouScan is a social listening and analytics tool designed for businesses to track and evaluate online communications on all social networking sites.
Adopting functions like sentiment analysis, trend detection, and image recognition, YouScan mentions brands, the attitude of customers, and rising trends.
The platform is a valuable tool for businesses that need to keep track of their online reputation, monitor competitor mentions, and obtain actionable insights to direct their social media strategies.
Top Features:
- Competitive analysis
- Dashboard
- Competitor monitoring
- Smart Alerts
- Visual Insights
- Analytical report
- API
- Audience Analytics
- Customer engagement
- Keyword filtering
- Trends detection
Pricing:
| Starter | Unlimited plans |
|---|---|
| $299/month (billed annually) | Custom pricing |
6. Buffer
Buffer is a social media management platform. The tool helps you to plan and post on social media as well as interact with your audience.
It also presents a unified inbox for all your social media messages.
Buffer is a tool that works with popular social media networks, such as Facebook, Instagram, and Twitter.
It has an audience behavior unit feature to help you run successful social media campaigns.
The social media listening feature is not available in the core version of the product.
Top Features:
- Publishing and scheduling posts
- Analyzing social media performance
- Tracking of keywords, phrases, or hashtags on Twitter
- Email notifications
Pricing:
| Free | Essentials | Team |
|---|---|---|
| $0 | $6/month | $12/month |
7. Sprout Social
Sprout Social is a social media management and analytics platform that specializes in helping businesses manage their social media presence to a higher degree.
Sprout Social offers a unified platform for teams to work together and improve their social media campaigns.
It is known for its user-friendly interface and powerful reporting tools.
It is a great solution for businesses aiming to boost their social media marketing and measure the success of their campaigns.
Top Features:
- Social Media Management
- Analytics and Reporting
- Social Listening
- Publishing and Scheduling
- Collaboration Tools
- Customer Relationship Management (CRM)
Pricing:
| Standard | Professional | Advanced |
|---|---|---|
| $249/user/month | $399/user/month | $499/user/month |
8. Keyhole
Keyhole is a social media analytics and monitoring platform that helps companies follow hashtags, keywords, and URLs on different social media platforms.
Keyhole’s offering includes real-time hashtag tracking, influencer recognition, and sentiment analysis.
It provides ideas about social media trends and audience engagement.
The platform is helpful for businesses seeking to measure the impact of their social media campaigns, track brand mentions, and make data-driven decisions to improve their online presence and engagement strategies.
Top Features:
- Custom Alerts
- Geolocation and language filtering
- Social media analytics
- News, Blogs, and Forums Analytics
- Influencers Dashboard
- Data Analysis
- Account Trackers (Accounts You Can Monitor)
- Sentiment Analysis
- Easy Reports
- Data Exports
Pricing:
| Individual | Team | Pro | Advanced |
|---|---|---|---|
| $89/month | $189/month | $259/month | $549/month |
9. Hootsuite
Hootsuite is a social media marketing platform companies use to schedule, publish, and analyze their content on multiple channels.
With functionalities such as content scheduling, social media monitoring, and analytics, Hootsuite is a centralized way of marketing social media.
The platform is widely used to improve their social media endeavors, interact with audiences, and examine the impact of social media campaigns for companies of any size.
Top Features:
- Publish and schedule
- Social media analytics
- AI content creation
- Best times to post
- Social listening
- Engagement tools
- Inbox and messaging
- Employee advocacy
- Social advertising
Pricing:
| Professional | Team | Enterprise |
|---|---|---|
| $23.12/month | $91.02/month | Custom |
10. Ipsos Synthesio
Ipsos Synthesio is a social media monitoring and listening tool that allows companies to monitor and analyze conversations, sentiment, and trends across different digital channels.
Synthesio provides the latest in social media analytics and monitoring.
They also ensure clients gain actionable insights and understand their brand perception and the competitive landscape.
It is a powerful tool for brands that wish to map customer sentiment, gain market insights, and fine-tune their social media and marketing strategies.
Top Features:
- Collaboration and workflow management
- Crisis management and brand protection
- Competitive intelligence
- Data analytics
- Multilingual sentiment analysis
Pricing:
Pricing is available on request
11. Audiense
Audiense apply a different approach to social intelligence.
It is not a social listening tool according to the broadest meaning of the term.
It doesn’t include social listening aspects in its offering, but we believe it has to be on this list.
Audiense do not just make you talk about your brand. It uses social data and conversations to help you know who your audience is and what they care about.
It’s about who is at the wheel of the conversation more than what is said. Audiense data from X (previously called Twitter) and Meta (Facebook and Instagram).
Top Features:
Pricing:
- Community analytics
- Audience analysis
- Audience segmentation
- Audience management
- Audience tracking
- Audience insights
- Social listening
Starting at $1,499/month
12.Talkwalker
Talkwalker’s social data library incorporates over 150 million sources. You have more than 50 advanced filters that can help you segment your social data and find the right audience to monitor.
This potent social listening tool allows you to fully grasp the impacts of your social conversations by measuring engagement volume, reach, sentiment, and more.
It includes Blue Silk GPT as part of the AI analysis. Integrating Talkwalker with Hootsuite features enables you to post or respond to Talkwalker-identified mentions up to two years old on Hootsuite.
Top Features:
- Social Listening
- Media Monitoring
- Social Benchmarking
- Audience Insights
- Customer Feedback Analytics
- Social Content Ratings
Pricing:
Pricing is available on request
Ending Note
Conclusively, the AI social listening tool leaves all businesses with the potential to benefit significantly.
This blog post, which presents 12 of the best AI social listening tools, enables businesses to improve their online presence as well as customer satisfaction and stay ahead of their competitors.
Whether it’s monitoring brand mentions, analyzing sentiment, or identifying new trends, these tools enable businesses to make data-driven decisions and adjustments in real-time.
